Rebirth 1984: Starting from the development of Hanka

Chapter 215 Education
The completion of the domestic Internet backbone network is getting closer and closer.

The production of China Computer 2 and ibook1 notebook computers has been put on the agenda.

In addition, there is also a super VCD player, which is frantically stocking up.

The new Super VCD disc is also already in stock.

Zhao Ye also hurriedly led the team to work overtime to develop the blade server and Fuxi database.

……

A cool autumn rain.

After the beginning of autumn, the weather gradually cools down, and the dull air becomes much fresher.

Many educators from the former Soviet Union directly joined Wujiang Education Company and were responsible for compiling various teaching materials, covering a complete range of subjects from elementary school to university.

Zhao Ye originally wanted to send these teachers or professors to the school, but it happened that Wujiang Group was preparing to enter the education market, so it retained some of the more outstanding talents.

Li Jiacheng donated money to build Shantou University, focusing on medical treatment.

Zhao Ye felt that he could also invest in building a university that would focus on communications, electronics, semiconductors, software, etc., and of course, medical care.

After all, Zhao Ye is also afraid of death!
With the improvement of medical technology, people can live longer.

In the future, the average life expectancy of human beings may be as high as 100 years or more.

I really want to live another 500 years, not a dream...

However, rich people generally live longer than ordinary people. For example, Li Jiacheng has been taking a drug that helps the body to enhance its functions.The drug slows down the body's aging process, allowing people to live longer.But this miraculous drug is expensive, a small pill costs 200 million, and many people may not be able to buy half of the pill in their lifetime.

For a rich man abroad, his legendary story is even more astonishing, it is simply a medical miracle.In order to maintain his own life, he had his heart changed 6 times in his life, and each heart replacement cost hundreds of millions of dollars.

Zhao Ye is richer and younger than them. Of course, he hopes that medical technology will become more advanced so that he can live longer.

As the saying goes, "If a worker wants to do a good job, he must first sharpen his tools." The research and development of medical technology must also be based on advanced production equipment.

At present, Zeiss has been involved in the research and development of medical equipment. In the future, Wujiang Group will also strengthen its investment in medical treatment.

……

At this time, Wujiang Education Company took the lead in compiling English teaching materials according to the most urgent needs of Chinese students. With the professional level of these teachers and professors in the education field, they must be able to compile authoritative learning materials and correct and complete learning content, as well as scientific and reasonable content. In order to fully tap the potential of children and stimulate their interest.

In addition to teaching materials, of course there are also supporting English tapes, all of which are spoken by real people, providing the most authoritative English pronunciation solution and helping parents solve the confusion of reference standards.

It just so happens that Wujiang Group can take advantage of the trend to launch repeater products.

In the 90s, repeaters were very popular in China, and Wujiang Group could successfully enter the education market with this product.

It is expected that other developing countries will also be extremely fond of the repeater, and maybe the repeater will become popular all over the world.

Education should come sooner rather than later.

After the compilation of the teaching materials is completed, Wujiang Group is ready to release the repeater products together with the market.

……

Borderless Education Company.

at the meeting.

"The technical content of the repeater is not high, but its domestic market capacity exceeds [-] million!!!" Zhao Ye said, but he didn't just talk about it.

The previous life has proved the success of the repeater. At its peak, the annual sales exceeded 1500 million units.

A repeater is priced at two to three hundred yuan, and the profit is very high. Wujiang Group can earn at least 200 yuan. Assuming that it sells 1000 million repeaters a year, the profit is as high as 20 billion.

In this era, there are several companies with profits as high as 20 billion yuan.

Zhao Ye confessed: "The smell of wine is also afraid of deep alleys. As a new product, the repeater must be advertised to let parents and students know, and at the same time promote our English teaching materials!"

In the first year after the repeater was released, Zhao Ye had to use advertising bombardment to completely raise the popularity of the repeater.

Let students buy repeaters and look for Wujiang brand.

Otherwise, competitors will be ushered in next, and the profit will be greatly divided. After all, the technical content of the repeater is not high, and it is very easy to copy it.

