Reborn America, this is my time

Chapter 195
The Plaza Hotel is located on Ninth Street in New York.

When you open the curtains in the room, you can see Central Park.

At three o'clock in the afternoon, the lush forest under the blazing sun shone with golden light, as if covered with a golden tulle, embellishing it with incomparable nobility, but it was more like brilliant gold leaf falling from the sky, which made people involuntarily raise a Into it to explore the mysterious idea.

If Evelyn was here, she would definitely pick up the camera to take pictures, but unfortunately, Ethan was the only one in the guest room at this time.He had no intention of admiring the picture scroll at all, and began to wash after getting up from the bed, and then sat in the dining room of the guest room to enjoy the brunch delivered by the staff.

Atlantic City is only more than 100 miles away from New York, and it can be reached in just over an hour. Ethan left the holiday international at four o'clock in the morning, and checked into the Plaza Hotel at dawn. After eight hours of rest... he felt that he was Resurrection with full blood~
After quickly finishing the unpalatable spaghetti, he summoned Steve Ballmer, who lived next door, to come and see him. The bald man might have woken up earlier, and came straight over after hearing Ethan's words.

"Have you eaten?" Ethan asked, looking at Ballmer in a suit and leather shoes.

"Yes, the steak here is good." Ballmer nodded.

"Okay, let's start working then?" Ethan picked up the coffee from the hotel and said, "What do you think of the purchasing behavior of Vacation International?"

It may be because Ethan had rated Vacation International's purchase order as troublesome when he left Atlantic City last night, so when he asked Ballmer what he thought of the situation over there, the bald man who had been prepared for a long time said immediately: "Boss , if we want to judge their behavior, we must first determine one thing, that is, what is the development plan of our game of destiny, or what is the external image of our game of destiny. "

"If our destiny game is just a video game company, then we can accept purchase orders from Vacation International very naturally."

"But if our destiny game has its own corporate purpose, corporate culture, and corporate image, then we need to carefully consider whether to accept orders based on these things."

"And all this..."

"I think you should have made up your mind."

"Isn't it?"

Ballmer put his elbows on the table and looked at Ethan with a smile written all over his red face.

This rhetorical question made Ethan nod his head and said, "You're right."

He shook the cup in his hand, and the brown coffee swirled.

"I do have a decision."

To be honest, when Ethan walked into the resort world in the early hours of the morning and found that the game "Heavenly Fortune" had occupied the entire experience hall, a picture he had witnessed in his previous life suddenly appeared in his mind. It was a video game There are many arcade machines in the city.

There are many adults reminiscing about the past in it, and many children enjoying games inside, but these are not the focus of Ethan's attention. What caught his attention was a sign at the sales desk of the video game city.

It says--

'All game coins in this store are non-refundable once they are sold. '

The reason given by the merchant is that once the money is refunded, it is suspected of gambling.

And this is indeed legal.

In fact, Ethan has known for a long time that electronic arcade machines will definitely be played as spinach machines by people in the process of continuous development. The earliest meaning of this thing was to provide people with spinach. With this feature alone, Sega has already made a lot of money.

Even though he was mentally prepared, when all this really happened, he still felt a little uncomfortable.

Firstly, it was the education in his previous life that made him understand the real harm of gambling. These things would really cause family ruin, so he would not try to touch those things at all.

Secondly, he really likes video games. No matter in his previous life or in this life, he has always regarded video games as toys that bring happiness to people. Get caught up in that sickening vortex.

Of course, he knows that his idea is unrealistic, because the explosive development of all industries is because this industry can make a lot of money, and when capitalists swarm into a field that can make a lot of money, on this basis It is their instinct to make more money.

To this end, they can even come up with some crooked ideas.

For example, McDonald's, they do real estate under the guise of catering, and pass on all the cost of buying land and bank interest to franchisees, and the premium of land appreciation for nothing.

Another example is Starbucks. On the surface, they are a coffee shop, but they are actually a financial institution that absorbs social funds through anonymous cards.Before Ethan crossed, their pre-deposits even exceeded [-] billion, which was more than the public deposits absorbed by all major, medium and small banks, and they not only did not calculate and pay interest, but also set a service life for the pre-deposits. Once the time limit is over, those pre-deposits will be converted into non-operating income at a certain percentage every year on the grounds of storage fees.

