People in Hongwu, from heavenly master to emperor master

Chapter 226 The old Zhu in the wild history is not the sorrow of parting
Zhang Yi laid out his plan:

"If you want these people to pay willingly, and pay a lot of money, what conditions are needed?"

Zhang Yi threw Lao Zhu and Zhu Biao a thinking question.

Zhu Yuanzhang thought for a while and said:
"Extraordinary goods to live in!"

Zhang Yi nodded:

"Uncle is right about one of them, but it's not enough!"

Zhu Biao added one more:
"Since the younger brother of the Zhang family mentioned that those people spend a lot of money for the oirans of Qinhuai River, I think we can add one more thing, which is called "impulsivity!"

Zhang Yi gave Zhu Biao a look of approval:

"Brother Huang is right, but that's not all!"

He didn't continue to play tricks, and said directly:

"If you want to sell the product at a high price, especially to these owners who are not short of money, there are several considerations!

The most important of these is naturally the value of the commodity itself!
The value of the commodity comes from the attributes and scarcity of the commodity itself, which is what my uncle said is that rare goods can be lived in!
Do we have scarcity?Glass itself is a kind of luxury, plus the mirror made by my unique craftsmanship, this rare commodity is livable and valuable, we have no problem!
But if you only look at the value, it is difficult to sell this thing at a high price. If you want to sell it at a premium that does not belong to it, you have to start with the mentality of those people! "

Zhu's father and son put on an attitude of all ears, Zhang Yi said:

"Then let's think about it, when will these people spend money to buy things that exceed the value of the commodity itself? The answer is simple. When fighting for wealth, it is what the Huang family brother said to be impulsive!
Taking advantage of these people's mentality of fighting for wealth can really inspire their fighting spirit!
But let's take a deeper look, where does their mentality of fighting for wealth come from?
Uncle is a businessman, you should understand..."

Old Zhu and his son fell into deep thought. Although Zhu Yuanzhang is a genius, he has a specialization in human skills after all.

He pretends to be a businessman, but he doesn't understand businessmen very well.

If you force an explanation, you will be timid instead, Zhu Yuanzhang simply shook his head, expressing that he did not know.

Zhang Yi laughed: "Uncle doesn't seem to want to face the darkness in your heart, Xiaodao said it directly, I hope you don't get angry!"

"You say, it's okay!"

"Actually, the source is... low self-esteem!"

self-abasement?

Zhu Yuanzhang found that Zhang Yi liked to use this word very much, and he also used it when he analyzed him last time.

But from the bottom of his heart, Lao Zhu agreed with Zhang Yi's analysis.

The feeling of inferiority does not mean that there will be no heroes and heroes.

Everyone's background will affect a person's life. Lao Zhu closed the door to reflect on himself. Many of his extreme behaviors are actually due to low self-esteem.

Only if no one pointed it out, he would never see it.

If the person who pointed it out was not Zhang Yi, he might have become angry and tore those who tried to uncover his scars to pieces.

Therefore, the inferiority complex of those wealthy businessmen is actually not difficult to understand.

Although Zhang Yi didn't say it, Zhu Yuanzhang had vaguely guessed what he wanted to say.

"That's right, self-abased!

Scholars, farmers, businessmen, and businessmen have been targets of suppression in all dynasties!

Even if they are as rich as an enemy, they are just a dish in the eyes of the rich and powerful.

They have money, but only money...

No matter how rich a businessman is, even if he meets a Ninth Grade Sesame Official, he must be wary and courteous...

This mismatch between wealth and status is the point of psychological distortion of the rich!
That's why things like fighting for wealth happen from time to time!

Therefore, if you want to earn money from these people, you must target their inferiority complex and squeeze them dry!
So if we want to sell the mirror, it is not acceptable to clearly mark the price, so we should pay attention to an auction...

But even if it is an auction, there must be someone to support it!
These people are not all fools!
The gimmick of the glass mirror is not enough, so I gave the first mirror to Mrs. Xu!

Firstly, it is used to repay others for protecting us, and secondly, I just hope Mrs. Xu will help me promote it..."

The Zhu family's father and son thought that sure enough, this kid has no profit and can't afford it early, how could he properly give a precious mirror to Xie Shi?

If he wanted to repay this favor, there was a better way.

"How can you be sure that Mrs. Xie will help you promote it? I don't think you said anything!"

Zhang Yi replied:

"Because of Mrs. Xie's temperament, history books can give a general idea!

There is a lot of unofficial history about her bad mouth, and there is also a legend that she was killed by the emperor because of her outspokenness..."

Zhang Yi simply told Lao Zhu the unofficial historical materials about the Xie family, and the faces of Zhu's father and son were like water.

