hollywood billionaire

Chapter 272 The Monument of Wealth Standing Up on the Mountain

The story that Barbara told him solved two major mysteries that had been lingering in Han Yi's mind.

First, why did Barbara Pavin, who had no background at all, have such a smooth and prosperous career?

Starting from Lisa Fonsagreeves, who was born in 1911 and is widely regarded as the first supermodel in the fashion industry, this title has been passed down for eight generations.

50年代引领审美潮流的多维玛和苏茜-帕克、60s开创现代女性美学标准的崔姬、70年代称王称霸，登上500场时装周大秀的贝弗利-约翰逊、80s将运动健美的浪潮带上T台的辛迪-克劳馥、90s打破种族藩篱的黑珍珠耐奥米-坎贝尔，以及让零号身材席卷全行业的凯特-莫斯，再到零零年代模特界的GOAT吉赛尔-邦辰、炒热娃娃脸审美的吉玛-沃德、维密风情代表阿德里安娜-利马……

What is currently active on the stage is the two-hero association that has intensified in the 2010s.Traditional supermodels represented by Lara Stone, Jon Smalls, and Karlie Kloss faced off against Kendall Jenner, Gigi Hadid, and Bella Hadid Instagram supermodel.As for Barbara Parvin, she is very popular on social media and her figure does not meet the requirements of designers, but she is a unique case that started from being scouted and got to the present step by step. She is exactly between the two between.

There are very few models who can combine popularity, reputation and professionalism like Barbara Pavin.At just 23 years old, her career has already reached astonishing heights: she can be seen everywhere from magazine covers to ad campaigns to the Cannes red carpet, and her name is mentioned alongside the biggest brands and leaders in fashion. mentioned.On Instagram, she has more followers than the entire population of Hungary.Over the past few years, she has grown from a successful model to an entity larger than herself: a true fashion icon.

In the six years since her debut, no one can count how many halos Barbara has worn. In 2016, "Sports Illustrated" Rookie of the Year, "Glamour" magazine's Woman of the Year Award, and "Maxim" magazine ranked fourth among the world's 30 sexiest women... Before even touching the [-]-year-old threshold, Barbara seems to have entered a A new career stage.Even though she has not appeared on the stage of Fashion Week for two years, big names are still flocking to her.No one will regard her temporary departure from the T stage as a thing of the past, because Barbara Pavin's figure has begun to be active in the audiences in Paris, Milan and New York.

Starting from the timid junior high school girl in Budapest, Barbara Pavin's climbing path is more dreamy and beautiful than a fairy tale.

And all of this is because of an opportunity and a breakthrough.

L'Oreal global spokesperson.

Undoubtedly, this is the most solid basis for Barbara Pavin to make a name for herself in the fashion world and then dominate the world.

Just like every successful singer will have a number one single, and every successful actor will have a hit movie, if models want to be reborn and transformed into household celebrities, and become synonymous with the general public describing a person's flawlessness, they must also have something that makes them famous. An impressive and unforgettable masterpiece.It can be a TV commercial, a print photo, or a magazine cover, as long as the finished film is stunning enough, the announcement is important enough, and the organization is authoritative enough.

For Cindy Crawford, the moment that is forever fixed in history is the 1991rd Academy Awards in 63.The Versace red deep V dress she wore had a profound impact on 90s fashion.Sales of all Versace's red ready-to-wear, whether skirts or not, have skyrocketed, and major brands have followed suit and launched their own different collections of red dresses.Suddenly, the red dress became the best companion to show off the charm of femininity.

This gown is widely regarded as the most beautiful red carpet look in history and one of the top ten most unforgettable moments on the Oscars red carpet.Cindy Crawford, a non-professional actor who only starred in two box-office hits, has remained in the bright memory of Hollywood forever along with Elizabeth Hurley, Audrey Hepburn and Julia Roberts. .

That year, Cindy Crawford debuted for six years and was 25 years old.

