The leisurely life of the reborn daddy

Chapter 134 Make Your Own Brand (Please Subscribe For Monthly Pass)
Hearing what her son said, Wang Yuelan murmured to him: "It's not about the money, what is it about? You just have a lot of problems."

She is too lazy to care about this now, so she turned around and took her granddaughter Mengmeng to play.

Cheng Xiaolin seemed to be able to sense her husband's thoughts, and said, "Husband, please tell me what happened after you two met."

"Okay!" Cao Shujie began to talk about what happened after he met Zuo Le.

After he finished speaking, Cheng Xiaolin seemed to understand, and asked him: "Do you want to be our own brand?"

Cao Shujie looked at his wife with a heartfelt smile on his face: "My wife, to be honest, you still understand me."

He said: "I didn't care about this at first. If I can sell the fruit, I can sell some more money. But when I chatted with Zuo Le today, I realized that it is too difficult to be recognized by others if we want to sell our products. gone."

"Why?" he asked.

Cheng Xiaolin followed his words and said, "Because you don't have any reputation, no one is willing to pay for you. This is the same as doing business."

"Yes, the reason is very simple, but it is quite difficult to implement." Cao Shujie sighed.

If the fruits he grew were already famous, would Zuo Le hesitate to pay a high price when he came to buy them today?

Do you hesitate if the product cannot be opened to the market, and you will bear the risk in the end?

Obviously, Cao Shujie is not well-known here now. Even if he sold all the kiwi fruit he planted at a high price of 28 yuan a catty last time, it was only recognized by some customers in a small range, but not really recognized by the industry.

So much so that Zuo Le, a second-rate fruit dealer, took the initiative to come to his door, just because his fruit was delicious, and he wanted to buy it at a moderate price.

Cao Shujie could understand Zuo Le's thoughts, but he didn't want to sell it cheap!
In other words, they don't want to sell their own fruits at a low price all the time.

"Honey, think of a name. Let's register our own brand while we're just starting out." Cao Shujie looked at his wife Cheng Xiaolin and said seriously.

Cheng Xiaolin shook her head: "I'm a waste of a name, and it's not like you don't know, how can I come up with a good name?"

"Try it, how will you know if it will work if you don't try it?" Cao Shujie coaxed her.

But Cheng Xiaolin frowned, really couldn't figure it out.

After a while, she said, "Why don't you think of one yourself?"

Cao Shujie scratched his head a little: "It's even more useless for me to choose a name!"

Just as he was thinking about it, he suddenly heard Daha's signature 'oh woo' call from outside, followed by Erha and the two German shepherds. Cao Shujie's eyes lit up, and he said, "Honey, there is a The brand is called 'Three Squirrels', or shall we call it 'Four Dogs'?"

"You can pull it down!" Cheng Xiaolin despises her husband, is there a more unreliable name than this?

"Then tell me, just take any one." Cao Shujie said.

Cheng Xiaolin realized that asking her husband to name her was worse than herself, and she had to rely on herself in the end, so she began to study it seriously.

Mengmeng played with grandma outside for a while, then ran in and called her mother: "Mom, mom, let's play!"

"Mengmeng, wait a moment, mom has business to do." Cheng Xiaolin said softly.

"What?" Mengmeng asked curiously.

Cheng Xiaolin said very seriously: "Mom wants to give the fruit your father grows a nice name. When your father names this name, our family's future fruits will be able to sell for a lot of money."

"A name?" Mengmeng put her hands on her little head. Like Yixiu, she grabbed her hair and drew circles back and forth. Not long after, a bright smile appeared on her little face: "Mom, Mengmeng sounds good."

Cao Shujie didn't care at first, but when Mengmeng said that, he really cared.

Muttering in his mouth: "Mengmeng? Xuemeng? Xuemeng?"

Then he turned his head and asked his wife: "Wife, which one do you think sounds better?"

Their daughter's name is Cao Xuemeng, and Cheng Xiaolin heard the news and said, "I think Mengmeng fruit sounds better."

"That's fine, let's call it this." Cao Shujie looked very happy.

He went on to say, "That's it, I'm going to reorder some boxes and print some removable stickers to put on the apples, what do you think?"

"Is that the plastic sticker?" Cheng Xiaolin asked him.

Seeing that her husband nodded, Cheng Xiaolin also agreed: "Okay, you can figure it out, I think there is no problem."

After figuring this out, Cao Shujie couldn't wait any longer. He thought about rushing to the county right away to find the last packing box factory to order a new batch of packing boxes.

