Chapter 100 Brand
Xiaoxun fell silent when he got affirmative reply from the buddy.

Could it be that I made a mistake?Or was he also rescued and returned to his loved ones?

After a few breaths, he looked at Xiao Ruo who was looking at him worriedly, sighed softly, and said, "Let's go back."

Thanks to the buddy, the two left the Yuelai Inn, and Da Mao's voice full of expectation to see off the guests came from behind: "Guest officer, go slowly! Come again if you need it! I will know everything!"

If you know everything and say it, you have to pay ten cents for every word.

The journey back was not as rushed as when he came here, Xiaoruo continued to walk under the shade of trees and walls, every point less sunshine is one point.

The distance between the two wall shadows was one meter wide. Xiao Ruo leaped lightly and passed under the one meter of sunlight. After re-entering the shade, she turned around and walked backwards facing Xiao Xun: "I've only been walking for more than half an hour, and I haven't come out yet." Qinzhou border, if you want to go after it, there is still time."

Keeping an eye on her back to prevent the stone from tripping over the playful person in front of her, Xiaoxun said in a flat tone: "Since he has relatives by his side, why should I bother him?"

Tilting her head to observe the expression on his face, and making sure Xiaoxun did not speak against her will, Xiaoruo breathed a sigh of relief, turned around and faced the front again: "Then let's go back to the chamber of commerce first, and see how the beauty trick works in the morning."

Facts have proved that all the beauties are just for sale. In addition to the original six top-grade cordyceps, Mrs. Li Chun consumed ten top-grade and ten top-grade cordyceps, a total of 9000 taels of silver.

Holding the ledger in his hands, Shopkeeper Qian happily talked to Xiaoruo about today's revenue.

"In addition to Mrs. Li Chun's 9000 taels, there are three customers who each ordered a top-grade one, and eight guests who ordered a top-grade one. These guests have all made an appointment to come to our fair tomorrow to pick up the goods."

The abacus of the shopkeeper Mao at the side crackled, "Today, we received a total of 200 taels, 270 taels after commission, 70 taels of musicians, 50 taels of wages, and today's net profit of 810 taels! After half a day's work, each of our family has earned more than 700 taels!"

"Brother Mao, why bother to settle accounts." Shopkeeper Huang took a sip of tea and said slowly, "This is only the first day. There are still two days left for the Cordyceps Fair. It won't be too late when everything is over."

The more the accounts are calculated, the happier he is. The shopkeeper Mao doesn't care about being said to be impatient. Seeing the white money pouring into his pocket like water, he loses all his temper.

Seeing the joy of the crowd, Xiao Ruo said with a smile: "The revenue in the next two days will definitely not be as good as today, but we have already paid back the cost, and all the Cordyceps sold will be net profit, everyone just collect money with peace of mind That's right."

The shopkeepers all nodded yes, thanked Xiaoruo for bringing back the Cordyceps, and established a business line, so that the members of the chamber of commerce can earn today's money.

"I'm just doing what I should do, and I also want to thank everyone for allowing me to participate in technology and share this pie." Xiaoruo has a certain amount of advance and retreat, and his words are very useful to everyone.

Taking advantage of the momentum, she made another point: "As the representative product of our chamber of commerce, Cordyceps sinensis should be made into a brand, so that when others hear about Cordyceps sinensis, they will think of our Qinzhou Pharmaceutical Chamber of Commerce."

"Okay!" The shopkeeper Qian was the first to applaud. "However, what is a brand?"

Crowd: ...

Xiaoruo explained the meaning and function of the brand to everyone in the most straightforward way.

"The so-called brand refers to the degree of consumer awareness of the product. For example, customers who buy Cordyceps from us can not only guarantee the corresponding quality, but also enjoy consultation, discounts, after-sales and other follow-up services."

