hollywood billionaire

Chapter 282 Proclaiming a Miracle
COLORS is a YouTube channel that has been officially operating since February 2016, 2. It claims to be a music platform with a unique aesthetic, showcasing outstanding talents from all over the world.From a practical point of view, the content of COLORS is actually very simple. It is to let musicians stand in front of walls of different colors and perform their works, in the simplest, clearest and most uninterrupted way, so that the music, not the music, can be heard. Other distracting elements become the focus of the spotlight.

But simplicity does not mean shabby. Each performance video produced by COLORS has clear picture quality and fast editing rhythm. Each artist participating in the recording will be matched with the color that best suits their single, using the most original , the most impactful visual to increase the emotional transmission of the song itself.

More importantly, COLORS has a professional post-production team. After the musicians complete their performance, they will send the separately recorded audio to the recording studio for mixing, mixing and mastering without changing the original flavor of the live performance. Under the premise, try your best to make the voice more pleasant to the ear.

In other words, although it is just a YouTube channel, what COLORS produces is almost the same as the concert soundtrack released by a record company.

Ordinary audiences cannot hear these traces of careful modification, and will only marvel at the superb singing skills of the musicians. In addition, COLORS is unique in selecting artists. They will not invite stars who are already famous and whose live performance videos are flying all over the world. After debuting, newcomers who lacked stage material extended an olive branch.

In this way, the surprise that viewers experience when they inadvertently discover treasures will be magnified several times, and because they cannot find many other videos of these artists, they can only repeatedly click on the COLORS channel to watch Same show.

Just like they watched Susan Boyle's "I Dreamed a Dream" on Britain's Got Talent over and over again.

With so many ingenuities and designs intertwined, it’s no wonder that COLORS has attracted the attention of more than 100 million people in less than a year since its launch.So far, COLORS has launched 28 videos. Most of the works have views ranging from tens of thousands to 10,000+, but there are also some lucky ones who suddenly become popular due to the recommendation of the algorithm.

The video of Kelvyn Colt singing "Hucci" has been viewed 143 million times. "Playin Games" by Kid Soul, played 204 million times.Electronic music duo HONNE's two performances on the channel, "Someone That Loves You" received 180 million views, and "Warm on a Cold Night" received an eye-popping 686 million views.Since this video, the overall views of COLORS have increased three to four times, and the number of followers has increased rapidly.

The channel has gained traffic, and COLORS has taken a cautious step towards the mainstream circle.In addition to independent artists, they have begun to send invitations to the three major music groups and major music labels, hoping that these companies can send their supernova stars who need exposure to join forces with COLORS, which is on the fast track of development.

Han Music, which has always been keen on new promotion channels, was the first record company to respond.

The first artist sent by Victoria White Mason was Billie Eilish.

There is no other reason. The tone of COLORS really fits Billie perfectly.

The first visual element that people will remember about this strange 14-year-old girl is her exaggerated and out-of-the-box color combination.In fact, rather than saying that the Billie Eilish brand represents a pure musician, it is better to say that it is a combination of music art, visual art and popular psychology, all three of which are of equal importance.

Han Yi, who returned to 2016 from the future seven years later, clearly understands Bi Li's formula for success.In the previous life, in the early days of "Six Feet Under" and "Ocean Eyes", she had not yet formed such a strong personal aesthetic style. It was not until the first half of 2017 that she began to gradually try to define herself with strong colors, and then slowly polished it, step by step Step by step, the use of visual elements has reached the pinnacle of perfection in 2019's "When We All Fall Asleep, Where Do We Go?".

This time, Han Yi, who already has a mature path to learn from, will definitely make Bi Li, who signed under his banner, go more resolutely on this path.Therefore, this performance on the COLORS channel is not only the single announcement of "Bellyache", but also a fashion blockbuster for the Billie Eilish brand.

Bright yellow background, bright yellow jumpsuit, light to silvery blond hair, a bottom-up upward shot, a microphone hanging outside the screen... the picture is extremely simple, but the colors are so saturated that it seems to be bombarding your eyeballs. , this kind of straight-forward visual that makes you feel like you are drinking ice-cold Coke, coupled with Billie Eilish’s frank, free and charming singing style, the performance video of "Bellyache" on the COLORS channel gained popularity as soon as it was released. A success beyond everyone's expectations.

