Rebirth 1984: Starting from the development of Hanka

Chapter 383 Colorful Clothes

Zhao Ye takes time to read the news every day and keep up with current events to avoid being out of touch with the times.

After watching Zhou Qinghong's live broadcast, he couldn't help but frown.

After a while, he picked up the phone, called his secretary Liu Yinyin, and told her something.

"I saw a lot of discussion on the Internet about promoting Hanfu culture. Hanfu culture is a treasure of the traditional culture of the Chinese nation and should be vigorously promoted!"

Zhao Ye said solemnly, "Cultural self-confidence is a manifestation of national self-confidence. The Japanese can wear kimono openly and go out, but our own people are coy and shy to wear Hanfu. This is a manifestation of lack of confidence. "

"So, I decided to vigorously support the development of Hanfu culture!"

Liu Yinyin heard this and expressed strong support for this. She really likes Hanfu, but she has never worn Hanfu.

However, in today's society, wearing Hanfu when going out will only attract strange looks from others.

As a group executive, Liu Yinyin's external image is more important, so she has no chance to try wearing Hanfu.

Zhao Ye continued: "I thought about it and decided to promote Hanfu culture from the following aspects!"

"First, establish a Hanfu design company. Ancient Hanfu clothing is good, but it must also keep pace with the times. It should follow modern aesthetics while retaining the traditional Hanfu style, and cleverly combine Hanfu elements with modern fashion to innovate the design. Create Hanfu that is suitable for modern people!”

"Second, we use Douyin short videos to promote Hanfu culture and let Hanfu anchors wear the Hanfu we designed to display around the world. At the same time, we can also use the Douyin platform to sell Hanfu."

"Third, hold Hanfu festivals, fashion shows, Hanfu experiences, and attract more people to pay attention to Hanfu through various large-scale Hanfu activities. For example, the school has set up a 'Wear Hanfu Day', which requires all students to wear Hanfu to school. This will gradually build up the cultural confidence of young people!”

"Fourth, build a city of Hanfu and stimulate new vitality in cultural tourism through immersive scene creation! Send people to contact Luoyang, Chang'an and other cities to work together to promote Hanfu culture!"

"fifth,……"

"..."

Zhao Ye talked eloquently for three or four minutes.

Liu Yinyin quickly recorded it.

At 3 o'clock in the afternoon that day, the Douyin platform released official news. In response to the requests of netizens, Douyin will vigorously support the promotion of Hanfu culture, and Hanfu anchors will receive more Douyin resources.

"China has great etiquette, so it is called Xia; it has the beauty of clothes and seals, so it is called Hua, Hua, Xia!"

"Hanfu culture is an important part of ancient Chinese culture and should be carried forward!"

"Douyin will spend 100 billion yuan to provide various subsidies to Hanfu anchors..."

As soon as the news came out, the entire Internet was jubilant, and they all lamented the generosity of Douyin!

The anchors on the Douyin platform are ecstatic. Although they are not Hanfu anchors now, it does not prevent them from becoming Hanfu anchors in the future.

Right now, Hanfu is on the forefront. Who doesn’t want this wave of traffic~

"As expected of a company under the Wujiang Group, this realization is simply amazing!"

"Well done, we need a company like this with a strong sense of responsibility!"

"..."

Netizens praised Douyin's actions one after another, and even the central media also spoke out and praised Douyin!

……

……

The next day, Wujiang Group established Nishang Company.

Subsequently, it launched acquisition invitations to more than ten well-known domestic fashion design companies.

In addition, Hanfu designers are also recruited from the whole society.

This is obviously preparation for a big fight.

The industry couldn’t help but exclaim.

Many designers gathered together and submitted their resumes to Nishang Company.

The background of Nishang Company is so great that no one in the industry can do it better!

Maybe it won’t be long before Nishang can aspire to be the number one in the domestic fashion circle!

In fact, in just a few days, several well-known domestic fashion design companies were acquired by Nishang Company, and hundreds of outstanding fashion designers were recruited from the society. The scale of Nishang Company has suddenly become the largest clothing design company in China.