"In this way, customers will have trust and recognition for our Cordyceps, and form a consumption habit. In the future, if others also sell Cordyceps, even if the price is lower than ours, customers will be more inclined to it out of brand recognition. Buy Cordyceps from our Qinzhou Pharmaceutical Chamber of Commerce."

After her explanation, everyone suddenly realized.

"Then should we give our Cordyceps sinensis a brand name? We can't always call it the Cordyceps of Qinzhou Pharmaceutical Chamber of Commerce, right?" Mao asked the shopkeeper.

Shopkeeper Ruan first proposed: "How about calling it a fast caterpillar fungus?"

Crowd: ...

In order to prevent Ruan Hao from coming up with any more strange names, shopkeeper Ding hurriedly said: "If the people have no trust, why not call it Xinli Cordyceps?"

"Xinli Cordyceps? Not bad, I think it's pretty good."

"It's catchy and can demonstrate the principles of our Qinzhou Pharmaceutical Chamber of Commerce. I agree."

Everyone immediately agreed with Shopkeeper Ding's proposal, Xinli Cordyceps is much better than Cordyceps, it sounds so much better!
The minority obeys the majority, and Xinli Cordyceps becomes the final brand name of Cordyceps sold by Qinzhou Pharmaceutical Chamber of Commerce.

Sure enough, as Xiaoruo said, the word "Xinli Cordyceps" has become popular in Qinzhou after the fair, and people with a little wealth are proud of buying and taking Xinli Cordyceps.

The Chamber of Commerce also launched the qualification to buy a premium grade Cordyceps once after purchasing [-] top-grade Cordyceps.

Everyone who buys top-grade Cordyceps can get a piece of paper that says "Superior Grade Cordyceps Purchase Qualification Voucher", with 99 spaces drawn on it, and every time you buy a top-grade Cordyceps, you can get Xinli Cordyceps from Qinzhou Pharmaceutical Chamber of Commerce stamps, after the stamps are collected, they can be exchanged for purchase qualifications.

In an instant, the most commonly used way of showing off among wealthy businessmen and wealthy households in Qinzhou changed from wearing gold and silver to asking each other "how many stamps do you have".

Even other prefectures outside of Qinzhou have heard of the name Xinli Cordyceps and sent people from thousands of miles to buy it.

In March of the following year, the 61 cordyceps had been sold out, and all the chambers of commerce received a profit of [-] taels from the cordyceps.

In the next two years, Xiaoruo and Xiaoxun went to the Qiang and Tibetans twice to buy Cordyceps, and each time they went, they were warmly welcomed by the Chaduo people.

After discussing with other shopkeepers of the Chamber of Commerce, Xiaoruo tripled the purchase price of Chaduo Cordyceps again.

One is to make Chaduo's herb collectors bother more, and try to dig Cordyceps with good quality and appearance.

The second is to give back to Chaduo. After all, they are willing to sell all the Cordyceps to the Chamber of Commerce, which prevents the possibility of others using Chaduo Cordyceps to compete with Xinli Cordyceps.

After the first trip to explore the road, the caravan has a fixed route to go to Qiang and Fan, and the safety and stability have been greatly improved.

Afterwards, every time they went to Chaduo, Xiaoruo and Xiaoxun would try their best to bring as many medicinal materials as possible, such as skullcap, astragalus, angelica, American ginseng, ginseng, and Codonopsis, which were not available in Chaduo.Under Xiaoruo's guidance, Ayouduo has been able to use the medicinal materials they brought to treat some simple diseases for the tribe.

Compared with the traditional therapy where the Chaduo people went to the snow-capped mountains to worship the gods and pray for the gods' mercy, Ayouduo followed the prescription taught by Xiaoruo and used the decoction of Chinese medicinal materials to treat the patients, which greatly improved the health of the patients. healing rate.

In just a few years, Chaduo has grown rapidly in both numbers and financial resources, surpassing Guoluo and becoming the most powerful tribe in the Qiang and Tibetans.

(End of this chapter)

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