Daming: Old Zhu, we agreed not to rush!

"Since King Qin has no objection, then I will take it seriously."

Su Jing looked at Zhu Xi and said, "I will leave this matter to you."

No matter how you think about it, leaving this matter to Zhu Xi is a good choice.

When Zhu Xi saw this, he also said seriously: "Sir, don't worry, the student will definitely do a good job in this matter!"

Zhu Xi is very excited now, because this is not the kind of guidance task before.

This is a completely new thing to do and allow yourself to do.

This shows that his recent performance has been recognized by Su Jing.

"Don't worry, before you do this, I have a few things you need to comply with."

Su Jing said very seriously.

Zhu Xi immediately said: "Sir, please tell me."

Su Jing said: "These Yi ethnic minority costumes are made by a friend of mine. Currently she is the only one making them, so the output will not be very high."

"Then, King Qin, you can only contact and operate as a businessman, and you are not allowed to abuse your status as King Qin."

"Finally, you can't favor my friends because of me. I hope you can stand as a businessman and strive for as much profit as possible."

Su Jing didn't want this matter to turn into Zhu Ping's unilateral acquisition of Zhiyi's products.

If this happened because of yourself, it would be really boring.

"The student understands that the teacher hopes that the student will be a businessman, just do business normally, without any favoritism, and do this purely from a business perspective, right?"

Zhu Xi looked at Su Jing and said.

I have to say that his understanding is quite good.

Su Jing nodded and said: "Yes, King Qin, you understand it very well. This is what I want to express."

Everyone's growth always comes unexpectedly to Su Jing.

Compared with the Zhu Ping of the past and the Zhu Ping of now, it can be said that there have been earth-shaking changes.

"Students understand that when students can get samples, what the production efficiency is, and what the cost is, these students need to know as soon as possible."

Zhu Feng quickly entered his role and immediately asked Su Jing for various things.

Su Jing nodded slightly. The things Zhu Xi wanted were indeed meaningful.

"Okay, then listen to me in detail."

Su Jing then recounted the information she knew to Zhu Ping in detail one by one.

Su Jing naturally knows all this information very clearly.

"By the way, and now I have taken thirty samples and put them on consignment in six shops in the capital..."

Su Jing also told Zhu Xi about her consignment, from pricing to the situation of each store.

Zhu Ping listened carefully, not daring to be distracted in the slightest.

After talking about two sticks of incense in a row, Su Jing finally said everything.

In fact, there wasn't much information in total, but Su Jing said it in great detail, so it seemed a little longer.

Perhaps Su Jing herself didn't know that Zhiyi had a profound influence on this.

Zhu Jing didn't think much about it, he just regarded this as Su Jing's concern for him.

"Sir, the students already know this, and they will definitely do a good job in this matter!"

Zhu Xi said seriously.

Su Jing took a sip of water, and then said: "King Qin, do you know why I want to sell it on consignment?"

Zhu Fang thought for a while and replied: "The student thought that sir wanted to know whether there is a market for these Yi ethnic minority costumes in the capital."

"Mr. Cai just said that there are six stores in total. The grades of each store are actually different, ranging from stores patronized by ordinary people to stores patronized by princes and nobles."

"From the consignment status of these six stores, we can have a general understanding of the market for these Yi specialty clothing."

Zhu Xi's answer was based on his thinking. After all, he has been running Jinling Hotel for a while, and his management ability and vision are much better than before.

Su Jing smiled and nodded: "Yes, this is exactly what I thought. In fact, according to my assumption, the number of these samples is still too small to reflect the most real situation. However, the output of a single person is not high, so it can only I’m trying this for the time being.”

Zhu Xi immediately said: "Sir, you are so humble. This idea of ​​consignment has already opened the students' eyes."

"For a new product, if you want to check the market situation, you don't necessarily need to open a store yourself. This is simply a stroke of genius."

When it comes to consignment, the ancients have already had it.

