Hongwu Survival Guide

Chapter 241 Still Underestimated

Zhang Qing glanced at Lu Yu on the other side, and then bowed over again: "My lord, in fact... there are still 1700 volumes, and the other [-] volumes are ordered by the shopkeeper Lu."

That's it.

Seeing Zhu Yuan's eyes, Lu Yu immediately bowed and said, "My lord, if... Zhiyongzhai, you can even give Brother He 300 volumes."

What a mess!
Of course Zhu Yuan didn't forget, and he ordered Zhiyongzhai to act as an agent of "Da Ming Monthly" in Jinling City. He didn't want to make money, but just to add some popularity to his shop.

Now, something seems to be wrong.

So he asked again: "During this period, how many copies of "Daming Monthly" have Zhiyongzhai sold?"

When Lu Yu heard this question, he took some credit for it: "My lord, 6300 copies have been sold."

Zhu Yuan: "..."

I will let you act as an agent for co-authoring, and you will directly monopolize and become exclusive.

At the beginning, it was planned to print 10000 to [-] volumes until the engraving blocks were used up. Among them, [-] volumes were officially distributed to various departments, states, counties, and military guards, and the rest were marketed.

If the market cannot accept it, it will be distributed for free.

Now... If I didn't meet him today, but Zhiyongzhai's family got another 1000 copies, it would be equivalent to eating one-third of the part that was used for sales.

It's just a Jinling city.

Zhu Yuan didn't think about money. Even if Zhiyongzhai bought all the magazines for sale, the business would only be in the early 2000s.The wholesale price of the magazine previously set was 100% of the retail price, that is, for the 70-book paperback edition, the wholesale price was [-] books.Calculated in this way, the total gross profit is only a few hundred guan.

Zhiyongzhai can earn more than that for a top-notch themed pen.

Now the question is...is it really that popular?

So I asked: "6300 volumes, are you sure?"

Lu Yu nodded: "How dare you deceive an adult."

Zhu Yuan didn't even hold back, scratched his head, and asked again: "Tell me, who bought it?"

This magazine is not cheap.

Zhu Yuan knew that in the current Jinling City, because of the winter, the price of rice was always 50 shi, which was 100% higher than that in summer and autumn.Therefore, even for the paperback version of "Da Ming Monthly", the price of [-] articles is enough to buy more than half a bucket of rice.

Lu Yu didn't expect this to be the question, so he thought for a while before saying, "Sir, these days, inside and outside Jinling, in the streets and alleys, people are discussing the "Da Ming Monthly", if anyone hasn't read it, drink tea and chat with others I can’t even get to the words. If you want to talk about who bought it... Well, such as court officials, scholars, military guards, and local gentry, these small ones have all seen it in the store.”

"The first two are easy to understand," Zhu Yuan said, "The latter two...are you sure?"

"Of course," Lu Yu said, after thinking for a while, he took the initiative to explain to his lord: "My lord, the official bought it to see current affairs. The scholar bought it to see the imperial examination, and the military guard bought it. Yes, I wanted to read Juntian, and the gentry bought it to read novels. Oh, I also read other things, and the small ones said that it is the interest of all kinds of people."

Zhu Yuan was stunned.

These are all things that are closely related to yourself.

For example, Zhu Yuan can imagine the literacy rate of officers and soldiers in the discussion of the land equalization system, which is related to the vital interests of the military. However, if it involves the jobs of himself and future generations, if he is in that position, he will be considered illiterate and expensive. , I also can't help but buy a book to study and study.

Others are similar.

Lu Yu waited for a while, and seeing that his lord did not respond, he took the initiative to add: "Also, my lord, let's just talk about those two novels, not to mention the rumors in the public, they have been praised a lot, and there is already a team in the capital singing I've heard of "A Chinese Ghost Story" when I was young, um... Although the script is not as good as the original and needs to be polished, the theater is still full of seats, and there is a lot of praise."

Zhu Yuan was taken aback again.