Which bastard is blackmailing himself?
Anyone with a discerning eye in wild history knew at a glance that the Xie family was actually the Black Emperor.

No matter how tyrannical and stupid Lao Zhu was, he wouldn't have the guts to kill a talkative woman.

What's more, as long as he is not brain-dead, any emperor knows that killing the wife of a hero will lead to alienation from each other.

It can be seen from this that his reputation in the youth history will definitely not be much better.

Zhu Yuanzhang was furious:
"These scholars, damn..."

Seeing that Lao Zhu was like an angry bird, Zhang Yi laughed to himself.

He almost forgot that Lao Huang is a rebellious boy among the Jiangnan businessmen, the emperor's brainless fan...

He is obviously a southern businessman, but he worships Lao Zhu inexplicably. Could it be Stockholm?

"There are a lot of unofficial stories like this. The emperor even killed Lan Shi, and made her human broth for Chang Yuchun to drink after killing her...

Well, according to the records of unofficial history, the Lan family should have made soup by now...

And Xu Da..."

Zhang Yi took these things as interesting, but the content fell into Zhu Yuanzhang's ears, just like a firecracker.

Lao Zhu was like a gunpowder keg, filled with a strong murderous aura.

The temperature in the compartment dropped several points.

These people are too much, and Zhu Yuanzhang can understand that they want to blacken themselves and portray themselves as a tyrant.

But even stories like Jealousy Soup have come out. This is not to black him as cruel, but to describe him as a mentally retarded.

Not mentally retarded, who would kill the wife of his confidant minister and let Chang Yuchun drink it by himself?
Isn't this forcing his generals to rebel?

And Xu Da...

Seeing that this anger can no longer be suppressed,
Zhu Biao was very worried, he was afraid that his father would run away violently, but when Lao Zhu was most angry, he suddenly calmed down.

As if the person who was burning with anger just now never existed, Zhu Yuanzhang's expression changed, falling into Zhang Yi's eyes, and he nodded secretly.

"Uncle Huang is a man who does great things..."

Old Zhu wanted to kill someone, but when he was really about to put it into practice, he realized that he couldn't kill anyone.

As Zhang Yi said, the right to disseminate information is in the hands of scholars.

If they moved their interests, they would naturally not give themselves a good face.

history books!

are written by later generations,
Those who hate themselves write unofficial histories at home casually, and spread rumors simply out of their mouths.

It doesn't matter whether it is true or not, what matters is the degree of spread.

Compared with a good emperor, an emperor with a dramatic character and a story can spread far and wide.

Zhu Yuanzhang has personally verified the horror of the rumors in the matter of Yangzhou Mansion!
And if he still doesn't try to make changes after he knows this, he is not Zhu Yuanzhang anymore.

"Don't mention the emperor..."

Old Zhu took a deep breath: "You continue to talk about selling mirrors!"

Zhang Yi's so-called storytelling is actually similar to spreading rumors in Yangzhou Mansion. He is very interested to see how Zhang Yi can only concoct a rumor, and then let the rumor ferment, so that everyone is willing to spend money.

communication studies...

"Let's talk about Mrs. Xie, right? Now that I understand Mrs. Xie's bad-mouthed problem, Pindao also knows about her character pretty well. People with bad-mouthed people usually like to show off...

You said that if there is such a good thing, will Mr. Xie take it out to promote it? "

Zhu Yuanzhang nodded. Because of the school inspection, he actually knew Xie's temperament. With Xie's temperament, there was a high probability that he wanted to show off to others.

"There is a high probability that one of them will be driven mad by Xie's mirror, and that is Lan's...

Lan's relationship with me is not good, but sister Chang's has a good relationship with me!

So there is a high probability that the elder sister of the Chang family here will ask me for news, as long as at this time, I will tell my sister the story I have prepared!
Then the story I want to tell will probably be spread in the capital!

The upper layer knows that there is such a mirror, so it is enough to have such a thing! "

"and then!"

"Then some people spread some stories in the market, also about this mirror...

Let this story go around for a while, and I'll go and heat it up myself!
As long as there is heat, hang those people and let them ask for it first...

When the time is right, I'll just throw the mirror in my hand to the auction house!
Hmm, does Daming have an auction house? "

"The core of this matter is what kind of story should be told to make the origin of the mirror grand, and it is best to conceal some legends and add some mystery to it!
With the heat, the quality, and the premium story!

Don't worry about those merchants not taking the bait!
But the most important thing is to make those merchants who can afford the company feel!

[-]. This is something owned by the Duke's wife, something other upper-class figures can't ask for!

