hollywood billionaire

Chapter 195 This is called a music festival
The moment the door of the conference room was pushed open, all the whispers stopped abruptly.

Except for Han Yi and Zhao Youzhen who had just arrived, the team members of each section who had filled the remaining 1000 seats stood up one after another, or nodded with a smile, or greeted with a voice, paying tribute to the behind-the-scenes pusher and absolute master of Room [-].

There are many familiar faces in the room. Karen Guo brought Mia Sullivan to represent the A&R team of Han Music Records. A large part of the Mad City lineup this time is signed artists of Han Music. Karen’s Appearing natural is crucial.

Managers managed by Zhao Youzhen and Jason Aron participated in this meeting directly as the spokespersons of the artists.Ben Mawson is in London, Kevin Kusatsu is on tour with Diplo, and Horch's other manager, Anthony Lee, is stationed at the UCF Stadium in Florida, intensively preparing for Horch's Badlands, which will be staged tomorrow The Orlando stop of the national tour.

"Badlands", Horch's debut album, was released by Astralwerks. Capitol Records, a subsidiary of Universal Music, is responsible for the channel distribution in the United States, EMI is in charge of the UK region, and Universal Music Group has taken over the channel and marketing work in other regions of the world.In 2016, when EMI Group was divided and eaten by Universal and Sony, this means that the album "Badlands" is actually an asset of Universal Music.

Therefore, without the intervention of the two live performance giants Live Nation and AEG Live, Horch's Badlands tour was logically led by the live performance department of Universal Music.

Han Yi, who formed Halsey Inc. with Horch in the later stage, although he won't get any profit from this round of tour, the high-intensity tour with thousands of people, coupled with the upcoming release of "Closer", will undoubtedly Bring immeasurable brand value enhancement to their joint venture.

In addition, Victoria White Mason, head of Han Music's marketing department, and Todd Gelfand, chief financial officer of the entire music business group, also attended the meeting.One is in charge of the marketing work of all signed artists, and the other is helping Han Yi keep his money bag tight. They are indispensable and important roles in any joint meeting of Mad City.

Of course, in this conference room, there are also many employees who have recently joined Han Music Group, and most of them are meeting Han Yi for the first time today.One counts as another, all newcomers working for Han Site, which was established not long ago.

Celine Joshua, who was hired from Epic Records, the head of Han Live's American performance department, had the most dealings with Han Yi.In fact, the main organizer of the Mad City Music Festival is herself.Due to his key role in the project, in today's conference room, Celine Joshua sat in the second position on Han Yi's right, second only to Han's on-site CEO, Jacqueline Berto, a Mixed descent from Portugal and Southern Italy.

Jacqueline Berto, who holds a bachelor's degree in industrial engineering from the University of Miami and an MBA from Harvard Business School, got a windfall on the spot through Billboard.biz's job advertisement and Todd Gelfand's personal recommendation Talents.Jacqueline — she prefers to be called Jackie — started her career as a U.S. equity derivatives trader at Deutsche Bank before moving to Las Vegas-based live entertainment giant Caesars Entertainment as senior vice-finance President and Treasurer, responsible for managing finances, accounts, investor relations, strategic procurement, and risk management for the entire company.

For a woman who has already married, the sensual Las Vegas is not a big environment for long-term development, and as the child grows up, she will move out of the casino with relatively backward basic education and go to a public school district. Living in Los Angeles, which is better than private schools, has become a very urgent short-term need.

Coincidentally, at this time, Jacqueline Berto saw the CEO recruitment advertisement on Billboard.biz.Han's requirements for the CEO on the spot are exactly in line with her professional ability, and Jacqueline has also maintained a good and close cooperative relationship with Todd Gelfand of Gelfand, Rennert & Feldman during her tenure at Caesars Entertainment.

Such a suitable background, coupled with Gelfand's recommendation, made Jacqueline stand out from the crowd of job seekers, and got the high-paying president position with a basic salary of US$414586.

It can be seen from this resume that Jacqueline Berto's tasks at the Han site are more inclined to structure construction, financial management and risk control.In other words, she is not an expansionist CEO, but a conservative manager.The reason why the fledgling Han Site made such a recruitment choice that seemed unrealistic to outsiders was naturally inseparable from Han Yi, the actual controller of the company.

Han Yi, who has a lot of large-scale music festivals, tour concerts and other live entertainment projects waiting to land in his mind, does not need another right-hand man to help him with creative planning.Han Yi has no time, no energy, and to be honest, he doesn't have the professional ability to do micro-management to promote the implementation of the project.With many projects starting and preparing at the same time, such as Mad City in Las Vegas, Miami Temple Music Festival, Apple Music joint music festival, Block Party and a series of future artist tour concerts, what Han Yi lacks most is Professional talents who can straighten out the mess, arrange them in the most effective way, and turn them into a solid rope that pulls the entire Han music group forward.

