Rebirth 1984: Starting from the development of Hanka

Chapter 89 Competition
In the past 10 days, the Motorola digital BB machine announced that the digital BB machine-Bravo is available globally. This device can store 5 messages with a length of 24 characters, which is the same function as the Imagine-digital BB machine.

Right now, Imagine-Digital BB is the best-selling pager in the world.

It is actually not easy for Motorola Bravo to surpass it, after all, Imagine-digital BB machines occupy a great first-mover advantage.

On the same day, Wujiang Group even gave Motorola Bravo a head-on blow. The domestic price was reduced by 500 yuan, and the foreign price was reduced by 100 US dollars.

The production cost and selling price of Motorola Bravo are higher than Imagine-digital BB machine.

For example, the domestic price of Motorola Bravo is 2650 RMB, but the retail price of Imagine-digital BB machine has dropped to 2000 RMB.There is a difference of RMB 650 between the two, and ordinary consumers will undoubtedly choose to buy the Imagine-digital BB machine.

Not only that, Wujiang Group also leverages its own influence in the paging station market. In the Chinese market, all users who purchase Imagine-digital BB machines will receive three months of free paging service from Wujiang Group.

Motorola's BB machine entered China relatively late, and most paging stations in China were basically established after the release of Imagine-digital BB machine.Many paging station companies, including Wujiang Group, have participated in the investment. This way, the paging station is more profitable, and the second reason is to attack competitors.

Motorola Bravo entered China and hit the iron plate at once!
Computing Institute, as the general agent of Motorola BB machines in China, has already received 5 Motorola Bravo one week earlier.

In the past few days, dealers from all over the country are scrambling to be the first, waving banknotes, wanting to act as an agent for Motorola Bravo, which can give the computing company a good look.

Some people even drove the trucks over.

The entrance of the computing office was almost blocked by traffic, bustling and noisy, like a vegetable market.

Liu Chuanzhi stood at the window on the second floor, watching the hot scene, he couldn't help but feel very high-spirited and full of pride.

On the day when Motorola Bravo was officially released, the computer company also completed the national distribution of Motorola Bravo. (mainly first- and second-tier cities)

"Big Surprise! Big Surprise!! Imagine-digital BB machines have a promotion, the retail price has been reduced from 2500 yuan to 2000 yuan, and three months of paging service fees are also free!!!"

"Big Surprise! Big Surprise!! Imagine-digital BB machines have a promotion, the retail price has been reduced from 2500 yuan to 2000 yuan, and three months of paging service fees are also free!!!"

In shopping malls all over the country, the radio broadcasts Imagine-digital BB machines in a loop for promotional activities.There are banners hanging outside the store, the content is similar to that played on the radio.

On the street, there are also a large number of local promoters handing out leaflets.

At the same time, Wujiang Group also hired a car to parade through the streets. The news of the Imagine-digital BB machine price reduction was printed on the body, and it was announced with a loudspeaker.

"My God, the Imagine-BB machine is on sale, and the price is reduced by 500 yuan at once. This benefit is really powerful! My cousin bought an Imagine-BB machine at the beginning of the year, and he was so upset every day. Taking advantage of the Imagine-BB - The BB machine is currently on sale, I want to buy one too, and it also comes with a free 3-month paging service, which is really a bargain!" A man on the street heard the sound of a loudspeaker, and suddenly said excitedly, Then I thought that in the future, I could also hang the BB machine on my waist like my big cousin, and deliberately let people see it, so that they would be envious!
It is worth mentioning that the paging fee is only 25 yuan a month, although it is not much, but it is also a lot.

For three months, it is equivalent to one month's wages of ordinary workers.

Therefore, many people are determined to buy Imagine-BB machine by this great discount.

During lunch, many employees of factories, enterprises, public institutions, government agencies, etc. were discussing the promotion of Imagine-BB machines.

"Imagine-BB is running a big promotion, do you know?"

"I know, when I came to work, a passer-by sent me a flyer and introduced it to me. I was shocked at the time, and I couldn't help but sigh that the promotion of Imagine-BB machine is really strong!"

"Are you ready to buy?"

"Buy!!! 'After passing this village, this store will disappear'. If the Imagine-BB machine returns to its original price after the promotion ends, then I have missed the opportunity!"

"You're right, then I'll buy one too!"

The BB phone is a fashion, and it is also a status symbol. With a BB phone, it not only saves face, but also allows others to contact you at any time, which is also very practical.

In the era when mobile phones were not popular, BB machines played an irreplaceable role.

In fact, in 1987, Motorola 3200 did not enter the Chinese market.

Now is the era of BB machines!

……

Yanagawa probably never expected that the Motorola Bravo would be cold on the day of its global delivery.

In many stores in China, the Motorola Bravo is seriously slow.

Instead, there were long queues at the shops selling Imagine-digital BB machines.

"Mr. Liu, the retail price of the Imagine-digital BB machine is 2000 RMB, and there is also a 3-month paging fee, while the retail price of the Motorola Bravo is 2650 RMB, and the paging fee has to be calculated separately. How does this make Motorola Bravo Compete with Imagine-BB machines. Even those consumers who like American brands will choose Imagine-BB machines because of the huge price difference!" Yang Yuanqing, a salesperson, reminded.

Hearing this, Liu Chuanzhi's old face became very gloomy and ugly.

Wujiang Group clearly does not want Motorola Bravo to gain a foothold in the Chinese market, and started a price war on the day of its release.

"Mr. Liu, I suggest that Motorola authorize and support us in a price war with Wujiang Group, otherwise Motorola Bravo will not be able to enter the Chinese market at all!" Yang Yuanqing suggested.

The price of Motorola Bravo is so expensive, how can it compete with Imagine-BB machine.

The Chinese are not that rich, the price difference of 725 yuan, some people can only earn such a small amount of money in a year.

Liu Chuanzhi patted Yang Yuanqing on the shoulder. He was very satisfied with this new employee who had only joined the company for a few months. Not to mention his excellent business ability, he also obeyed his own words and deserved his support.

"Well, Ni's suggestion is very good, I will communicate with Motorola!"

……

Motorola is in dire straits now, and the Imagine-BB machines are sniping Motorola Bravo in the global market, resulting in very unsatisfactory sales of Motorola Bravo.

Therefore, Motorola had to urgently adjust the price of Motorola Bravo to keep up with the Imagine-BB machine.

Fortunately, Motorola had anticipated the occurrence of this situation earlier, and prepared several plans. There is also a saying that the price of Motorola Bravo will be lowered, the product will be launched, and the price will be reduced for promotion.

From the next day, in the Chinese market, Motorola Bravo dropped 600 RMB. After the price cut, more people bought it.The price of the Imagine-BB machine has already been reduced once. If the price continues to be reduced the next day, it will make the users on the first day dissatisfied.

Although the Imagine-BB machine did not continue to reduce the price, it gave a BB machine shell.

Zhao Ye used the idea of ​​a mobile phone case from his previous life to the present.

The shell of the BB machine has a variety of colors and many patterns, or it is printed with the Yangtze River, the Great Wall, Huangshan, the Yellow River, or the twelve zodiac signs, or the elves in "Pokemon"...

Although it is very simple to produce BB machine shells, Wujiang Group can catch Motorola by surprise.When the other party launches similar BB machine shell products, the Imagine-BB machine has already seized a large number of users.

(End of this chapter)