Rebirth 1984: Starting from the development of Hanka

Chapter 249 Acquisition of the Volvo Group

The price of Zhanma brand motorcycles is only 1.2 RMB. It can be said that it is very cheap at the moment, and it can even be said to be the price of cabbage. The main focus is small profits but quick turnover.

The appearance of the Zhanma motorcycle directly copied the BMW motorcycle R1200GS, so it is still very cool.

The motorcycle brand of Tiangong Technology Company is named after a horse. Many people will definitely compare Tiangong Technology's motorcycle with BMW motorcycles. The two will be the biggest competitors.

Therefore, Zhao Ye doesn't mind using some classic models of BMW motorcycles, and the R1200GS happens to be BMW's best-selling motorcycle.

Sure enough, when the "War Horse Motorcycle" appeared on the stage and announced its price, the audience burst into cheers like a tsunami.

The millions of viewers in front of the TV were also excited.

Obviously, they love the "War Horse Motorcycle" very much, and they can't wait to get one now.

A few minutes later, at the end of the press conference, Zhou Huicheng announced loudly: "Tiangong Technology Company has established motorcycle stores all over the country. Users who want to buy motorcycles can go to Tiangong Technology Motorcycle Stores .Okay, today's press conference is over, goodbye everyone!!!"

Zhou Huicheng waved his hand, bowed again, and then walked down the stage.

……

However, at this moment, more than 600 Tiangong Technology motorcycle specialty stores across the country are open for business at the same time.

This scale is unprecedented in the motorcycle industry.

It is also because of the full support of Wujiang Group that motorcycle exclusive stores can be set up all over the country.

Of course, the area of ​​a motorcycle store does not need to be too large, a hundred square meters is enough.

For Wujiang Group, the cost of opening a motorcycle store is not high.

Not long after, there was an endless stream of users who came to the Tiangong Technology motorcycle store, and soon blocked the door of the store, causing passers-by to look sideways.

"The "War Horse Motorcycle" is so beautiful, and the price is so cheap, it's hard for me not to buy~"

"The "War Horse Motorcycle" is the most cost-effective motorcycle I have ever seen. It is really affordable. Other motorcycles that are not as good-looking as it cost more than 2 yuan, but the "War Horse Motorcycle" only costs 1.2 yuan. Could it be exciting! "

""War Horse Motorcycle" also cooperates with major banks, allowing us to pay for the car in installments.The down payment only needs to be 3000 yuan, and then 200 yuan will be repaid to the bank every month, which can be fully paid off in 5 years, and the total amount is only 1.5 yuan! "

"At present, everyone's salary generally exceeds 800 yuan per month, and many people's income is as high as 1000 yuan or more, and they still pay 200 yuan per month. The pressure is really not too great."

Tiangong Technology Company has carefully calculated the installment pricing for users. As we all know, Chinese people prefer to save money. Therefore, many families have a certain amount of savings, and they can still easily come up with a down payment of 3000 yuan.

As a result, the sales of "War Horse Motorcycles" exploded.

Countless families who want to buy motorcycles flock to Tiangong Technology Motorcycle Store.

In just one week, Tiangong Technology sold 28 "war horse motorcycles".

In addition, the sales of "Chituma Motorcycle" and "Wuzhenma Motorcycle" were also very good, 1943 and 2632 respectively.

……

"We must strike while the iron is hot and advertise on TV and the Internet while motorcycles are selling so well!" At the meeting, Zhao Ye looked at Zhou Huicheng and more than a dozen executives of Tiangong Technology and said loudly.

"There are still many people in China who don't know about the "War Horse Motorcycle"...We must spread the word, and if necessary, we can even win the 1995 CCTV bid! "

"Isn't Jet Li very popular now, ask him to speak for you."

"In addition, while developing the domestic motorcycle market, we must also find ways to open up foreign markets. The quality and design of our products are not inferior to other motorcycle brands, and we will definitely sell well abroad."

Zhao Ye felt that just earning money from his own country was nothing special, but if he could earn money from foreigners, that would be great!
What Zhao Ye has always pursued is "to make up for what is lacking". China is very poor now, while Europe, America and Japan are very rich. So, bring the money, foreigner...

Zhou Huicheng said: "Mr. Zhao, our company has dispatched a large number of people to attack foreign markets. In the early stage, we mainly focused on finding agents for cooperation, and then gradually turned to direct sales."

Foreigners still read too little, don’t understand Chinese history, and don’t know the meaning of Chitu and Wuzhao, so they don’t get the feeling.

Tiangong Technology Company wants to rely on the brand name for marketing, so the effect will definitely not be good.