And the video game industry...

The way they keep users paying is to open the box.

Regardless of whether it's drawing cards or strengthening, whether it's refining monsters or arms, as long as it's about playing with chance, it's all box opening, and these things belong to the scope of the beholder's opinion.

Because in the case of official transactions or third-party transaction systems, this is no longer a game of drumming and passing flowers, and their nature is very vague.

As for saying that existence is reasonable?

Ah--

The existence that Hegel mentioned is the origin and driving force of all things in the universe!
No one ever said that the existence of murder is reasonable!
In his previous life, Ethan hated the box-opening game. He felt that this game of gambling chances was based on defense. Even if he himself didn't want to eat shit, he couldn't feed shit to others.

He knew that his thoughts might be somewhat idealistic, but when the game of fate was up to him and there were countless ways to make money in his mind, he would not do things like being linked to spinach if he could.

Unboxing is indeed very profitable, but "Zelda" and "it takes two" are more fun, aren't they?
Not to mention--

Linna Belle, that female star, can make more money than any spinach machine.

When Disney has charted the path to monetizing intellectual property...

Making a spinach machine is like shit in the head!

"The purpose of our destiny game is to create happiness with our hearts."

"So we're not going to sell games to betting farms for them to use as spinach."

"Be tactful when communicating. After all, we have no conflicts. You ask the people in the marketing department to tell them that our Destiny game has already sold out, and we can't make the [-] electronic arcade machines they want for the time being."

"If they ask about the waiting time, tell them more than half a year."

Ethan's words made Ballmer nod repeatedly.

Then he got up and went to the next room to call the headquarters.

About half an hour later, Ballmer came back, and said to Ethan who was standing by the window overlooking Central Park: "The people in the marketing department have already communicated with the people from Vacation International, and Vacation International has learned that The construction period of the machine turned out to be very disappointing after more than half a year.”

"Yeah." Ethan pronounced it through his nose, as if he understood.

And the silent appearance also attracted Ballmer to continue to speak, "Then, the people in the marketing department asked, what if the orders in New Jersey suddenly surged?"

The question made Ethan laugh.

"You mean that Holiday International may ask other merchants to place orders for you?"

"That's right." Ballmer nodded.

"Just let the people in the marketing department record the cumulative order quantity of each customer." Ethan said: "When the order quantity of some merchants obviously does not meet their operating capabilities, we will ask them for the specific purpose of ordering the machine. As long as they can give a reasonable explanation, we will sell."

"As you said yesterday, there is nothing we can do to prevent customers from making secondary transactions."

"Holiday International buys goods from other merchants, we can't control this."

"But we must control the source clearly to ensure that those games will not flow directly from our factory to the outside gambling field, so that even if there are any problems in the future, we can explain them."

Having said that, Ethan stopped.

After thinking for a while, he said again: "Forget it, if we directly contain it, it may cause some normal customers to be dissatisfied. In this way, you can write me an external statement, expressing the corporate vision of Destiny Games and the vision of video games." Like our inventor, Professor Ralph Bell, our company's advisor, we just want to bring happiness to the people of the world..."

"I think……"

"This statement will let them know where we stand."

As the staff of the Destiny game guessed, shortly after they politely rejected Vacation International due to insufficient production capacity and issued a statement, the orders in New Jersey suddenly increased sharply.

At first, an unknown merchant very close to Atlantic City placed an order for [-] units of "Heavenly Fortune" at one go, and then the marketing staff of Destiny Games directly used the company's order to prohibit second-hand sales of its own products as an excuse. The order was rejected.

then……

Orders from New Jersey, New York, Pennsylvania, Delaware and other places have sprung up like mushrooms.

This situation made the marketing specialist of Destiny Games very painful.

Because they have to fight wits and courage with those merchants.

For example, screening reasonable orders.

If the merchant who placed the order purchases several games at the same time, such as "Snake 2", "Wind of Fortune", and "Taken" are all purchased together, the order will be considered safe.

