The Industrial Giant Reborn

Chapter 147 Strategically fooling the head of the Taikoo family

"Yes, I also hope to cooperate with Phil as soon as possible. This will be a perfect cooperation for both of us." Chen Zhiwen said with a smile.

This sentence is absolutely sincere. Nike is now only a local company in the United States, with annual sales of only tens of millions of dollars. Adidas, which was established in the 20s, has long since become a global shoe giant. 1 major ball games are sponsored by Adidas, and the entire American sports shoe market has become the back garden of Adidas, a German brand.

In the United States, there are also some local brands that have developed well. They have been trying to grab their own market from European brands, but the difficulty is too high. In many cases, Japanese brands have even seized their own market. Even Nike's The initial development was the first pot of gold obtained by distributing Japanese sports shoe brands.

Only Chen Zhiwen knows that this small company can achieve unimaginable achievements in the future. In the next ten years, Nike will become the largest shoe brand in the United States, and it will be able to compete with Adidas in less than 20 years. The global market is divided against each other. For traditional shoe brands, the development speed is already inconceivable. If Chen Zhiwen, who has no understanding at all, can operate it, even if he has earned a huge amount of money from other channels behind him, he cannot do this.

For Nike, the cooperation with Chen Zhiwen is also beneficial and harmless.

First of all, Chen Zhiwen's capital strength is very strong, and he has sufficient financial resources. This is an intangible asset for any small company. For example, an ordinary mainland company in later generations has Huawei, Fuji Xun or Ali in your shareholder list. , Then go to the bank for financing, and it will be difficult for the bank to refuse.

The second is the bait thrown by Chen Zhiwen at the beginning, so that all the stars in Red Bull's brand advertisements will wear Nike shoes, and even Nike clothing in the future. The advertisements are all placed on major TV stations in the United States, with tens of millions of users, a large amount of exposure will definitely bring a lot of publicity, and there is no cost.

The third is the problem of the production side. In the case of a small company with limited human resources, outsourcing the production side is the easiest way, but it is very important to have a suitable supplier. If you choose the wrong company, you can directly over it. If you choose the right one, you can rest assured The development of the market, the development speed can be explosive growth.

It can be said that the rapid development of many well-known companies is actually the excellence of a large number of suppliers behind them, even the automotive industry.

From the perspective of a normal person, Chen Zhiwen's series of cooperation plans definitely saved Nike, which was in debt crisis.

"I hope so." Phil Knight nodded, and he also quite agrees with Chen Zhiwen's plan for Nike, that is, the required shareholding ratio is too much. Nike has developed to the present, and already has a large number of shareholders. It was fine before everything went well, but this After something went wrong the first time, the internal fighting between them was serious, and now he was forced to introduce new shareholders, and he also hoped to balance each other.

If you can't achieve absolute control, you need to balance several major shareholders.

Another purpose is to create certain conflicts between the future major shareholder in Hong Kong and other shareholders in the United States, so that they may form a certain balance in the future.

"Phil, since you have come to Hong Kong, you might as well take a look at the shoe-making technology in Hong Kong, and you can also give some advice. Our cooperation will be faster. Maybe the factory in Hong Kong will be built soon. Before that, I need your professional team to investigate the status of the industrial chain and the ability of employees in Hong Kong. If possible, it would be better. If not, we must start to find a way to solve the problem from now on." Chen Zhiwen continued.

"Okay, this time I brought two people, one for technology and one for quality, and I also have a look at the situation in Hong Kong." Phil Knight said.

"OK, I have arranged for people to contact several shoe factories in Hong Kong, and I will arrange people and cars to take you there." Chen Zhiwen said with a smile. After becoming the head of Hutchison, his identity in Hong Kong and It was not the same before. If you want to send someone to visit which factory, you basically agree with the other party after talking about it. The influence of the local chaebol, in all aspects, the average small boss will not idle around to find enemies for himself.

Naturally, there will be a special person to support the affairs of Phil Knight and his party. Chen Zhiwen will not waste this time. Besides, he doesn't know anything about shoes, so it's useless to go there.

Although high-end manufacturing makes money, it is only after being able to use the world or a part of the world as a market to obtain huge wealth and extremely high ZZ status. Before that, many of them required a lot of investment, research and development, marketing and so on.

Rumid's home appliance division needs to invest heavily in research and development of related technologies, and it takes billions of dollars to invest in a single compressor to achieve very high results.

Although Red Bull does not need technology, it also needs to spend a lot of money to stabilize the market and ensure that other food or beverage giants will not dare to fight at will after seeing Red Bull's investment. Even if they come up with similar products, they have to weigh whether they can. It really burns money like Red Bull, even if it can, it has to consider whether it can pay back.

Arcade or future games are exceptions. This is a real golden finger for prophets. However, Midea invests too much in other internal technology products, and it is difficult to become a big trend only with game funds. Therefore, real estate and finance, as gold Finger amplifiers naturally need to be reused.

