hollywood billionaire

Chapter 172 Marshmallow

"Thank you, Sunrise City!"

The ending of "Cold Water" dissipated. In the reminder of Eric Lopez's "20-second introduction", Madison panted heavily and pressed his left hand on his chest, trying to calm himself down due to strenuous exercise and extreme excitement. And a heart beating wildly.

This is the second time she has sung this song after embarking on a tour.

The premiere in Atlanta two days ago was a great success. There was no need for sampling surveys or return questionnaires. Just judging from the decibels generated by the audience after the song ended, we knew that the song had brought great excitement to the 7100 people in the audience. What a surprise and shock.

High-quality party music will always give people a feeling of wanting to dance again after the hustle and bustle and joy have settled down.

Many viewers raised their mobile phones and wanted to use Shazam to identify music, but to their disappointment, this song "Cold Water", as Madison introduced, has not yet been released to the public.

It is undoubtedly a unfortunate thing to hear a good song but not be able to collect it and enjoy it repeatedly.

But thinking about it from another angle, the electronic music lovers who came to participate in Future Now: The Tour are also lucky.

Because of the same quality electronic music masterpieces, they can hear two songs at a time.

Both from Madison Beal.

"I can tell you guys really know how to party..."

Madison waved to the group of fans standing in front of the iron horse, holding a cardboard with "Madison Beer" written on the left and various photos of her on the right, and greeted her screaming fans.

Madison, who only saw Bili's fanatical fans in Atlanta, was still a little envious anyway. She didn't expect to see her name being waved in the air so soon.

Although there are only... four people, it is already a particularly good start.

Come on, Tracy!
Madison Bill, who was cheering himself up in his heart, didn't stop for a second in the introduction, because the dance supervisor in the earphones kept counting down like he was dying.

"Ten seconds countdown, "No Promises" accompaniment ready."

"Next, the last song I want to bring to you is the latest collaboration between me and Cheat Codes..."

Having said that, Madison raised his chin slightly, and turned his gaze to the VIP box on the mezzanine in the middle of the BT&T Center, facing him.

"A song about not building expectations on each other that ruins the magic of love...No Promises, here we go."

"Cut me like a knife,

The painful feeling went deep into the bone marrow.

want to quit you,
But you know,
It just makes me love you more..."

"Cold Water", as the name suggests, brings a sensory experience, like standing on a black sand beach in Iceland, in front of you are blue waves that seem to condense into ice at any time, and there are millions of volcanic ash and fine sand under your feet The black land formed by the mixing and intertwining of years, in your arms is the dying lover who was just rescued from the sea by you.

No matter how sinister and complicated the surrounding environment is, the firm choice of never letting go is the most touching.

And "No Promises", the song Tropical House, that is, Tropical House, is faithful to the apt naming of this musical style.When the 115bpm 4/4 beat drum beats, coupled with the crystal-clear lead tone, even listeners who have never been to the tropics will be teleported to a world that has existed in their dreams for a long time. outer island.

For the listeners in Sunrise City, their experience of this song is simpler and more immersive.

Because they originally lived in the place closest to the tropics in the United States.

Sunrise City, a city under Broward County in the Miami metropolitan area, is adjacent to the Everglades National Park and may be the city farthest from the coastline in Miami.

But even so, the drive from the BT&T Center, where the concert is held, to the beaches of Fort Lauderdale is less than 10 minutes away.

Florida people who breathe the sea breeze every day can naturally feel the charm of tropical houses.

Miami's music scene is as diverse as its ethnic makeup.The Cubans brought conga and rumba, the Haitians brought kampa and zook.The Dominicans brought bachata and merengue, the Colombians brought vallenato and cumbia, the Brazilians brought samba, the West Indians and the Caribbean brought reggae, soca, Calypso and steelpan music were packed and brought to this coastline along with their stowaways.

As the Canaan land that the entire Central and South America and even the Spanish-speaking world yearn for, Miami is the region with the most vigorous development of tropical music in the world, and it is also one of the regions most fond of tropical house.

Just look at the 7251 audience in the audience today.

From a preschooler in the arms of his parents to a white-haired old man accompanying his grandchildren to watch the "Disney Stars", everyone knows how to dance to this wanton and melodious drumbeat.

"We're always too easy to fall in love,
I just hope you don't let me sink alone..."

Generally speaking, Madison Beal's state when performing "No Promises" is much more relaxed and natural than the previous song "Cold Water".Not only because there is no choreography for the song Cheat Codes, she just needs to focus on the singing itself, but also because the one who answered with her vocals in "No Promises" was not Justin Bieber, who kept a respectful distance, but more and more let She is fascinated by Han Yi.

"Oh na na, don't take this as a joke, na na.

There are no short-answer questions in love, na na.

Promise me, make no promises..."