For Kate Moss, her masterpiece is the underwear photoshoot she took for Calvin Klein in 1996.She is so skinny that the word hero chic quickly became popular.The ad was so influential in pop culture that the president of the United States had to make a public speech against Calvin Klein, Kate Moss and what they represented for introducing the junkie aesthetic to the masses. Waves of vision.

Even so, Kate Moss and the aesthetic standards she set have profoundly influenced the global fashion circle to this day.

That year, Kate Moss debuted for eight years and was 22 years old.

For Adriana Lima, her peak moments are closely related to Victoria's Secret and the Super Bowl, two seemingly unrelated brands. In 2008, Lima's solo Victoria's Secret halftime commercial for the 42nd Super Bowl became the most watched commercial of that Super Bowl, with 1.037 million viewers.

In February 2012, Lima became the only celebrity to star in two commercials at the same time during the Super Bowl.She starred in Super Bowl 2 commercials for online floral service Teleflora and Kia Motors, which were viewed by more than 46 million viewers.

In 2008, Adriana Lima, who had been in the industry for 27 years, was 2012 years old. In [-], she was already in her thirties.

Taking the average of the career development trajectories of the three people together, it is probably the length of time that supermodels need to devote themselves to training before becoming successful.Note, what we are talking about here is the real super model, the real chosen one.Among a hundred ordinary people, only one person has the appearance and conditions suitable to be a model.Out of a hundred models, only one can survive in the industry and make a long-term career out of it.And among every 80 professional players, if one can achieve [-]% of the results of the above three people, it is already considered a miracle in the modeling industry.

And Barbara Pavin did just that.

Yes, although her debut time is not long enough, and she has not accumulated as many data and awards as the three supermodels mentioned above, the honor of being a global spokesperson for L'Oreal is far more valuable than the so-called CK photos, Super Bowl ads and Oscar red. Blanket shape.

What a behemoth the L'Oreal Group is?
The world's sixth largest luxury goods group.

The market value in 2016 was 1025.3 billion euros.

Ranked 378th among the Fortune Global [-].

Annual net profit was US$34.37 billion.

As a multinational group founded 107 years ago and focusing solely on the cosmetics field, L'Oreal is almost a monopoly.

The relationship between it and No. 2 Estee Lauder Group is like Coca-Cola and Pepsi-Cola - some people may think that the latter's carbonated drinks have better flavor, but the nearly doubled market share gap cannot be ignored. It is ironclad. fact.

Maybelline, Biotherm, Helena, Kiehl's, Lancôme, Shu Uemura, as well as the beauty lines of Yves Saint Laurent, Armani, Valentino, and Ralph Lauren are all cash cows owned by L'Oreal.It can be said that most of the products a woman puts on her face from birth to death are related to this group.

L'Oréal Paris is the first and most core brand of the L'Oréal Group.

In terms of brand tone alone, within the group, L'Oréal Paris is not as good as Lancôme, Yves Saint Laurent, Armani and other luxury-level cosmetics. It is in the same category as Maybelline and is a so-called mass consumer product. However, the more popular the product, the higher the sales. , the greater the influence.Taken together, the sales and net profits of all L'Oreal's luxury brands are tied with L'Oreal Paris and Maybelline.

Just like La Perla's underwear is more advanced and refined than Victoria's Secret, but no one would think that La Perla's endorsement contract is more important than the Victoria's Secret Angel contract.The same principle applies to the field of beauty.Therefore, of course, L'Oréal Paris's spokesperson lineup is the most powerful among the brands under the group. It is so powerful that L'Oréal officially calls L'Oréal Paris' global ambassador team the "Dream Team."

To give a recent example, Kendall Jenner, who debuted as a model at the age of 13, has 2.9 million followers on Instagram alone. In 2017, she became the top model in the Forbes supermodel income rankings, surpassing 14 consecutive top models. In terms of commercial appeal, Gisele Bündchen has almost no rivals in the modeling industry except for her good friends Hadid sisters. But even so, it was not until July 2023 that she won the favor of L'Oreal , got a global ambassador contract.At this time, 7 years have passed since her first modeling job.

