Rebirth 1984: Starting from the development of Hanka

Chapter 126 The Big Winner

Due to the popularity of "Qongqi Game Console" in the United States, Wujiang Factory began to work overtime frantically in production.

When Christmas comes, I'm afraid the sales of "Qongqi Game Console" will skyrocket!

Christmas is also celebrated in Europe, so Zhao Ye is already preparing to enter the European game console market.

"Qongqi game console" has become popular in Japan and the United States one after another. Wujiang Group has proved itself with its strength, and all the retail giants in Europe are very willing to cooperate with Wujiang Group.

Schwartz Group, Carrefour, ALDI, Edcar, Imbry, Leclerc and other European retail giants have signed cooperation agreements with Wujiang Group.

On December 12, "Qongqi Game Console" was officially launched in the European market.

Before 9 o'clock in the morning, there were long queues at the gates of major shopping malls or supermarkets.

"Qongqi game console" is popular in Japan and the United States, and related reports have already spread all over Europe.And recently, Wujiang Group has reached cooperation with major retail giants, and they have also actively promoted "Qongqi Game Console".

"Pokemon", "Dragon Quest", "The Legend of Zelda", "Final Fantasy", and "Calabash Brothers" cartoons have been broadcast on European TV stations to warm up the games in advance.

At this time, many media reporters took cameras and took pictures of consumers lining up in long queues to snap up the "Qongqi Game Console".

"So many people snapped up the "Qongqi Game Console", when FC landed in Europe, there was no such grand occasion! "A reporter was surprised.

"Hehe, it's obvious that Wujiang Group knows how to promote! Their cartoons are given to TV stations for free, and how many children in Europe are fascinated by them! Besides, the games developed by Wujiang Group are more fun than those developed by Nintendo! Nintendo can sell them "Super Mario". But what about the Borderless Group? There are blood series games, as well as "Pokemon", "Calabash Brothers", "Tetris", "Dragon Quest", "Zelda "Legend", "Final Fantasy", "Contra", "Red Fortress", "Salamander", and other classic games!"

"Recently, a series of fighting games that are popular in Japan and the United States have been launched: "Street Fighter", "King of Fighters", "Tekken", "Samurai Soul", "Hoxue Temple Clan", "Mortal Kombat"!"

"In addition, the game screen of "Qongqi Game Console" is bright and colorful, far surpassing the FC Famicom. "

"Nintendo's FC is no match for "Qongqi Game Console" at all! "

"You know, even an adult like me likes Wujiang Group's games very much!!!"

Another reporter said with great emotion.

"Look, there are more and more people queuing up, my God, the whole street is blocked!" a reporter couldn't help shouting.

"This is terrifying!"

"The police station needs to send more police officers to maintain order!"

Not far away, Melville looked enviously at the crowd queuing up to snap up the "Qongqi Game Console", thinking that his own Melville store was empty, and felt very irritated.

""FC Game Console" get out, I want to sell "Qongqi Game Console"! "

……

On the first day that "Qongqi Game Console" entered Europe, the first-day sales exceeded 30 units, causing a sensation in the entire European game market.

As Christmas approaches, more and more merchants contact the local branch of Wujiang Group to seek cooperation.

Wujiang Group took this opportunity to establish a strong sales channel.

Advertising is the only way to increase sales.

On Christmas Eve, Zhao Ye approved Wujiang Group to spend 5000 million US dollars on advertising in Europe and the United States.

This kind of generosity was relatively rare in the 80s.

At least Nintendo didn't do that.

In fact, for Wujiang Group, behind the popularity of "Qongqi Game Console" is an opportunity for the development of China's semiconductor industry chain!

"Qongqi Game Console" has now been fully localized.

CPU Kirin 1, memory chip EPROM, game motherboard, MMC chip, etc. are all developed by ourselves.

The cost is extremely low.