The advantage of Wujiang repeater is probably that it has its own teaching materials, which is not available in other repeater manufacturers.

The Wujiang repeater has a recording time of 480 seconds, and can store words, sentences, music, etc. in various languages ​​for repeating at any time.

In addition, it also has the "AB repeat" function, such as the first click, the current time point is A; the second click, the current time point is B, and then the sentence between these two points will be repeated.Click for the third time to start a new selected sentence, long press to release the AB rereading state.

"Chairman, should we invite someone to endorse this Wujiang repeater?" At this time, Yu Minhong, an executive of Wujiang Education Company, asked.

He previously taught at Peking University, and resigned from Peking University in 1991, and then worked in a training school in the society.

He never expected that Wujiang Group would contact him and ask him to join Wujiang Education Company as the principal of Wujiang New Oriental School.

Wujiang New Oriental School is a very professional language training school, currently only English, but will expand to Japanese, Korean, German, French, Spanish and so on in the future.

Yu Minhong in his previous life was able to develop New Oriental Group into the largest private educational institution in China, so Zhao Ye was willing to give him a chance.Anyway, for Wujiang Group, it is not difficult to develop training schools.

Hearing this, Zhao Ye looked at Yu Minhong, shook his head and said, "You don't need to invite celebrities to endorse, it won't be very useful!" After thinking for a while, he suddenly said, "Instead of spending huge sums of money to invite celebrities to endorse, why don't we spend money to invite celebrities to endorse each year?" The Zhuangyuan Lang endorsed the repeater products! Well... from now on, we will do the same for the products of Wujiang Education Company! Change the spokesperson every year, in disguise, give benefits to the top students in the college entrance examination, and encourage students all over the country to study hard!"

When everyone heard the words, they couldn't help nodding their heads in agreement.

The top scorer in the college entrance examination and the star, who do parents recognize more?
Of course it is the top scorer in the college entrance examination!

Parents believe that if their children learn the "secret" of the top scorer in the college entrance examination, they will definitely improve their academic performance.

In addition, what Zhao Ye just said can motivate students across the country to study hard. If poor children know that they can get the endorsement of Wujiang Education Company if they are admitted to the provincial champion, then they have to study hard, and even the parents of the children will support them.

The prosperity of the world is for profit; the hustle and bustle of the world is for profit.

To lure it with profit, although it is a bit vulgar, the learning motivation of the students will definitely increase, so as to describe the learning atmosphere of chasing each other.

"Chairman, there are 34 provincial-level administrative regions in our country. It would cost a lot of money to invite each provincial champion to be the spokesperson!" Someone reminded.

Zhao Ye pondered for a moment, and then said: "The endorsement fee for the national number one scholar is 100 million, and the rest is 50! Calculated in this way, it is 1750 million a year. It seems that the fee is more expensive than hiring a celebrity, but we have 34 spokespersons, which can be allocated. To a variety of products. In the future, the educational products launched by our company will not only be repeaters, but also electronic dictionaries, textbooks, test papers, popular science books, learning machines, point-to-point readers, online courses, etc... every product Let five or six provincial champions speak out to enhance their credibility..."

"Chairman, is 100 million yuan too high? At present, there are very few households with 10 yuan in China. In fact, [-] yuan in endorsement fees is enough!" Pang Yongzhi, CEO of Wujiang Education Group, persuaded.

Zhao Ye smiled when he heard this, and then said: "10 is indeed enough, but it's not enough to make a splash! We need a huge gimmick, a gimmick that will shock parents and students across the country!"

"There is a variety show called "Millionaire" on ATV, and the ratings are very high. If this variety show is called "Hundred Millionaire", how many people do you think will pay attention to this show?"

As soon as these words came out, everyone suddenly realized.

100 million is actually more important than the champion itself.

There used to be national champions, but how many parents care about who won the national champions?
However, once Wujiang Education Company expresses, the national champion will receive 100 million endorsement fees.

Parents and students will surely want to know who is the top pick in the country.

And all major media across the country will be scrambling to report on the national champion. At this time, the popularity of the national champion is like no other!
This 100 million is quite worth it!