Comparing the two, Barbara Pavin's achievements are even more extraordinary - she speaks faltering English, has not yet understood social media, is born in a non-traditional fashion powerhouse like Hungary, and has no roots in the industry. Wuyuan only stumbled into the backstage of Fashion Week in the second half of 2010.How could such a complete newcomer turn into a phoenix and soar into the sky in just one and a half years?
Since his close contact with Barbara, Han Yi, who has been paying close attention to her career development, has always harbored such doubts.

GOAT Gisele Bundchen had to wait until she was 20 years old to appear on the cover of "Vogue", and she had to be on the cover of "Vogue" in 37 regions in one go to reach the momentum of 18-year-old Barbara Pavin.

Think about it, L'Oréal Paris's global ambassador means that Barbara Pavin's portrait will be hung in stores in the core business areas of more than 150 countries for four years.

This is not pie in the sky, this is God chasing after and feeding the whole banquet.

Can such a good thing happen?
Today, he finally knew the answer to the question.

An unexpected encounter on the French Riviera made Barbara Pavin the most enviable lucky person in the fashion industry in the past 20 years.

She became one of the many incarnations of Mrs. Bettencourt, or one of the many scripts that Mrs. Bettencourt prepared for the world.

With just a finger from the 88-year-old grandmother, the fashion world has a legend of tomorrow that everyone talks about.

Such ultimate power.This power also revealed the answer to Han Yi's second question.

How to spend money to maximize emotional feedback continuously?
Han Yi is really not a person who has strong demands for material life. Moreover, even the most thorough materialist can only obtain happiness and satisfaction from pure consumption.

This limit is determined by two factors, one is quantity and the other is interest.

Quantity is well understood, and marginal effect is a theory without exceptions.When consuming a certain item, the initial stimulation must be the greatest, and the person's level of satisfaction will be the highest.When the same kind of items are consumed continuously, that is, when the same kind of stimulation is repeated over and over again, people's psychological excitement or satisfaction will inevitably decrease.

Sports cars, mansions, private jets, yachts, in the final analysis, these things all belong to the same category - toys for the rich.If you need to drive on the road, you don’t need a $100 million Ferrari retro sports car, a $[-] second-hand Toyota Camry is enough.If you feel sleepy and need a rest, you can rent a one-bedroom apartment for a few hundred dollars and fall asleep.To get from one city to another, Northwest Airlines tickets can sometimes be purchased for just one dollar.As for going to sea...if you are not a fisherman, why is there any need to go to sea?

These luxury items are designed to improve the comfort of human activities as much as possible, turning them from just "necessities" to "entertainment".

Once he understood this truth, it became increasingly difficult for Han Yi to get positive emotional feedback from simple shopping consumption.

After driving a top-notch sports car that cost nearly a million dollars, the road conditions in Los Angeles made him want to vomit. I have lived in a US$4000 million mountaintop mansion. It has been almost a year since I acquired it. I have not used the infinity pool a few times. The bed in the master bedroom is the one I use most.Private jets... It's quite novel to have a big bed at an altitude of [-] feet, but it doesn't make the more than ten hours of transoceanic sailing and the accompanying jet lag easy and enjoyable.

As for interest, it is easier to understand. No one will be happy to own something that they are not interested in, even if it is priceless.

Do not believe?Ask yourself, if someone gave you a mummy and told you it could fetch $[-] million, would you be happy?

……of course.But your happiness is only related to the amount of money it can be converted into cash.If a restriction is added to this mummy, stipulating that the owner can never use it in exchange for wealth in any form, nor can it be put at home to hold an exhibition and sell tickets, then there will probably be only a handful of people in the world who are willing to accept this gift. number.

Now, replace the mummy with Doutzen-Klose, think again?
This was the dilemma Han Yi faced after seeing the TV number at the Monaco Yacht Show.

Quantity and interest, both dimensions, are at low levels.

On the one hand, the recent shopping frequency has been too high, with Manhattan penthouses, Lisbon seaside mansions and Gulfstream G650ERs coming one after another, which has exhausted Han Yi's novelty of top luxury goods.On the other hand, he was afraid of water and felt dizzy at any big wave, so he simply couldn't fall in love with this big toy on the sea that was [-] meters long.