The video, which was only uploaded on September 9, has been viewed 1 times in just one month, making it the second most viewed video in the history of the channel.

You know, the original MV of "Bellyache" has only been played 3553149 times so far.

Judging from the data alone, the effect of COLORS's performance is equivalent to Billi releasing a pure enjoyment version of the MV.

A purely enjoyable version of the MV that is no less popular than the original version.

@gagaslayonce: Her voice is too pure and we don’t deserve it.

@rina7476: Her voice is exactly like the original, I’m shaking in shock.

@pacodelrey: Her aesthetic is so endearing!
Looking through the comments section, I can't find a single negative review at all.

A rebellious little girl, a unique music style, a unique and advanced aesthetic...

Billie Eilish has all the qualities that are praised by fans of alternative pop music.

Thinking about it this way, it would be weird if this video didn't go viral.

The huge success of "Bellyache" on the COLORS channel made both partners overjoyed. Han Music and the channel operator COLORSXSTUDIOS quickly finalized the next few guests who will come to the channel.

Anne-Marie, and her Alarm.

Khalid, and his Location.

And Madison Beer, with her "I Miss You" - when will she release this song, and when will she come to COLORS to record the video.

In addition, the door of COLORS will always be open to Billie Eilish. Billie can record a session at any time and on any single as long as Billie is willing.

In fact, Han Yi has already selected the single for Billie to perform next time he is a guest at COLORS.

The song that was on this channel in my previous life and had accumulated 1.8 million views.

Of course, in addition to promoting the song itself, as an artist, Billie Eilish also needs to use the media to depict and portray some characters.Her personality, hobbies, troubles, and sorrows all need to be selectively shown to the public with the help of Han Music's marketing team, in order to truly turn the "fans" who appreciate her music into willing "Fans" who pay for concert tickets and artist merchandise.

Teen Vogue’s announcement serves this purpose.

On September 9, Billie Eilish's interview was first released by Teen Vogue on its official YouTube channel, and was simultaneously forwarded through social media platforms such as Twitter, Facebook and Instagram.It's called an "interview," but it's not actually a form of sitting down and answering questions honestly. Teen Vogue’s audience is 6% female, and 70% belongs to Gen Z and Millennials. These young people are tired of the hypocrisy of traditional talk show interviews.They believe that the best way to understand a person is not to ask him/her questions, but to find out what he/she likes.

From the books, movies, and music he/she likes, you can piece together this person's personality and image.

And there is a high probability that it is accurate and true.

This video, recorded by Billie at Teen Vogue's offices at 6300 Wilshere Avenue, has similar content:

[Billy Eilish creates soundtrack for her life]

The text alone is rather vague, but the specific content is actually that Billie selected some of her favorite songs that had the greatest impact on her youth and career, and shared them with the audience.

This kind of playlist-sharing video can quickly resonate with audiences who share the same musical aesthetic, and based on this, it can stimulate their curiosity about Billie Eilish as a musician.

The music she likes is similar to the music I like.

Then maybe I will also like the music she makes.

This is the core promotion logic behind this type of video.

"'The Motto' by Drake, I would say it's my favorite song in the world. It's just... No. 1 of all the songs I've ever heard in my life."

""Off to the Races" by Lana Del Rey... When I was 11, [-] or [-] years old, I went to Costa Rica... or [-] years old, I don't remember. I listened to it from the beginning to the end of that trip. This song. So every time I hear this song, I feel like I'm back in Costa Rica."

""Garbage" by Tyler The Creator. This song was one of my biggest sources of inspiration when I wrote "Bellyache". This song is more graphic and realistic than my song, describing him word for word. The scene of dragging the body to the basement for storage after the murder...I am a huge fan of Tyler, and he is probably the artist who inspires me the most..."

With a light pink background wall and a simple black cardboard, Billie chatted in front of the camera, sharing her twelve favorite singles - indeed they are all her favorite music, but the reason why she chose these ten When the two songs came out, it was natural that the drunkard was not interested in drinking.

