The Industrial Giant Reborn

Chapter 168 Plan ahead
After leaving the hotel and returning to the car, Chen Zhiwen asked Ron in the driver's seat: "You heard something just now, what do you think?"

"This friend Henry Morgan may be real, but his fundamental purpose is that he still wants to control the European market." Ron said: "This kind of people will never be satisfied with profits. Benefits, will want more."

Chen Zhiwen nodded and said: "I think so too, but thinking about it the other way around, it's also because arcade machines are so popular in the United States, but because the market is limited, that's why he wanted to go to the European market, but from my point of view , This is a good thing, because there must be many outsiders who can find out about this matter, and businessmen from Europe, Japan and other countries will definitely come to us on their own initiative. Catching up with the inflection point in the US market, Hong Kong's production capacity has increased."

Regarding the greed of capitalists, Chen Zhiwen naturally knew a long time ago. If it wasn't for the lack of ability and resources to build American channels in the early days, he would not have given him the entire American channels. The only purpose is to quickly open up the market. Let Midea quickly obtain a large amount of funds and enter the next step of development.

And now that the market has been opened, relying on the halo effect of the US market, businessmen in other developed regions will always be discovered, and at that time, they will have the final say.And just as Chen Zhiwen expected, Henry Morgan also wanted to make a European idea, but Chen Zhiwen directly rejected it. As for his friend, it is impossible to give him the market of a small island, and the market of other countries will definitely find a channel provider by himself. .

As for the U.S. market, although I have to rely on Henry Morgan’s channels, Henry Morgan also needs to rely on him for supplies. The two sides are in a balance. Everyone is trying to make money, and there will be no problems in the short term. , As for the long term, it will indeed be a bit troublesome, but the arcade market will be replaced by home game consoles in a few years, even if the arcade machines will not disappear, the total value will be greatly reduced, and Chen Zhiwen obviously pays more attention to home game consoles, this is In a market that can reach tens of millions of sales, even if the profit of a stand-alone machine is worse than that of an arcade machine, the overall scale is too strong.

"Then congratulations to Eric, this game will definitely make you one of the top Chinese rich men in the world." Ron said with a smile. Only when his employer is rich can he get higher benefits. .

"This is just the beginning." Chen Zhiwen said lightly.

The next morning, Chen Zhiwen came to Costco's headquarters again, but Woz and a few others came with him.

"Hey, boss." Woz said carelessly. Even though he is rich now, he just changed his clothes to a higher level, and the casual personality and IT atmosphere still rushed to his face.

"You came quite early." Chen Zhiwen said with a smile.

"I heard that there is going to be a supermarket data analysis library here, and I immediately became interested. During this time, I was so bored." Woz said.

"Okay, that's the right thing to do." Chen Zhiwen said.

Dare to say that he is bored in front of his boss, the average beater would never dare, but Woz is different, even if he says he picks up girls in the office every day, as long as the law has no objection, he will have no objection.

This period of time is not busy, it is indeed because Chen Zhiwen is so intimidated by the future, and only asked his team to design three simple games. I can help, but after all, it is not my direct research direction, and I can't help much.

In terms of games, they only developed Snake, Magic Cube, and Space Invaders. These three games are bound to be hits. According to Chen Zhiwen's estimation, it will take two years for the market to digest them, and there is no need to create new ones now. The game is over, one is that complex games cannot be played out, the current chip computing power is not enough, and the other is that the price of chips and conventional chips in two years may be different from now, and now that it has been researched, it will only be greatly changed in the future. no need.

As for complex home game consoles, Chen Zhiwen wants them to study them, but this thing involves the development of a compatible game system engine, which consumes a lot of manpower and material resources. Atari in history, in order to study its own ALTARI2600, After spending nearly 5000 million US dollars, he insisted on playing himself bankrupt, and later had to sell himself to Warner, and then the product exploded later, and Warner could only be cheaper.

Today’s Midea doesn’t have so much money to invest in game engines, so it has to wait. This is why Chen Zhiwen is eager to get arcade machines to make a quick profit. Home game consoles will be the best-selling products in the next decade or even 20. , before the large-scale popularization of computers, it was the best game choice for many families, and its importance far surpassed that of arcade machines.

And this field is not actually a competitor of Atari. There are still many entrepreneurs who can see the future. When arcade machines become popular, outstanding entrepreneurs will think what will happen if this thing is placed at home?In terms of time, the research and development of home game consoles is still very urgent, but fortunately, I have mastered the current very high-quality games. Even if I develop a game engine later, with various classic and popular games, I should be able to complete the overtake , at least to obtain a considerable market.

"I'm not very familiar with data processing software, so I can only try it out," Woz said.

"It's okay, just give me some professional advice, but there is one more thing I want to entrust to you." Chen Zhiwen paused and said, "I want you to design two different sets of snake and magic cubes. Our current cubes are not white. eh, now I want to change it to a different color."

"Different colors? It's not technically a problem, just why?" Woz asked curiously.

"I am going to supply the European and Japanese markets for differentiation." Chen Zhiwen said.

"Oh, okay, I'll change this, a few days will be enough, and I will do some tests later, if there is no problem." Woz agreed.

"Okay." Chen Zhiwen nodded and said.In fact, a long time ago, when arcade machines were first delivered to the United States, Chen Zhiwen was worried about a problem, that is, would someone resell them?

The guests of a bar have been playing for half a year, and everyone is tired of playing, so will they sell it to another bar that has never bought an arcade machine?

This kind of behavior is robbing Midea's potential customers, but Chen Zhiwen doesn't care about it. If the arcade machine is sold, it belongs to someone else, and others have the right to buy and sell it, just like a second-hand car. Large-scale acquisitions and then sales, which seriously violated the interests of Midea.

However, in the same market, although there is a possibility of such a situation, the probability is definitely not high, because everyone needs it when they need it, and they don’t need it when they don’t need it, but it’s hard to say in two different markets. For example, an arcade game was launched in the United States half a year ago. At the beginning of its launch in Europe, there were already many second-hand arcade games for sale in the United States.

Doing this kind of business across borders is very difficult and requires certain resources, especially the copyright of the game is in the hands of the United States. Even if someone illegally resells it, the amount will not be very large, but it is different for distributors. In the case of legal sales, large-scale reselling of second-hand ones is carried out.

Although the current situation doesn't even have a trend, Chen Zhiwen must guard against it. Capitalists don't have a conscience. As long as there is room for profit, he knows that Henry Morgan or any other dealer will make such an idea. Who will make trouble with money? ?

This has nothing to do with whether Henry Morgan monopolizes the channels of the United States and Europe, even if it is given to other people, it is also possible.

"Ron, please communicate with Midea's legal team in Hong Kong, focusing on how to avoid the reselling of second-hand arcade machines between the United States and Europe, and limit the possibility of this happening in the future." Restrictions must be made in technology, as well as in contracts. limit.

As long as these are perfected, even if you can't stop a small amount of sneaky behavior, as long as you can't scale up, it won't have much impact on yourself. As for Henry Morgan, the main thing is to tie him with high profits. In the future If his new game is uninterrupted, then he won't think about it.

Even if it needs to be resold in the future, Midea needs to be responsible.

"No problem." Ron readily agreed.

(End of this chapter)