Daming: Old Zhu, we agreed not to rush!

Chapter 205 Soft teaching!Chunqiu brushwork!
Zhu Yuanzhang's sudden reversal made Su Jing almost wince.

Good guy, I thought Zhu Yuanzhang was going to force him to stay.

"Thank you father!"

Zhu Biao immediately said to Zhu Yuanzhang, breaking the awkward atmosphere.

He was very happy that his father Zhu Yuanzhang finally agreed to his request.

"Father, my son also wants to go with Master Su."

Seeing that his elder brother could go, Zhu Wei immediately followed up.

"Jian'er, you are still young, I will take you with me when Mr. Su goes out again in the future."

Empress Ma walked to Zhu Xi's side and said.

After all, Zhu Biao is so old, Empress Ma is worried but not to the point where she can't let him go.

If it is Zhu Wei, no!
"Ok."

Zhu Wei replied with his head down, he knew that Empress Ma cared about him.

"Uncle, you want to ride my ride!"

Su Jing smiled at Zhu Yuanzhang.

A hitchhiker?
Zhu Yuanzhang was taken aback, but Su Jing could make up words. He smiled and said, "That's right, you probably won't disagree with this. My adopted son has been in the army for many years, so I can protect your safety along the way."

Mu Ying's martial arts is also quite outstanding in the army.

With him here, there is no need to send Gongweilang to monitor and protect him.

In Lishui County, it is relatively easy to track, protect and monitor. After all, there are many people and many hiding places.

If it is on the official road, Su Jing must have a telescope, and the difficulty of tracking will be greatly increased.

"Mr. Su, please don't refuse!"

Mu Ying immediately cupped her hands towards Su Jing and said: "Mr. Su's creation of the wolf constitution and mandarin duck array will be of great help to our Ming army. Please let me do something for Mr. Su."

Mu Ying's words were sincere and extremely sincere.

Perhaps Zhu Yuanzhang had other ideas, but he really just wanted to do something for Su Jing.

"How about it, Su Jing, what do you think?"

Zhu Yuanzhang looked at Su Jing and asked.

Su Jing said lightly: "Okay, anyway, this trip is quite boring for me, since you have arranged for me, uncle, that's the best."

Su Jing didn't point it out, and there is no need to point it out.

For him, Zhu Yuanzhang's attitude was enough.

"Okay, then Mr. Su will take a good rest in the mansion today, and then set off tomorrow. I also have some things to bring with me."

Empress Ma said happily.

The current situation is what she wants to see most.

Everything was stable, and there was no rift or conflict between Su Jing and Zhu Yuanzhang.

Night gradually fell, and the moon hung high.

The room has been equipped with a stove, all of which are of the best anthracite.

Su Jing is not surprised, it is normal for such a family to use this kind of carbon.

"Su Jing, look at this."

Zhu Yuanzhang held a copy of Minbao in his hand and handed it to Su Jing.

Su Jing was taken aback, and asked, "What is this?"

Zhu Yuanzhang smiled and said, "Min Bao."

Min Pao!

Su Jing was obviously taken aback, and Zhu Biao on the side said in surprise: "Father, have you really made it?"

Zhu Yuanzhang said quite proudly: "That's right, after you told me the idea of ​​the Minbao, boss, I immediately signed up for it, and then the emperor asked me to do it."

"Now it's the result, but it's only in Yingtian Mansion."

Zhu Yuanzhang could blur his identity at this time, so that Su Jing would not associate him with the identity of the emperor.

But Su Jing didn't care about it at all.

He just watched Min Bao carefully, and Zhu Biao on the side also moved over and read it seriously.

Zhu Biao didn't expect his father Zhu Yuanzhang to really attach so much importance to this Minbao matter.

Unexpected and natural.

Zhu Biao only thought it was very good after reading the description of the Great Ming Imperial Teacher in the People's Daily.

This has a very positive effect on Daming.

Zhu Yuanzhang looked at Su Jing, he was quite proud, and he just wanted to hear Su Jing's praise.

After all, what I did was very beautiful.

"No, that's too stupid."

Su Jing's words directly made Zhu Yuanzhang's face twitch.

What doesn't work?
Still too stupid?

Isn't this Minbao made according to Su Jing's ideas?

"Master Su, what do you mean by that?"

Zhu Biao asked Su Jing.

He was as confused as Zhu Yuanzhang. In his opinion, the People's Daily was operated according to Su Jing's ideas.