High, really high, everyone couldn't help admiring Zhao Ye.

Zhao Ye smiled lightly. This was just an attempt on his part, and it didn't cost much anyway.

Wujiang Group's products mainly rely on the quality and innovation of the product itself to win, rather than advertising.If the product is not good, no matter how good the advertisement is, it will not help.

For Wujiang Group, advertising is just icing on the cake.

Zhao Ye raised his hand to signal everyone to be quiet, and then ordered: "Next, you need to develop electronic dictionaries and second-generation repeaters!"

"Electronic dictionary, I won't say much, you all know it, now I will introduce the second-generation repeater to you."

"The second-generation repeater must have a major innovation, and I call it a 'visual repeater'!"

"A French educational survey shows that students can remember 15% of all information by listening only, 25% by watching alone, and the combination of audio-visual can make students remember more than 64% of all information!"

"The visual repeater breaks through the functional limitations of the first generation of repeaters that cannot display text and translate text, and organically combines language skills training such as listening, speaking, reading, translation, and vocabulary, which can comprehensively improve the English level and learning of foreign language learners. efficiency!"

"I conclude that when our repeater is released, there will be counterfeit products soon."

"And the birth of the visual repeater will definitely crush the counterfeit repeater..."

As soon as the voice fell, it aroused discussion among the people in the conference room.

The advanced visual repeater is advanced, but the technical difficulty is relatively high.

But it's not impossible.

When everyone thought of this, they were eager to try.

……

It was already September at this time, and the university had started, and there was no preparation and publicity before. At this time, the effect of asking the champion to endorse was very poor, so this year, Wujiang Education Company did not spend money to invite the champion to endorse.

On September 9th, the Wujiang repeater and English teaching materials were directly listed.

Online is a TV advertisement, and offline is a local push, allowing local pushers to promote and promote at schools and at school gates.

The price of the repeater is not expensive, 249 yuan a piece, and the price of English extracurricular textbooks varies. For example, the price of English extracurricular textbooks for the first grade of junior high school is 40 yuan, including two English tapes; 60 yuan, including three English tapes.

Under the advertising of Wujiang Group regardless of cost, the repeater and English teaching materials quickly became popular all over the country.

In the early morning, the voice of reading English sounded from the square on the campus of a domestic junior high school.

"What's your name?"

"My name is Li Lei, and you?"

"My name is Hanmeimei."

Tian Zhen is 12 years old this year. She was admitted to a junior high school in the city from the countryside.After she entered school, it was the first time she came into contact with English. She felt that learning English was very difficult, especially her English pronunciation was very inaccurate, and she was often laughed at by her classmates.Last night, her father bought her a borderless repeater and English extracurricular textbooks.

Early this morning, she came to the school playground and started learning English.

Tian Zhen used the AB repeating function of the repeater to study repeatedly until her pronunciation was the same as the other party's.

After persisting in this way for about a week, Tian Zhen's self-confidence soared, and she felt that she was stronger than many students in the class.

And she listened to too many tapes, and then listened to the English teacher's pronunciation, which always felt weird.

English song this morning, the teacher rolls the roll and asks someone to read an article.

Suddenly, the teacher named Tian Zhen.

At this time, many students in the classroom suddenly laughed secretly, preparing to see Tian Zhen's joke, but unexpectedly...

Tian Zhen nervously picked up the textbook, and immediately began to read it very fluently.

The students were shocked, and the English teacher was also surprised. In her class, Tian Zhen's English score was the worst, especially her pronunciation, which has a strong local flavor. Today, she reads very well, and her pronunciation is very standard. .

After Tian Zhen finished reading, the English teacher took the lead in applauding, and then asked, "Student Tian Zhen has made great progress, which is really impressive. Can you tell the teacher why you have improved so fast?"

Tian Zhen was shy for a moment, and replied in a low voice: "My father bought me a borderless repeater and English textbooks. I study with the repeater every day, so I can improve so fast!"

