hollywood billionaire

Chapter 145

The establishment of Han Site has found a suitable business carrier for the many projects that Han Yi has been running around in the past two months.

The first to advance, of course, are three large-scale music festivals of different styles that are being planned.

Co-organized with Apple Music, the Live Aid event that is still in the top-secret planning stage, the Las Vegas Halloween carnival Mad City transformed from Mad Decent, and the previous mentions with Snoop Dogg and Dr.Dre in the dog house , wanting to host a hip-hop festival, The Shrine, at Morris-Ferre Park in Miami during spring break in late March.

Temple Music Festival.

This name is the crystallization of the wisdom of Lord Dog himself.According to Snoop Dogg, his personal recording studio is called The Church, "church". Therefore, the HMG hip-hop label he is nominally in charge of should have a higher-level, more solemn, and more sacred name.

Temple of Hip Hop.

Not only should the label be named after this, but the derived Miami Hip-Hop Music Festival should also use this very appropriate title.

After all, judging from the proposed specifications of this music festival, it is indeed a once-in-a-lifetime pilgrimage for rap music lovers from all over the world.

After Han Live’s registration was completed, Han Yi immediately instructed Antoine Gachet to use the funds withdrawn from the Carlyle Group’s investment portfolio to provide Celine Joshua, head of Han Live’s US performance department, with financial resource support for artist reservations .

Elegant and elegant, Celine Joshua is more like a model than a behind-the-scenes person in the music industry. She started her career in the IT department of Warner Music Group and joined Sony in 2013 after being the head of the Disney Music Digital Department. Music Group, as the senior vice president, responsible for overseeing the digital sales of each of its labels.A year and a half later, she moved to Epic Records, where she was responsible for the business development and career planning of many of the label's most famous artists, including Travis Scott, Camila Cabello and UTA client DJ Khaled.

Although they used to work for different groups, Celine Joshua and Karen Guo have a very good relationship... In other words, their equally brilliant careers make them one of the few in this circle who can talk on an equal footing Female, from Karen Guo's Facebook post, Celine saw the amazing progress of being appointed as a member of the UTA board of directors only one month after joining HMG, and had a preliminary impression of Han Yi and the cutting-edge forces he was in charge of.

Next, after Horch rejected the cooperation invitation of Machine Gun Kelly, Madison Bill, who was originally considered by the industry to have little hope of becoming famous, quickly took over. After careful manipulation by Karen Guo, Camilla Caber Luo snatched back the feature of "Bad Things", which made Celine even more impressed.

Of course, the most important thing is that HMG's salary is 21.3% higher than Sony's, and more favorable employment benefits.

Under the influence of three factors, Celine Joshua handed out his resume to HMG, and was soon personally selected by Han Yi to serve as the senior vice president of Han Live's American performance department.

It is true that Celine has never been in the performance industry in her career so far, but her forte lies in developing and perfecting innovative business opportunities for artists through precise and accurate data analysis, which is exactly The most needed talent in the current Han scene.

Who to perform, where to perform, how large to perform, a series of seemingly simple questions, all require the support of a huge music performance database and an effective commercial value evaluation system.

Celine's first task after reporting to Room 1000 of Xinghui Building is to finalize the guests for the Temple Music Festival.Needless to say, the first artist who confirmed his participation was of course Mr. Dog who left a wide glass cubicle in the northeast corner of the office, but only came once.The friendly price of US$[-] allowed the Temple Music Festival to have a heavyweight guest who could beat the price of other top performances.

Next, Migos with $21, 1 Savage with $[-], Post Malone with $[-], Lil Yachty with $[-], and Cardi B with $[-] were represented by UTA and Han Sign a single performance contract on the spot.Although it is left-handed and right-handed, in the business field, such necessary procedures and documents must still be retained.

Regarding Han Yi's willingness to bring them to a hip-hop music festival with such a strong lineup, HMG's signed rappers naturally have no other emotions other than gratitude.Only Han Yi knew that he had not only suffered a world-class loss, but also gained a huge advantage.

On the one hand, the disadvantage is that these five groups of newcomers are all his full-time artists. He knows very well that when the music festival is officially held in March 2017, their industry volume and commercial value are at least twice that of the current quotations.

And this is exactly where he took advantage. After all, Han Yi's Han site is also the organizer of the music festival.From this point of view, the opening guests he recruited for the Temple Music Festival may be a super cost-effective combination that no one can replicate in the next few years.

I suffer my own loss, and I take advantage of myself again... How should this account be settled?
It seems that there is no need to carefully calculate.

Because, the expenditure of 21.15 US dollars is really a very insignificant figure in the huge artist budget of the Temple Music Festival.