In addition, find an advertising company to design a logo for him and print a batch of post-it notes.

At this time, Cao Shujie thought to himself that luckily he didn't drink at noon, otherwise he wouldn't be able to work in the afternoon.

When he came back from his busy work in Pingyuan County, it was already dark.

After Cao Shujie got home, he said to his wife: "The logo design is ready. I used cute photos and found someone to design it. It's so cute."

"Shujie, you are really good!" Cheng Xiaolin didn't even know what to say about her husband, she must be too lazy!

But Cao Shujie was not convinced, he yelled: "Don't you believe me, I think it's pretty good."

"Don't talk so far, what about the packing box? When will it be made?" Cheng Xiaolin asked him.

Cao Shujie stretched out three fingers: "Three days at the fastest, and a week if it is slow."

He said: "Now it's the time for fruits to go down the trees. People are dumping fruits from house to house, and there are quite a lot of people who want to pack them."

This is a fact, and Cheng Xiaolin knows it too.

She asked: "What about Zuo Le who bought our fruit?"

"I'll talk to him tomorrow, the price can be lower, but we have to put our own trademark on it." Cao Shujie said.

He knows the way here. After some second-hand dealers take away the fruits, they repackage them and put them on the market, using their own packing boxes and brands.

Cheng Xiaolin bit her lip and said nothing.

The night passed unknowingly, and the next morning, Cao Shujie took four dogs to the east of the Yellow River Dam. After walking the dogs on the dam of the Yellow River, he drove to Qingshi Town.

Finally, he parked the car at the entrance of the hotel where Zuo Le was staying. After getting out of the car and entering, Cao Shujie asked the front desk: "Hello, is Mr. Zuo gone?"

The waiter at the front desk checked and said, "Sir, Mr. Zuo hasn't checked out yet."

This was a euphemism, Cao Shujie stood where he was and called Zuo Le, inviting him to have breakfast together.

"Oh, Boss Cao, I'm really sorry for letting you hang on to this matter." Zuo Le was indeed a little embarrassed.

Cao Shujie said with a smile: "It's okay, I'll wait for you at the hotel entrance."

After 10 minutes, Cao Shujie waited until Zuo Le came out of the wash. Now he changed into a loose light-colored sportswear. The overall appearance not only did not look fat, but his spirit was much better.

"Mr. Cao, you really don't have to come here," Zuo Le said.

He thought Cao Shujie came here to invite him to dinner, but Cao Shujie didn't explain.

The two left the hotel after chatting. Cao Shujie drove him to a famous fast food restaurant in their town for breakfast.

After the meal, Cao Shujie took the initiative to express his thoughts: "Mr. Zuo, I can lower the price, but I have one request."

"Say!" Zuo Le was happy in his heart, he hadn't come up with a solution yet, unexpectedly Cao Shujie let go first.

Then I heard Cao Shujie say: "I can promise you to sell it for 7 yuan, but I must use my own trademark and packing box."

Zuo Le understood, and he asked, "Boss Cao, you want me to sell your products for you?"

That's pretty straightforward.

Cao Shujie didn't say much, just waiting for Zuo Le's attitude.

But Cao Shujie didn't know that for Zuo Le, it didn't matter whose trademark he used to sell the fruit. Wan, he was also doing it to make money.

So when Cao Shujie made this request, Zuo Lesheng was afraid that there would be extra problems. He didn't even take the opportunity to lower the price, so he quickly agreed: "No problem, Boss Cao, when will we sign the contract? When will we start picking?"

"After the National Day is over, let the apples grow on the tree for a few more days, so that their taste and sweetness will be better." Cao Shujie said.

Zuo Le also knew this, so he nodded and agreed.

"No problem, then I will take this time to go to the market and find buyers for these apples." Zuo Le said.

Cao Shujie didn't care about this. After he and Zuo Le finished talking, the two initialed an agreement, and Zuo Le left.

He has to go to Yiling City and the provincial capital. After all, there are relatively more wealthy people in big cities, and they are more likely to accept the high price positioning of 'boutique fruits'.

If it doesn't work, I'll go to the capital city and the magic capital. The prices there are relatively higher, the market is also bigger, and there are more people who are rich and willing to spend money.

Zuo Le thought in his heart that he had to plan carefully. There were not many apples in Cao Shujie's place, so he knew the truth that rare things are more expensive, and he was going to sell them for a good price.

