Rebirth 1984: Starting from the development of Hanka

Chapter 313 User surge

Many people left messages on Zhao Ye's Weibo, asking what kind of game it was.

For a time, "Happy Farm" became popular even before it was launched.

In fact, this was indeed done intentionally by Zhao Ye, thus achieving the publicity effect.

At 2 o'clock in the afternoon, Zhao Ye finally responded on Weibo.

"Haha, since you asked the question sincerely, I will tell you with great mercy. In order to maintain world peace and implement love and true evil... this game is "Happy Farm"~
The game will be available soon and I guarantee you will absolutely love it! "

Zhao Ye replied with a deliberately naughty and humorous reply, appearing down-to-earth and keeping close to netizens.

Everyone was immediately happy when they saw this reply.

The super IP "Pokemon" has always been prosperous because Shanghai Art Film Studio releases a "Pokémon" series of cartoons every year, in which Team Rocket's classic line is Zhao Ye's Weibo post The paragraph in reply.

Fans who have watched the "Pokémon" cartoon will basically be deeply impressed by this passage.

"Happy Farm" became popular in an instant, attracting countless attention even before it was launched online.

……

A week later, Facebook announced the launch of a developer platform for developers to use for themselves.

As soon as the news came out, it immediately caused a sensation.

At this moment, countless developers are ready to take action. Facebook’s global users have exceeded 1.8 million. As long as third-party developers take advantage of Facebook’s huge traffic, they will definitely be able to create astonishing profits! ! !
At this time, the first third-party developer's product to be launched was "Happy Farm".

Needless to say, the charm of this game.

Tens of millions of people poured into the game that day.

"Happy Farm" has the ability to spread fissionally. If players want to steal food, they have to let their friends play "Happy Farm" too.

Without any announcement from Wujiang Group, many players spontaneously recommended "Happy Farm" to their relatives and friends.

On the second day after the game was launched, the number of users of "Happy Countryside" exceeded 5155 million, shocking the world!

Game companies, major media, Internet companies, etc. in the industry were all shocked.

A simple web game actually has 5000 million users in just two days. Although it has the bonus of Facebook traffic, the game itself also has a huge effect.If the game wasn't fun, why would it attract so many people to play it?

The key is that everyone spontaneously promotes "Happy Farm".

The speed of fission propagation is terrifying.

After most users play this game, they become addicted to it, and some even set alarm clocks to get up in the middle of the night to collect or steal food.

Even those who don't usually like to play games are addicted to it.

No other game has this appeal.

"Happy Farm" is poisonous~
The game quickly broke out of the industry with lightning speed and became a phenomenon-level game.

Facebook's traffic has also increased significantly due to the popularity of "Farm Farm".

Half a month later, the number of users of "Happy Farm" exceeded 3 million, and it also created astonishing revenue: 11.3 billion US dollars!
It costs money to buy seeds, fertilizers, pesticides, hunting dogs, etc. on the farm.

Although the price is not high, there are so many players and users that even if one person only spends a few dollars on average, it is an astonishing amount.

Moreover, at present, the number of new users of "Happy Farm" is still increasing.

The game "Farm" has become a cash cow for Wujiang Group and is envied by countless people.

They never expected that such a small web game could generate such astonishing profits. It is incredible.

This makes people jealous and jealous.

At the same time, many ideas were born, and they also wanted to copy the successful experience of "Happy Farm".

The development cost of web games is low, and one developer can even develop a web game.

"The storm is coming!!!"

""Happy Farm" successfully opened a new era of web games!!!"

"..."

Many big names in the investment community are excited.The investment scale of web games is small and the return rate is large. I am afraid that there are no such impressive projects at this stage~
In the United States, negotiations between News Corporation and MySpace have entered a substantive stage.

"How could this happen?? One game defeated us!!"

"News Corporation actually took this opportunity to lower the price!"

"Oh, damn! This is too bad!" Tom Anderson complained, feeling bad luck.

Chris DeWolfe also felt the same way. He sat in the corner and smoked the cigarette fiercely. The flowers flickered, illuminating his gloomy face.

"Tom, we lost, Facebook has risen, and our MySpace website will not have another chance. We should hurry up and show up, and we will be safe!" Chris DeWolfe judged, and he knew very well what was happening in the Internet industry. The Matthew effect, especially for SNS social networking sites, the Matthew effect is particularly obvious.

Tom Anderson also saw the situation clearly, nodded in agreement, then picked up the whiskey bottle on the table and took a sip: "Chris, you are right, we must cash out as soon as possible. The current valuation of the MySpace website There is still a billion dollars left, we can achieve financial freedom and become billionaires!!!"

The two discussed it and unanimously decided to sell the MySpace website.

Next, News Corporation hit it off with the MySpace website.

By the end of September, the two parties had completely reached an agreement, with a transaction consideration of US$9 million. Including options, wages and other expenses, the actual price was close to US$5.8 million.

News Corp got its ticket to the Internet!
Chris DeWolfe and Tom Anderson have both achieved financial freedom.

The first batch of venture capital firms also made a lot of money.

News Corporation accepted the MySpace website as a hot potato.

At present, Facebook website has completely surpassed MySpace website, and News Corporation dares to take over MySpace, which makes the outside world not optimistic.

At this time, within News Corporation.

Murdoch said to everyone with a smile on his face: "Foreign countries are not optimistic about our acquisition of the MySpace website, but we ourselves are very clear about our purpose of acquiring it. At this stage of development of News Corporation, we are already facing the choice of transformation - we must Develop online digital media. The MySpace website has tens of millions of users and can attract traffic to our new media business!!!"

The crowd applauded.

What the boss said does make sense, but the cost is a bit high.

"Furthermore, the MySpace website may not be unable to catch up from behind..." Murdoch vowed that during his entrepreneurial process, he acquired many newspapers and magazines. At that time, most of these newspapers and magazines were not operating well, but through him, Murdoch In the end, all profits and losses were reversed.He believes he can also make MySpace catch up with Facebook.

At this time, before Murdoch finished speaking, there was a knock on the door.

Immediately, his secretary walked in.

"Chairman, Facebook has just updated a new feature!!!"

Murdoch frowned and asked with an unhappy expression: "What function?"

"Newsfeed information flow! It is said that based on the frequency of user interaction with users/information on social networking sites, algorithms are used to evaluate the user's preference for various contents, and then the information is arranged according to importance, and relevant information in social networks is pushed in real time information!"

After hearing this, Murdoch didn't take it seriously. In his opinion, it was just pushing messages and advertisements to users. It was not a new idea. That's what Twitter is.

"Okay, I see, you go out."

Murdoch motioned to his secretary to leave.

Then, he started talking again and asked the MySpace website to realize advertising monetization as soon as possible.

Chris DeWolfe and Tom Anderson are still in charge of the MySpace website, but News Corporation has given them a very high salary, US$7500 million. Therefore, in order to get this high salary, the boss will say anything. Yes, they don't want to be fired. Instead of taking risks and innovating, they might as well just follow News Corporation's instructions.

A typical layman guides an insider.

……

At this time, countless Facebook users suddenly discovered that when they logged in to Facebook, the website would actively push various information that they were interested in.

Since it is information they are interested in, of course they will browse it carefully.

The launch of the Newsfeed function has quietly changed the length of time Facebook users stay on the site, and has also made the Facebook site more sticky.

Of course, there’s also a lot of advertising revenue.

On the first day of launching Newsfeed alone, Facebook’s revenue increased by 147%.

Out of sight of Murdoch, Facebook employees were jubilant and excited...

(End of this chapter)