In the chord evolution of Eb-Gm-Bb-FG, a picture of romantic love belonging to the summer coast dances and vibrates between the eardrums of the audience, slowly unfolding.The guardian angel who saves the lost souls in the polar regions is transformed into a sensual mortal who only wants to enjoy the pleasure of the moment.Madison's voice became sweeter and sweeter. During the Drop stage, the pretty appearance of butterfly wings with open arms on the stage was projected on both sides of the big screen. With the long brown hair lifted by the blower, most of the audience present, regardless of Both men and women are a little dazed.

You know, Madison Beer’s 3800 million Instagram followers in her last life have nothing to do with her music works, but her popularity has been accumulated little by little thanks to her face that 100% conforms to the mainstream aesthetics of Europe and the United States.

"Sunrise! Lemme see your hands in the air!"

"She could be a pretty good MC, I promise."

Amid Madison's high-pitched chants, the BT&T Center was caught in a sea of ​​burgeoning joy just as Atlanta's Philips Arena had been two days earlier.In the VIP box on the semi-open mezzanine facing the stage, a dark blond Caucasian youth whose whole body including the sneakers was white stood beside Han Yi, expressing such emotion.

Although he didn't wear the iconic trash can hood, anyone with a little knowledge of the electronic music industry should not be difficult to guess his identity.

Marshmello, Marshmello.

It is Spotify's thirteen hit singles with more than 1070 million views, the first musician to hold a virtual music festival with "Fortnite", attracting [-] million viewers to watch online, and also an electronic music artist Las Vegas The all-time record holder for resident prices.

Two years, 100 shows, $6000 million.

The appearance fee of 60 US dollars per game is not only 20 higher than that of Calvin Harris, who is also a DJ, but also beats a lot of pop music world kings and queens.Jennifer Lopez signed a 2014/game Planet Hollywood Hotel residency agreement in 35, as well as Celine Dion’s $47.6/game, Elton John’s $50/game, and even Bran Ni Spears' $50.7 per game pales in comparison to cotton candy.

The most profitable anonymous person in the world, that title fits Marshmello perfectly.

To protect the commercial value of the headgear, Marshmello and his team enforced a strict policy of confidentiality.Marshmallow will never appear in public places where cameras are filmed without wearing a hood. Even at the performance site, he will sign a non-disclosure agreement with the organizer who can get in touch with his real face.

But no matter how tight the wall in this world is, there are gaps. Practitioners in the electronic music circle are well aware of Marshmello's true identity.The white guy standing next to Han Yi, Chris Comstark, whose stage name is Dotcom without a helmet, is Marshmallow himself.

In July 2016, half a year has passed since Marshmello released his debut album "Joytime" on his personal label Joytime Collective. The hit single "Alone" that really made him enter the mainstream was released on the 7th of last month. It was released on the Canadian electronic music label Monstercat.

Although it has not yet entered the Billboard chart, Han Yi knows that two days later, this Trap+Future Bass single, which has already gained popularity in the electronic music circle, will usher in a period of real rapid growth.

On July 7, the witty MV of "Alone" will be released, and the music it carries will also become the sound of the times that will rule the electronic music scene for at least two years in the future.

Last month, Marshmello landed just five gigs, including an appearance at EDC Las Vegas.In July, this data was expanded to eleven games.These include FVDED In The Park in British Columbia, Camp Bisco in Pennsylvania, Tomorrowland in Boom, Belgium, and Lollapalooza in downtown Chicago, Illinois.

Future Now: The hot spot opportunity of The Tour can only be regarded as the one of the same scale and quality among the eleven performances.

In other words, this is the last window to grab him before Marshmallow's career takes off.

Luckily, Han Yi didn't have to start from scratch to connect with Marshmello.As long as you pay close attention to it, you will find that his nearly $5 million business map is inextricably linked with cotton candy everywhere.

First of all, the acting agency that Marshmello signed is called Circle Talent Agency, CTA, one of the largest independent agencies in the field of electronic music, second only to Paradigm Talent Agency, PTA.And these two agencies, especially Circle, happened to be designated by Han Yi as the main acquisition target of United Artists Agency.

The relationship between CTA and UTA is quite close, and they often book performances for their artists through the resource network of the world's third largest performing arts agency. For example, this time the hot guest performance in Sunrise City was leaked from UTA to CTA through its own fingers. of eating.

If the normal historical trajectory develops, the two brokerage institutions will get closer and closer in the next two years, and finally announce the news of the merger to the outside world in mid-2018.In this life, it is naturally impossible for Han Yi to delay the acquisition for two years, and he will never give up the credit for strengthening UTA's music department to others.

After eating Circle and buying Paradigm, UTA has greatly increased its firepower in the music field. It has overtaken WME and CAA in the two segments of electronic music and hip-hop music. It is not only an effective way for Han Yi to enhance the strength of the United Artists Agency. The method is also a great conspiracy to rapidly increase his voice and influence within the organization.