……

Three days later, the [-]th National Day holiday ended.

People who wandered around returned to their respective jobs and started a new round of busyness.

They think that they will have to wait for the Spring Festival before resting in the next wave.

In the past few days, the people arranged by Chen Lei finally installed the drip irrigation system for him.

Cao Shujie went to start the machine for two tests. Looking at the nutrient solution that was evenly stirred in the medicine irrigation, he felt that the person who could design this 'drip irrigation technology' had a really flexible mind.

It's just a pity that Cao Shujie knew it too late, otherwise he would have installed the sprinkler pipes at the beginning, saving the need to do the second work like now.

In addition, the automatic water diversion system in the breeding area that Xia Changhong is in charge of has also been installed.

Cao Shujie turned on the equipment and tried it. It was more convenient for Mavericks to divert water than before, and he thought it was good.

And because the distance is short, the pipelines used are few, and there is no deep buried pipeline, Cao Shujie spent much less money after Xia Changhong's people finished the job.

As a result, all that remains to be done is installing the barbed wire fence and hardening some of the ground.

Even the uphill and downhill roads in the north are almost under maintenance these days, but Tian Xinhua told Cao Shujie that it would be better to wait two more days before driving the car.

In addition, the north side mainly considers the transportation of cattle and sheep in the later stage, and carts will definitely be used, so the turning platform on the north side is also made larger than the turning platform on the south side.

Tian Xinhua also suggested that Cao Shujie flatten the trail outside the barbed wire fence and pave a road according to the standards of the uphill road.

After a little thought, Cao Shujie decided to build a 2.5-meter-wide mountain path, mainly to facilitate north-south traffic and increase convenience.

In this way, the capital investment in paving the road is a little more, plus the road up and down the mountain, the larger turning platform in the north, and the extra road with a width of 2.5 meters and a length of nearly 1000 meters. Cao Shujie's 18.3 yuan is more than 8 yuan more than the road built in the south.

But when Cao Shujie thought that it would be more convenient to travel in the future, he felt that the money was worth the money.

On the first day after the National Day, Cao Shujie went to the county again, and found the factory that made his packing boxes to inquire about the production status. Once he asked, he had already placed the order for him, and making the packing boxes was actually easier.

On the other hand, Cao Shujie asked 'Kodak Advertising Co., Ltd.' to design the trademarks and labels, and the first batch of 5 removable self-adhesive stickers with trademarks has also been printed.

Because Cao Shujie’s trademark is not complicated, the printing and typesetting is also simple, and the design of the trademark is not complicated, and the design fee only cost 2000 yuan.

But the printed stickers are equivalent to 7 cents each, and the two together cost him 5500 yuan.

Holding these things, Cao Shujie was filled with emotions, and he said in a voice he could hear clearly: "These are all costs!"

……

On the other hand, Zuo Le's promotion of new apple products in Yiling City and the provincial capital did not go well.

Yiling City is still relatively poor. Some people also want the apples that Zuo Le sells, and they also agree with the taste and sweetness of the apples, but the price they offer is not high.

Zuo Le thought that Cao Shujie had only two acres of apples in total, and a full dozen of apples would weigh several thousand catties. Explore potential markets.

The consumption in the provincial capital is indeed much higher than that in Yiling City, so it is much easier for Zuo Le to target the market.

Some shops that specialize in high-end fruit originally wanted the apples that Zuo Le promoted, but because this apple was not well-known, and it didn’t even have a big category, it was not favored by the bosses of those high-end boutique fruit shops. They took the opportunity to lower the price, Zuo Le has been in contact with such people a lot, so he can naturally see their purpose, so he simply ignores them.

For the rest of the time, Zuo Le went to find other customers, and at the end of the week, Zuo Le signed contracts with three high-end 'boutique fruit shops', and he planned to go back to Caojiazhuang to get the apples. come over.

When seeing Cao Shujie, Zuo Le realized that he was busy putting a small round label on the picked apples.

This label looks reflective, and the size is not very big, but the pattern on it is a cartoon little girl with four braids, and a scene of running with four dogs. You can imagine its cuteness when you see this scene look like.

Take a look, it feels very gratifying.

"Cute fruit." Zuo Le really didn't know what to say when he saw the name.

This is an obvious thing, the two parents were lazy when naming their own fruit, and directly named it after their daughter.

But having said that, after reading it a few times, I realized that the name is quite easy to pronounce.