Zhu Yuanzhang also suppressed his emotions and asked: "Su Jing, tell me, what is wrong with it?"

Su Jing put the Minbao on the table, and said indifferently: "It's very simple, the content of this Minbao is too monotonous."

"Too monotonous? Isn't it all about Daming's state affairs? How monotonous?"

Zhu Yuanzhang looked at Su Jing and asked, his doubts did not diminish at all.

Su Jing smiled and said: "Uncle, you said that this public newspaper has been popularized in Yingtian Mansion, right? Then I would like to ask, how many ordinary people have read it? Note that scholars must be excluded."

How many ordinary people have seen it?

Su Jing's question made Zhu Yuanzhang stunned, he really didn't know.

Because Li Shanchang and Cui Liang's reports did not contain such detailed information.

It's just that the sales are very hot now, and the printed ones can't keep up with the sales.

"Ok?"

Su Jing frowned and said: "Uncle, it seems that you are very incompetent as the person in charge!"

"This public newspaper has been established, but there is no sales data, nor the distribution of purchasers, purchase time and purchase habits, etc., I am afraid there is no such thing."

Zhu Yuanzhang scratched his head for Su Jing's series of questions.

He said he was responsible, but in fact he distributed the matter.

After all, Lao Zhu is the emperor in his mouth.

Lao Zhu did not participate in the actual specific work.

Of course it's not that he's lazy, but that he has more state affairs to deal with.

It would be overkill for him to do these trivial matters.

"This... I will pay attention to it in the future, Su Jing, tell me first, what is the problem with this Minbao?"

Zhu Yuanzhang was a little embarrassed, and he didn't even have the confidence to speak.

Zhu Biao looked a little surprised, is this still the father in his memory?
Su Jing said indifferently: "Although you don't know the specific situation, I can guess that the popularity of this public newspaper among the common people must be very low!"

"why?"

Zhu Yuanzhang asked: "Why is it so low? Normally, they don't have any way to know the important affairs of the country. Now that I have written everything clearly, why don't they want to read it?"

In Zhu Yuanzhang's perception, his Minbao should be quite attractive.

"Uncle, you have fallen into a misunderstanding."

Su Jing said: "Why do you think that ordinary people in Ming Dynasty are very concerned about national affairs?"

Su Jing is very clear that the people will care about the country's major affairs.

The common feature of key officials is that they have no worries about food and clothing, so they have the leisure to worry about these things.

When Su Jing asked back, Zhu Yuanzhang was stunned.

Why did the common people care about the affairs of the Ming Dynasty? Zhu Yuanzhang really didn't think of the reason for a while.

"Then why don't the common people care about the country's major affairs? If the Ming Dynasty is strong, the common people's lives will be better!"

Zhu Biao said.

As soon as these words came out, Zhu Yuanzhang also immediately echoed: "Boss is right, Su Jing, this Ming Dynasty is strong and prosperous, and the people can live better. Why don't they care?"

Su Jing looked at Zhu Biao, and said with a smile: "Niu Yi, you and I have lived in Lishui County for a long time, and we went out to eat, what do you hear the people talk about the most?"

Zhu Biao recalled it for a while, and said: "It's all about family affairs, or strange things, and the arrest of corrupt officials."

"Uncle, you heard me."

Su Jing looked at Zhu Yuanzhang and said: "Ordinary people are not scholars. What they are interested in is not the praises of Ming Dynasty in the people's newspapers, but the trivial matters that are closely related to their lives, or ghosts and ghosts, or bad people being killed. punish."

"Look at the contents of your Minbao again, will the common people really care to read it?"

After Su Jing's words fell, Zhu Yuanzhang picked up the Minbao again and read it carefully.

Zhu Biao also thought about Su Jing's words.

What is the significance of this Minbao? Is it just for readers to read?

Scholars have more ways to obtain information than ordinary people.

The core significance of Minbao is not in scholars.

"Indeed, Su Jing, what you said makes sense, so how should we improve it?"

Zhu Yuanzhang asked Su Jing.

Su Jing wrinkled his eyes, looked at Zhu Yuanzhang and said, "I said I understood it so well, why don't you understand it?"

"Don't write these fake things in the people's newspapers, but more practical ones, such as the friction between ministers, rumors of ghosts and monsters in various places, and some bad guys have been arrested."

"It has to be topical. It can't be dry, and sometimes it can even be properly polished."

This……

Zhu Yuanzhang shut down directly, because it was too different from what he had imagined.