If you earn enough money in real estate finance, you will have stronger funds and resources for technology research and development. The simplest point is that in the future, if you sell a building in Central Hong Kong, you can get tens of billions of Hong Kong dollars in cash. This may exceed the annual profit of many Fortune 500 companies. Using it to burn money to grab the market can cause headaches for a big company like Samsung.

Naturally, when Red Bull, Midea, and Costco were all developing smoothly, Chen Zhiwen's focus was on real estate.

In the Hilton Hotel, Chen Zhiwen's long-term suite, ushered in several British ghosts. They are the current head of Swire Group, John Shi Huaiya and his two assistants.

"Mr. Shi Huaiya, hello." When Chen Zhiwen saw this skinny fifth-generation head of the Taikoo family, he still had enough face.

"Chen Sheng, hello, these days Chen Sheng's name is very famous." Shi Huaiya nodded and said loudly.

"Please sit down." Chen Zhiwen said with a smile. The head of the Taikoo family in front of him is actually John Sweiyar, but in order to integrate into Hong Kong society, he added a word "Shi" in front of his name to facilitate reference to the Chinese community in Hong Kong. assimilate into.

Whether it’s true or false, or it’s purely for business, among the four major foreign firms, Swire Group is relatively friendly to the Chinese. After a few years of reform and opening up, Swire Group’s attitude towards the mainland can be regarded as not bad.

"Just remembered, this hotel is also Chen Sheng's property, right?" Shi Huaiya looked around and said suddenly.

"It's just in name only. I won't be able to officially take over until 35 years later." Chen Zhiwen said with a smile, the strong leasing contract between the Hilton Hotel Group and the former property owner of this land is basically known to all major real estate developers in Hong Kong, especially Hong Kong Land. This kind of owner who likes to build buildings in Central, if he had the opportunity, would have started it long ago. It is really hard to calculate whether it is worthwhile, so he had to give up, but no one would have imagined that in a few years, the housing prices in Central will rise several times. At that time, the so-called "huge liquidated damages" will not be worth mentioning in front of the land price.

"The business of this hotel is not bad, just dividends are enough." Shi Huaiya said: "I was quite surprised when I heard that the property of the Hilton Hotel was acquired a few years ago. That was the first time I heard Chen Sheng’s name, unexpectedly, two years later, Chen Sheng actually acquired Hutchison International. It is absolutely unprecedented.”

"I'm sorry. Apart from basic ability, the more important thing is courage." Chen Zhiwen said with a light smile. Knowing the future situation, he would naturally dare to use ten guts to carry out leverage operations. Otherwise, a normal person, even if A man like Li Jiacheng, who is very speculative and visionary, might not have dared to buy Hutchison, which was heavily indebted, in 1975.

"The Swire Group and Hutchison used to have a lot of cooperation, and I hope that the current Hutchison can continue to maintain it with us." Shi Huaiya nodded and said.

"No problem, the United Dockyard Group is still operating normally, and I will not make any changes." Chen Zhiwen said.

Hong Kong United Dockyard Group, formed in 1972 by the merger of Hong Kong Whampoa Dockyard and Taikoo Dockyard and Machinery Co., Ltd., is mainly engaged in marine engineering, port salvage, tugboat and related services. It is located in the northwest of Tsing Yi Island, New Territories, with an area of ​​10 square meters. The location is superior, close to the Kwai Chung Container Terminal. If we wait another twenty years, an international airport will be built nearby.

The reason for the merger at the beginning was also because of the increasingly severe competition between the two for a long time, which resulted in neither making any money. After more than ten years of shopping, just taking advantage of the relocation of the Hong Kong port, Hutchison and Swire negotiated, and we were able to merge. , won't it be a monopoly in the future?

Chen Zhiwen doesn't care about the commercial monopoly of non-social necessities. The more such monopoly businesses, the better.

"That's good. The current Kwai Chung Wharf is a gathering place for wealth. Our two families are far inferior to Jardine Harmony in terms of financial resources. We should stop all kinds of internal friction and concentrate on winning this piece of interests." Shi Huaiya smiled. Said.

"Is Swire Group interested in obtaining the Kwai Chung No. [-] berth to be launched next year?" Chen Zhiwen immediately understood what the old man meant.

"Yes, before the fourth berth, Qi Dezun's He Ji and Taikoo had too much internal friction at that time. In the end, although Qi Dezun won, he also spent hundreds of millions of Hong Kong dollars. Some relations, now that Chen Sheng is in charge of the Hutchison Whampoa Group, the construction of the fourth berth also requires a huge amount of money, I think on the fifth berth, there is no need for you and me to meet again, right?" Shi Huaiya Said with a faint smile.

"Even if He Huang does not participate, Jardine will not give up, right?" Chen Zhiwen asked.

"The layout of Jardine's port business depends on Wharf, but the Harbor City project has made Wharf as heavily in debt as Hutchison. If it wasn't for Landmark's help, it might be the second Hutchison." Shi Huaiya smiled. Said: "And there is some news, it's nothing to tell you, you will know sooner or later, Jardine's overseas investment has lost a lot, and it is estimated that the No. 5 berth is also powerless."