"Boss Cao, have you checked the scale? How many catties of apples are there?" Zuo Le asked him.

Cao Shujie shook his head: "It hasn't been weighed yet, I've been waiting for you to come, let's go through it together."

"Okay, let's weigh it today." Zuo Le looked at the apples that had just been picked, and he couldn't wait to send them out.

"it is good!"

Cao Shujie found two more people in the village to help, and they worked hard all afternoon before weighing all the apples. Excluding the more than 400 kilograms of apples left by Cao Shujie, the rest of the apples were stored here, a total of 7219 kilograms.

The total output of these two acres of land is a little less than Cao Shujie expected, but the difference is not big and within a reasonable range.

According to the negotiated 7 yuan per catty, Cao Shujie received 50533 yuan from Zuo Le.

Cao Shujie has sold out all the fruits this season.

Including the money from selling kiwi fruit last time, his total income is 480613 yuan. In the countryside, the annual income is nearly 50 yuan, which can be said to be an absolute high-income group.

But compared to Cao Shujie's generous investment and his loan of more than 300 million yuan, this income is nothing.

After all, there is only such a wave of income in a year, and the rest of the time is invested.

Unless his newly planted orchard of more than 70 mu also starts to have a bumper harvest, then Cao Shujie will really have confidence in his hands.

The specific transaction figures, whether it is Cao Shujie or Zuo Le, they are all completed in private, and the two people who work for Cao Shujie don't know how much he sold.

After the weighing, they began to help put the labeled apples into the packing boxes printed with 'Cute Fruits'.

During this period, Cao Shujie, Zuo Le, Cheng Xiaolin, Wang Yuelan, and Cao Jianguo all joined the battle and worked until dark, not yet finished.

That night, after having dinner at Cao Shujie's house, Cao Shujie sent Zuo Le to live in a hotel in the town.

In the morning of the next day, they continued to pack boxes, and they didn't finish their work until almost noon.

Zuo Le asked Cao Shujie to help him find a truck to transport more than 1400 boxes of apples to the provincial capital, and Zuo Le paid for the freight.

"Boss Cao, let's see you next year." Zuo Le shook hands with Cao Shujie.

The two cherish each other.

Say goodbye today, see you next year, it really is a year.

……

After selling the apples, the orchard was completely emptied this time. Cao Shujie also kept in mind the saying that in order to grow good fruits from the ground, it is necessary to raise the ground well, and mixed the soil they had made before. The fertilizer was sprinkled twice more. In addition, Cao Shujie also poured two bottles of concentrated nutrient solution into the mixing tank. He thought that when the fruit trees were not fruiting now, he would first give the lack of nutrients to the land and the fruit trees themselves. Make up.

When there were still fruits on the fruit tree, Cao Shujie didn't realize where the best use of his nutrient solution was?

Even in my previous life, I only knew about research projects and had few opportunities to practice them.

At this moment, Cao Shujie realized that the 'nutrient' solution he researched should focus on a 'nutrient'.

"In this way, there is a huge market for this thing, and I should continue to study it in depth." Cao Shujie thought about it in his heart.

He felt that even if planting fruit trees and raising livestock were not discussed, as long as he had this product in hand, he would surely have a good future.

"I can't do without strength. Even if I have the best things, I can't keep them. Let's take my time." Cao Shujie thought of this in his heart.

As time progresses slowly from early October to mid-October, the temperature drops further.

No more summer heat.

At this time, the number of idle people began to increase again.

Many people wanted to come to Cao Shujie's orchard to find some odd jobs, but after they came, they found that Cao Shujie's orchard had changed again.

There is an additional road leading to the foot of the mountain on the opposite side, and there is a road more than two meters wide between the two contracted lands. The quality is not bad, and it is better than walking slowly on the dirt road before.

If it is raining, the bad road is almost impossible to walk.

After finally taking a breather, and the construction in the orchard is over, and all the fruits have been sold, there is really not much work left, just find two temporary workers to watch over, Cao Shujie is very anxious, thinking Then he took his family out for a walk.

Where can I go?
I really can't think of it for a while.

That night, after dinner, Cao Shujie discussed with his wife about going on a trip. Cheng Xiaolin said, "Where can I go at this time? Why not find a place with mountains and rivers?"

"That's fine too!" Cao Shujie agreed, and asked his wife, "Wife, please call for your name."

"Let me think about it!" Cheng Xiaolin really thought about this problem seriously, thinking about where they would go to play in the next time.

(End of this chapter)