"Su Jing, this is Minbao. It is something that the emperor personally ordered. How can you write these things?"

After all, Zhu Yuanzhang held back his anger and said to Su Jing.

In Lao Zhu's eyes, the imperial court should be serious.

Never engage in such fancy things.

Doing so is almost like playing a joke.

"Then continue like this. The common people will not change themselves just because of a few words, and their feelings for Daming are not so strong."

Su Jing said indifferently: "Most of the common people, as long as it is something that has nothing to do with them, they basically ignore it, except for the things you said in your mouth, uncle."

"Uncle, do you remember what I was doing when you first met me? How many people were around at that time?"

Su Jing taught Zhu Biao the benefits of information dissemination and the establishment of Minbao.

But he is just teaching and does not guarantee the effect after teaching.

He was already very surprised that the People's Daily was released.

If it doesn't go well, he won't be surprised.

Hearing Su Jing's words, Zhu Yuanzhang naturally remembered the scene when he met Su Jing for the first time.

At that time, Su Jing was surrounded by people, all ordinary people.

And what Su Jing told was a story of gods and monsters.

At that time, Su Jing would go to talk every day, and the people would go to listen on time every day.

"Su Jing, even if it is as you said, if the Minbao is to spread across the country, it will cost a lot. Writing such content is not worth the loss."

Zhu Yuanzhang spoke again, but it was obvious that he had already admitted Su Jing's opinion.

He can only refute Su Jing from a more practical aspect.

The Ming Dynasty is not Su Jing's previous life, and the spread of information can be counted in seconds.

It's okay in Yingtian Mansion now, but it will be different if it spreads all over the country.

Su Jing rolled his eyes, looked at Zhu Yuanzhang speechlessly and said:

"Who said that Yingtianfu's Minbao must spread all over the country?"

Upon hearing this, Zhu Yuanzhang and Zhu Biao were stunned at the same time.

They all looked at Su Jing in shock, wondering if they heard it wrong.

"Master Su, didn't you say that if the Minbao can only be spread in Yingtian Mansion, what's the point?"

Zhu Biao asked Su Jing: "This information is only known to the people in one place, so it's not very useful."

Zhu Yuanzhang added: "Su Jing, do you know that the establishment of this Minbao requires a lot of manpower and material resources."

"If you don't explain clearly today, then I won't let you sleep peacefully."

Su Jing looked at the two father and son and said with a smile: "Don't worry, I'll tell you one by one."

"First of all, in terms of content, the form must be changed to make the people interested."

"But Minbao is a good opportunity for the common people to know about Daming, so we have to learn how to place soft advertisements, for example, in some strange stories, so that the common people can appreciate the goodness of Daming!"

"In this way, we will subtly promote Daming to the hearts of the people and achieve our own goals."

Soft advertising?
Both Zhu Yuanzhang and Zhu Biao were puzzled by Monk Zhang Er and couldn't understand them at all.

"Master Su, what does this soft advertisement mean?"

Zhu Biao asked Su Jing.

As a student of Su Jing, it is more suitable for him to ask directly than Zhu Yuanzhang.

Su Jing originally wanted to explain the definition of advertising, but it is more practical to give an example after thinking about it.

"Well, I'll just make one up and listen to it."

Su Jing said: "It is said that in a fishing village along the coast of Jiaodong, there lived a group of fishermen. One fisherman picked up a conch, but he didn't care..."

……

Su Jing directly told Zhu Yuanzhang and Zhu Biao the story of Conch Girl.

However, in the final ending, there have been some changes.

"Soon, someone discovered Miss Conch's situation, and then someone tried to beat Miss Conch to death on the grounds of a monster. The young man tried his best to stop it, and finally made trouble to the government."

"After the county magistrate heard about the case, he bluntly said that Miss Conch did not do anything harmful and did not violate any of the "Laws of the Ming Dynasty". Law!"

"Girl Conch survived and lived a happy life with the boy."

Su Jing breathed out lightly and said: "The story is probably like this. I also made it up casually. I believe there must be someone who can make it up better than me and polish it better."

"Okay, after listening to this story, uncle and Niu Yi, what do you think I want to express?"

"Or, did I praise Daming?"

Zhu Yuanzhang looked at Su Jing, he listened very carefully and understood.

"Su Jing, you are emphasizing the "Law of the Ming Dynasty", so this is your so-called soft advertisement?"

Zhu Yuanzhang said: "Aren't you the Chunqiu brushwork!"

(End of this chapter)