The Industrial Giant Reborn

Chapter 154 Channel ambitions covering the whole United States (seeking monthly pass)
"Of course, many schools in the United States have a deep relationship with my Morgan family, especially universities." Henry Morgan said with a smile: "The number of universities in the United States is the largest in the world, and there are millions of college students. These students spend most of their time inside the school. Regardless of their low income or simple part-time jobs, they are not as good as social workers in terms of high consumption, but they are much better at entertainment and are willing to spend money. , the entertainment places near the school are much better than the business in the community."

"That's true. But don't American universities care about this kind of thing? There is no control over this kind of game product?" Chen Zhi asked.

There is no social pressure to marry and have children and to survive. Students can live comfortably no matter how low their income is. This is actually the same as the mainland that developed decades later. College students may only have one or two thousand a month for living expenses, but In use, in addition to large consumption, it is much more generous in entertainment.

Arcade machines are exactly the kind of commodity that people in bars might hesitate to spend a few dollars on, but not college students.Chen Zhiwen also liked the group of college students before, but at that time, he could only send arcade machines into bars, and American law stipulates that those under the age of 21 cannot enter bars. Although there are a small number of college students who violate the rules or have reached the age, the number is not too many. Moreover, the number of people who come to the bar is much worse than the number of people inside the university.

Today, if you have the ability to send arcade machines directly to the inside of the university, it really opens the box of wealth.

Henry Morgan said with a smile: "Some universities in the United States will prohibit things that affect students' learning too much, but they are relatively well-known universities, and ordinary universities do not have so many regulations. The schools I choose will also be like this. Even in the United States, there are not many famous universities, so we can completely give up this market to avoid trouble.”

"That's fine too." Chen Zhiwen nodded and said.In later generations, I don’t know how many people went to Europe and the United States to go to a pheasant university. In fact, they went to this kind of school. It exists to attract a bunch of rich people who want a diploma.

In the current 70s, although there is no change in China, many people from other countries will go to the United States to study, and like the mainland in later generations, most of them go to this kind of university. These people are quite rich. Living expenses are also high, and some people even buy houses and cars near the school.

"As for high school, it may not be suitable." Henry Morgan said: "U.S. high school students generally have low living expenses, and they are mainly near home. Pay back, even if it is opened in front of a high school."

"It's okay, it would be great to cover some college students." Chen Zhiwen said with a smile.

The biggest problem for high school students and below is that they live near their homes, and they are still young, so they don’t get much pocket money at home every month. For college students, they eat at school. The living expenses given by the parents are naturally more, and once the living expenses are too much, the students themselves can balance the consumption. If they eat less, they can have more fun. Many people are still willing to do this. At the beginning of the 21st century, I don’t know how many college students would rather go to Internet cafes to play computer games when they are hungry.

"So this is a perfect cooperation." Henry Morgan said with a light smile: "Eric, you have a very attractive game, and I have a deep network in the United States, I can send your arcade to many The golden location inside the university, almost all the bars in the country, the departure halls of large airports, and some shopping malls.”

"I believe the Morgan family has such influence. It's just that there are so many channels. You can't have all of them, right? Unless you used to use these channels for any products." Chen Zhiwen asked, connections belong to connections, but really It is unlikely that any person, family or company can connect so many different points, unless there are similar products. For example, if Coca-Cola suddenly launches energy drinks, even if Red Bull develops first for a few years, it will not be able to compare with Coca-Cola in terms of channels.

"Of course I don't have this whole channel. In the whole of the United States, no one has this kind of channel. Let's talk about bars. This is a relatively loose industry. Bars in various places have different suppliers, and no company can contact all of them. Bars." Henry Morgan said: "So if we cooperate, I also need to invest a lot of money and energy to establish distribution channels in the United States, and open up bars in various places step by step from top to bottom.

Even schools, airports, and shopping malls are the same. I know some people, but it is impossible for these people to know all the airports, all shopping malls, or schools. As long as the interests are sufficient, these people will become their own people, and so many people also have their own connections. If their connections are also beneficial, they will also join in. I estimate that almost two generations of relationships can basically cover Most of the network in the United States. "

"That is to say, there are two layers of dealers between you and the terminal, Henry?" Chen Zhiwen asked.

"Yes, one layer should be enough at the beginning of development, but to cover the entire United States, two layers are necessary." Henry Morgan said.

"It's about the same for the two floors. How long will it take to set up these channels?" Chen Zhiwen asked a little excitedly.

Building a complete sales channel requires strong capital and resources, which is why many supermarkets have developed very well, because these chain supermarkets themselves are a channel for most daily necessities, as long as the chain supermarkets cover , any merchant only needs to provide goods according to the price, which saves a lot of effort, making almost all suppliers almost rely on supermarket retail channels.

Arcade machines are new products, not daily necessities. There is no way to use existing channels to expand. If you want to really open up the market, you have to recreate them. But the cost is too high, and it also requires a lot of network energy. Chen Zhiwen is a Hong Kong native, even if he was reborn as an American, he is not capable of doing this.

But powerful Americans can do it. The network of the other party and the profits in the arcade can attract a group of like-minded friends who have their own network to join in, and finally form a community of interests. As long as the interests continue, this group will be It will always exist, and this group can create a channel covering the entire United States, which is what Chen Zhiwen has always wanted.