But the connection between consignment and market research has never been done before.

Zhu Xi was already familiar with the ways of business, and he felt more and more that there were endless mysteries in it.

Su Jing asked again: "King Qin, let me ask you again, what should we do if these things cannot be sold in every store?"

Can't sell?

Zhu Xi was a little confused. If this was sold, different markets would determine different sales models. Zhu Xi could tell a thing or two.

But he couldn't sell it, so he was stunned for a while.

Su Jing didn't rush him, she just drank water and waited for Zhu Chong to think.

After a while, Zhu Xi said: "If it cannot be sold, it means that the product is not suitable for the market. Giving up the stop loss as soon as possible is the most correct choice."

When Zhu Ping said this, he was a little uneasy.

"That's right!"

Su Jing's answer made Zhu Ping calm down.

Su Jing looked at Zhu Xi and said: "King Qin, stopping losses in time is a very important ability, no, it should be said to be quality."

“When doing business, especially when there is no prospect for a business, when it’s time to consider giving up, don’t think about sinking your business.”

"If there is no market, giving up in time is the best way. I hope that not only this business, but also all the businesses you will do in the future, King Qin, can make such a decision."

"Sometimes giving up is not an easy thing. Faced with a business that you have worked hard for many years but is not profitable, you need the courage to cut off your wrist."

Su Jing directly gave Zhu Feng the greatest recognition because this matter was really important.

Regardless of what Zhu Xi said now, if such a situation really happened, he might think of other ways.

After all, the business he just mentioned was his friend.

Su Jing still knew her position in Zhu Xi's heart. “Sir, the student understands that the student will never act out of emotion in this business.”

Zhu Fang assured Su Jing again, and he also heard the meaning of Su Jing's words.

Su Jing said: "Okay, just remember it! But nothing can be absolute. Now that the matter has come to this, I will teach you more."

As soon as he heard something new, Zhu Ping's expression suddenly changed, and he immediately sat upright, looking like a studious student.

Su Jing said slowly: "I just said that if there is no market for a product, just giving up is the best choice."

"Most of the time, this is the case, but for some special products, there is another option."

"If there is no market, then take the initiative to create a market. To put it bluntly, when it comes to selling goods, there is a market only when there is demand. Creating a market actually means creating demand."

"King Qin, take these Yi costumes as an example. How do you think we can create a market when there is no market?"

Su Jing's classic teaching method is always rhetorical.

To put it directly into the conclusion, it would be like a spoon-feeding education, which cannot arouse students' thinking.

Zhu Xi also thought about it very seriously, and after a while he replied: "Students think that it needs to be popularized first, such as finding some princes and nobles to wear it, and let them praise and promote it, so that they can become famous."

"Among nobles, the most common thing is comparison. As long as everyone thinks this thing is good, there will be a market."

Su Jing looked at Zhu Xi with quite surprise in her eyes.

Zhu Xi continued: "Because normally, if people don't like the clothes, the probability of buying them is very low, and they don't have much money in their hands."

"So according to what Mr. said, create a market and create demand. It is best to start this demand from the nobles who have money."

“Only when you have spare money can you have some extra consumption, and only then can demand and market be formed.”

The more Zhu Xi analyzed it, the clearer it became. Now that he thought about it carefully, it seemed that any product could be operated in this way.

Zhu Xi's eyes shone with light.

"Sir, this is what the students think. I don't know if there are any mistakes or omissions. Please correct me."

Zhu Xi looked at Su Jing with bright eyes, as if he had discovered some new continent.

Su Jing said lightly: "Yes, your idea is very correct. Let me clarify everything. First, when a product has no market under normal circumstances, what we have to do is to determine that the demand group it creates must be a high-consuming group. They have a lot of money and can easily afford more than basic needs such as food, clothing, housing and transportation.”

"Then, King Qin, you said that you want to stir up excitement, publicity, and create comparisons among nobles. This is good, but you need to grasp the essence."

