Rebirth 1984: Starting from the development of Hanka

Chapter 33 The Capitalists Are In Tears
The office space of the computing institute is in a dilapidated bungalow inside the Chinese Academy of Sciences.

At this moment, more than a dozen people crowded together, their faces full of excitement.

Yanagawa looked around at everyone, and said with some excitement: "Lenovo Hanka won the first battle, which shows that our Hanka has a market and is what customers need! Technically, our Lenovo Hanka is the same as Wujiang's Imagine-Hanka. There is no generation difference, and there is not much difference in use. However, our Hanka is cheap, so it is better to sell.

As long as we persist in advertising, let more people know the Lenovo Hanka brand.I believe that the market share occupied by Lenovo Hanka will be more and more.Of course, Wujiang will not sit back and watch our company develop, and will definitely try to suppress Lenovo Hanka.Our meeting today is to discuss how to deal with Wujiang's suppression. "

Without waiting for everyone to open their mouths, Yanagawa said confidently: "I think the most likely method for Wujiang Company is to cut prices and fight a price war with us, followed by an advertising war, and then a channel war...

As long as we think of ways to deal with each marketing campaign, we don't need to be afraid of each other. "

Liu Chuanzhi talked eloquently, and everyone couldn't help but nodded.

Afterwards, everyone brainstormed and discussed countermeasures.

Someone suggested that dealers be given kickbacks, the more they sell, and there will be bonuses at the end of the year to win over dealers.

Some people said that the computer company will fight to the death, even if it does not make a dime, as long as it sells the Lenovo Hanka brand, it will still make money.

There are also suggestions to join the competition in the overseas Hanka market to prevent Wujiang from sucking blood from overseas markets.

The meeting lasted for two hours, and everyone was still full of energy and fighting spirit.

In the end, everyone couldn't help but hope that one day, Lenovo Hanka's market share will surpass Imagine-Hanka.

After a meeting ended, everyone, including Yanagawa, was full of ambitions, and I don't know who gave it to them...

……

Day by day, just when Liu Chuanzhi and others were delighted at the big sale of Lenovo Hanka.

Wujiang has been quietly practicing its "internal skills", integrating internal R&D, production, sales, logistics supply and financial operations, so as to adapt to the rapidly changing market environment.

In terms of production, invest and build factories by yourself.

In terms of sales, speed up the establishment of flagship stores across the country.

In terms of logistics, several warehousing centers have been established across the country and their own fleets have been established.

……

Of course, all of this will not be accomplished overnight, but will be realized slowly.

Maybe it will take a few years, maybe it will be longer.

...

At this moment, Liu Chuanzhi was very puzzled when he waited for a long time and did not see the price reduction of Imagine-Hanka.

"What is Zhao Ye thinking? Why didn't Imagine-Hanka lower the price? Could it be that he predicted my prediction? So, don't plan to fight a price war with us???"

Yanagawa was even more worried about the unknown.

If you don't make a move yet, there must be a conspiracy behind it.

In fact, Zhao Ye didn't intend to fight a price war with the computer at all.

A price war will only hurt both sides, and it will be more difficult for products to increase in price afterwards.

In the early 90s, hundreds of Chinese cards competed, and the price war came to an end, and the price of an ordinary Chinese card dropped to an outrageous level.For example, Lei Jun started a business with a few college classmates at that time. At the beginning, he saw that the Chinese card was more profitable, and wanted to get a share of it. But when they developed the Chinese card, the price of the Chinese card plummeted directly, from 2000 yuan to [-] yuan. two hundred yuan.Lei Jun's first venture naturally ended in failure.

Zhao Ye insisted that instead of fighting a price war, it is better to strive to improve its own technology, quality and service.

At this time, the Wujiang factory had already sprung up, and the two- or three-story buildings, silver-gray houses, were extremely dazzling under the sunlight.

In order to speed up the construction of the project, construction workers are working overtime almost every day.

In addition, Zhao Ye did not have high requirements for the factory, as long as there is a factory building that can shelter from wind and rain, so the difficulty of construction is very simple.

On the second day after the completion of the factory, batches of production equipment and a large amount of production materials were shipped in from all over the country.

In the 80s, countless state-owned enterprises went bankrupt, and it was relatively easy to recruit general workers.

Some positions with relatively high technical requirements require training, but after all, it is an assembly line job, and the training is also very simple. Every worker only needs to learn to do one thing well.

In the previous life, many college students went to work in factories during the summer vacation. After a day or two of familiarization, they were fully qualified for their positions.

In order to grasp the production, Zhao Ye has also come to inspect the construction of the factory many times. There are rows of factories divided into different categories. There are self-developed mainboard production workshops, keyboard production workshops, Chinese card assembly workshops, typewriter assembly workshops, etc... …

There are a large number of various production workshops.

Back at the company, Zhao Ye had someone recalculate the production cost of Imagine-Hanka 2.0, and found that the cost of the second-generation Imagine-Hanka was only about 1000 yuan.If it is the production of the first generation Imagine-Hanka, the cost will be even lower.

Moreover, with the continuous expansion of production scale, production costs will be further reduced.

As for the production cost of Lenovo Hanka, Zhao Ye and others can probably guess that it is between 1700 yuan and 2000 yuan.

"How much is the production cost of the Imagine typewriter?" Zhao Ye asked.

The employee in charge of cost calculation immediately replied: "It's about 3000 yuan! Among them, the monitor is more than 100 dollars, and the chip is expensive by tens of dollars and cheap by a few dollars. We can't produce these products, and we have to spend foreign exchange to import them. The total is 300 dollars. The print head, printer frame, etc. are all developed by ourselves, and they are relatively cheap, only 400 yuan in total, plus the manufacturing cost and other expenses, it is almost 3000 yuan!"

Upon hearing this, Zhao Ye nodded slightly: "Strive to further reduce the production cost of typewriters in the future!"

"Yes!"

After the employees left, Zhao Ye sat on the sofa in the office, thinking about how to price the Imagine Hanka 2.0 and Imagine typewriter.

"The price of Imagine Hanka 2.0 is: RMB 4000, and there is no price increase for additional materials. After all, WPS-office software is also very valuable, isn't it?"

"The price of the Imagine typewriter is: 16500 yuan. The reason for this price is naturally because there is no competitor at present, and the price was also the same when the Stone Company in the previous life just launched the Chinese typewriter, and it became popular all over the country and sold very well. Well, the supply is in short supply. What's more, the Imagine typewriter from Wujiang Company is more advanced, and it should be more expensive, but selling it for 16500 yuan by yourself should be considered very kind, right?"

After Zhao Ye finished speaking, he was a little unconfident, feeling as if he had the potential to become a profiteer.

A thing that costs only 3000 yuan sells for 16500 yuan, and capitalists will cry when they see it...

"It's such a happy decision!"

Zhao Ye immediately picked up the phone and notified the person in charge of the marketing department to prepare for sales.

In addition, Wujiang Company will also hold a product launch event, and ask people to notify the major media and distributors across the country, and invite them to attend...

PS: Monday, please support, try to squeeze to the front of the list
(End of this chapter)