Therefore, Tiangong Technology Co., Ltd. chose to be steady and steady, and took the lead in cooperating with agents. After gradually building brand awareness, it can do direct sales without intermediaries to earn the difference.Or, direct selling and consignment selling at the same time.

"Well, that's good! Then let's focus on the development of cars!"

Zhao Ye finished speaking, then nodded to Li Aojun, motioned her to distribute the information, and said, "These are the information related to the Volvo Group that I had someone collect... I mean, let Tiangong Technology Company acquire the Volvo Group !!!”

Buy the Volvo Group? ? ?When everyone heard this, they couldn't help being shocked.

Zhou Huicheng and the others quickly looked through the information, and then they knew why Zhao Ye wanted Tiangong Technology to acquire the Volvo Group at this time.

It turned out that the development of Volvo was not all smooth sailing. In the 90s, Volvo encountered a great economic crisis. Now is the best time to acquire the Volvo Group!

"Mr. Zhao, judging from the information, now is indeed a good opportunity to acquire the Volvo Group!" Zhou Huicheng said excitedly.

Zhao Ye smiled and nodded.

In the previous life, the Volvo Group survived the crisis by selling its Volvo Car Company to the Ford Group.

But now, I don't know whether the Volvo Group has contacted Ford.

But no matter what, Wujiang Group can spend money, and it will definitely make the shareholders of Volvo Group succumb.

However, the most critical question is whether the acquisition of the Volvo Group can be approved by Europe...

However, given the rare opportunity, Zhao Ye still decided to try to acquire the Volvo Group. If the acquisition is successful, it will be able to sublimate the automobile industry of Tiangong Technology Company.

In addition to Volvo Group's automobile division, Zhao Ye also has his eyes on Volvo's truck, bus and Volvo construction equipment divisions.

China is now in a high-speed period of economic construction, and the truck and construction equipment sectors are quite critical.

"Mr. Zhao, the Volvo Group's market value is about 150 billion US dollars. If we want to acquire it, we will definitely pay a premium, and may spend 200 billion to 250 billion US dollars." Zhou Huicheng said in a deep voice, "And the West treats us badly." Too friendly, may not pass our acquisition plan!"

"Do your best!" Zhao Ye thought for a while and continued, "You can promise Europe that if Tiangong Technology is approved to acquire the Volvo Group, then Wujiang Group will increase its investment in Europe!"

Wujiang Group has a lot of investments in Europe, and its influence itself is huge.

If investment is used as a bait again, many European countries should vote on the side of Wujiang Group.

In two or three years, it will be 1997, when the Asian financial crisis will break out. In Zhao Ye's view, this financial crisis is almost inevitable. The main reason is that the financial systems of Asian countries are too fragile and the balance of payments is not balanced. .

Take, for example, the unregulated credit boom.Indonesia, Malaysia, the Philippines, and Vietnam all experienced a credit boom in the 1990s. The advantage of the credit boom was that it boosted short-term economic growth, but the disadvantage was that it exacerbated the "sensitivity" of economic growth to credit.At that time, both asset prices and exchange rate depreciation will have a heavy impact on its banking system.

When Indonesia and the Thai baht nearly exhausted their foreign exchange reserves and were forced to declare their exchange rates freely floating, companies and financial institutions scrambled to buy risk hedges for their exchange rate exposures, which further exacerbated the depreciation of the exchange rates of various countries.

Wujiang Group must run away before the outbreak of the Asian financial crisis.

Excess funds can be invested in the European market.

Right now, the UK is implementing a privatization policy, which undoubtedly gives the Wujiang Group a chance to devour British companies!

Zhou Huicheng showed a hint of joy. Hearing what Zhao Ye said, he knew that Zhao Ye was very determined to acquire the Volvo Group, and he himself also hoped to acquire the Volvo Group so as to expand the automobile business of Tiangong Technology Company.

"Okay, Director Zhao, I will arrange the acquisition team to go to Europe as soon as possible!"

……

A week later, Zhou Huicheng formed a professional acquisition team to travel to Sweden on behalf of Tiangong Technology.

After arriving in Sweden, he directly told the Volvo Group that he wanted to acquire the other party.

Fan Boming, head of the acquisition team, said: "In recent years, the development of the Volvo Group has suffered setbacks and encountered a great economic crisis. It is very difficult to get through it. Our Tiangong Technology Company is willing to spend huge sums of money to acquire the Volvo Group. I hope you can Think about it carefully!"

The Volvo Group people looked at each other when they heard this.

The Volvo Group is indeed encountering problems now, but there is still a long way to go before selling itself.

Moreover, Volvo's truck business is second only to Mercedes-Benz trucks in Europe, and has great potential for development.

