Time flies in the world of film and television

Chapter 603 A new task for Qu Xiaoxiao

In the Ode to Joy at night, the 22nd floor was still very lively. Guan Juer was dressed in a fresh white dress, and she was standing by the side chatting with Fan Shengmei.

Qiu Yingying also took Andy to express her feelings. This time Lutu Coffee has a flagship store besides the small store.

Moreover, this flagship store is located on Financial Street. It has two upper and lower floors and is divided into three areas. In addition to the normal coffee shop on the first floor, it also includes an area specializing in coffee beans and coffee machines and other supporting facilities. The second floor is for online sales. Business needs the venue too.

In addition to the normal online shopping platform, this office area also has a live broadcast area, and Andy reminded Qiu Yingying and the others of this business area. Doujiu is now a big market, which is very suitable for Qiu Yingying and the group of young people.

However, the manager and store manager of this coffee flagship store are not Fan Shengmei and the others, but a professional management team. What Fan Shengmei needs to manage is the four stores they planned at the beginning.

Seeing that no one was playing with her, Qu Xiaoxiao pestered Han Tao to talk about her so-called work. During this time, she did not expect that Han Tao actually gave her a new task.

The requirement is to take down the Xie Group, and at the same time acquire an air-conditioning company that is about to go bankrupt, and put it in front of the Xie Group.

Although Qu Xiaoxiao is in the air-conditioning business and is still an agent of GI, she has limited knowledge of her peers, that is, she is familiar with big brands, and she has come into contact with Xie's.

So, after listening to the task, Qu Xiaoxiao felt that one head and two were big, and couldn't help asking: "What kind of company is it? It's so good, why is it worthy of your Director Han's attention?"

"Have you heard of Chunlan Group?"

Han Tao smiled slightly, looked at the somewhat confused Qu Xiaoxiao, shook his head and said, "You are still not competent enough as a boss. You don't even know your own field well. You just want to take shortcuts by relying on your connections."

Before Qu Xiaoxiao could respond, Andy, who heard the conversation, rescued her and reminded:
"Xiao Qu, I know about the company that Han Tao mentioned. It was when you decided to accept Xie's company. I did a basic survey of similar domestic industries. Spring Lantern is a big enterprise reformed by state-owned enterprises. Compared with Xie's company, it is not as successful , even better in some places.”

"You're so awesome, Andy, tell me quickly, what's going on?"

When Qu Xiaoxiao heard that she was better than Xie Shi, she immediately became excited, since she hugged Han Tao's thigh, she was the most beautiful boy in their circle.

It can be said that they now regard her as a benchmark in their circles. If they eat up two big names in the industry at once, then she will be completely ranked, even surpassing his father Qu Datou.

Hearing her words, Andy borrowed Guan Juer's computer, opened his mailbox and said, "This is Chunlan Air Conditioning Company, formerly known as Taizhou Air Conditioning Equipment Factory, which was restructured from a state-owned enterprise. Around 2000, it sold nationwide for eight consecutive years. Ranked first, even Gree only ranked second with 89 units, Shanghai's Xie was fourth, and Midea and Haier ranked fifth and sixth respectively.

However, the situation of this company is similar to that of Xie's. After firmly sitting on the position of the No. [-] air conditioner, the ambitions of the company's person in charge have been expanding all the way, and diversified expansion has begun since then.

Xie can be said to be his reprinted version. They all first got involved in refrigerators, TVs, washing machines and other projects in the home appliance industry, and then entered into irrelevant motorcycles, trucks, real estate industry, hotel industry, etc. Commerce, finance and investment and other industries. "

Hearing Andy's introduction, Qu Xiaoxiao couldn't help but looked at her and Han Tao and said, "Andy, there's nothing wrong with that, my family also has many subsidiaries, and my dad said that eggs should not be put in one basket, thank you It is also a special situation and the stock market has fallen sharply, so we have come to this step."

"Your dad is indeed right, but not always, putting your eggs in multiple baskets can indeed share the risk.

But everything has advantages and disadvantages. The more baskets there are, the energy and financial resources to manage the baskets will be dispersed, which will also affect the maintenance of the existing baskets. Chunlan and Xie Group are living examples.