Second, they can use money to own the treasures that the rich and powerful could only dream of!
This can greatly satisfy their vanity, and it also allows them to have a treasure that can be used to knock on the doors of those rich and powerful. Doesn't it also have practical value?
[-]. Coupled with the exaggeration of rumors and hunger marketing, it is almost the same! "

"What is hunger marketing?"

Zhu Biao said something, and Zhang Yi explained to him:

"It's probably the same as those unscrupulous businessmen hoarding food in disaster years. Man-made illusions that rare things are more expensive, and the illusion that there is no such store in this village...

Whether it's selling rice or selling millet, they all like to engage in this..."

Zhu Biao understood Zhang Yi's explanation in simple terms.

"Brother Zhang, you have no conscience in this style of play!"

"Soldiers are cunning, business wars are also battles...not to mention the means are secondary, it depends on who it is used on!

If we use this set to blackmail the common people, we have no conscience, but to black these big dogs, the poor can feel at ease!

Who said that Zhang Yi has no conscience, and I don't cheat the poor! "

He talked about a big dog, and Lao Zhu and his son laughed dryly when he said it.

Although the two of them are not real businessmen, their superficial identities are also inseparable from the big dog.

Zhang Yi didn't cheat the poor, didn't he just cheat the rich?

"But, what is an auction?"

Zhu Yuanzhang's question stumped Zhang Yi. Auctions, an ancient form of transaction, would appear more or less no matter what civilization it was.

It's just a specialized auction house, it doesn't seem to be popular in ancient times...

The rush-buying system in the Song and Yuan dynasties was probably very close to the auction system in later generations, but it was still not the auction system that Zhang Yi expected.

Zhang Yi told Lao Zhu about the operation method of the auction house, and Lao Zhu was also very moved.

But he just thought about it for a while, but immediately dismissed the idea.

It seems that the business of the auction house needs contacts to run.

Appraisal, source of customers, credibility, none of them will work.

Zhu Yuanzhang can do it naturally if he wants to, but he is not a real businessman. Doing this business will only increase the risk of his identity being exposed.

Lao Zhu shook his head, expressing that he was not interested.

Zhang Yi shrugged, he could not count on Zhu Yuanzhang for this matter for the time being, but it was impossible to sell the mirror without an auction.

Sure enough, relying on Uncle Huang alone is not enough, and his circle of contacts is still a bit small.

Anyway, his plan to appear in the mirror is after the New Year, so let's wait until the New Year is over.

The brewing of rumors takes time!
Choosing this time point to start the layout, Zhang Yi's idea is the idea of ​​Spring Festival travel!

Everyone has to go back to celebrate the New Year. There will be Spring Festival transportation in later generations, just like in ancient times.

Returning home for the New Year is the simple and real dream of many wanderers...

"Look back, I'll help you promote the publicity..."

Seeing Zhang Yi looking at him eagerly, Zhu Yuanzhang knew what he was thinking.

Seeing that Lao Zhu agreed, Zhang Yi was overjoyed.

"The last time my aunt came, she said she was going to visit, but she didn't!
Uncle will go back this time and say hello to aunt on my behalf! "

"You are celebrating the New Year in the capital alone, and you have to take care of yourself. I won't take Lao Mo away. He will be your man from now on...

Take care of yourself, let me see next year, how do you kill those big dogs! "

Zhu Yuanzhang's words made Zhang Yi happy:
"Hey, I will definitely not disappoint my uncle. If I become rich next year, I will invest some more money in my uncle's trip to the sea...

Whether I can live comfortably for the rest of my life depends on my uncle! "

"Fuck you little cunning!
How old are you, what about the rest of your life? "

Although it wasn't a real farewell, but saying goodbye to Zhang Yi, Zhu Yuanzhang felt a little bit of sorrow.

This kid's relationship unknowingly made people into the drama.

But the end of the year was approaching, and he really didn't have time to walk around outside. Although the palace and the outside world were only separated by a wall, it was thousands of miles away.

"Goodbye uncle!"

When the Taoist temple arrived, Zhang Yi jumped out of the car and waved vigorously at Zhu Yuanzhang.

Zhu Yuanzhang took a deep breath and lowered the curtain.

"The younger brother of the Zhang family is planning to raise another sum of money for the father. Is he afraid that the father will go bankrupt?"

Zhu Biao's words touched Lao Zhu's heart.

Zhang Yi, this kid raised money, maybe it was really for himself?
Old Zhu was taken aback, and immediately opened the curtain. At this time, the little Taoist priest had already entered the Taoist temple, and there was no trace of him.

Zhu Yuanzhang grinned:

"He's a good boy...

Then I can't help but help him too! "

(End of this chapter)