"This is good news." Chen Zhiwen smiled. With the passage of time, Jardine Group also began to fall into a huge crisis. The original budget of Harbor City, a super shopping mall, was 10 billion Hong Kong dollars, which was already more than that of Wharf at that time. market value.

Harbor City is located on the Kowloon Peninsula. Although it is opposite Central, no one knows whether this large-scale project will be successful. Therefore, banks are also very conservative about this project. If Harbor City itself cannot be used for borrowing, even Wharf All of them are mortgaged, which is not enough for the construction cost of Harbor City.

Even if Hongkong Land can help, it can't help too much. To be able to hold so many buildings in Central, Hongkong Land also relies on the limit mortgage to complete the operation. Coupled with the acquisition of Dairy Milk International, the reputation of Hongkong Land's stock is stinky.

Therefore, in order to raise funds, Wharf can only slowly build Harbor City, relying on annual profits to gradually invest, and the other is to raise shares in the stock market for financing. Galaxy Securities was able to secretly acquire 18.7% of Wharf in the first two years The stock has not been discovered, in addition to the long enough layout time, Wharf itself's multiple external share expansion financing is also one of the main reasons.

As for overseas investment, in recent decades, the Jardine Group has been adhering to the strategy of making money in Hong Kong and investing overseas. However, since 73, Hong Kong's economy has fallen into a sharp decline, and the entire Jardine Group's business capacity in Hong Kong has also been severely damaged. The oil crisis also caused Jardine Matheson to suffer serious losses in its overseas investment, but the three major companies of Jardine Land Wharf have a strong foundation and can persist for a long time.

But in 1978, it was the end of the battle. In the past, Wharf stock was attacked by Li Jiacheng, and they could only find HSBC as an intermediary peacemaker. It was not until 80, when Hong Kong's land prices recovered, that they were able to confront the charter king, but in the end Still lost.

Now Jardine is getting weaker and weaker, which is also good news for me. I am currently in a relatively "weak period". After two or three years, my various industries will become stronger. It's time for Cang to strike, maybe he can bite off a piece of flesh from Zhidi.

"So, He Huang won't participate in the bidding for the No. [-] berth?" Shi Huaiya said while looking at Chen Zhiwen.

"That's not the case. I still have some funds overseas. Berth No. 5 is still very good. If Hehuang can win Berth No. 5 and connect it with No. 4, the cost of operation can be reduced a lot. " Chen Zhiwen said with a smile.

How much money he has overseas has always been a question in Hong Kong society. In fact, Chen Zhiwen did it on purpose, keeping everything a mystery. This may be a copy of Chen Songqing, a Hong Kong giant scammer in the next few years.

This Chen Songqing is a real boss. As long as he keeps his secrets, he can get unlimited loans from banks of all parties. In the non-Internet era where information cannot be shared, HSBC is also caught by him for playing around. 3 million Hong Kong dollars were robbed, and Umin Bank in Singapore was robbed of hundreds of millions of dollars. At that time, the entire Hong Kong society was played and applauded by him. If it hadn’t been for the real estate crisis in 82, who would have discovered it?

As long as the Hong Kong market can’t see through Chen Zhiwen, there is a lot of room for maneuvering, especially the difference between him and Chen Songqing is that Red Bull is a company with real profits. Although the Hong Kong market does not know the advertising and marketing costs of Red Bull, plus A 1 million US dollar credit certificate from Citibank shocked Shen Bi, and HSBC even acquiesced. Who else could doubt it?

As long as this is maintained, the benefits can be maximized in many ways, and Chen Zhiwen doesn't need to worry about getting caught, because if nothing else happens, in a year or two, he will be able to have amazing overseas financial resources.

"Chen Sheng, why don't you be frank and honest, what kind of conditions do you need before you are willing to give up this pier?" Shi Huaiya asked directly.

"Then it depends on what kind of sincerity Taikoo can show?" Chen Zhiwen said with a light smile.

"I know that Chen Sheng wants my Taikoo piece of land in Admiralty, I can make the decision and give it to you at a 9% discount, how about it?" Shi Huaiya said.

"A 9% discount is only a few million Hong Kong dollars. This amount of money is far from a wharf." Chen Zhiwen shook his head and said.

Given Hutchison's current situation, it is indeed not suitable to spend huge sums of money to bid for the No. 5 berth. Although his plan for Hutchison also has a port layout, and the No. 5 berth is also very good, the most important thing at present is to deal with Hutchison's debts. Return to normal, and then use its resources to develop rapidly. As long as the development is good, the less money invested now can get several times the number of No. 5 berths in the future, or have the ability to compete for the remaining No. 6789 berths in the future.

But if you don't want it for yourself, others don't know. Since Taikoo has something to ask for, it is natural to maximize the benefits.

"A few million is already a lot, Mr. Chen, you just don't want to participate in the auction. There are more than a dozen companies in Hong Kong and overseas that are capable of bidding. I can't give each one a few million." Shi Huaiya frowned. Said.

PS: The full update will start on March 3st, please ask for a monthly ticket this month, and see if you can raise 1 monthly tickets for the street author to draw a prize!

(End of this chapter)