Chapter 78 The Long Island Trip
"Baby, this is what you've been dreaming about,
Every movement of her sparks.

All eyes are on her,
But she only has eyes for you..."

Unlike Los Angeles, which is always blue and hot, New York, which is adjacent to the tri-state junction, has a New England climate that is very different from the West Coast.Summers are warm, humid and rainy, winters are cold, snowy and accompanied by strong winds, and partly cloudy days are most common throughout the year.

April 2016, 4 was the most common cold weather. 28 degrees Fahrenheit, and the body temperature is even lower. From the dark clouds hanging in the sky to the Costco supermarkets, collective apartments and low-rise office buildings on both sides of the I-53E Long Island Expressway, everything is similar to New York in the era of "Taxi Driver" No difference.

For Han Yi from Rongcheng, the temperature and humidity are very familiar, but some small details can always remind him that he is currently in the North American continent, not his hometown thousands of miles away.

The first detail, the cloudy sky in Rongcheng, is full of clouds covering the sky and covering the sun, dyeing the whole sky milky white, it is absolutely impossible to miss a little bit.The dark clouds in New York are much darker than those in my hometown, but because of the proximity to the Atlantic Ocean, the sea breeze pushes the clouds inland, and there are always a few spots that can leak the original blue sky.

Sunlight penetrated through these gaps, silvering the edges of the clouds near the void.

This is the source of the English metaphor silver lining, the line of happiness behind the dark clouds.

Han Yi in the driver's seat looked up at the sky like this, took a deep breath of the humid air on the east coast, stepped on the gas pedal, and let the second detail different from his hometown fill his eardrums.

A car radio that plays European and American pop music non-stop.

Traveling today, Han Yi did not choose to be picked up by the courtesy car of the Pierre Hotel.There are many schedules, and drivers follow them around the entire metropolitan area, which is actually a lot of inconvenience.More importantly, the Pierre Hotel only purchased Jaguar cars for the use of guests, which is still a bit cramped for a long-term ride for four people.

After the trip to Waverly's, the four went to a West Village jazz club for a while as fans of Miles Davis and Billie Holiday.The next day, he was going to take the three of them back to Long Island, so Madison Bill logically stayed at the Pierre Hotel and shared with Xiaoru the big bed that accommodated the four of them.

No makeup remover?Zhao Youzhen has everything in her makeup bag.No change of clothes?Madison's figure is not far from Xu Yiru's.

There was one more traveler, after much deliberation, Han Yi finally troubled his Getty suite housekeeper, Maurice Denzel, to rent an SUV for them.It doesn’t matter if there are no incentives for the leased things. The pure black Bentley Bentayga, with a rental price of 2795 US dollars per day, is the same as no money for the current Han Yi.For this luxury car rental, only the first 125 miles are included in the package. If it exceeds, there will be a fee, and you must be 24 years old to meet the driving requirements.

Of course, for Han Yi, who lived in the Getty suite at the age of 22, the so-called age limit is flexible.

After paying the full amount in advance and buying a two-hundred-dollar temporary insurance policy, Han Yi drove Xu Yiru, Zhao Youzhen and Madison Bill to Jericho.

In this climate, driving eastward at seventy miles on the highway, it is naturally impossible to open the window.Bentayga's privacy is good enough, and in a confined space, the noise of vehicles driving is almost negligible.Only the radio music played by Bentley's special Naim audio system with 1920 watts and 21-channel speakers flows in the car like a trickle.

"Baby this is what you came for,

Lightning strikes every time she moves.
And everybody's watching her,

but she's looking at you, ohh, ohh"

The intentionally compressed verse is very short, and the climax of the Drop suddenly rises. This pop dance song with elements of Future House, Tropical House and Diva House makes everyone in the car follow the strong rhythm of four-four beats and The well-timed vocal slices unconsciously hit the beat.Xu Yiru and Zhao Youzhen were still able to control themselves, and Madison Bill jumped up dancing in the passenger seat.

"Wow, Riri's new song?" As a loyal fan of Rihanna, Madison recognized her characteristics at the first moment when the vocals sounded, and the eyes of the pair of foxes danced with anticipation, "Before Never heard of it."

"Yes, from Calvin Harris and Rihanna, This Is What You Came For."

Han Yi glanced at Madison on the right, and the answer sounded at the same time as the radio host Ryan Seacrest's introduction.From [-]:[-] am to [-]:[-] pm on the east coast every Monday to Friday, Ryan's music program On Air With Ryan Seacrest is broadcast, from KIIS-FM in Los Angeles to WHTZ in New York, which the four are listening to now, will Simultaneously airs Ryan Seacrest live from his Manhattan studio.

"Welcome back to On Air With Ryan Seacrest! Ryan is here to say good morning to everyone with a bombshell single from Rihanna and Calvin Harris. "This Is What You Came For" tomorrow at midnight, It will be available on all major streaming platforms.”

Ryan Seacrest's voice is the template that best meets the requirements of American commercial radio in the 21st century. It is flamboyant and high-pitched, giving people a sense of energetic intimacy.