Therefore, if the diversification expansion strategy is too fast, there will inevitably be a problem of focusing on one thing and losing another in the end. The new business has not yet fully matured, and the air-conditioning business, which was once a pillar industry, has continued to decline. This is the case with Xie, and all other subsidiaries are in a state of loss.

Whether it is Xie's or Chunlan, the Motorcycle Co., Ltd., Power Manufacturing Co., Ltd., Machinery Manufacturing Co., Ltd., Washing Machinery Co., Ltd., and real estate companies under its umbrella are all losing money.

In other words, a large amount of funds were spent on non-main business, while the development and promotion of the main business of air-conditioning were significantly reduced. In this regard, Chunlan is not as good as Xie's. At least Xie's has maintained its position in the air-conditioning industry. . "

Hearing Han Tao's science popularization, Qu Xiaoxiao put on a teachable expression and said with a smile: "Damn it, you're such an educated person, if it weren't for Andy and you, I guess my company would be ruined sooner or later.

But I still don't understand, Xie's is at least one of the top ten companies in the air-conditioning industry. Although this spring basket has been brilliant, but now the main business is no longer good. Isn't it a waste of money for us to buy him? "

"It's not Xiaoqu, you still haven't seen it through. Although Chunlan Group has been in a downturn for the past few years, its production line is sound, and the product quality is also good. Moreover, it has a high brand recognition among the older generation.

If Chunlan and Xie's companies are acquired, not only can Chunlan get technological updates and rebirth, but it will also help further enhance the popularity of its own brand in China. "

After Han Tao's words fell, Andy immediately understood the essence, and explained to Qu Xiaoxiao, a scumbag with a smile:
"This acquisition case is similar to the acquisition of Red Star that Shengxuan is promoting, but it is easier than the acquisition of Red Star. After all, Chunlan has declared bankruptcy, and the concept of acquiring it is different from acquiring Xie's.

It is difficult for Shengxuan to acquire Red Star. In fact, I have never understood it. Lao Tan also talked to me. Han Tao, the major shareholder of Red Star, can completely solve the problem, whether it is capital, management, or technology. "

Hearing this, Han Tao glanced at Andy and said: "This old Tan should have figured it out by now. This is how it is in China. In a humane society, the old shackles cannot be broken by one's own people. There must be external factors, because Red Star is an old man. The foundation of state-owned enterprises has too many problems left over from history.

Therefore, my grandfather saw the disadvantages many years ago, but he couldn't change it. It would affect the whole body, and there were too many things to take into account, so the pressure was also great, and the only way out was to take the road of mergers and acquisitions. "

Qu Xiaoxiao nodded, he understood the truth better than Andy, so he continued to ask: "Then what should we do after the acquisition of Chunlan, after all, it is a large group company, it is very difficult to rebirth from the ashes ah!"

"That's why I asked you to do it. If you can't eat it alone, you can even be with other people. You can master the scale, and you don't know how to discuss it with Andy.

But let me tell you briefly that there are reasons for the pros and cons of harvesting spring baskets, including the acquisition of Xie’s. With the technical support of GI and Xie’s, we can strengthen technology research and development, introduce advanced production equipment, and improve Product quality and performance to meet consumer needs.

With Xie's and Chunlan as the foundation, the company's own brand can use various promotion methods and advertising to improve brand awareness and reputation and increase market share.

The last is to optimize the organizational structure, improve the management system, improve the company's efficiency and production efficiency, reduce product costs, improve the company's profitability, and complete a rise. "

Speaking of this, Han Tao stopped. These things will not be digested in a short while, so it is necessary to give Qu Xiaoxiao time.

"Brother Han, don't talk about work. The roast lamb has been served for a long time, and I'm so hungry. Let's eat first, otherwise it won't taste good when it gets cold."

"Yeah, I'm hungry and eat first, we chat while eating, I also have a lot of work to consult you!"

"Okay, let's eat. I haven't eaten a whole roast lamb yet. Let's eat first."

"Andy, don't be in a hurry to eat with them. Such a good meal must be paired with wine. Do you still have it? If not, I will go to Brother Han to get it!"

"Old Tan gave me a few bottles a few days ago. I'll go over and get them. Wait a minute!"

"I'm going too, I'm going too, I'm going to help too!"

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