Rebirth 1984: Starting from the development of Hanka

Chapter 310 Openness and Competition
Although Zhao Ye was a little surprised by the overnight popularity of the MySpace website, he had already expected it.

The industry has been keeping an eye on Wujiang Group's actions. After the Facebook website is launched, many people will study it carefully before launching a similar website.

It can be said to be "always imitated, never surpassed."

Zhao Ye did not register an account on the MySpace website. After all, the website also has a real-name system. If Tom Anderson and Chris DeWolfe knew that Zhao Ye had also registered an account on the MySpace website, they would definitely use this matter to make crazy hype and earn money. Get a lot of traffic.

"Director Zhao, the MySpace website is very similar to our Facebook. However, users of the MySpace website can freely insert HTML markup language into the web pages, so they can freely add colorful wallpapers and backgrounds to their homepages. After this function was launched, it has been favored by It was liked by many teenagers, and users flocked to edit their own websites one after another!" Liu Yinyin introduced.

Zhao Ye stared at the MySpace website page on the computer screen and couldn't help but be secretly surprised. It was very similar to the QQ space in his previous life. Of course, at present, the functions of MySpace are not perfect enough.The home page of the Facebook website has a fixed pattern that users cannot modify at will. The style is uniform and tends to be elite.

Previous lives have proven that the Facebook website model is successful, while the MySpace website uses more and more web page editors, making the website run slower and slower, and the opening time increases from a few seconds to more than ten seconds.

"It's indeed a pretty good website, no wonder it's so popular!" Zhao Ye smiled and said.

Liu Yinyin was stunned and smiled bitterly: "Director Zhao, the MySpace website is so powerful. How can you still be in the mood to praise it?"

Zhao Ye chuckled and said: "The style of MySpace website is more suitable for today's teenagers. We can also learn from it!"

Liu Yinyin asked doubtfully: "Director Zhao, the biggest feature of the MySpace website is that you can edit the website yourself and add colorful wallpapers and backgrounds. Do we want to copy this model on our Facebook website?"

Zhao Ye smiled slightly, shook his head, took a sip of tea, and then slowly said: "The Facebook website still adheres to the original style, but our icq instant chat software can imitate the functions of the MySpace website. For example, we launched icq Personal space, icq users can also add their favorite wallpapers, backgrounds, music, photos, videos, and post some text messages, etc. in their personal space..."

"Director Zhao, after icq adds a personal space, will it have a huge impact on the Facebook website?"

"There is definitely an impact, but icq's account is not a real-name registration, and it is a differentiated competition with Facebook. The market needs icq, but it also needs Facebook." Zhao Ye thought for a while and replied.

When Liu Yinyin heard this, she was thoughtful.

……

The MySpace website quickly attracted the attention of venture capital firms, and 20 days later, the MySpace website received an investment of US$1000 million.

Speaking of which, the MySpace website has to thank Facebook. If Facebook had not existed, capital would not have favored MySpace so much.

Just after the MySpace website successfully raised funds, the icq instant chat software launched personal space, which caused a great impact on the MySpace website.

Facebook does not seem to be affected much. College students still like to find a sense of presence on Facebook, share every bit of their life and study, or pick up girls.

At this time, at Facebook, Zhao Ye was telling employees about the development of the “Newsfeed” function.

This is actually the magic weapon for Facebook to win.

Newsfeed, network dynamic news, that is, information flow.Information is no longer limited to editor recommendations and users' active searches, but through the aggregator of information flow, information based on social and subscription relationships is endlessly displayed in front of you.

"About the information flow Newsfeed, let's put it this way..."

Zhao Ye paused, organized his language, and described, "Originally, users' social interaction and information acquisition were combined with each scene, such as socializing with classmates at school, socializing with neighbors in the community. However, after the emergence of the information flow platform, all scenes Aggregated together, as an aggregator merging people, information and scenes, the passive infusion of information satisfies people’s inertia.”

"We can use algorithms to evaluate users' preferences for various content based on the frequency of users interacting with users/information on social networking sites, arrange information according to importance, and push relevant information in social networks in real time."

In the conference room, everyone couldn't help but look surprised.

Qing Hongyuan, the head of Facebook, is acutely aware of the power of the information flow Newsfeed.

After Zhao Ye finished speaking, he couldn't help but said: "Director Zhao, you are so awesome! If we can launch the information flow Newsfeed, then Facebook will give people a kind of 'real-time' interaction or 'live' social interaction The illusion, where you can see updates every second or every minute, it records almost every action the user makes, it’s very intuitive.”

After a pause, Qing Hongyuan continued, "MySpace seems to be just looking at a static website. It doesn't look like 'real-time' and 'interactive', but on Facebook it's like a real-time party where people are commenting on each other." backs, sharing drinks and photos, poking at each other.”

As soon as he finished speaking, everyone nodded in agreement.

Zhao Ye smiled and said: "Since everyone already knows what information flow Newsfeed is, then quickly develop this function and register a patent!"

"Okay, Director Zhao!" everyone said in unison.

……

MySpace website.

Site founders Tom Anderson and Chris DeWolfe are still worried about the launch of icq's personal space.

