Rebirth 1984: Starting from the development of Hanka

Chapter 45 Wang An's Transformation
For the 86 edition of Journey to the West, it is said that CCTV invested 300 million yuan to film it. Four years later, due to lack of funds, it borrowed 300 million yuan from the then [-]th Bureau of the Ministry of Railways to complete the filming.

That is, there is still a shortfall of 300 million.

"Dream of Red Mansions" is almost the same as "Journey to the West". CCTV invested 500 million, and there is still a shortfall of 300 million.

However, in order to make these two TV series better, Zhao Ye doesn't mind investing more.

The main purpose of investing in these two dramas is to make the company famous.

If you want to make money, you don't plan to rely on this.

In order to enhance its corporate image, the Haier company invested tens of millions of yuan in the filming of "Haier Brothers".

Compared with Haier, Wujiang Company is nothing.

At present, the domestic film and television market is not mature enough, and Wujiang does not plan to set foot in the film and television industry for the time being.

Of course, it is also possible to learn from Haier and make a cartoon to promote itself.

Since the 80s, domestic animation factories such as Shanghai Meiying Factory have declined.

Because animation was not profitable at the time.

Moreover, the competitor RB Animation does not want money, but instead pays.

For example, the RB electronic brand Casio, which just entered the Chinese market, wanted to advertise on CCTV, but there was no such precedent before. There were not many commercial advertisements on CCTV at that time, let alone RB's advertisements?

So Casio thought of a particularly spiritual solution.

At that time, the animation of RB Iron Wall Astro Boy was popular, and Casio’s spokesperson was also Astro Boy, so Casio thought, you can’t just put my advertisement directly, then I will put the advertisement in the cartoon, and you can put my cartoon, okay?In the end, the cartoon "Astro Boy" was broadcast on Chinese TV, and it became a sensation across the country as soon as it was broadcast. The advertisement for Casio's electronic watch also appeared as an implanted image in the ending song, and soon became one of the most familiar foreign brands in China.

During the whole process, the cartoon "Astro Boy" not only confiscated a cent of the copyright fee, but also paid for it, because it was considered an advertising fee.

My TV station has to spend money to broadcast your cartoons from Meiying Factory, and RB’s cartoons are broadcast, but RB actually subsidizes the money. How do you fight this kind of game?
The same gameplay is Transformers.

Transformers cartoons also caused a sensation when it was launched in China. How much do you charge for a cartoon with such a wonderful plot?
The answer is also free, give away

Why?Because I give away cartoons for free, but I make money from Transformers toys.

Wujiang may be able to save the Chinese animation industry, because Wujiang can also afford the routines of RB people and Americans.

……

The next day, Guan Manshan called again.

"Boss Zhao, the directors of the crews of Journey to the West and A Dream of Red Mansions are overjoyed to hear that you are willing to invest in their dramas. When you have time, talk to them and make an investment."

"Okay, no problem, they can come to my company to find me anytime."

"Okay, then I'll tell them."

"Well, I look forward to meeting and chatting with them." Zhao Ye nodded.

Hanging up the phone, Zhao Ye lowered his head to process the documents. Seeing the popularity of the Imagine typewriter in the United States and the surge in daily orders, he couldn't help but smile slightly, competing with Wang An's typewriter. Be fast, cut the mess quickly, and make the other party feel powerless. Thus giving up competing in the typewriter market.

Zhao Ye still hopes that Wang An Company can transform and invest huge sums of money in developing PCs.Wang An is very conceited and disdains to work with IBM, so the computers developed by Wang An's company will not be compatible with IBM-PC, and naturally they will not use Microsoft systems.

If Wang An Company goes all out to enter the personal computer market, with Wang An Company's technical strength and influence in the United States at that time, it is still unknown who will win the game.Of course, the possibility of Wang An's death is still huge.But this is bound to delay the development of Microsoft, at least Microsoft will make a lot less money.

In this way, Wujiang Company has been given more time for development.

Developing an operating system requires much more manpower and material resources than ordinary software, even in the 80s, it is not easy.

Zhao Ye looked at the time, it was 11 o'clock in the morning, and it was about 10 o'clock in the evening in New York, USA.

Zhao Ye picked up the phone and called Wang Anshi's home directly to ask Wang Anshi's company's recent response.

"Mr. Wang, what countermeasures does Wang An Company have?"

Wang Anshi laughed and said, "Facing the price war, Wang An's company has nothing to do. As far as I know, the production cost of Wang An's typewriter is about [-] US dollars, and the middleman also has to make money. Therefore, Wang An's company dare not follow We are fighting a price war. I heard that the factory under Wang An Company has stopped producing typewriters..."

"Our typewriters sell for $2000 and there is still a lot of profit. We strive to sell as many typewriters as possible to achieve small profits but quick turnover. I predict that the American typewriter market will decline in less than three years. By then, personal computers world!"

"Understood, boss, don't worry, our branch is planning to spend huge sums of money to advertise in newspapers and TV."

"Well, that's it, you go to bed early, bye!"

Zhao Ye hung up the phone and nodded inwardly. Wang An Company seemed to be at the end of its rope. Chinese companies were best at price wars. They had defeated countless European and American companies in their previous lives, and Wang An Company was no exception.

In fact, Wang An Company is already considering transformation.

Wujiang Company doesn't pay attention to martial ethics, and directly lowers the price to a level that their Wang An Company cannot accept.

If there is a price war with Wujiang Company, Wang An Company may lose one by selling one.

So introverted, why is this...

Can't afford to be provoked, it's better to transform!
In a villa in Silicon Valley, Dr. Wang An, who is in his 60s, seems to be a few years older. He explained to his son: "Try to sell out the typewriters in stock... Our company will transform from now on and stop making typewriters!"

"Father, did we give up the typewriter market so easily?!" Wang An's son Wang Lie said unwillingly.

"What if we don't give up? How can we compete with the Imagine typewriter?" Wang An asked rhetorically.

"This..." Wang Lie was speechless.

Wang An sighed: "Forget it, if you exit early, you can stop losses in time. The market competition is so cruel. If we can beat IBM, other companies will naturally beat us. I was still hesitant about entering the PC market in an all-round way. But now we have no choice. I, Wang An, want to develop a computer and beat IBM again in the market!"

The existence of the Imagine typewriter makes Wang An seem to see the ceiling of the typewriter. The Imagine typewriter is impeccable in both appearance design and functional design.Wang An couldn't figure out how to improve to surpass it.

Moreover, the price of the Imagine typewriter was even more outrageous, which made Wang An completely desperate to compete with it.

However, Wang Lie is still not reconciled. Wujiang used unfair competition methods and behaved badly. I believe that the just American laws will definitely protect our American companies!

(End of this chapter)