Rekindle 2003

Chapter 357 The Year of MP3 Shuffle
"why?"

Without waiting for their answer, Qing Yun pointed to the camera and video camera again, "The basic functions of these two things have been reflected on this mobile phone.

It's just that the pixels of current mobile phone cameras are not high enough. With the development of technology, sooner or later most people will not be able to use digital cameras and video cameras. "

After being reborn, he knew very well that this process was too fast, so fast that manufacturers of MP3 players, cameras, and camcorders could not react at all.

As a photography enthusiast, Qing Yun has been using mobile phones to replace cameras since around 08.

After all, when taking pictures, most of the time, it’s about composition rather than comparing pixels.

As long as the basic pixel requirements are met, the aperture of the mobile phone is actually enough to cope with many scenes.

Of course, not being too lazy to carry more than ten pounds of equipment every time you go out is also an important factor.

At this time, the MP3 player seems to have unlimited glory, but it is purely a short-term transitional product with its own rationality.

In fact, almost no one of the MP3 manufacturers made any money in the end.

Its role is just to completely ignite the huge market of "digital products" and make the concept of digital deeply rooted in people's hearts.

When the well-known tapes and CDs were replaced by compact digital products like Mp3, people really realized the arrival of a digital revolution.

Therefore, anything, as long as it carries the word digital, becomes synonymous with trendy, forming a natural separation from traditional objects.

Digital Camera VS Traditional SLR
Digital Video Camera VS Traditional Video Camera

Digital TV VS Traditional TV
Even mobile phones, for a certain period of time, there is a dispute between 'digital mobile phones' and 'traditional mobile phones'.

And all of this is an extension brought by the 'Mp3 digital music player' VS 'CD, tape, vinyl'.

So, why 'Mp3' and not something else?

Because at that time, it was trendy enough.

Sufficiency has never been the concept of MAX, but the concept of 'sufficiency and surplus'.

This kind of thing, as a gift, can be handed out, and it does not fall into the clichés of the tobacco and alcohol culture, and it also shows the care of the elders for the younger generation.

Of course, the most important thing is that it is cheap enough compared with MP4, digital cameras, mobile phones, digital camcorders, and notebooks.

This is the root of its popularity in the gift-giving culture.

In big cities, it was not unusual for a college entrance examination student of that era to receive four or five MP3s after the exam.

Banks will even purchase a batch to give to customers whose deposits exceed a certain amount.

After two years of introduction in 2001 and 2002, the MP3 player market was indeed completely ignited in 2003 and gained recognition from domestic consumers.

Qing Yun dares to say that MP3 will definitely become the standard for new students in university cities when the school starts this year.

As for college students from rural areas...

This has never been an effective customer group. This purchasing power group will only be activated if the price drops to a cabbage price.

However, in front of us, this market opportunity hides a fatal murderous intention.This, like the soy products industry, is an industry with no technical content.

When everyone sees the opportunity, that's when the market will be completely disrupted.

Moreover, a natural disaster accelerated the process.

In 2003, the surge in flash memory prices, coupled with the local isolation caused by the pandemic, caused those MP3 manufacturers that had neither independent research and development capabilities nor the support of fixed large-scale foundries to almost disappear and die in that cold winter.

Fortunately, the crisis passed relatively quickly, so 2003 did not become a real year of reshuffle.

but……

Qing Yun scratched his head and said, "Uncle San, but next year, that is, 2004, will be the time of bloody battle for MP3 players.

In 2003, super manufacturers such as HP and DELL successively intervened in the MP3 market; iRiver launched more than a dozen MP3 players; Aihua, a giant in the original tape player era, also introduced several MP3 player products with a brand-new image. return.

Apple also said at this year's press conference that it will launch a smaller player next year.

In addition to these, many large domestic manufacturers such as BenQ, Ai Guozhe, Fantasy, Jinghua Digital, Chaohua Digital, Montaigne, and Weiang are also entering this market. "

As Qing Yun spoke, he opened his laptop, asked the twin beauties to take out the network cable, and opened the web pages one by one to watch the news.

Qin Tiansheng knew that Qing Yun had a good judgment on the economic situation, but now that he heard it with his own ears, he still had mixed feelings in his heart.

What kind of evil son-in-law did the youngest find?

It doesn’t matter if you read the book well.

His eyes are so vicious!
The essence of business is twofold, one is whether the transaction is counted, and the other is whether the logic of your product is smooth.

"So, these manufacturers will compete for every inch of the digital player field in 2004, and they will definitely remove those uncompetitive stones.

The reason why so many small workshops have appeared in the past two years is precisely because 2002 was the year of the introduction of MP3, and 2003 was the year of MP3 development. In this case, these big manufacturers must have some care. profit gap.

Moreover, the existence of these small manufacturers will help them expand the influence of MP3 and enable more people to understand MP3 players. Therefore, it is a wise market move for large manufacturers to allow the existence of these small manufacturers. "

After that, he knocked on the screen on the table, "We can now see with the naked eye that MP3 has become a well-known product. Because of the further expansion of profits at this moment, by next year, its market competition will inevitably intensify suddenly.

Then, those big MP3 brand manufacturers will suppress other small manufacturers in all aspects and expand their market share in disguised form.

In addition, the products of well-known manufacturers, excellent workmanship and relatively excellent after-sales service will make those no-name products without independent technology lose their market competitiveness. "

Facing Qin Manman's angry eyes, Qing Yun lit a cigarette, "If in the past two years, no-name MP3 players still had some low-end market share due to their price advantage, then in 2004 this advantage will be exhausted.

Over the past two years, foreign digital manufacturers have established a very smooth sales channel and dealer system, and their costs have been greatly reduced.

Relying on the advantages of OEM, the ability of independent research and development and the large-scale production, the large domestic manufacturers have strengthened and reduced their product quality and cost.

Therefore, high-quality, low-priced, and famous-brand products will appear in large numbers in 2004, and those low-priced, low-quality, and miscellaneous-brand products will be ruthlessly eliminated and gradually disappear from our field of vision. "

Having said this, he winked at the four old men and said, "This kind of bloody battle is exactly the same as what happened to you four brothers in the feed market back then."

(End of this chapter)