Hongwu Survival Guide

Chapter 324 This Is Simply Stealing Money
Lao Zhu is a quick-tempered man, and he has decided on a solution to the advertisement. Zhu Yuan thinks, it’s okay for the New Year’s Eve, can he let himself go?As a result, they continued to be dragged by the old Zhu to discuss.

It's easy to talk about reprinting.

Not to mention that after the advertising plan is decided, next, each issue of "Daming Monthly" can earn 2 taels. It is only the sales income of the monthly magazine itself, which is enough to amortize the cost after printing. Reprint the magazine to 10 volumes.

This time, the proportion of the hardcover version can also be increased.

It was increased to 6 volumes before, but there were still only 1 hardcover volumes, so it caused some minor disturbances.Now, after discussing with Lao Zhu, it is decided to open 10-3. 7 volumes in total, [-] volumes in hardcover and [-] volumes in paperback.

In addition, while printing, Zhu Yuan also suggested that the editorial team could be expanded appropriately.

Lao Zhu readily agreed.

Then there are other magazines.

Lao Zhu's idea, of course, is still to be at the national level, with Zhu Yuan at the helm, and a literati of Song Lian's level as the editor-in-chief.

Zhu Yuan has a different opinion.

In the current era, one mainline "Da Ming Monthly" is enough. For the others, there must not be ten imperial court publications, each of which publishes a kind of publication, which would be redundant.

Ok.

Lao Zhu was quite interested in this.

Each of the ten first-rank and second-rank departments of the imperial court publishes a magazine. This idea is... not bad!

Zhu Yuan could only reason again.

At least at this stage, not necessary.

First of all, the Ten Departments of the imperial court do not have so many things to communicate with the public every month.

Secondly, even if you barely make up a publication, no one will buy it and you can only distribute it for free, which would be embarrassing.After all, at this stage, one "Da Ming Monthly" is enough for people who pay attention to current affairs to understand the imperial court's policies, and there is no need to subdivide it into every part of Zhongshu.

Finally, the cost, it costs money.

Probably after hearing the last word, I felt distressed, and Lao Zhu was kind again.

Later, after deliberation, it was preliminarily decided to add two magazines, one "Yinghai Monthly" and one "Jinling Academic Journal".

The former is easy to understand, and is dominated by the Division of Marine Operations. In terms of content, any information related to ocean development can be published.

The latter is actually Zhu Yuan's idea very early on.

Initially, Zhu Yuan wanted to have Jinling University open a university journal. The problem now is that five universities have been identified just around Hongshan, but these five universities have not reached the point where each school can open a journal. The level of magazines, after all, there is no way to do this even ten, so, simply let everyone share a "journal".

The two publications can be said to be related to the core national policy of Ming Dynasty.

Of course, on the other hand, it is actually the field that Zhu Yuan single-handedly supported.According to Lao Zhu, the selfishness of his own baby's 23rd grandson...is obvious.

This is of course a joke.

Lao Zhu can also see more reasons for the addition of these two publications.

For example, "Ying Hai Monthly", on the one hand, there are indeed a lot of things to say about the sea camp, the sea fishing every season, the sea trade every year, the various large-scale projects of the Ying Hai Division, and various ocean-related activities. Government orders, and even... can also be related to some navies, and so on.

On the other hand, there is still the question of money.

This magazine, Ying Haisi himself...doesn't need subsidies from the imperial court, so he can definitely afford it.

As for "Jinling Academic Journal".

To put it bluntly, education is the foundation of a country, and it must be taken seriously for a thousand-year plan.

To put it relatively lightly, if the Ming Dynasty wants to enter the industrial age from the agricultural age, it first needs to cultivate a large number of high-end talents who can adapt to the new era through education. This can be said to be a process of laying the foundation.

Therefore, there is also a great need for a media platform, on the one hand to publicize the importance of education, on the other hand, to guide the people at all levels of the country, so that everyone can see the various policies of the imperial court in the field of education, and even move forward. direction.Finally, some important achievements in the industry can also be published through academic journals.

In addition to these two, of course there are more.

For example, in medicine, there should be a magazine, such as Tuntian, and there should be some guidelines. In military affairs, traditional concepts should also be changed. It is also necessary to have a military magazine to promote the Ming Dynasty.However, these still have to be done slowly.It cannot be achieved overnight.

