spirits light song

366 Chapter 364, dressed up

It took Xu Hongneng a few minutes to confirm the investment decision, and then quietly left, as if he had never been here before.

The contract was signed very quickly, and some details were finalized, and Jiang Weiwei had already passed the contract to Cao Mengxing.

Xu Hongneng retained the right to increase capital for the second year, which means that at that time, it may be more meaningful to get the right to speak.

After the contract was signed, Allison Capital issued a new announcement, which immediately attracted the attention of the public:

Jiajia Capital invested 2.5 million yuan in Qinghe Liquor, accounting for 30% of the shares.

At the same time, Qinghe Liquor also released news that with the strong support of the local government, it will invest 2 million yuan to build a characteristic winemaking town and create a new city name card and wine industry culture.

After reading the news on the Internet, Qin Pengyuan couldn't calm down for a long time.

Finished!

Cao Mengxing flew up like a tiger with wings added.

The 2.5 million invested by Jiajia Capital is not the most important, but the overall resources behind it are extremely precious;

This is like the 3000 million project funds that the leaders brought to Qinghe County. Although the money is not much, it is of great significance.

Moreover, Qin Pengyuan had also seen the news report that Xu Hong could see.

Now he knows why his subordinate Han Xining has stopped moving forward. The main consumption channel has been biased towards Cao Mengxing's side, and it is difficult to bring back this momentum in the short term.

After pondering for a long time, he picked up the phone, found Cao Mengxing's phone number and dialed it.

"Brother Cao, I'm Qin Pengyuan."

In the past, he was called Boss Cao, but it was just a simple title. Later, he also called Brother Cao, hoping that he could be used for himself. Later, he didn't have many contacts, and changed from a friend to an opponent.

"Mr. Qin, hello! I haven't contacted you for a long time, how are you?"

Cao Mengxing didn't expect him to call, and he didn't know his purpose.

"It's not bad, but compared with you, it's far behind! I think you're so proud of yourself now!

I haven't seen you for a few days, and even the capital favors you more and more. It seems that you are going to soar into the sky. "

Cao Mengxing didn't expect that he was paying attention to him all the time, so he smiled:

"Boss Qin is flattering and killing me. I'm just a pony crossing the river. I don't know where I'm going to go, and I don't even think about flying to the sky. I just follow the trend."

"The times make heroes! Brother, I think the concept you put forward is good. When will we meet and talk, and if we need funds, we can also make some investments."

Being recognized by Jiajia Capital fully demonstrates its space and value, and Qin Pengyuan is too clear about the situation of Qinghe Distillery and Cao Mengxing's ability.

When he had no money, Han Xining only fought with him, but now that he has money, no one in the three northern provinces is his opponent.

Thinking of this, he still felt that he was missing a move, why didn't he think about investing in shares?
"Thank you Mr. Qin for your support. I know my own problems. I'm really afraid of making a mess. I won't have the face to meet you at that time, so..."

Brother, I'm not short of money now, besides, what did you do long ago?
"Hahaha! Okay! Okay! Understood! Understood!"

It's even more boring to say the words of rejection bluntly.

"Brother Cao, meet up and have a chat when you have time!"

Qin Pengyuan sincerely wanted to meet him.

"Ok, no problem!"

After receiving the funds, Cao Mengxing convened a high-level meeting, and all the four King Kongs of Yilin Trading and the senior management of Qinghe Winery participated.

He determined the next plan:

First, nationalization.

First, win prime-time advertisements in authoritative media and carry out overall publicity nationwide;

Second, Su Lingfei's team has changed from one team to three, and the number has tripled. Cooperating with local media publicity, a large-scale investment promotion has begun;

Second, localization.

Renovate Fenghe Distillery as a whole to create a quaint wine-making cultural town, connected with the museum, and integrated construction;
Third, differentiation.

According to different market areas and consumption habits, different types of products are developed, and Su Lingfei conducts research before distribution, and selects products in a targeted manner.

Fourth, high-end.

Developed new products and put them on the market in the three provinces, with a substantial increase in price, and began to gradually enter the mid-to-high-end field to expand its own influence.

Ma Guanghai listened to Cao Mengxing's next arrangement in silence, filled with emotion in his heart.

This kid's mind is very clear, the logic of the four aspects of exertion is clear, and it is also in line with the actual situation, but he does not agree with the last one.

You have to drink the wine one sip at a time, and Lu has to walk step by step. Suddenly, the steps become too big, and it is easy to scratch the egg.

"I have a little suggestion, I don't know if it's appropriate."

Ma Guanghai walked to Cao Mengxing's office, sat down and said something in a low voice.

The current Cao Mengxing is no longer the Cao Mengxing of the past. He turned Qinghe Winery upside down in just a few years;

Not only did it send the former garbage executives to the garbage dump, but it also integrated all aspects of resources together, which has to be said to be a formidable young man.

"Of course, at any time, not being able to hear the truth is a dangerous thing."

Cao Mengxing smiled and threw a cigarette over.

The two lit separately, and then there was another burst of smoke.

"High-end is a major trend. Raising prices while maintaining the same volume is a way to increase revenue, but according to what you said, is it a bit... unrealistic to double the price?"

Ma Guanghai was a little worried about this.

"What do you think the problem is?"

Cao Mengxing wanted to hear him continue.

"According to the next plan, we do have the confidence to rush into the mid-to-high-end field, but isn't this method of raising prices a bit too much haste?"

"What if the price of the product dies?"

Ma Guanghai feels that it is a bit guilty to do things like relying on gimmicks to deceive consumers.

Cao Mengxing did not answer his question, but asked a new question:

"What do you think is the difference between the cigarette we smoke and the cigarettes that cost a few dollars a pack?"

Ma Guanghai looked at the brand, thought for a while and said nothing, thinking that the expensive one must taste better and look better.

"I think, in terms of cost and materials alone, the gap is not that big, but why is there such a big gap in the final sales?"

"Aside from the gap in quality, it's the additions that make it worth it."

"For example, packaging, such as face, such as market value."

"Or it can be said that it has broken away from the attribute essence of the product, smoke, and has become a factor of value measurement in social interaction."

"I understand your concerns. Of course, the extent of this price increase is not entirely up to me. The entry of capital will inevitably require an increase in profits;
Excluding this factor, this is also a forced and helpless way, because the volume is already saturated, and if you want to increase the profit margin, you must make changes in the price. "

Cao Mengxing snuffed out the cigarette butt and explained his decision.

He understood what Ma Guanghai meant, but the current situation was such that he couldn't change it for the time being.

(End of this chapter)