When the students heard this, their eyes lit up. Tian Zhen’s English level has improved so much because she bought a borderless repeater. I can also ask my parents to buy a borderless repeater for me when I get home. !
……

All over the country, the supply of Wujiang repeater has exceeded the demand.

The efficiency of people's English learning has been greatly improved, thus reducing the time for learning English, which frees up more time for learning other knowledge.

Compared with this repeater, Zhao Ye pays more attention to another educational product - microcomputer, which is the "Raspberry Pi" in the previous life.

However, Zhao Ye named it "Sparrow", the Chinese name is "Little Sparrow", as the saying goes, although a sparrow is small, it has all five internal organs.

"Little Sparrow" is small in size, without a monitor, without a mouse, without a keyboard. It is just a geek version of a computer host, and the production cost is less than 200 RMB.

After the successful development of this product, Zhao Ye directly asked people to donate 250 units to each university in China, and each university only donated 5 yuan.

In 1992, there were only 1053 universities in China, and the total donations were only more than 5000 million RMB.

But these "little sparrows" can help many students learn computer programming.

Moreover, Wujiang Group's external selling price is quite cheap, only 200 yuan, and it is not expected to make money at all.

Wujiang Group's main purpose of launching "Little Sparrow" is to let more Chinese people learn computer programming.

In the future, China will have enough programmers to cut off India's IT outsourcing market.

At present, Wujiang Group has not released the product "Little Sparrow" abroad.

The more backward the country is, the happier Zhao Ye is.

As we all know, the computer industry is very profitable. Many people in China want to work in this industry, but the industry has a high barrier to entry, mainly because computers are too expensive. Many people want to learn by themselves, but they don’t have computers. How can they learn by themselves?

The birth of "Little Sparrow" undoubtedly gave many people a chance.

The price of "Little Sparrow" is very cheap, only 200 RMB, which is a world of difference compared with computers that can easily cost tens of thousands.

At least many people can afford "Little Sparrow".

Of course, Wujiang Group will also follow the trend to launch programming learning materials, so that those people can learn computer programming by themselves, and then be able to become a qualified code farmer.

……

At the end of October, Wujiang Group started advertising on TV to promote "Little Sparrow".

The advertising slogan is very simple, clear and rude: "If you teach yourself computer programming, you can buy a "little sparrow". There is no limit to the promise. Pass the test and earn thousands of dollars a month. There is no limit to the number of people! "

The average salary of ordinary workers is only a few hundred yuan a month, and being a programmer can cost thousands of yuan. Doesn’t that stimulate many people to learn computer programming by themselves?
……

Liu Tao didn't pass the university entrance examination, and now he doesn't have a formal job, so he is fooling around in the city. Not only is he looked down upon by his parents, he is often scolded, and neighbors and relatives also secretly laugh at him.

Liu Tao was very depressed and confused about the future. Until this day, he suddenly saw an advertisement of Wujiang Group promoting "Little Sparrow" on TV. After watching the advertisement, he suddenly seemed to see hope!

"I want to buy "Little Sparrow", I want to teach myself computer programming, I will not let anyone look down on me again! ! ! "

That night, Liu Tao expressed his attitude to his parents that he wanted a "Little Sparrow".

However, my father disagreed, thinking that Liu Tao was not the type to learn computer programming at all, and he scolded Liu Tao again.

And the mother didn't say anything at night, but when Liu Tao was sleeping at night, she sneaked into his room, put 300 yuan by the bedside, and wrote a note: "Dream supported by mother!"

The next morning, Liu Tao couldn't help crying when he saw the 300 yuan and the note on the bedside. He swore inwardly that he must learn computer programming!
……

There are many young people in China who want to change their destiny or who cannot find a job.

For a while, "Little Sparrow" sold well.

They trust Wujiang Group very much. Wujiang Group promises that as long as they pass the assessment, they can get a monthly salary of thousands of dollars, and there is no limit to the number of people.This means that as long as you work hard to learn programming, you will definitely become an employee of Wujiang Group.

And Wujiang Group just needs a large number of code farmers, especially with the advent of the Internet era, the demand for code farmers has skyrocketed...

(End of this chapter)