Final decree question.

In this era when scholars still attach great importance to being able to speak, it must not be so simple and rude.

Therefore, it can only be supervised indirectly.

One of the more universal reasons that Zhu Yuan thought of was to ensure the authenticity of the information.

This is also sourced.

fake news!
Ok.

Is this thing familiar?
There was a time when it seemed like someone was always talking about it.The more you read it, the more it will be remembered.

Coincidentally, I used it directly this time.

It's not that the imperial court doesn't want you to speak, but the imperial court also has to think about the people. If you talk nonsense, or talk nonsense, and confuse people's hearts, then it will be bad for everyone.Therefore, magazines can only be handled by official departments, and private messing around is prohibited.

Of course, in order to ease the mood, the court doesn't care about books and the like.

It is very convenient for everyone to print books.

As for whether it will be regulated in the future, we will talk about it in the future.

Anyway, after listening to the thoughts of his precious 23rd generation grandson, Lao Zhu once again sighed with emotion for someone's exquisite thoughts.

How long!
so crooked.

Aside from emotion, after discussing the matter, he took advantage of the opportunity to leave someone behind, and the family watched "A Chinese Ghost Story" together and had lunch together before Zhu Yuan left the palace.

correct.

When he left, he was not empty-handed.

Bring out a pocket watch.

Zhu Yuan came to participate in the family banquet on New Year's Eve, took out the pocket watch he just got, and it fell into the hands of his nominal little ancestor Zhu Xi. In just a few days, a certain brat broke something and awakened a Talent, tear things apart.

Therefore, to be precise, Zhu Yuan left with a bunch of pocket watch parts.

Back at the mansion on Xuanwu Lake, Zhu Yuan ordered a bunch of pocket watch parts to be sent to Jin Dahu to see if they could be repaired.After all, the feeling of judging the time at any time has just started, but suddenly it is gone, and I am still scratching my heart.

Then came to the outer courtyard again.

Song Lian has come to the door again.

Lao Song didn't want to make a fuss, but there was nothing he could do.

The original plan was finalized years ago, so there is no need to worry about the five-day holiday of the New Year's Eve. After the holiday, the new issue can be printed directly on the sixth day of the lunar new year.

Unfortunately, the plan has not kept up with the changes.

Today is already the fifth day of the first lunar month!

What's more, even if the matter was pushed to Zhu Yuan, because of the advertisement, Song Lian found that he still couldn't get away, unless there...or the palace, give accurate words.

Finally got the word.

The advertising space was increased to 2000 two pages, and twelve marine merchants advertised together. In addition, in other fields, in order to avoid wrangling, Zhu Yuan directly took yesterday's quotation list and selected the other five companies, each of which gave a page layout.

Ok.

Of the other five pages, Maritime Merchants occupy three pages, and Zhiyong Zhai occupies two pages.

As for the five families that only have a single page, one page is occupied by Shangshanju, and most of it belongs to the royal family. Pages are the other three irrelevant companies.

Anyway, that's it.

After the matter was finalized, Song Lian also relaxed.

Immediately there is emotion.

A single-page advertisement costs 2000 taels per page, and this period is 2 taels, which means 24 taels a year!In addition, 10 copies were printed in the follow-up, and the sales part, no matter how calculated, is more than 10 taels a year.

As for the production cost, even though Song Lian didn't care too much, he knew that if 10 copies were printed in each issue, the cost of each copy would be even lower.

So the magazine sales alone presumably wiped out the spending.

then……

Gee.

A net profit of 24 taels per year? !

Thinking of this, Song Lian was startled.

In just a few short months, a magazine that was originally talked about by many people as a waste of money and food can be turned into a big business of hundreds of thousands a year, and it is so profitable.

No.

Not to make money.

This is simply a money grab!

This kind of thing, probably only a certain young Pingzhang can do it.

Anyway, when Zhu Yuan casually mentioned the addition of two other magazines, Mr. Song's thoughts were already a little wandering.

The two new magazines must not fall on me, why do I want so much?
In the end, when he was leaving, Lao Song, who was born in poverty, as the editor-in-chief of "Daming Monthly", couldn't help thinking: If I have 24 taels a year...how should I spend it?

(End of this chapter)