Roaming in the dark

Chapter 716 The Most Important

"The most important thing, Yanyan, is that if you switch to short videos, how will you monetize your traffic?" Sheng Chuncheng asked, "I think the most reliable and direct way to monetize your traffic is live streaming, right? "

"I think so too." Xue Er said, "It depends on the platform's traffic sharing and rewards, and their advertising revenue sharing. I think it's okay for a single self-media, but for a company like ours. Say, it’s still not enough. Our company can earn hundreds of millions of dollars in live streaming a year. Which platform’s short video traffic share will reach this figure?
"Their policies are adjusted every year. How can these people be reliable? When they give you too much money, all their brains are activated, which is very realistic."

"Not only these, you think too narrowly." Yanyan said, "If we really do it, there will be soft advertisements, income from directly placing advertisements in short videos, income from image endorsements, etc. Of course, there will also be There is income from e-commerce, and income from copyright.”

"You think too far, I think." Xue Er said, "These are still immature."

Sheng Chuncheng asked: "Will the traffic increase? For example, you Yanyan did what Li Ziqi did, but you turned around and brought the goods live. Isn't it because of this that they didn't distribute the benefits well and broke up? "

Xue'er laughed from the side: "I think there is a great possibility."

Yanyan rolled her eyes at Sheng Chuncheng, and Sheng Chuncheng said:
"I'm just talking about things, Yanyan, if you want to make a short video, it's definitely not for any feelings, but for traffic, but now you already have traffic, including the traffic of 'Slaying Male Demons', ready-made there , you are already a head anchor now, why don't you quickly realize your existing traffic, and start a new one?"

Yanyan said angrily: "What do you think I am doing now, am I not already cashing out the existing traffic? I think this is not enough, do you understand, can we do better?"

"uncertain."

Sheng Chuncheng said: "I'm still talking about the facts. Look at this live broadcast base. There are only a handful of people who can achieve your level. How many people want to reach your height and can't reach it. I think traffic is also interlaced. You Look at the traffic stars you invited when you held the event. If you only talk about fame, they are more famous than you. Why can't they bring you with goods?
"Also, now all walks of life are flocking to the live broadcasting industry, and everyone comes here to bring goods to make money, which shows that this industry is still an industry that everyone is optimistic about. You have done a good job in this industry, it should be When consolidating your position, you end up giving up your position to others, and you go to make short videos by yourself, but you don’t know if you can do it.

"Just like those traffic stars, they can make movies, but they may not be able to bring goods. The same is true for you. You can say that you are familiar with live broadcasting and bringing goods, but you run into a strange industry that you have never done before. Whether it can be done is still unknown, and I think the risk is too great."

"That's a good summary. I think so too, but it's not as comprehensive as yours." Xue'er laughed.

Yanyan looked at the two of them, and said angrily: "Come on, you two, don't sing together."

"It's reasonable." Sheng Chuncheng said, "Don't you want to listen to my opinion? My opinion is that it is too risky to talk about transformation now, but I support that you can try. You can organize a team to make short videos, Yan Yan, you can use them to put some of your ideas into practice, give it a try.

"Unsuccessful doesn't have much impact on you. It's just a loss of some expenses, and that expense is limited. If you succeed, you can continue along this road. Now you, Yanyan, are going to transform into short videos. I think Unreliable."

"I also agree to try." Xueer said, "We can afford a team that makes short videos. In turn, including Yanyan and you, you can also use your current popularity to lead this team. If they shoot If something is really popular, it will be up soon.”

Xue'er and Sheng Chuncheng said this, Yanyan stopped ringing, Sheng Chuncheng looked at her and asked:

"Yanyan, are you tired of entering the live broadcast room every day and doing the same thing every day?"

Yanyan raised her head, looked at him, nodded, then shook her head again:

"Not all, I earn money every day, what am I tired of, the main thing is anxiety, seeing that the daily performance can't make it up, I feel that I have worked very hard, I have used all my skills, but the result is still not going up, I feel very anxious .

"Because of anxiety, I began to doubt, wondering if this industry is going to be eliminated, and I was also afraid because of this. To be honest, I often couldn't sleep when I thought about this at night."

Yanyan sighed as she spoke.

Xue'er stretched out her hand and held Yanyan's hand, she said: "It doesn't exist, you still have millions of goods a day, why are you anxious, what Sheng Chuncheng said is right, you can do it like you , and there are not many, and now the entire live broadcast delivery is at a low ebb, and with the epidemic, it is already very good.

"It really can't be compared with our peak. At my peak, I made more than [-] million yuan in five hours, but that time has passed. If you want to talk about anxiety, should I be more anxious than you? I am not in a hurry , still optimistic about you, what are you in a hurry for?
"Don't worry, okay? It's really hard to go on the road of live broadcasting and delivery of goods. It's not too late for us to transform. We don't have much burden for transformation. It's not like other factories. If you make this product today, if this product doesn't work There is no other way, and the transformation requires the transformation of equipment, assembly lines and workers.

"We don't exist. It's just these people and these devices. Today we do live broadcasts and bring goods, and tomorrow we make short videos, even if we go to film online dramas. What's there? It's not something that you can get started right away. What's there to be afraid of?"

"I think there is another reason why your sales are not increasing now." Sheng Chuncheng said.

Yanyan asked: "What's the reason?"

"The epidemic. Although Shanghai has been unblocked, other places are still blocked here and there. You said earlier that the effective fans are now moving to the fourth and fifth tier cities and the county level, but it is precisely these places. The prevention and control measures are the most random.

"Don't talk about other things. For example, I am shopping online now. There is no epidemic in Hangzhou. Many sellers tell me that Hangzhou cannot deliver goods, and the courier company does not send them, because Hangzhou is an epidemic area. Go He, when will Hangzhou become an epidemic area, and if it is going to become an epidemic area, our massage shop will be closed long ago.

"But in these places, the smaller the place, the more messy it is. I always buy things like this. I think your delivery will also be like this. Many places can't ship at all. It's not Shanghai, but these places, it's you The place with the most effective fans."

As Sheng Chuncheng said, the eyes of Yanyan and Xueer lit up, Xueer nodded and said yes, there was this factor.

"So I think it's better to be still than to move. No matter what you want to do, even if you want to transform, you still have to wait until the epidemic is over. There are too many unpredictable factors. The most important thing now is that we don't panic. Hands and feet." Sheng Chuncheng said.

(End of this chapter)