Jacqueline - Berto, is such a person.

After accepting the position, Jacqueline quickly imitated the mature organizational management models of Live Nation and AEG Live, the two live performance giants, to build the company structure of Han Live, and carried out some innovative reforms and integrations.The hired executives are basically from these two groups.

Amy Morrison, senior vice president of live marketing for AEG Live, from Concerts West, a subsidiary of AEG Live.Amy joined AEG Live in February 2000 and has worked in the world's second largest live performance group for 2 years.At the beginning of her career, Amy Morrison’s position and responsibilities have been linked to marketing. She has worked in the marketing department of the AEG Live Group headquarters for 12 years. Concerts West of the Pop Star Productions Tour.

Before accepting the job offer from Han Live, Amy Morrison served as general marketing consultant for Neil Diamond, Blink-182, The HORDE Music Festival, and was responsible for Fleetwood Mac, Yanni, Britney - Specific marketing efforts for all of Spears, Eagles, Paul McCartney, and Tom Petty's shows over the past four years.

Impossibly rich first-hand market experience and close cooperation with major superstars are the main reasons why Jacqueline Berto chose Amy Morrison.The newly established Hanscene needs these senior protectors who have accumulated contacts in the industry for more than ten years. The company is preparing for the epoch-making legendary music festival with Apple Music. It must also rely on a similar network of superstars to successfully land.

The reason why Amy Morrison chose to leave AEG Live is also very simple-for her, her career in AEG Live has reached the glass ceiling that cannot be broken through. The American entertainment industry in 2016 has made great improvements compared to decades ago, but the cloud of gender, race, nationality and culture still hangs over the heads of all "minorities".

Even if she is a pure Anglo-Saxon white woman, even if she has worked diligently in AEG Live for 16 years, even if her ability is relatively rare within the group, Amy Morrison still has no way to get AEG Live's senior vice president position, in charge of the marketing work of the entire group.

That position, since the establishment of the group, has been reserved for men.Women wanting to be in the group's executive team?No problem, try internal back-end roles like COO and VP of Finance, or chief digital officer, which was created a few years ago and has not been taken by anyone yet.

It’s not that Amy Morrison has sought the promotion rights that she deserved from the group’s board of directors, but the final answer she received was to let her go to a pretty good subsidiary, where she lived as a “senior vice president”.

This is a humiliation that Amy Morrison, a strong woman who regards her career as her whole life, cannot bear.

Laura McWhirter, head of Universal Media and Sponsorship, and Orri Bristan, head of festivals, are two Live Nation veterans who left the industry for essentially similar reasons. Tap and join the newly formed Han Scene.Laura's specialty is team building, corporate sponsorship, brand management, global tour and event activation for media and business departments. In just three or four years of career, she has served more than fifteen Fortune 2 companies, Completed B2B or B[-]C marketing activities with a total value of tens of millions of dollars, including concert tours, festivals, digital media promotions, consumer sweepstakes and celebrity endorsements.

In other words, after only staying in Live Nation for less than five years, she led a small team to contribute eight-figure commercial sponsorship income to Live Nation.However, there are strong people inside Live Nation such as Lin, if they want to get to the position of senior vice president in such a large organization, it is really better to jump out and make some achievements.

As for Ori Bristan, the University of Florida graduate who was of Jewish descent as a senior brand manager at Live Nation headquarters would have been a perfect template for career advancement, but he was... a very active gay rights activist.

Such employees, Live Nation is very happy to keep as a model employee in a diverse workplace, but if you want to upgrade the position of senior manager to a higher level, you will still face some more realistic factors.

It is not necessarily that the management or the board of directors discriminate against sexual minorities. In many cases, it is simply because keeping him in a corner where no one cares about it will avoid many "cognitive problems".

In the middle of a group, it is not a big deal if the procedures are trivial and the rules are complicated, but the president's office and the board meeting room pay more attention to the efficiency of speaking freely rather than careful compliance.

Regardless of the facts, at least that's the view Live Nation, and its parent company, Liberty Global, have been upholding.

In the eyes of founder John Malone, Live Nation, F1, SiriusXM, and DirecTV, which was sold to AT&T before, can be packaged however they want, and they can advocate progress as much as they want. Anyway, in the current American society, media groups If you want to make money, you have to engage in this set of superficial skills.

But as far as he could see, there were as few messy things as possible.

The vast majority of entertainment leaders and media giants in the United States have such a strange structure.The assets held on the surface are all liberals who support the Democratic Party and advocate so-called progressivism, but the further you go to the core, the more you can see their conservative core.

