Soul of Chess: Buy the chessboard from Shi Guangjia at the beginning of the game

For the small family in 2019, it was much calmer. Yu Lijun was no longer a full-time mother. Aunt Bai treated An An very well after getting along with her for a period of time. In addition, her daughter worked at Elf Live, and Tian Min treated her very well. rest assured.

Aunt Bai already regarded An An as her granddaughter. After all, her real daughter was not married yet, and as a strong woman, she gradually had no motivation to get married, so An An gave Aunt Bai great relief.

Yu Lijun returned to the game of Go, and also returned to the growing "Elf Education" company.

For Tian Min himself, it was a busier year, with all kinds of tensions in his life increasing sharply. Elf Live was under pressure to hold on to No.4, and Elf was in urgent need of mass production on schedule.

Tian Min came to Donghu University to visit an old professor here.

"Professor Yu, I'm here today to read the first draft," Tian Min said straight to the point after taking a sip of the tea on the table.

The company has decided to use the names of poems as the naming method of the models. At present, the names of the first batch of models will be found in "Three Hundred Poems".As the opening work of Spirit Automobile, the first model naturally chose the famous "Guanju".

Tian Min proposed this idea, which naturally received favorable comments from the company, but how to design a good model logo became a problem. Tian Min's first choice was to use Chinese characters as a design prototype.

The company has searched for well-known professors from various universities. As the contributor of this design proposal, Professor Yu of Donghu University is already the third professor Tian Minze personally visited.

When Professor Yu heard Tian Minze's urgency, he no longer asked his assistant to take out the design manuscript from the house, and said modestly, "It's also my first time designing a car logo. I don't know if I can satisfy you two."

Tian Min and Ren Songhao went up to watch, and couldn't help being very surprised.

Professor Yu explained, "This is a variant of Xiaozhuan, which makes it easier for everyone to feel the beauty of Chinese characters. At the same time, bird-shaped patterns are added to make the entire Ju character take off."

Ren Songhao directly sighed, "It turns out that Chinese characters can be so beautiful when made into signs."

Tian Min directly took out 10 yuan in cash from his schoolbag, "Professor Yu, I am very satisfied with this draft. According to the previously negotiated price, I will pay 10 yuan first, and the company will carry out digitization. A final payment of 30 yuan."

Professor Yu said with a smile, "Then I will be disrespectful. If you need to modify it, please feel free to contact me."

A few days later, the company's new car was officially unveiled at the auto show, and Tian Min explained in person on the platform, "Our front car logo is a round body with the elf logo in the middle."

This car logo is a bit like the team logo of the Washington Wizards, with some modifications, but there are traces of wizard hats.

"The back is the logo of this model Guanju. On the upper right corner of the trunk, the word Guanju is the work of Professor Yu of Donghu University. It is elegant and elegant, showing the beauty of Chinese characters."

"This Guanju model can be booked on the elf car app from now on, and the first car is expected to be delivered to customers on December 12."

"Our standard version is priced at 13, and the cruising range under comprehensive working conditions is 9800KM. It is the strongest new energy electric vehicle under 450."

"Our Plus version is priced at 15, and the cruising range under comprehensive working conditions is 9800KM, which is the strongest under 500."

Tian Min launched two models for the first time. The price is not high, and they still have a great advantage in competitiveness. Opportunity to have dinner with the favorite elf live broadcast signing host.

Ren Songhao directly brought the Elf live broadcast into the marketing scene. Several good-looking anchors helped promote the car show, which is the first time to break the traditional car marketing method.

At the same time, as the person in charge of Genie Automobile, Tian Min personally played the delivery mode on his live broadcast platform, "Dear family members in the live broadcast room, we will directly receive an exclusive discount of 5000 yuan from Guanju Automobile in the live broadcast room today. In addition, We also gave an exclusive gift worth 19800."

Lin Miaomiao looked at Tian Minze, who was selling cars in front of the camera, and couldn't help laughing, but held back, after all, this was her own business.In an instant, I feel distressed again. Few company executives are willing to do this.

Tian Min's heart will not be disturbed at that time. After all, in the future, there will be many bosses who sell air conditioners, mobile phones, and houses. There are also little girls who sell rockets.

Live streaming is no longer a novelty, that is, I can now have some first-mover advantages.

Tomorrow Information is now focusing on the field of live broadcast delivery. From the perspective of turnover, it has developed a new marketing method and is already the third largest player in the market.

Through the advantages of the platform, the first marketing campaign of Genie Motors was quite successful, with 7 pre-sales in July.

Tian Min worked overtime at the company for longer and longer hours. Ren Songhao reported the latest UP2U strategy, but Tian Min always felt that he was not satisfied enough.

"Mr. Tian, ​​our popularity is still limited," Ren Songhao said helplessly, "After all, there are three companies in Xiaoli, who already have some first-mover advantages, and we latecomers still need to operate our own brands."

There are many sources of branding. On the one hand, the quality of the car must be ensured. Once there are many accidents with electric cars, it may bring about a huge chain reaction.

On the other hand is more targeted target customers.

"Songhao, have you ever thought that I can be the heat?" Tian Min suddenly thought.

Ren Songhao was a little confused, and then asked, "Mr. Tian, ​​are you referring to Go? We can organize a Go game, preferably the World Championship, but is this possible?"

In recent years, China, as the world's largest competition area, has only one Chunlan Cup, which has increasingly dissatisfied chess fans, and the call for a second world competition is getting louder and louder.

So for the Spirit car, when Tian Minze's influence is still there, there is still a good chance to fight for such a competition.

Hearing Ren Songhao's hesitation, Tian Min asked with a smile, "Don't you have confidence in me? Do it boldly, I have full confidence in myself."

Ren Songhao was still a little apprehensive. After all, his boss hadn't participated in a professional competition for nearly a year. At the beginning of the year, Tian Min announced his abstention from the Masters, ending his four consecutive championships.

The Chunlan Cup did not attract Tian Minze's interest, and the other six of the Seven Little Dragons were gearing up to catch up with Tian Minze's honor.

Now that he suddenly proposes to use Go as a breakthrough point, Ren Songhao is a little uneasy. After all, no one can say for sure about competitive events. It is unwise to base marketing strategies on the results of the competition.

After listening to Ren Songhao's suggestion, Tian Min shook his head, "I am sure I will do it, let's start planning, the drama of the return of the king must be liked by many people, design a good strategy, and put it on the market in December time.” (End of this chapter)