In fact, the Nishang brand established by Nishang Company has become popular even before the first Hanfu product is launched.

This makes colleagues feel envious and jealous.

There is no way, the popularity of Nishang Company is too high, and countless netizens are looking forward to the launch of Nishang Hanfu.

However, many anchors could not wait for the release of colorful Hanfu, so they obtained Hanfu from other channels and started their Hanfu live broadcast journey.

Young ladies wearing Hanfu have appeared in many cities one after another, and people have begun to change their minds and become more confident. Everyone is proud to wear Hanfu and take to the streets with confidence.

Of course, there is still a long way to go to promote Hanfu culture. Today, Hanfu is still a niche culture and has not been popularized among the people.

However, Wujiang Group is already working hard and believes that there will be good results in the future.

……

After 16 days, the Beijing Olympics finally came to an end.

This Olympic Games can be called the most successful Olympic Games in history. It has brought a lot of shock to the world and made the world recognize China again.

Nowadays, if any foreigner thinks that China is a poor and backward country, it only shows that he is too stupid and is an isolated idiot.

The Olympic Games and the Hanfu craze have brought a lot of traffic to Douyin.

Domestically, with almost no competitors, Douyin users have exceeded 8.4 million, almost tying the number of Chinese smartphone users.

Abroad, TikTok users have exceeded 10 billion.

Moreover, the Hanfu craze set off in China has spread abroad, attracting the attention of countless foreigners.

Some foreigners have even posted short videos of themselves wearing Hanfu, which have won a lot of likes.

Under the deliberate guidance of Douyin, through Tik Tok, China is frantically exporting culture to the outside world, and its influence is growing. Governments of various countries have even become wary of Tik Tok.

However, so far, no country has banned Tik Tok.

But going forward, Douyin will face more challenges, including the emergence of strong competitors and favoritism from local governments...

Zhao Ye was not worried at all about this. He had too many cards and it was difficult to lose.

After the Olympics, Wujiang Group’s development focus has returned to new energy electric vehicles.

Tiangong Technology Company has launched more new energy vehicle brands, such as Hongqi, Zhonghua, Chitu, Wuzui, etc...

In addition, other domestic automobile companies have also successively launched a number of new energy electric vehicles, and they have been selling well.

Traditional fuel vehicle companies are resisting desperately and engaging in price wars.

However, the cost of new energy electric vehicles is lower, and they are not afraid of price wars with foreign car companies.

However, Zhao Ye didn't want to drag it out like this.

He decided to give his opponent a blow!

At the end of 2008, when Wujiang Group held a board meeting, Zhao Ye proposed to directly pull out all the stops and acquire a large number of gas stations in the country.

"Director Zhao, there are still so many users of fuel vehicles in the country. If we acquire the gas stations and convert them into charging stations, they will have no place to refuel. It will definitely cause an uproar!" someone worried.

Zhao Ye said calmly: "After acquiring the gas station, we did not intend to immediately turn it into a charging station. But we can announce to the public that this gas station may be turned into a charging station in a few years!"

Speaking of this, Zhao Ye paused for a moment, raised the corners of his mouth slightly, and said with a smile, "If you were planning to buy a car now and suddenly heard that the gas station will be converted into a charging station in a few years, would you still choose to buy a fuel car? ?Aren’t you worried that there will be no place to refuel in the future? For existing users of fuel vehicles, they will have at least a few years to find a place to refuel. The sense of crisis is not strong. Many people will think that they can buy a new car in a few years. , then it doesn’t matter. Even if someone wants to make trouble, it won’t happen. We can explain that the time for converting the gas station into a charging station will be postponed.”

When everyone heard this, they couldn't help but feel chills running down their spines.

This really sucks the fire out of the pot!

Who of those who want to buy a car would dare to buy a gas-powered car? Even if the gas station will be converted into a charging station many years later, they dare not bet on the possibility that the gas station will be converted into a charging station in a year or two. Station, where will they go to refuel?

(End of this chapter)