Pop music radio stations have flourished until now, and a set of exclusive rules has long been generated.One of the most important ones is that no matter how popular a radio host is, the talking session must be kept to a minimum.If you want to listen to lengthy sermons, religious radio stations are obviously a more suitable choice.New York drivers who switched to FM100.3 wanted pop music to pass their commute.

The succession between the two songs should be as fast as possible in order to retain the audience to the greatest extent.

"You are now listening to... New York's No. 100 Music Station, Z[-]."

After a pre-recorded call sign, Ryan Seacrest introduced the next single.

"OK, it's Thursday, I hope everyone has listened to a lot of good music this week, I know at least I did. Next, introduce you to a brand new single, from a 15-year-old musician... ...Can you imagine? 15 years old!"

"Now, Billie Eilish, Ocean Eyes."

Hearing these words, Han Yi in the driver's seat and Zhao Youzhen, who was sitting obliquely behind him, perked up, and at the same time cast excited glances at each other.

"The radio announcement is online!" Zhao Youzhen's voice trembled very rarely.

"Yes." Han Yi patted the steering wheel and laughed, "It's started."

"I've been watching you for some time,

Can't stop staring at those ocean eyes.
Burning cities and napalm skies,

Fifteen flares inside those ocean eyes”

"Is this Billy's single?" Madison asked in surprise, pointing to the Z100 music station on the big screen, which is also the sign of WHTZ's promotional name.

"Yes, Han Music's first officially released single." Han Yi still couldn't help laughing. It's one thing to plan the layout, but it's another thing to hear the meeting arrangement come true. ""Ocean Eyes ", by Billie Eilish...the first artist signed by Yoo Jin."

"This song……"

Madison listened very carefully.

"I'm scared,

I've never fallen from quite this high,

Falling into your ocean eyes..."

"The arrangement is concise and powerful, the melody of the vocals is also very memorable, and... the post-production is really great!"

Madison, an insider who knows very well how seriously the sound quality is compressed by the radio station, sincerely admires softly.

"Even on the radio, there's nothing wrong with the mix, it's impeccable."

"We have to thank our Romanian friends, shouldn't we?" Han Yi turned his head again, smiled and nodded at Zhao Youzhen.

"The late stage you are hearing now is Serb Garner's masterpiece."

"Have you invited him?"

Madison's tone of surprise rose another half-tone.Serbon-Garner is a legend in the musical post-production world, and having his magic hand add the finishing touch to a single is something any pop musician could only dream of.

"Mr. Braun has worked with him a lot... with Mr. Bieber and Ariana."

"He will start a long-term cooperation with Han Music. We hope to provide the best production service for every signed artist."

Han Yi bit the word "everyone" very hard.

Unlike Scooter Braun and other managers, he does not need to observe the true ceiling of the artist at work and gradually increase his investment...everyone he is willing to sign has already bloomed in the future.

He entered the arena early, he only needs to build up the chips on the table.

Because, this is a gamble that is not very exciting for him.After all, he can see clearly the cards that every player holds in his hand.

There is no need to hide anything from Madison Bill, he just wants to let the other party know how unparalleled efforts and resources he will devote to his artists.

Han Yi focused on strengthening the tone of vocabulary, which obviously touched Madison.In the following time, she sat quietly in the co-pilot seat, looked out the window, and occasionally glanced at the car screen between her and Han Yi as the music progressed, not knowing what she was thinking about.

"The promotion of the playlist should be online too, right?" Han Yi decided to strike while the iron was hot and continued to display Han Music's promotion matrix in the car.

"I was in position last Friday." Zhao Youzhen understood Han Yi's true intention in an instant. She raised her voice and answered in English clearly, "One hundred and one playlists, Spotify has seventy. , Apple Music has 31, with a total of 857.8 million users.”

"What about the playback volume so far?"

"On Spotify alone, there are 40.5 times." Zhao Youzhen glanced at the work email received on the phone from Jorge Alfaro, the promotion manager of the streaming media platform, "The average daily playback volume is 67326 times. Of course, It's a steady upward growth curve...with only six official playlists."

"Should it be on the leaderboard?"

"This week Spotify is No. 196 in the U.S. and No. 171 globally."

Zhao Youzhen leaned a little to the left, and glanced at Madison who was sitting directly in front of him.From her position, Yoo Jin could only see a brown ponytail stuck in the back of her head.

"Karen said it's something to be proud of to be able to achieve this kind of result after a cold start. If there is such a performance in the first week, then it is foreseeable that we can at least rely on the playlist promotion. way into the top [-]. That’s the most conservative forecast.”

Zhao Youzhen's speech slowed down, and every word was as articulate as possible.

"The promotion of the playlist you mentioned..." Although he knew that this was an internal matter of the other company, but it was related to his future career, after going back and forth several times in his mind, Madison turned around and leaned on the back of the chair , looked at Zhao Youzhen, and asked seriously, "What do you mean?"