On the third day after Han Music's hip-hop lineup was confirmed to appear, all members of another rap label also sent back the final signed version of the performance agreement to Celine through the brokerage company.

Aftermath Entertainment.

"WME Confirmed, Kendrick Lamar, $22."

Sitting across from Han Yi's desk, Celine Joshua was holding a Macbook and reading emails from various brokerage companies to her boss.

In 2016, Kendrick Lamar has released his acclaimed champion work "To Pimp a Butterfly". With this album, he was nominated for seven Grammy Awards and won Best Rap Album of the Year honor.

According to Rolling Stone magazine, he may be "the greatest rap superstar of our time".

But Kung Fu Kenny, who loves Chinese culture very much, is still fledgling.The "DAMN.", which made him truly a god and won both commercial and word-of-mouth awards, is still a year away."HUMBLE." and "DNA.", which are popular all over the world, are still in the production stage. Therefore, his current performance price is far from exaggerated as that of later generations.

"50 Cent, APA, $12."

In 2002, Eminem discovered 50 Cent and signed him to his own Shady Records, which is a sub-label of Aftermath.So if we want to talk about seniority, 50 Cent should be the grandson of Dr. Dre.

In February 2014, 2 Cent changed the channel publisher of his personal label G-Unit from Jimmy Iowin's Interscope to Caroline Records under the Capitol Records Group. has long been terminated.Technically, 50 Cent is no longer part of Aftermath.

But 50 Cent's departure was only due to the consideration of his own development, not because of any irreconcilable conflicts. Eminem and Dr. Dre, who have achieved great success, are also happy to see 50 Cent have their own world, and the relationship between the three is still close.So it wasn't a stretch to get him involved in Aftermath's on-stage reunion.

More importantly, 50 Cent's performance in music has declined year after year since 2009. The new album "Animal Ambition" released in 2014 sold 46000 copies in the first week, 17000 copies in the second week, and 10000 copies in the third week. It fully illustrates his avalanche-like commercial appeal.

In addition, the brokerage company signed by 50 Cent is not one of the four major companies, and ICM has left a lot of distance. APA, which ranks fifth, cannot improve its bargaining power through a strong brokerage.So in the end, the original asking price of 18 US dollars was directly cut by a third, and the deal was sold at 12 US dollars.

That price would have been lower were it not for the enduring impact of hip-hop classics like "In Da Club."

"The transaction price of the agreement signed by CLG... Eminem, $290 million."

After reading this, Celine couldn't help but pause, took a sip of water, and still looked unhappy.

I don't know if it's because of the high performance fee that Coachella would have to think twice about, or the terrible woman behind CLG who made Celine try her best to lower the price.

Carla Lewis.

The number one female manager in the hip-hop world... It's okay to remove the word "female".

From Run-DMC's unprecedented arena tour with The Beastie Boys to Eminem's six-show grossing $3100 million Monster Tour, Kara Lewis has earned a reputation in the music industry as "The Devil Wears Prada" No——or, compared to Anna Wintour, Carla is more like the woman who looks down on everything described in the movie.

Public Enemy, Tupac Shakur, Kanye West, Jay-Z, Iggy Azalea, Kara Lewis herself, is a hip-hop chronicle.

"Is she that bad?"

Han Yi observed the change of Celine Joshua's expression, and tentatively said with interest.

"When I was at WME, her assistant didn't even dare to go to the toilet. The junior agent who worked for her basically had to cry once every day when she came home, without exception." Celine curled her lips, her tone did not respond Carla, who is a woman, has the slightest respect, "She can accomplish great things, there is no doubt about it, but what is the price?"

"The price is to have conflicts with every agency." Han Yi smiled and said, "Leave WME and take Kanye, leave CAA and take Iggy."

"When you arrive at the office every afternoon, arrive at the meeting later than the CEO, and start spraying people as soon as you enter the door, it is really difficult to work in a decent company for a long time."

"But her clients seem to be quite loyal, especially Eminem, who has followed her since her debut, and has changed many brokerage companies, but has never changed her agent."

"Of course, no matter what, Kara is the toughest negotiator in this industry, bar none."

"How do you see the difference between her and Karen?"

"Karen is a female wolf who protects the population, and Kara is a cheetah swimming around them." Celine Joshua shrugged and replied, "You will make a lot of money from Karen , and gradually fell in love with her. On the other hand, Kara can help you earn more money than you can imagine in this life, but when you walk out of the office and drive home, there will only be one thought in your mind-I Gotta kill the bitch."

"So exaggerated?" Han Yi was a little surprised.