This is also the reason why the Republican Party can still fight its opponents in each general election when the public opinion position is almost completely lost.

The Democratic Party is active in the open, and the Republican Party controls the hidden line. At least in the US media industry, this is the current reality.

And this is also the most critical reason why the executive team of Han Yi's Han Live and Han Music Group is mainly composed of women, ethnic minorities and other disadvantaged groups.

It’s not about pursuing equal rights so urgently, but because under the same salary conditions, Han Yi’s music business group can only attract these alternative elites who are unable to join the core decision-making level due to various difficulties.

Live Nation plus stock options, the group CEO Michael Rapinoe who can get a salary of 1.39 million US dollars a year, and the income level is slightly lower, but AEG Live CEO Dan- Beckman, these powerful people who really called the wind and rain, would never take a second look at the offer that Han handed over on the spot.

Just like Robert Stringer and Lucian Grange will not work at Han Music in another 1 years, it makes sense that Han Yi can only attack Dr. Dre with all his might.

Even with advanced knowledge and vision, the challenges that Han Yi and his Han Music Group will face next are too difficult to imagine.The organizational structure of the executive team alone is a problem that can give him a headache for a long time.

A company, at the beginning of its establishment, may be [-]% in line with the spirit and pursuit of the founder, but as time goes by and the scale grows, the management team he/she recruits will inevitably have a profound impact on the organization in all aspects.

Company structure, corporate culture, way of doing things, and code of ethics will all change because of them.

How to effectively manage the current minority and prevent the interests and goals of the company from being hijacked by the radical political agendas of the communities they represent, but at the same time show enough progressiveness to gain recognition from the consumer market?
How to slowly absorb and integrate more conservative candidates, gain recognition from the core circle through their relationships, resumes and skin color, but also ensure the balance of forces within the company?

How to not be assimilated by those decadent, outdated vampires who are incompatible with one's blood identity and cultural identity while ensuring one's own competitive advantage? In the raging tide, preserve the influence as completely as possible, or the imprint of existence?

With each challenge, the difficulty stacks up exponentially.

Many difficulties cannot be solved with money alone.

"Jackie, great to meet you, you're more radiant than you look on camera."

"Good morning, Amy... yes, it's my pleasure too."

"Laura, Ori, oh thank you, that's what I'm supposed to do... No, we'll never let any one of our employees feel isolated and alienated."

Han Yi, who silently reminded himself to learn the method of checks and balances in his heart, did not show any similarity when he shook hands and greeted the new members cordially.

After a few minutes of routine greetings, all the participants were seated, and the seventh and last preparatory meeting for the Mad City project began officially.

"Jackie, when you're ready, you can start anytime."

After receiving the hot tea from Mia, Han Yi thanked him in a low voice, then turned his gaze to Jacqueline Berto, raised his hand, and smiled.

A music festival run by Han Live should naturally be hosted by the CEO of Han Live.

"Thank you very much, Mr. Han, leave it to me next."

Jackie quickly adjusted the table microphone in front of him, glanced at the talking points listed on the manuscript, and fluently delivered the opening remarks.

"Hi everyone, thank you for joining us today. I, Jackie Berto, the CEO of Han Live, am delighted to gather you all for one final meeting before tickets go on sale for the highly anticipated Mad City Music Festival. We The team has worked tirelessly to make this event as artistic as it is commercial, and I couldn't be more excited about the surprises the entire team has in store for attendees."

"Mad City, officially known as 'Mad City Art and Music Festival', will be held in Las Vegas this Halloween weekend in 2016. A one-of-a-kind event of music, arts and entertainment, this three-day The event will present an impressive series of legendary musicians from all over the world. These artists from different genres, but equally famous, will surely jointly build a top-level audio-visual space that attracts music fans all over the world."

The original plan of Mad City is exactly the same as what Zhao Youzhen revealed to Stephen J. Sanella, Chief Commercial Officer of MGM International Hotel Group, when Han Yi inspected the festival venue in Las Vegas. October 10th to 28th, Halloween, three stages, electronic music, pop, hip-hop.

However, with the rapid expansion of other sectors of Han Music Group, especially the extremely rich lineup of artists, Mad City has more and more cost-effective choices in terms of performance lineup, effectively reducing the average cost of each performance time. It also makes possible the further expansion of the festival.

The Las Vegas festival venue is only that big. If you want to expand the scale, there are limitations in the venue, so naturally you can only start with the time.Therefore, the holding time of the first Mad City was extended from two days to three days. October 10th, 28th and 29th, from Friday to Sunday, the entire golden period will be won together.