For ordinary people, this "dilemma" can no longer be described as hypocritical. "Full and full" is an understatement. Who would feel distressed because they don't want to spend 9000 million US dollars to buy a yacht? ?But for Han Yi, who has a special gift, this is really a problem that can make people scratch their heads.

He had to spend the money to continue to advance the cause he was truly passionate about.

Judging from the progress in the memo, Carlyle Group will not be able to get the money for the time being.When buying things for Xiaoru, Yuzhen and Maddie, the feedback multiplier is high, but in the current state, it is impossible to buy them many expensive things.It's already messed up and messed up, and if you continue to throw money at it, it's really hard to explain.

As for other consumer goods, Han Yi has also thought about it, such as paintings and cultural relics.In fact, he has already arranged a trip to London in a few days - the Frieze Art Fair held in early October every year has many art works on display, and Christie's and Sotheby's will also hold auctions during the fair. .

First go and see if there are any exciting collections before leaving for home. Anyway, I took a week's leave as a professor at the University of Southern California - this is Han Yi's idea. He will not let go of any opportunity to spend money now. Pass.

But Han Yi cannot place all his hopes on art collection. After all, there are only a few true masterpieces every year. The most expensive work sold at auction so far in 2016 is one of Claude Monet's 1891 "Haystacks" series, which sold for $8144.74 million at Christie's New York auction house.

Yes, this is another problem with art collection - the vast majority of works cannot be sold at the TV number's price.Francis Bacon's two self-portrait studies were sold for US$3497 million, Edvard Munch's "Girl on the Bridge" was sold for US$5448.75 million, and Picasso's painting "Women of Assisi" was also sold this year, which was only US$6167.56 million... that is, This word sounds unflattering, but it is indeed Han Yi's true thought. After all, art collection also has diminishing marginal effects. The first collection can have a good rate of return, but it does not mean that all subsequent collections will have it.

Therefore, yachts are a category that he absolutely cannot miss.

Even if you don’t like it, you have to bite the bullet and make yourself like it.

If there is no positive feedback, go to great lengths to find positive feedback.

The anecdote that Barbara accidentally mentioned when she accompanied him to Nice from a distance just solved this difficult problem for him.

According to François-Marie Barnier's theory, you don't need to like what you buy, you just need to understand and appreciate the freedom, will, power, and respect you have displayed during this consumption. The influence exerted by the historical process is enough.

According to Barnier, although everyone has free will, not everyone has the ability to transform free will into reality.In the real world without magic, people with this ability are the most powerful wizards.

Every purchase can actively or passively change the fate of others, ranging from one or two people to thousands of people.

Every consumption is a process of wealth redistribution.

Every consumption can benefit society and promote the progress of human civilization.

Han Yi likes this theory very much, because it not only conforms to his actual situation, but also makes him extremely excited because he already loves history.

Possessing vast wealth with no end in sight means that he can rewrite the vast history with no end in sight.

By buying the penthouse at One57, he could make a lot of money for Ryan Serhunt and even boost confidence in New York City's luxury real estate industry.

These are not his own words, but the evaluation of the transaction by Heather Senison, the New York Times real estate market online columnist.

After buying the private jet from JPMorgan Chase, he became the first owner of a G650ER in history.

By buying the TV number, there is no doubt that he will become a guest of the Televisa Group, rewrite the development history of Latin music with the Azcaraga family, and will most likely set a new transaction record in the luxury yacht market in 2016.

Han Yi has always wanted to be Paul Getty, but has never been able to find a way to become Paul Getty.

Now, the path lay before him.

After continuing to do influential things, historic things - anything - and accumulate bit by bit, one day, he will become a wealth monument that is more admirable than Paul Getty.

After clarifying this idea, Han Yi suddenly became enlightened. After returning to the TV station in Nice, he offered a price to Chris Callahan who greeted him.

　I celebrated my birthday yesterday, sorry everyone~ I will write more tomorrow to make up for it

　　
　
(End of this chapter)