Chapter 133

Although Ethan Jones was able to press his own temper and act steadily, George Lucas, a guy who had been depressed for several months, couldn't wait. After returning to Los Angeles, he immediately accepted the invitation of CBS TV station, Arrived at the opponent's studio with a victorious posture.

In the dialogue program broadcast live by Quanmi, George Lucas, who was facing the camera, was eloquent and eloquent. He told the people of Quanmi the behind-the-scenes story of "Star Wars" without hesitation, and preached carefully. Difficulties, doubts and problems encountered during film production, and emphatically described how I made this film without fear of hardships and dangers.

Of course, while bragging about how good he is, he did not forget the other heroes of the movie. He showed great gratitude to Steven Spielberg and Ethan Jones. Help, then there will be no "Star Wars" movie in this world.

"Steven is the person who has inspired me and supported me since I wrote the script. He firmly believes that the idea of ​​​​"Star Wars" has no problem. He firmly believes that this movie will definitely bring joy to audiences in our country. Without him Come on, I think this film may die on the road to financing."

"Ethan also stated from the beginning to the end that "Star Wars" will definitely be a movie that meets the tastes of the audience. To prove this, he even used his own game to help me promote the movie. I can say that, in the announcement of the movie, He’s doing better than Fox, because without his games, I don’t think North American theaters would be as crazy as they are now.”

"They're my best brothers and I'm grateful for them."

With such a description, the host of CBS raised his hand and wiped his tears.

"Maybe this is the key to your success, right?"

"You used "Star Wars" to tell us the story of a guy named Luke Skywalker who used his beliefs to defeat his enemies, and in reality you also strengthened your beliefs with the help of friends, and you like it. running wildly on the road."

"Yeah~" the host's words made George Lucas nod vigorously.

"Faith keeps the Force with me!"

No one knows if the CBS interview with George Lucas was a deliberate arrangement by Fox in the promotion of the film, but everyone knows that on Friday, May 1977, 5, the day after the interview aired, The interview with Spielberg also made the morning news on many radio stations.

ABC's "Good Morning America" ​​took 15 minutes to play the pseudo-documentary they had just finished filming. Spielberg in front of the camera accepted interviews with reporters at his mansion in Los Angeles, telling about himself and "Planet "The Great War", and at the same time showed the audience his own collection, which are three electronic arcade machines.

"Actually, Ethan and I met through Steve Jobs, the founder of Apple, and this "Snake" arcade machine with their signature witnessed our encounter!"

"That day made me very excited! Because at the same time they came, I also cleared the game "Snake", in front of the producer of the game!"

"Wow! That's a cool thing to think about, isn't it?"

"And this "Pac-Man" is the world's first "Pac-Man" electronic arcade machine, because it is a display machine at the new product launch conference, and I specially carried it back!"

"As for this one..."

"I guess there's no one who doesn't know Star Wars these days?"

"I know you guys are here for Star Wars, but I really don't know how to tell its story. All I can say is, Star Wars is a great movie! It's going to be better than me. "Jaws" is even greater! "Star Wars" is a great game! I'm writing a strategy book for it to help players who like games get higher scores!"

"I don't know if there will be works that surpass them in the future!"

"But I know that in the future, maybe only they themselves can break the current madness!"

"George is the best director I've ever seen!"

"Ethan is the best game producer in the world!"

"At the same time, they are also my best brothers!"

When these touching interviews appeared, various media outlets in America who wanted to gain popularity began to play freely, comparing the difficulties encountered in the production process of "Star Wars" and the bad reviews of everyone to evil dragons, and they will be unswerving. A few people who go forward bravely are compared to warriors.

NBC TV even played the title of "the end of the old era, the birth of a new order".

To those outside of America, the hype may seem exaggerated.

But in America, it's all just right.

Because that's what the people of America eat.

The reason why Oprah can become a superstar and achieve success is to tear off the disguise of "celebrity" and show them the most vulnerable and tear-jerking side to the public. When the North American people cry because of this, That spontaneous emotion became the guarantee of her ratings!
And her method...

Hollywood has actually been at it for years.

Whenever there is a need for a project announcement, the celebrities involved will come up with some tear-jerking stories from the corners. Take Steven Spielberg, for example, in the announcement of "Jaws" , then he is a big boy chasing his movie dream!Even paid more than 20 years of precious time!
As for his father's success?
Please!

No one likes to watch the rich second generation start a business!

People only like to watch the struggle of the low-level people!

Because that gives me...

fantasy!