“Mad City Mardi Gras will be unprecedented in scale, at least in the history of Las Vegas, and we can proudly claim that. We will have three stages to accommodate a diverse lineup, including the top headliners, Emerging artists from Han Music, and special guests who are closely related to us. After careful design, we believe that Mad City can provide participants with an immersive experience, ample entertainment space, comfortable viewing distance, and a wide range of food , beverages, merchandise stalls and leisure activities.”

"The significance of Mad City lies not only in the entertainment itself. Our mission is to create an immersive, inclusive cultural environment that can represent the spirit of the Han scene and music, and cultivate the sense of community, unity and Loyalty to the Han Live brand."

"By successfully organizing and executing an event of this scale, we can strongly assert our ambition to become a leading live performance company in the industry, and pave the way for the planning, execution and investment of our other large-scale projects in the future."

"Now, I would like to welcome Ms. Celine Joshua, the senior vice president of Han Live's American performance department, to introduce the first section of the Mad City project, which is also the section that everyone is most looking forward to - the lineup of artists .As the introductions go, feel free to share any thoughts or concerns you may have."

"The floor is yours now, Celine."

"Thank you Ms. Berto."

Celine Joshua stood up and walked to the four spliced ​​LCD screens at the end of the conference room. With the help of two assistant managers of the department, he projected the PPT of the artist plan.

"Ladies and gentlemen, music lovers here, and music festival lovers, I, Celine Joshua, Senior Vice President of Han Live American Performances, am honored to stand before you and announce the much-loved Looking forward to the Mad City Music Festival artist lineup."

"Like Ms Beto said, Mad City Carnival is not just a musical celebration, it's an extraordinary cultural event. People from all walks of life come together to immerse themselves in a fascinating world of melodies and rhythms Medium. The three-day event will bring an unforgettable experience for every participant.

The scale and scale of the festival is amazing, and to be honest, in all my years in business, this is the most outstanding lineup I've seen in terms of box office appeal.The team at Han Live have spared no effort in curating an unparalleled lineup of artists that transcend genres, boundaries and expectations.

With the multi-stage setup and the most advanced stage production standards, we will ensure that every performance is a pure sensory enjoyment.We believe that if we can create an authentic atmosphere that restores the artistic creation process, let the talent and heart of each artist shine, and establish a strong connection between performers and their loyal fans, then the music festival itself, as a The carriers of these performances and live art will surely be recorded in the annals of the music industry.

As the Senior Vice President of Han Live, I can confidently promise you that Mad City's significance to pop culture goes far beyond its entertainment value.It is a testament to the power of music and its ability to unite communities from different backgrounds, cultures and ideologies.

Now, without further ado, let's take a look at what you've been eagerly waiting for - the artist lineup for Mad City Carnival..."

Celine Joshua turned slightly sideways, and with her movements, the screen changed from black to white, and the main poster of the first Mad City Music Festival gradually emerged.

Surrounding the poster are eight colorful roulette wheels of different sizes, showing the bustling charm of the casino city. The red and blue colors are bordered by silvery dots, and the center is a white five-star representing the United States.There is no need for Las Vegas landmarks to appear, but it can still give people a strong "Vice City" texture.

Above the poster is the music festival brand name "Mad City" composed of two fonts, Montserrat and Cinzel Decorative.At the bottom is the minimalist logo of HAN Live - a slender square with the three English letters HAN written on it, and a "Music Live" sign is embedded below it.

The center of the screen, and the first focus of people's attention, is the entire lineup list of this music festival.

"OCTOBER 28 / 29 / 30" is held in the next row, those names that are hard to see even at the Coachella music festival, there is no difference in size or color, honestly in alphabetical order, in order arrangement.

【A$AP Rocky / Ariana Grande / Billie Eilish / Blink-182 / David Guetta / Dillon Francis / Diplo / Dr. Dre ft. Eminem & 50 Cent / Ellie Goulding / G-Eazy / Halsey / Justin Bieber / Kanye West / Kendrick Lamar / Lana Del Rey / Lil Yachty / Madison Beer / Major Lazer / Marshmello / Martin Garrix / Migos / NERVO / Nicky Romero / Snoop Dogg Presents Shrine Records】

The moment the main poster appeared in the conference room, Han Yi heard countless voices of exclamation, praise, and gasping at the same time.

Among them, including his own.

Even though he was the mastermind behind Mad City, when he actually saw these names appearing densely on the same poster, the indescribable shock in his heart still made him change his face.

"Now, ladies and gentlemen..."

Karen Guo leaned back on the chair, laughed excitedly, and took the lead in applauding.

"It's called a—fucking—music festival!"

　One side of water and soil to support the other
　　Speak from the heart to the starting point
　　People are iron rice is steel

　　I'm hungry if I don't vote for the monthly ticket

　　
　
(End of this chapter)