“On every streaming platform, users will upload a lot of self-made playlists. In the past one or two years, the best of these playlists have begun to gain more and more attention...that is to say, they will be recommended to listen to according to the playlists. People who make music are no longer just the creators themselves." It has been more than a month since I studied this promotion field with Han Yi, and Zhao Youzhen has long been able to clearly explain the essence of playlist promotion, "User playlists are starting to increase. It fully carries the traditional function of the radio station, which is to recommend songs. However, the promotion of the radio station cannot pay royalties, and every effective recommendation of the user’s playlist can directly bring streaming media income on the platform.”

"Is it a fee, or is it free?"

"Of course there is a fee... Well, a small part of them will choose free promotion for the sake of the quality of the songs. This varies from person to person. After all, this method of promotion is still very novel to everyone."

"That is to say, the traditional official recommendation is to forcibly instill ideas, or interests, from the company to users who use these music services." The education level is far lower than that of the other three people in the same industry, but this does not mean that Madison- Bill has no keen insight in his favorite field, "and user playlists are things that users actively create and search for. As long as they take this step by themselves, they will think that the music they find is 'discovered by themselves. ', so as to listen to it repeatedly, and even regard myself as an 'explorer' and a 'supporter', continuously providing promotional energy for the musician's next works... Can I understand this?"

"I can't say it better." Han Yi gave her a look of approval.

"Who..." Madison sat back in the passenger seat and looked at Han Yi in a daze, "Who thought of this kind of publicity plan first?"

Although it is a question sentence, as far as the direction of Madison's eyes is concerned, she already has the answer in her heart.

This is in line with the Changdao girl's first impression of Han Yi, and the label that has been continuously strengthened since then.

Unconstrained style, dare to think and dare to do.Not like people from this planet, or this era.

"I'm just good at observing and summarizing." Han Yi couldn't help but say that this was his first initiative.Not to mention the source of inspiration, it was originally cheating seven-year advance information.Even if we only look at the present, Spotify, Apple Music and the major mainstream labels that Karen Guo said have already launched proactive attempts in this regard.

Taking advantage of the times and starting the practical operation half a year in advance, there is really nothing to show off.

Stay humble and vigilant at all times, and recognize which are your own advantages and which are the dividends of rebirth, so as not to get lost in the turbulent flow of time and space.

"Why not cooperate directly with the platform?" Madison thought for a while, and continued to ask with full curiosity, "Don't they realize the power of playlists?"

"I realized that we are also looking for cooperation." In this regard, Han Yi has no need to hide, even if he told Madison, without the support of his series of complicated and trivial business operations and the top team hired by a large sum of money, most of the It is extremely difficult for people to effectively contact Spotify or Apple Music in a short period of time, threatening Han Yi's next plan.

"For example, Spotify started to set up an artificial curation team in 2014. The main job of this team is to build playlists of large and small genres and styles on the platform to improve users' usage time and dependence. Now the team There are already nearly 50 people, and a total of more than 3800 playlists have been created. Next, our A&R department will work with them to try a series of interesting playlist themes, including our affiliated labels, will also participate in the plan Zhonglai... Hey, do you remember Thomas?"

"Diplo?" Madison didn't need to try hard to remember, and the dark golden hair popped out in his mind.

She and Han Yi knew each other, the most famous Thomas was this.

Now "Lean On" is still No.1 on Spotify's historical listening list, it's hard to forget.

"He's our artist now." Han Yi tried to make his tone sound lighter, "And his entire Mad Decent label."

"You bought Mad Decent." Madison was a little dazed by the shock wave of the information bomb.

"Yes, a lot was paid, but a lot was bought."

There is no need for Han Yi to move out Jimmy Yuewen and Andre Yang, Madison Bill has been completely convinced.She subconsciously swallowed her saliva, and took a quick glance at Xu Yiru and Zhao Youzhen. From their expressions, she could tell that Han Yijue didn't talk nonsense.In fact, since meeting Han Yi at the welcome party, almost every word he said has become a reality.

Even if those haven't come true yet, Madison has no doubt they will at some point in the future.

At this moment, Madison felt that his previous concerns and entanglements seemed like an outdated joke.

The so-called A&R manager of Kojima Records, who dares to speak up straight in front of Jimmy Iowen? Island Records is just a part of The Island Def Jam, and the fruits of victory that IDJ has won in the music industry in the past 18 years are less than half of Jimmy Iowen alone.

As for Han Yi, he was a higher-level person who could let Jimmy Yuewen go to the banquet in person and raise his status for him.

Scooter Braun, who was once feared by him like Darth Vader, has a chance of winning in front of this young Asian rich man?

Can he buy UTA and Mad Decent one after another in less than half a month?
Like the thread of happiness behind a dark cloud, at this moment, Madison's own music career is suddenly framed with a silver edge that is still faint, but becomes brighter and more dazzling.

Madison Bill clenched the second joint of her index finger, unaware that she had embedded a row of clear and deep teeth marks on the delicate skin of her fingers.

If the future...is entrusted to him, will he become the person in his dream?

"Again, 'Ocean Eyes' from Billie Eilish, what a beautiful melancholy melody."

"Download the iHeartRadio app now and get instant, free access to this latest, skyrocketing single. Next up, two hours of non-stop pop music, only on On Air With Ryan Seacrest."

"Let's take a break and be back later."

(End of this chapter)

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