"Among these channels, the bar channel is relatively the easiest to get through. I estimate that in three months, I can get through almost half of the bar channels in the United States, and the latter half will take longer and require more You should be aware of this, so at that time, I will invest more resources in other areas, and I also need to consider your production capacity." Henry Morgan laughed.

"Hong Kong's production capacity is not a problem. I already have a large number of mature workers here. As long as the order is sufficient, [-] units a month is not a problem." Chen Zhiwen said confidently.

Arcade machines are not an industry that requires large-scale production lines like automobiles and home appliances. If the assembly industry wants to expand production capacity, as long as suppliers can supply it, then other aspects only need to increase the number of workers.

The only thing to worry about is the quality problem that needs to be paid attention to after the rapid increase in production capacity. For this, Chen Zhiwen has long been prepared. The demand for arcade machines will immediately explode exponentially, so in the early stages of arcade machine production, three times the number of workers required for production was arranged.

The first is to ensure that more people will have enough experienced people to ensure the talent and quality when the demand for arcade machines explodes in a few months. , and the price paid is nothing more than paying hundreds more wages. In Hong Kong, even if Midea’s wages far exceed the average level, it only costs an extra HK$10,000+ a month. This amount of money is comparable to the profit of an arcade It's drizzle in comparison.

"Well, in this case, as long as we cooperate, I think the demand for arcade machines will be at least 4-5 times the current level at the beginning of next year." Henry Morgan said with a smile.

"The only problem is how we can cooperate with each other." Chen Zhiwen said.

"Before we enter into a deeper level of cooperation, I want to ask you another question, Eric." Henry Morgan smiled and said: "I want to know, will Red Bull accept investment?"

"Do you want to invest in Red Bull?" Chen Zhiwen was stunned for a moment, and then said after thinking for a while: "Red Bull will definitely accept external investment, but not now. When that time comes, if you are still interested in Henry, I will definitely accept investment from the outside." One informs you."

No matter what the industry is, if you want to achieve the top position, proper sharing is necessary, because the world is controlled by capital. If a company is promising in a certain field, it will inevitably be favored by many capitals. In this case, the company can make appropriate choices and negotiate, but it must not refuse all of them, because if they refuse, the capital will definitely choose their potential opponents.

To a certain extent, Red Bull has an inherent advantage. As the first company to develop the energy drink market, and in the early stage, there was no shortage of funds, so the development is very smooth, and now it has temporarily monopolized this market.

But even so, the investment consciousness of capital cannot be rejected, because in this world, there are many visionary founders, and maybe a few people started to develop their own energy drinks after seeing the effect of Red Bull. They will not refuse a large amount of capital investment, once Red Bull drives the capital to them, it will only be themselves who will be unlucky in the end.

Not to mention, there are giants such as Coca-Cola and Pepsi, but because of the battle between them in the cola market, and the giant companies generally respond slowly, they have not paid much attention to the energy drink market for the time being, so Red Bull has no worries for a short time .

The time when Red Bull needs capital to invest is when one or both of the two companies enter the energy drink market, or a new energy drink company with potential appears, then they will not reject capital with resources and connections from all parties.

"Okay, I understand what you mean. The current Red Bull has no rivals." Henry Morgan said with a smile. He has invested in many companies, and his experience in this area is much stronger than Chen Zhiwen.

"Let's talk about the Midea arcade cooperation. This is more important, and it can also obtain the most direct profit in the shortest time." Chen Zhiwen said with a smile.

Henry Morgan nodded and said, "Okay, since that's the case, let's talk."

"My idea is very simple. We are divided into two parts. My side is responsible for production, transportation to the United States, and it belongs to us before paying customs duties. After that, customs entry, customs duties, domestic transportation in the United States, warehouse storage and delivery are all It's yours. How about this?" Chen Zhiwen said.

The core of a modern business society is the division of labor. Everyone and every company do what they are good at. Chen Zhiwen is good at all kinds of game creativity, Hong Kong is suitable for processing and production, and Henry Morgan, as a member of a family with strong connections in the United States, naturally should Responsible for all things in the United States, as long as the resources are sufficient, all kinds of transportation, storage, and customs entry will be much more convenient, and a lot of manpower and time costs will be reduced, which is also very expensive in the United States.

In the past, Midea was responsible for almost everything, and because it was not familiar with many aspects, it could only outsource to various companies in the United States, and was severely slaughtered by them.

"Okay, this is naturally not a problem." Henry Morgan nodded and said, these are trivial matters to him.

"As for the price of the arcade terminal, I think Henry, you know that the previous price was around 3500 US dollars, so in our future cooperation, the price of the Snake terminal should not exceed this figure, because too high a price will only make more Customers retreated and did not dare to buy. And the price from my side to the US port is 2500 US dollars per unit, which is based on the unit of half a year. Both of us will make changes according to the actual situation.” Chen Zhiwen said.

"A semi-annual price agreement is okay, but Eric, this price seems unfair, right? We are responsible for customs duties, transportation, but we can only get 1000 US dollars, and we have to share dividends with two distribution channels?" Henry Morgan said with a frown.

"From the cars exported from Japan to the United States, it's impossible for all levels of dealers in the United States to get a total service fee of 1000 US dollars?" Chen Zhiwen asked with a smile.

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(End of this chapter)