Rebirth 1984: Starting from the development of Hanka

Chapter 36 Imagine Print Chain Stores

On the second day, all major newspapers across the country reported the press conference of Wujiang Company, focusing on the introduction of the Imagine typewriter and the significance of its appearance.

In the next few days, the momentum of Wujiang Company can be described as unprecedented, and it became popular all over the country!

Afterwards, with the distribution of Imagine Han Card 2.0 nationwide, Lenovo Han Card was greatly affected, and the sales of Lenovo Han Card, which was a best-selling product in the past, dropped sharply.

At this time, almost all of the popular electronic typewriter brands in China belonged to RB. There is no doubt that with the launch of the Imagine typewriter, RB typewriters have been hit one after another, and sales have fallen off a cliff.

RB companies such as Mitsui and Sumitomo have held meetings to discuss countermeasures.

At the moment, within Wujiang Company, in order to further promote Imagine Chinese Card 2.0 and Imagine Typewriter, Zhao Ye said at the meeting: "We will build a national marketing network and national service training based on the excellent performance of Imagine Typewriter. Network, eliminate many foreign products, occupy more than 80% of similar products, for example, we can launch wps-office manual, so that people can master and apply wps software proficiently through self-study!"

Will use WPS, you may not buy Imagine Hanka 2.0 or Imagine typewriter?

Right now, WPS can be said to have created the era of Chinese character processing. It has no competitors at all and monopolizes the market!
Microsoft has not developed Office.

In this life, it is impossible for Zhao Ye to make the mistakes that Jinshan Company made in his previous life.

If Microsoft in the previous life hadn't used conspiracy and tricks, Office probably wouldn't easily defeat WPS.

In 1996, Microsoft took the initiative to come to Kingsoft. Microsoft hoped that Kingsoft would share the WPS format with Microsoft and that the two would be compatible with each other.Then, the two parties signed an agreement - both parties read each other's files through the middle layer RTF format of their own software.

The opening of the WPS format to Microsoft means that the original WPS users can use Microsoft Word to open and edit WPS format documents.At the same time, WPS can also open and edit documents in Office format.

It is this seemingly simple hope and requirement that allows Microsoft to seize the Chinese market with little effort.The first thing Microsoft did when it entered China was to find a way to transfer old WPS users to the Word platform.Microsoft began to vigorously promote office, and adopted the method of bundling sales and condoning piracy (because personal use of piracy is not illegal), quickly occupying the Chinese market.

Not only will Zhao Ye not make this kind of mistake, but he may directly enter the field of computer operating systems and develop a Chinese version of the operating system.

At that time, it is not Wang An who wants to end Microsoft, but Zhao Ye who wants to end Microsoft.

It is now 1984, Microsoft is not large, and its income may not be as good as that of Wujiang.

In 1984, Microsoft's sales were only $1 million.

Wujiang is expected to achieve the goal of breaking through 1984 million yuan in sales in 2.5 by relying on Chinese cards, typewriters, and agent super-pc.

In 1984, 1 dollar was worth 2.204.

Both sides are about the same.

If Wujiang Company puts more efforts in marketing, maybe the sales will be even higher.

In terms of profit, Microsoft's net profit is less than 30% of sales, because the cost in the United States is relatively high.

As for the profits of Wujiang Company, the huge profits are a bit outrageous.

Something worth 3000 yuan was sold for 15000 yuan!

Bill Gates looked at it, afraid to be ashamed.

However, at this time, Zhao Ye had already sold typewriters so expensively, but he still felt that the sales volume was not enough.

He suddenly had a flash of inspiration, and said a little excitedly: "There are still relatively few people who can afford typewriters. Since we want to propose a national service training network, why don't we recruit some educated young people who have not been admitted to university to learn to use Imagine typewriters, and then use them on the Imagine typewriters?" What about opening print shops all over the country?"

In the previous life, the printing shop was quite profitable, and it sprung up like bamboo shoots after the rain, and it blossomed all over the country. Before Zhao Ye was reborn, the printing shop was still very prosperous.

If Wujiang Company can establish a large-scale chain of printing stores, then Imagine printers can be self-produced and sold, and the chain of printing stores can also become a gold-absorbing milk cow for the group.

In addition, when the time is right, the print shop can also develop into a graphic advertising company.

Furthermore, the existence of so many print shops will undoubtedly play a very important role in the promotion and publicity of Imagine printers, and the stores can also be used as sales outlets for Imagine printers.

The customer may have seen the Imagine printer in a print shop and thought it was super good, so he bought one himself, which is not impossible...

In the meeting room, everyone spoke enthusiastically, and the atmosphere was warm.

Everyone applauded Zhao Ye's thoughts.

"However... in this way, the investment is a bit big!"

"What's the big investment? Our Chinese cards and typewriters make so much money, which can fully support us to open printing shops all over the country. If it doesn't work, we can allow others to join, borrow other people's funds, and sell the printers."

"If you really want to open a printing shop, I think that printing consumables are a big expense. Over time, they will even cost more than typewriters! Therefore, it is best for us to be able to produce these consumables ourselves to save costs."

"In terms of training, we will set up a large-scale training center directly in the capital at the beginning, not only training them how to use Imagine printers, but also training them how to run a printing shop and do a good job in service work. Only those who pass the assessment can graduate and then be transferred to the lower levels. Go to a local store to be the manager. I think there should be no problem in taking care of a store by one person. If the business is too good, the store manager has the right to recruit local employees. The income of the store manager is linked to the performance.”

"As long as people have selfish desires, how can we prevent employees from stealing? For example, he buys consumables from outside and uses our printers to make money. We don't even know the situation in the store."

"It shouldn't be difficult to solve this problem. You can write a program in the typewriter to count the number of printing times, and then refer to the amount of consumable consumption. If the difference between the two is too large, then it can prove that there is a problem with the store."

"..."

Everyone picked up firewood and made great efforts to perfect Zhao Ye's idea step by step. Finally, Zhao Ye made a decision and decided to establish "Imagine Printing Chain Store".

……

The difference between Wujiang Company and Stone Company is that the former pays great attention to marketing and spends a lot of money on advertising.

CCTV, which had not responded to the news before, finally agreed to the request of Wujiang Company to tell the time under the name of "News Network".

When Zhao Ye received the news, he was so excited that he couldn't help imagining the scene.

Time 18:59:01.

Borderless advertisements appeared on the TV screen.

Above is the Wujiang LOGO.

The promoted product is written below: Imagine Chinese and English electronic typewriter, opening a new era of modern office!
When the second reached 45 seconds, the voice-over suddenly sounded: "China is boundless, and I will tell you the time!"

"Tsk tsk tsk, shit, this picture, I feel excited just thinking about it!"

Zhao Ye was walking back and forth in the office at the moment, excited and unable to sleep.

He is confident that after this advertisement is published, people all over the country will frantically come to buy Imagine typewriters.

The ratings of "News Network" at this time in the 80s were ridiculously high, at least 35%.In addition, being able to announce the time and advertise in front of "News Network" means that CCTV endorses Wujiang Company, which is of great significance to Wujiang!
PS: Chapter 11 will be updated around 3:[-]

(End of this chapter)