What if some merchants just purchased a large number of "Heavenly Fortune"?
Sorry, the production capacity is insufficient, please be patient.

For another example, determine whether the receiving location is safe.

If the receiving address of those merchants is the location of their shop, then Destiny Game will take the order with confidence and boldly, and deliver the goods directly according to the request of the other party.

But if a merchant says that they don’t want to ship by land but by sea, and the unloading address is the Atlantic port in New Jersey, then Destiny Game will directly refuse, and tell their embarrassment, saying that this behavior will damage the delivery The interests of the team, they are afraid of workers making trouble.

To be honest, when Ethan asked his employees to deal with Atlantic City, New Jersey like a thief, the commissioners of the marketing department actually complained, because this crazy screening method simply increased their workload.

But when Ethan said that in May, June and July, the base wages of all employees in the marketing department would increase by 20.00%, and the overtime wages would increase by [-]%, eh... the noise suddenly disappeared.

'The company is my home!Development depends on everyone! '

"is it necessary?"

Evelyn depresses the shutter blades with her forefinger, peering at the passing employees.

"You don't want to sell machines to Atlantic City, so don't."

"You can't prevent other merchants from reselling, then ship directly."

"Is it necessary to toss the staff here?"

"Of course." Ethan said with a smile: "Although I can't guarantee that the company's games will not enter the major gaming venues, I have to let the world know that I have this idea and have worked hard for it."

"You may think my approach is very neurotic now, but it is actually a part of the company's self-protection and image building. Today we treat Holiday International as a thief. In the future, when casinos are born, people will hold It is no longer our responsibility."

"It's like the comic case that Thomas told us last time."

"When the major comics are full of violence, SQ, drugs, etc., the resistance and opposition of parents will put all companies in danger, and they will have to castrate themselves."

"And the castration at that time was actually too late."

"So, if we want to prevent a crisis, we have to start at the source."

"Reject gambling from the source, reject violence from the source."

"Of course, we're all just humans, not gods, and we can't do one thing perfectly, but that's okay, because when the outside world knows we did it..."

"Then we've actually done it perfectly."

In the eyes of outsiders, Atlantic City's order is just a simple business operation, but in Ethan's view, it contains a crisis that may come at any time.

Because game characters are not unique to the East, and in Western countries, such things as video games are indeed regarded as scourges, and they have tossed out a classification system.

In Ethan’s memory, the most violently attacked games are “Mortal Kombat”~“Give Him Love”~Anyway, whichever company is popular~
Although it is still some time before video games show real violence, he will not let Philips and Warner grab a little bit of trouble when he is surrounded by enemies.

He would rather torment himself than see the news that the game of fate is involved in gambling in tomorrow's newspaper, and the new game has become the largest source of income for the casinos on the east coast.

While dealing with it carefully, the corporate image is actually being shaped accordingly.

Yes, the image shaping of a company is actually not that mysterious.

The vast majority are shouted out with the mouth.

For example, Disney, which regards itself as a children's kingdom, has repeatedly stated that the company will not get involved in adult content and criminal content. Therefore, even if the comic industry encountered social resistance decades ago, the comic albums they produced were not affected in the slightest, because the promotional slogan said If there are too many, people will remember.

Another example is that Google has always used "Don't Do Evil" as its company slogan, so for a long time, many people really believed that they would not do evil, so that Sergey Brin and Larry Page borrowed Li Yanhong's hyperlink After the technical paper incident was exposed, there were still people who washed Google's land there.

The louder the media hype, the better their image.

And if in the process, some companies really did a little bit.

Then this kind of side confirmation will make their image even more brilliant.

Ethan was doing these things, and Evelyn turned her head to look at him with these words.

"Okay, you're right."

The girl let go of the pressed leaf and said, "So you are done with your work now, right?"

"Yeah~" Ethan nodded, "You can have a good rest tonight."

Although it is not complicated to refuse to sell, it is really tiring to run.

The affirmative answer made the girl look forward to asking: "Then will you attend my graduation ceremony tomorrow?"

"?" This question stunned Ethan for a moment.

The next second he remembered that his sister seemed to be graduating.

(End of this chapter)