Whoever brings the butter, flour and sugar to the party cake has the right to eat the biggest and tastiest piece.

From the perspective of business development in the brokerage field, trying to sign a 360 contract with Marshmello is a two-way benefit.The signing of Marshmallow will allow Han Yi, UTA and CTA to have a closer cooperative relationship.And after getting closer to CTA and completing the acquisition, the binding between Marshmello and HMG will be deeper and stronger.

Of course, what fascinates capitalists about Marshmello is not just his ability to attract money in the field of live performances.The hot singles in the Marshmallow copyright library can bring opportunities for career advancement to HMG's contracted singers, such as Madison Bill or Dua Lipa, and the rapidly rising valuation of the copyright library itself in the capital market is also an important factor. It is very attractive to Han Yi, an asset that must not be missed.

In the last life, also in 2018, Marshmello signed a publishing contract with Kobalt Music Group. It is said that the guarantee amount alone is as much as eight figures.The actual valuation increase that can be brought to Kobalt is at least three or four billion U.S. dollars.

"Be Kind" with Horch, "FRIENDS" which invited Anne-Marie to sing, and "Wolves", "Here With Me" and "Happier" which can be thrown to any rising star in the group...

If you don't try your best to catch it, Han Yi can just reopen it again.

More importantly, Han Yi also needs to use his cooperation with Marshmello to make a sample for the musicians of Circle Talent Agency.After all, the gold he wants to get from this independent performing arts organization is not limited to Marshmallow alone.

To give two simple examples, Phoenix Illenium and Tyrannosaurus Rex Excision, this auspicious combination of dragon and phoenix, has too many potential growth points that can be tapped, from records to copyright releases to live performances and even music festivals.

Many people think that in only seven years, it is tantamount to dreaming to become the top four in the music industry from scratch.

But Han Yi, who is familiar with the development of the industry, knows that for seven years, coupled with his bottomless financial support, the Big Four are just a springboard for starting.

What he needs to do is to find the key intersection points that can affect and change the development of the situation in the complex interwoven grid of time and space.Take them into the bag one by one without knowing it, and become the master of the overall situation without knowing it.

Marshmello, like Austin Rosen's Electric Feel, Ben Mawson's TaP, and Diplo's Mad Decent, is the key meeting point that pulls the whole body together.

Therefore, in order to ensure that the signing work with Marshmello is carried out in an orderly and flawless manner, Han Yi not only brought Zhao Youzhen from Renyu Management, Karen Guo from Han Music, Adrian Nunes and Han Live from Lian Han Celine Joshua and Jordan Bromley, HMG's general counsel, attended today's concert.

These busy people definitely did not come to see the opening set of Madison Bill or Billie Eilish. Today, they have one and only one task, which is to take down the manager of Marshmallow, the mastermind behind the top electronic music IP Mo Shalizi, let him bring Chris Comstack to join HMG's ecological chain.

Always remember one thing, signing an artist, in most cases, you can't just sign him alone.In many cases, the management team behind the scenes is the key to the successful operation of IP.

Mo-Saliz is such a person. All the commercial operations of Marshmello that shocked the industry, including the "Fortnite" special music festival and the Las Vegas residency agreement, were all negotiated and implemented by Mo-Saliz.Not only that, in the previous life, by virtue of the successful operation of the Marshmallow brand, Shaliz also attracted the attention of seniors in the industry such as Afrojack, Alesso, Getter, and successfully cultivated electronic music rookies such as Jauz, Svdden Death, and forced a The single-person project has expanded into the first echelon in the field of management companies in the electronic music industry-Salitz Group.

If this kind of ruthless character can be added to the management, it will definitely make HMG's talented artist management team more creative.

A team that has produced Elle Goulding, Lana Del Rey, Dua Lipa, Diplo and Marshmello at the same time...

Even legendary managers like Scooter Braun or Guy O'Shealy would be in awe of such a management combination.

So, after the concert started, Mo Shaliz, who thought he was just here to cheer on the artists, suddenly found himself in a tight siege.

Five industry insiders surrounded him in the VIP box. Watching the battle, it should be inevitable for him and his artists.

Now that the layout has been laid out, Han Yi no longer needs to do everything by himself like in the initial stage.Negotiations at this level should be handled by an elite team built with a lot of money.

What Han Yi needs to do is to sit leisurely with Marshmello on the leather seat in the front row of the private box, talk about casual stories, and then throw a shock bomb or two inadvertently, so that the artist will treat him well. The mysterious and unpredictable strength is enough to yearn for.

"By the way, Chris..."

Thinking of this, Han Yi cleared his throat, applauded Madison Bill, who was waving to the audience for the last song, turned to look at Marshmello, raised the volume slightly, and asked.

"Block Party's tour, did Mo mention it to you?"

(End of this chapter)