As it should be, when the sadness behind "Star Wars" appeared, its box office soared in a straight line!It successfully climbed to the top in the first week of its release, and won a box office of US$930 on the continent of North America in the form of a god descending from the earth!

Compared with the future box office results of over [-] million on the first day of its release, the box office of "Star Wars" is obviously not enough, but the problem is that the current North American annual box office list only needs to break [-] million to be on the list!
When the premiere of "Jaws" breaks [-] million and can become a world record...

The achievement of "Star Wars" is a massacre for any movie! ! !

And when May 1775th came, the number of viewers of "Star Wars" was much higher than that of an ordinary Monday.Although this day is Memorial Day in America, people from all states will commemorate all the soldiers who died for the country since the Revolutionary War in [-], but these are actually things for a small number of adults, right?

For the kids, it's still a day of holiday fun!

For cinema...

Today is a good time to grab money!

When this situation appeared, on June [-], the listing of Atari's new generation and Mirov Apollo suddenly became bleak. Even though Warner and Philips used their own distribution channels according to the original plan, the former Pushed a new generation into the high street video stores of North America, who put the Apollo in every mall that stocked Philips appliances, but only a handful of people were willing to pay for it.

According to the news obtained by Steven Spielberg, the new generation only sold [-] units in the three days after it was put on the shelves. As for the reason... people are screaming at the entrance of the cinema!
And two weeks after they went public, Spielberg called Ethan again—

"Oh Ethan, I really laughed to death!"

"You know? Those video stores in North America think that Warner's new generation is too big!"

"So they asked Warner to take those machines back!"

"Warner says they can give video stores higher sales points!"

"But the video store disagrees, saying that they don't even buy their cameras!"

"No matter how high the point is, it's meaningless!"

Hearing this news, Ethan was overjoyed.

"Is it true that no one buys their machines?" He asked with a smile.

"Of course! Now, who would pay two hundred dollars for a machine without Star Wars? Isn't that crazy!" Spielberg said: "You know, two hundred dollars is not I can play the game [-] times! If there is a child who can do this, then he will definitely become the most powerful one in the circle of friends! No - it is to become the king of children!"

"Hahahaha——" Hearing the title of Kid King, Ethan couldn't stop laughing.

The sudden death of the new generation and Apollo also made him feel relieved and decided to go to the public.

He accepted the invitation of "The Tonight Show" and went to the Johnny Carson studio in Burbank as a guest. When the host asked him how he viewed the video game industry and how he controlled the psychological needs of players, When making a popular game time and time again...

Ethan said: "Actually, I have never explored the psychology of players. I just think about the production process from the perspective of the public. When you design a game as a player, you will find that the needs of the public are actually It's very simple, it's just fun."

"When things get to this point, everything is very simple, right? As long as you produce those interesting inspirations with sincerity, the public will definitely give you back with sincerity."

The answer made Johnny Carson nod repeatedly.

Although games are not movies, tear gas is common.

After agreeing, Johnny Carson asked again: "Then what do you think of Warner and Philips attacking you before? As far as I know, these two companies sued you because of reputation issues?"

"Yes." Ethan nodded.

"Before, their attacks made me very angry."

"Because they obviously want to use me as a hot spot to promote their machine."

"but now……"

"The market has proven that Hollywood tricks don't work in electronics, right?"

"In electronics, that's when the product is king."

"Of course, if we want to make a good product, then we also need a handy tool."

"Take Pac-Man and Star Wars, both of which were written on Apple computers, and in order to help more fans write games, Apple's latest computer also A thoughtful game writing tutorial manual will be provided to the purchased users.”

"If someone is interested in making games, and someone wants to write out the inspiration in their head, then I personally suggest that you can buy an Apple computer and try it. The paper card they give you will let you know how much game production is. The simplicity of..."

Ethan felt that what he had said was very subtle. When he had already touched the pinnacle of the era, to complain about Atari and Mirov would make the public look very tasteless.

It is enough to diss in the dark, and the rest of the effort might as well be an advertisement for Apple!
But even so, the next day, he heard two pieces of news——

"Warner Group recently issued a document that Warner Communications, a subsidiary of the group, will officially fire Atari CEO Nolan Bushnell. Starting today, all of Atari's daily work will be taken over by Warner Communications. Atari's founder Will be leaving the company he founded..."

"Philips announced that it will send a working team to its subsidiary Mirov, which will reorganize Mirov's personnel structure, including but not limited to Mirov's current CEO, president, marketing director and other positions. Adjustment……"

(End of this chapter)

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