Each song is a marketing tool selected by the promotion team of Billi and Han Music after sitting in the conference room and discussing it in detail before going on the show.

For example, the first song is "The Motto" by Drake. Why did you choose Drake's song?Because Drake is the biggest common denominator in the current European and American music circles.Saying you like Drake is like shouting "God Bless America" ​​when running for President of the United States. It is an inevitable process.

The second song, Lana Del Rey, is not only her own, but also evokes Billie’s childhood story, and is also closer to her own music style.People who like Lana Del Rey are more likely to be obsessed with Billie.

"Garbage" by Tyler The Creator, the theme of the song is highly similar to "Bellyache", which can help Billie win over a group of young hip-hop fans.

ZHU's "As Crazy As It Is" was saved by Shazam after Billie heard this song played live after a small performance before she signed with Han Music.Through this song, Billie revealed her grassroots origins to the audience and hinted at her hardships as an independent artist. Such an image can win the sympathy and love of the public.

There is no small matter in publicity. Every line that is finally presented in front of the camera, even if it is a swear word, has a mature and professional team behind it, polishing it in detail hour by hour.

This playlist, which combines indie pop, indie electronic and indie hip-hop, was shared by Billie, who is elegant and has no stage fright, through the official channel of Teen Vogue. The response has been pretty good.In one month, it was played 811841 times, which is not as high as the video of her singing, but it is normal. This kind of interesting content is originally an embellishment of the artist's image.You can rely on it to enrich your character, but in the end it has to come down to your work, otherwise you will end up like Madison Beale in the previous life. Most people mistakenly thought that she was an Instagram celebrity who released songs for traffic, rather than a A professional musician with many streaming fans.Bi Li, Zhao Youzhen, and the behind-the-scenes team built around them understand the difference between "entertainment" and "over-entertainment", and "exposure" and "over-exposure".Therefore, in addition to Teen Vogue, the promotional announcements that Billie received were mainly in the form of traditional interviews.

One of the most important and most viewed interviews was conducted by Vanity Fair magazine in New York City on September 2016, 9, and on October 24, 2016, the same day Han Yi arrived in London, on their official YouTube channel Listed.

There is no moderator, all questions are asked by the executive director, and the finished video is presented in the form of white subtitles.

【What's your name? 】

"My name is Billie Eilish... today is September 2016, 9."

【How old are you? 】

"14 is old."

【How many Instagram followers do you have? 】

"45.7."

When answering this question, Bili looked at her phone and read out the first three digits, then looked at the camera, her eyes wide open in disbelief, and she smiled from ear to ear.This is not her disguised modesty. You know, just six months ago, each of her Instagram posts could not even get more than [-] likes. Fifty was enough.

Now?

Now she has to turn off Instagram push notifications, otherwise her phone will freeze.

[How many terms related to Billie Eilish are there in Google search? 】

"One million."

[The most liked photo on Instagram? 】

"Me and Madison Beal."

Billie Eilish flipped the screen of her newly replaced iPhone 7 over and pointed it at the camera.The picture showed an intimate photo of her and Maddie. The two were hugging each other, cheek to cheek, and sticking out their tongues in each other's direction.This is a photo taken in the dressing room after the two performed at the American Airlines Center in Dallas on September 9.

【109, 608】

Bi Li did not read out the number directly, but the total number of likes for this post appeared at the bottom of the screen.

[Among your followers, who has the most fans? 】

"Among those who follow me, the one with the most followers is...Chloe Grace Moretz. 1100 million followers."

Billie's best friend Madison Beale had to settle for second place this time. Although her Instagram followers skyrocketed after "Cold Water" won the title consecutively, and now has 870 million followers, she still failed to pass "Kick-Ass" in 2010. Chloë Morezdo, who became famous in the first battle, plays the role of the super-killer girl in "The King".

The reason why Chloë Grace Moretz pays attention to Billie Eilish is also very simple. She likes the music of Lana Del Rey and Drake. At the VMA awards ceremony a month ago, Chloé chased One57’s 79th floor, where she met Billie.The two people, who had similar personalities, quickly became friendly.