At this time, without waiting for everyone to open their mouths, Fan Boming continued: "Our company is willing to bid 200 billion US dollars to fully acquire the Volvo Group!!!"

Everyone in the Volvo Group was surprised when they heard this offer.

"The other party is really rich and powerful, and he paid a premium of 50 billion US dollars on the Volvo Group's market value!"

"Is the Volvo Group worth so much money?" Many executives of the Volvo Group are actually not very optimistic about Volvo.Gein Volvo Cars, the largest business of the Volvo Group, is not developing smoothly, causing the market value of the Volvo Group to fall again and again.

In their view, the group company has a shortage of funds and it is difficult to revive the Volvo car business.

In order not to affect the other businesses of the group company, they even thought about selling the Volvo car business, so as to revitalize the other businesses of the group company.

"Mr. Fan, I will report the quotation of Tiangong Technology to the board of directors. As soon as there is news, we will notify you immediately!" Volvo President Gary Matilda said.

"Okay, Mr. Matilda, then we will take our leave. If you have any news, please contact me." Fan Boming said with a smile, then got up, shook hands with Gary Matilda and others to say goodbye.

After Fan Boming and others left, Gary Matilda immediately reported to the board of directors that Tiangong Technology wanted to acquire the Volvo Group.

In the evening of the same day, the Volvo Group held a board meeting to discuss whether to accept the acquisition of Tiangong Technology.

Derek Marks, chairman of the Volvo Group, looked at the crowd and asked, "What do you think?"

A director named Benson Sand said in a deep voice: "I don't recommend selling the Volvo Group. Except for Volvo Cars, which suffers from serious losses, we are doing very well in trucks, buses, construction equipment and other businesses! So, if If you want to sell, you can sell Volvo Cars, a hot potato, if you continue to keep Volvo Cars, then it is very likely that our entire Volvo Group will be dragged down by it!"

The other board members nodded in agreement.

"Tiangong Technology is a subsidiary of Wujiang Group. We have plenty of money. We can sell Volvo cars at a good price!!!"

"China's auto industry is very backward. Tiangong Technology wants to enhance China's car manufacturing technology by acquiring the Volvo Group. Then we can open our mouths and make a lot of money!"

Chairman Derek Marks thinks like everyone else.

So he immediately made a decision: "Since everyone agrees, then we will send someone to have a showdown with Tiangong Technology and only sell Volvo cars!"

……

Fan Boming was in the hotel at the moment video-connecting with Zhao Ye.

Fan Boming said: "Mr. Zhao, according to my experience, the Volvo Group will not easily accept an overall acquisition. The biggest possibility is that they choose to sell Volvo cars that are not doing well..."

Zhao Ye frowned slightly upon hearing this.

Volvo cars alone can't satisfy me.

"Money can pass through the gods. I don't believe in spending money. The shareholders of the Volvo Group are not tempted! When you negotiate, you must be tough, and you must insist on selling the Volvo Group as a whole to Tiangong Technology."

Ford bought Volvo Cars for over $60 billion and lost money.

Zhao Ye can't guarantee that after the acquisition of Tiangong Technology, the profit and loss will be reversed immediately. It will take time to develop new models.Moreover, Zhao Ye attaches great importance to trucks, buses, construction equipment and other businesses.

Wujiang Group has made huge investments in the logistics and construction industries, and if it wins the Volvo Group, it will be able to produce and sell its own products, saving a lot of costs.

Therefore, he would rather pay a high price to acquire the entire Volvo Group than buy a single Volvo car.

"Okay, Director Zhao, I understand what you mean, please rest assured, I will try my best to persuade Volvo Group to agree to our acquisition plan!" Fan Boming said.

"Well, that's it, you guys go to bed early, I'm hanging up the phone!"

"Okay, goodbye Zhao Dong!"

……

The next morning, Volvo Group took the initiative to contact Fan Boming.

Fan Boming brought the negotiating team to the headquarters of the Volvo Group again.

At the negotiating table, just after the two parties sat down, Volvo Group President Gary Matilda said, "Mr. Fan, before the negotiation, I would like to convey to you the decision of the Volvo Group's board of directors."

Fan Boming nodded, motioning for the other party to continue.

Gary Matilda said: "After discussion by the board of directors, it was unanimously decided that the Volvo car business under the Volvo Group can be sold to Tiangong Technology..."

At this point, before Gary Mathilda finished speaking.

Fan Boming suddenly interrupted: "Wait, Mr. Matilda, our Tiangong Technology Company acquired the entire Volvo Group, not the Volvo car business. If you are not satisfied with our quotation, then we can continue Let’s talk, price is not an issue, how about $210 billion?”

(End of this chapter)