In order to meet the chip needs of the group company, Wujiang Microelectronics naturally needs to build multiple wafer production lines, which in turn promotes the development of the semiconductor industry chain, including production equipment and raw materials.

Wujiang Group's "Qongqi Game Console" and Nintendo's "FC Game Console" are also sold at US$199, but Wujiang Group still has a profit margin of US$100, even if it shares half of the profits with distributors, there is still US$50.

However, Nintendo's "FC game console" basically does not make any money, mainly relying on game cartridges to make money.

As for game cassettes, Nintendo’s manufacturing cost is also higher than that of Wujiang Group.

The cost for Wujiang Group to manufacture a game cartridge is only three or four dollars, but Nintendo needs about ten dollars.

Nintendo purchases electronic components from outside, but Wujiang Group produces them by itself. Coupled with China's demographic dividend, wages are low.Nintendo's profit from selling games is much lower than that of Wujiang Group.

It can be seen that the development of the whole industry chain has huge benefits.

Of course, the upfront investment is a bit big.

……

Soon, Christmas was approaching, and Wujiang Group's $5000 million advertising campaign had an immediate effect.

You can see "Qongqi Game Console" and some game covers everywhere.

In addition, game derivatives, including Pikachu, Calabash Brothers, "Street Fighter" character dolls and other toys have already landed on the shelves of major department stores or supermarkets.

This Christmas, there has been a frenzy of borderless games throughout Europe and the United States!
America, The Smiths.

"Mom, mom, can I buy Pikachu for Christmas?!" Little Smith, six or seven years old, said to his mother.

"Okay, baby, when the time comes, mom will buy you a big and cute Pikachu!"

"Yeah, mom is so kind! It would be even better if mom could buy me another "Qongqi Game Console"? ! Little Smith took his mother's arm and said coquettishly, his big blue eyes were full of expectation.

Mother:"……"

"Mom, George's mother next door bought George a "Qongqi Game Console"! "

"Okay, baby, mom will buy you a "Qongqi Game Console" too.When Uncle George comes, you can go to your room to play games, you know? "

"Okay, Mom. But Uncle George is great. Every time he comes to my house, he gives me money to buy sweets..."

……

Nintendo was slow-witted, and never expected that Wujiang Group would spend 5000 million US dollars on advertising in this Christmas promotion.

This directly leads to the fact that the exposure rate of "FC Game Console" is far lower than that of "Qingqi Game Console".

Hiroshi Yamauchi hurriedly asked for additional advertising investment.

However, many advertising resources have already been taken by Wujiang Group, and it is too late for Nintendo to act at this time.

The Christmas shopping season is a shopping frenzy for Europeans and Americans.

On this day, countless parents take their children to the mall.

At this time, the most popular place is the place where "Qongqi game consoles" are sold, and there are dozens of people queuing up inside and out.

In addition, the derivative toys of Borderless Games are particularly popular.

"Pokemon" cartoons are also popular in Europe and the United States, and children have no resistance to elf babies.

There are also a lot of people queuing outside countless toy stores in Europe and America.

"This year's Christmas, China Wujiang Group has become the biggest winner!" The surrounding businesses watched the grand occasion, all envious.

……

At this moment, the leaders of the Shanghai government have been paying attention to the Christmas shopping season in Europe and the United States. Looking at the photos sent back one after another, the photos are full of long queues, and everyone can't help being extremely excited.

"This is too exaggerated. So many Europeans and Americans are rushing to buy Wujiang Group's products, and the queues are all outside the mall. It's scary!"

"This time, the sales of Wujiang products must be extremely amazing!"

"Tsk tsk, Wujiang Group's ability to earn foreign exchange is greater than the country's foreign exchange reserves!"

"Shanghai has Wujiang Group, what a blessing for Shanghai..."

Some domestic media reporters also sent back photos of Wujiang Group's products that are popular in Europe and the United States. With the publicity and reports of major newspapers and media, the country suddenly became excited!
(End of this chapter)