"She explained what is efficient and bad." Celine spread her hands, "She once helped LL Cool J get a round of 08 shows at a price of [-] US dollars per show. She used various strategies to deceive, guide, threaten The organizer signed this agreement. In the last [-] LL show—I mean one—the tickets for the show were never sold out. The organizer company announced its bankruptcy immediately after finishing this round of tour. A start-up with enthusiasm and longing for this market."

"Wow, that sounds like..."

awesome.

Han Yi thought to himself.

From the perspective of subordinate employees, Carla Lewis is the most terrifying nightmare in their lives.From the perspective of negotiating opponents, Carla Lewis never wants to encounter the second swallowing demon again.From the perspective of the management of the brokerage company, Carla Lewis is an unstable factor that can never be controlled.

But for entertainers, she's a savior who can revitalize their careers.

For capitalists investing in the entertainment industry, she is the gladiator with the highest winning percentage in the Colosseum.Bet heavily on her and rarely go wrong.

Han Yi is now a capitalist.

He is not a colleague who is going to fight Carla Lewis in person, he is an imperial noble who stands above the arena and watches the field remotely, waiting for an opportunity to sit in the manor.

In other words, Han Yi will never appear in front of Kara-Lewis as the opponent she wants to defeat.

Han Yi is UTA, the same "employer" as WME and CAA.

Now that you have been through the latter two companies, why can't you go to UTA to make trouble again?

Han Yi, who wants to transform UTA step by step into his ideal state, needs most of all to inject new blood into the brokerage company.

Inject a new blood that is extremely destructive and will disrupt the existing order.

Only when it is broken can we stand up.

"It's really interesting. As for Kara, is she running her own agency now? I think the name CLG seems to imply that."

"That's right, Cara Lewis Group." Celine sneered, "She has no other choice. After jumping to two clubs, no one dares to accept her anymore."

"Because every time she jumps, she takes away important clients, doesn't she?"

"That's right, although these clients belonged to her in the first place, it is still a very bad negative publicity for WME and CAA who want to sprint for an IPO." Celine patiently revealed the unknown industry secrets for Han Yi "And every time she leaves, the aftermath will continue for a long time. First of all, her behavior style will inexplicably attract many enemies to the agency. For example, CAA gave up cooperating with her this time because of her reputation. It’s really bad to a certain extent. The cooperating party couldn’t help the superstar in her hands, so they took revenge on other managers and artists of CAA... Oh, no, Iggy Azalea was also targeted because of her. Iggy suddenly disappeared from the performance market, didn’t she There is no reason, basically it has been publicly boycotted by the whole industry, just because Kara is too Diva."

"I thought it was Iggy playing a big game on her own?"

"Bad influence, the most important thing is Kara's own problems." Celine Joshua sighed softly, "Another very important point, Kara may not take the initiative to ask a client to run away with her, but she will definitely It will be guaranteed that those artists who stay in the original company and the management team that takes over will have a very difficult time ahead. I heard that Travis Scott is considering whether to return to CLG from WME, and he has just left Kara is only three months old."

"reason?"

"Tired of endless drama between WME and CLG."

"If I understand correctly, that is to say, no matter what method she uses, she can make a superstar musician fearful about changing the agency?"

Han Yi outlined the important information and confirmed it again.

In the music industry, a tithe who is mostly an underdog has rarely had as much influence as Kara Lewis.

No matter where this strength comes from.

"you can say it this way."

"I understand."

Han Yi replied in a deep voice, and did not dwell on this topic any longer.Because at this moment, a firm plan has emerged in his heart.

The two most taboo things in doing things and knowing people are to borrow others' hands and entrust others' mouths.

Because the so-called "facts" learned from a third party will always be subjective. Even if the third party is pure in nature and trustworthy, they will unconsciously put their judgments on things and their requirements for values Mapped into the version of the story being told.

Third-party stories can only provide sketches of characters.There is only one way to really figure out a person's temperament and behavior style, and that is to have a face-to-face communication with them without any filters.

From Celine Joshua's words, Han Yi can only fully confirm one point:
Kara Lewis is indeed a ruthless character.

And whether this ruthless character can be used by oneself and how to use it by oneself is the answer that needs to be sought by oneself.

"Okay, forget Kara, let's move on."

Han Yi pondered for a moment, tapping on the desk regularly.

"Andre hasn't confirmed the offer yet?"

"Dr.Dre doesn't have an agency right now, and the business team around him is doing it for him." This doesn't surprise anyone. After all, Dr. Dre is now a business celebrity beyond the scope of the entertainment industry. Does he need an agency? It doesn't matter to him whether he even accepts the acting announcement.

"So it will be a little slower, but don't worry, there is no problem. I have confirmed with his legal counsel, and the rest is just the process."

"Okay, then, let's say we've sorted out the lineup for the first day..."

"What about the next day?"

"Young Money, how is it going?"

(End of this chapter)