As everyone knows, Facebook is still the real enemy.

As soon as the information flow Newsfeed came out, it was basically like Oppenheimer completing the development of the atomic bomb, and the war could be declared over.

Moreover, Facebook has more than one trump card.

After Zhao Ye returned to his office, he began to write a web game, and its name was "Happy Farm" or "Happy Farm".

Because it was just a small web game, Zhao Ye could take the time to develop it himself.

At this time, MySpace website cannot shake the status of Facebook website in major campuses around the world. The most favorite website for students to log in is still Facebook. Although MySpace website has tried all its efforts, it is all in vain.Tom Anderson and Chris DeWolfe are very depressed about this. Facebook operates the campus market like an iron barrel and is unbreakable.

Facebook can enter the social market, but MySpace cannot enter the campus market, which seems unfair.

Today, the thing that Tom Anderson and Chris DeWolfe fear most is that Facebook is open to the public. In this case, MySpace may suffer disaster.

There is a Murphy's Law in psychology, which means that the more you imagine something, the more it will happen.

On the morning of August 8, Facebook held a press conference. CEO Qing Hongyuan announced that Facebook would be open to the whole society and anyone could register a Facebook account.

As soon as the words fell, it immediately caused a sensation in the entire audience!

The reporters were stunned and could already predict how much of a shock this incident would bring to the Internet industry.

"Oh, God, this is big news, and many people in the United States will probably cheer for it! Including myself!" A reporter laughed, with excitement on his face.

Among the reporters present, many people actually wanted to register a Facebook account.

If they were asked to choose between MySpace and Facebook, then most of them would choose Facebook.

Things that are too easy to obtain will probably not be cherished.

Moreover, most of Facebook users are college talents and future elites. Therefore, when making friends, anyone will be more inclined to make friends with these elites.

The Twitter website immediately updated an official news item with the title "Facebook lifts restrictions and opens to the whole society." It didn't take long for this news to quickly reach the top of Twitter's trending searches.

"Oh, God! Great, I can finally register a Facebook account!"

"Really, we had to wait until the competitor MySpace appeared before we relaxed the restrictions, which made us wait for so long!"

"Facebook finally made the right decision. Fellow students at Harvard University, the seniors are here!!"

"..."

Everyone was so happy that they immediately logged into Facebook and registered accounts.

In just two or three hours, Facebook added 385 million new users.

Many people have not received the message yet, otherwise the number would only be higher.

MySpace executives are restless at the moment.

"When Facebook announced that it would be open to the outside world, how much impact would our MySpace website have?" Chris DeWolfe looked at his secretary and asked.

"Mr. Chris DeWolfe, the number of new users of MySpace has dropped sharply. Not only that, the number of people online on the website has also dropped sharply. So far, it is less than half of yesterday!"

Chris DeWolfe was stunned for a moment, and his face became very ugly.

The impact on the MySpace website is really great. If this continues, the traffic of the MySpace website will disappear. How will the company raise funds next?

"Contact famous American singers or actors immediately and ask them to set up a homepage on the MySpace website!" Chris DeWolfe shouted to his secretary.

"Mr. Chris DeWolfe, it costs a lot of money to invite celebrities to come to our place. After all, we need to use the celebrity's fame to attract traffic..." the secretary reminded that she had had previous contacts with Hollywood agencies and celebrities. After contacting me, the other party will definitely ask for money before they can join the MySpace website.

When Chris DeWolfe heard this, he became furious and said angrily: "Damn celebrity, setting up a homepage on the MySpace website is obviously beneficial to both of us, it is a win-win situation, but the other party still wants to Collect money from our website!”

After saying that, Chris DeWolfe then secretly swore in his heart: "If MySpace website develops into the largest social networking site in the United States in the future, I will definitely show them some color and let them beg me and lick their toes. "

After a pause, Chris DeWulf couldn't help but said bitterly, "If one day, I don't wash my feet for a month, I will stink them to death!"

Thinking of this, Chris DeWolfe glanced at his big feet. The dark insteps had a lot of thick hair due to excessive male hormones.Chris DeWolfe thought that it would taste better if he didn’t remove his hair by then...

I have to say that the idea of ​​inviting celebrities to the website is very correct.

The MySpace website paid a large number of celebrities to come in, and then attracted fans of these celebrities.

For a time, the traffic of the MySpace website increased significantly and it developed very rapidly.

The capital community did not expect that when the MySpace website faced competition from Facebook, it not only withstood the pressure, but also continued to develop rapidly.

At this time, the famous media giant Rupert Murdoch, the boss of News Corporation, suddenly became very interested in the MySpace website.

In his view, the MySpace website can just become News Corporation's digital media business!
At present, traditional media is becoming more and more difficult, and News Corporation urgently needs to expand its business and develop online media.Weibo, Twitter, Facebook, etc. are all industries under the Wujiang Group, and News Corporation has nothing to do about it. The MySpace website is just a start-up Internet company, but it has huge development potential.

Therefore, Rupert Murdoch came up with the idea of ​​acquiring the MySpace website...

(End of this chapter)