[Which celebrity’s contact information do you have on your phone? 】

"I want to say Mai... well, forget it, Mai Di has already mentioned that everyone should be given a chance. So, I would probably say Khalid. It's a bit strange to say that, because he is actually a good buddy of mine. .”

[How many people have you performed in front of at most? 】

"The biggest crowd ever was... no, Brooklyn. Brooklyn, New York. At the Barclays Center, 11400 people. Shout out to Demi and Nick, love you guys."

[Do you get recognized often in public? 】

"It's quite frequent...but not very often, maybe...two, three, three or four times a week."

Seeing this, I believe everyone can guess where the focus of this exclusive interview with Vanity Fair magazine is - just like the name of this magazine, it was obtained through 14-year-old Billie Eilish in Vanity Fair Success validates her achievements and arouses the curiosity of audiences who don't know Billi about her, thereby attracting traffic to her personal brand and music works.

Han Music and Renyu Management arranged a long list of announcements for Bi Li. Only the interview with Vanity Fair was prompted by Han Yi and followed up personally.It’s not because Vanity Fair is as loud as Rolling Stone and Variety in the Hollywood media circle, but because of the special nature of this interview.

In the last life, "Vanity Fair" magazine, starting from October 2017, 10, will interview Billie once every October 18th, and put all previous interviews in the same frame. Compare achievements and growth over time.

The same questions, asked by the same people every year.

In the history of popular culture, no star has ever been recorded by the media in this way.

After "Bad Guy" became popular all over the world, this marketing case lasted for six years and will continue for a foreseeable period of time in the future. It became a marketing case for Vanity Fair and Billie Eilish. Win-win hemp, a classic that every marketer envies but cannot replicate.

Six years, six videos, more than [-] million views.A simple interview turned into an event that the entire entertainment industry was eagerly awaiting, and even had its own exclusive trailer.

Naturally, it was impossible for Han Yi to miss this miracle of publicity.

Not only will you not miss it, but you will also get another piece of firewood.

Without him in her previous life, Bili only got an exclusive interview opportunity in the second half of 2017.

With him in this life, he started to accumulate original traffic on September 2016, 9.

With one more year to spare, and Han Music's promotion scale far exceeding that of previous Insterscope records, in 2023, what kind of brilliant achievements will Billie and Vanity Fair's "Same Interview, The 7th Year" finally achieve? ?
Han Yi did not convey his hidden thoughts to Vanity Fair through Zhao Youzhen immediately, because he knew very well that this magazine could not yet see the huge amount of exposure that Bi Li could bring to them.

Only after the second year's "Billie Eilish: Same Interview, One Year Apart" is released and receives 6424 million views, will "Vanity Fair" really pay attention to this artist. This project will turn Billie Eilish's interview into an annual event. convention.

Billie Eilish, her "Vanity Fair" interview, and other rising stars under Han Music are one of the most important sources of the reborn Han Yi's sense of accomplishment and satisfaction, besides money and those luxury items.

As the only person in the world who can see the future, he makes the already bright timeline even more dazzling.

It feels like Prometheus could only secretly steal a fire from the sun god Apollo to bring light and energy to the world, but Han Yi turned it into a nuclear power plant.

...A very strange metaphor, but it fits the strange person Han Yi very well.

With inexhaustible wealth, what Han Yi values ​​​​more is not how much profit the music empire he built can bring him, but how this empire destined to be great will grow in the vast territory with the world as its stage. , how many heroic epics have been written.

This is why he is willing to spare no effort to let 14-year-old Billie Eilish move to the center of the stage as quickly as possible and hit the peak of her career as quickly as possible.

Achievements are worthless without people to celebrate them with.

Han Yi, who does not need to worry about money, can understand the meaning of this sentence more deeply than anyone else.

The same belief has been clearly and resolutely reflected in the career plan of another artist of Han Music.

Madison Beale.

In the previous life, this singer who was still trying to get rid of the label of Internet celebrity in 2023 has become the most powerful newcomer in the American music scene in 2016 in this time and space.

(End of this chapter)