"The essence here is actually to change the nature of the product. The original function of clothing was to wear and decorate. Now that it has become a carrier of comparison, clothing is no longer clothing, but a luxury product, a symbol of identity and status. More The function is to demonstrate the status and taste of the user.”

"So, demand is created, and the market will appear. However, such demand is very fragile. Once the trend passes, demand plummets, and the market will directly decline."

"Prince Qin, think about why this is? Why is such a demand so fragile?"

Zhu Fang was still immersed in Su Jing's explanation, thinking that he could make any money he wanted by relying on this method.

He is simply invincible and can become the richest man in the world with just a few moves.

But as soon as Su Jing said this, Zhu Xi was a little confused.

Fragile?

He really hasn't thought in this direction.

Su Jing ate some more pastries while minding her own business, not in any hurry.

Zhu Fang knew that this was time left for him to think, and he immediately thought about it seriously.

"Because the demand created in this way can also be replaced by other things?"

Zhu Ping tentatively expressed the possibility that he had in mind.

Su Jing smiled and said: "It can barely be regarded as a reason, but it's not critical. You can think about it from the perspective of the product itself."

"For example, many of the luxury goods that are popular among nobles today have been popular since ancient times. Hundreds and thousands of years have passed, and their status has not changed."

After Su Jing's simple suggestion, Zhu Ping turned to think about other aspects.

"Antiques, jade, gold and silver, calligraphy and painting...these are all popular luxuries. What do they have in common?"

Zhu Xi kept murmuring to himself: "They...are all valuable!"

"Yes! Sir, these luxury goods are very valuable, so they can continue to be popular."

"As for the Yi clothing that Mr. Meng mentioned, the cost is actually not high, and the normal price is not high either. It is not a valuable thing, so naturally it cannot be maintained for a long time."

Zhu Xi looked at Su Jing with excitement, waiting for Su Jing's answer.

Su Jing smiled with satisfaction and said: "Very good, King Qin, your thinking now really makes me more and more surprised. Value is the reason, it is a very important reason, but why you didn't make it clear enough before."

"The cost of Yi ethnic minority costumes is not high. This is actually reflected in two aspects. First, the raw materials are easy to obtain, and second, the production techniques are not complex enough to make them irreproducible."

"All valuable things have one characteristic, that is, they are rare enough. One type is small because the reserve is small, and the other type is because the production process is too superb and cannot be copied."

"Jade is valuable because its total quantity is too small, but calligraphy and painting are valuable because everyone is the one who paints and writes."

“Their rare and difficult-to-replicate attributes have enabled them to maintain their status as luxury goods throughout history.”

After Su Jing finished speaking, Zhu Xiang suddenly became enlightened, but he soon had new questions.

"Sir, what if we could make unique Yi costumes that cannot be copied?"

Zhu Fang said to Su Jing: "For example, if we keep the manufacturing process of this kind of clothing secret and do not let it out at all, and at the same time control the output and prevent it from circulating too much in the market, will we be able to keep its price high and high?" Where is the market?”

Zhu Cang, Zhu Cang, you are really a born businessman.

Su Jing really didn't expect that Zhu Fang would already have such a smart idea after she taught him this.

This is almost the same as the diamond scam in the previous life.

"If you can do it, you can."

Su Jing said with a smile: "Even if it is a special kind of stone, as long as you control the origin, you can still maintain its high price and status by controlling the output."

"It's just that I personally don't recommend you, King Qin, to do such a thing. Such methods are just inferior after all."

Zhu Ping was very excited after receiving Su Jing's approval.

"Students understand! Students will definitely not do this method. Students learn the ways of merchants not to make money, but to better build and manage Ming Dynasty."

Zhu Ping said extremely solemnly.

He is still very clear about his responsibilities.

He is no ordinary person, he is the King of Qin in the Ming Dynasty. (End of chapter)