Are they all sung?

It's only been a month.

In addition...the adaptation fee...who can help me settle it?
These things flashed in his heart for some nonsense, Zhu Yuan glanced around, and landed on Shen Qi, the chief editor of the editorial department of "Daming Monthly": "You also talk about it, is that so?"

Seeing the astonished look of the young boy Pingzhang on the big chair, Shen Qi smiled and cupped his hands: "My lord, it's like this. Every time a batch is printed and bound and sent to Zhiyongzhai, no matter whether the quantity is hundreds or thousands, It sold out quickly in a day or two, and shopkeeper Lu often came to urge Ambassador Zhang. There are also booksellers from other places who come to purchase, and it often takes a long time to get them. price goes up."

Zhang Qing, the ambassador of the Printing Bureau, heard Shen Qi mentioning himself, and nodded repeatedly: "Yes, yes."

Lu Yu also said again: "My lord, it's just that... it's because it limits people to buy, because some people want to buy goods from Zhiyongzhai for hundreds of dollars at a time, and they say that it's okay to go up a little bit more than the retail price, little one." None of them agreed, and each person can only buy one copy.”

Zhu Yuan listened to the narration of the few people around him, and while thinking about it, he gradually became less surprised.

Just one.

The current Jinling City has a registered population of 19 in 76 households.

This is the result of more than ten years of painstaking management after Lao Zhu crossed the river. In this world, it is definitely the number one metropolis in the world.

Although there is no shortage of bottom layers anywhere, it is also conceivable that Jinling City has gathered a large number of powerful and rich people in this country. Even if the top layers of these pyramids are only 7.6% of the population of the capital, there are [-] people.

This is the 7.6 high-end consumer groups. It is not an exaggeration for these people to buy just a few thousand copies of "Da Ming Monthly".

Zhu Yuan had to reflect again.

Zhu Yuan has always known that there is no shortage of rich and wealthy households in this era, and their spending power is very strong. This is also his confidence in creating luxury brands in the future.However, at the book level, I still far underestimated the market demand.

What's more, "Da Ming Monthly" is different from ordinary books. In the current society, any occupation, any class, you can find articles that you are interested in.

Even, as Lu Yu said just now, when it has become a fad, even if you want to be able to talk to others while drinking tea, you still have to buy a copy, right?
This is the case in Beijing, what about other places?

The fat man He San who was finally pulled up in front of him is undoubtedly another example. .

Just for the 1000 copies of "Daming Monthly", I just cry like this, thinking about coming... In a prosperous southeast place like Hangzhou, the demand for "Daming Monthly", even if it is not as good as Jinling, will not be much worse.

Therefore, Zhu Yuan also understood another thing.

When I decided on a print run of [-] to [-] copies, I was worried that it would be too much at first, but in fact...not many at all!

Going a step further, about the influence of "Da Ming Monthly".

Accumulate over time and persevere.

This is still necessary.

However, the current influence of "Daming Monthly" may not be as weak as I imagined. Even if it is still far from the level of immediately standing on the top of the pyramid of public opinion, but only this issue, depending on the situation, is already far away. Exceeded my own estimate.

Ok……

You can't just think about it here.

If you listen to one side, it will be dark.

It's still Lu Zhen's words just now, and the public praises the two novels, but Zhu Yuan doesn't believe it.

In the court, more than one person criticized Zhu Yuan's publication of novels in a serious magazine such as "Da Ming Monthly" for impeachment. The reasons were either extravagant or not serious enough. Therefore, they all hoped that Lao Zhu would withdraw the corresponding section.

Maybe it's time to do a survey or something.

List all kinds of questions and cover all kinds of people. As long as the questions are set cleverly, you can probably judge the perception of this magazine by all parties, and then evaluate the influence of "Daming Monthly" from the side.

Just do it.

Just go back and do it.

After all, Zhu Yuan knew about things like business and questionnaires, including some ingenious tricks behind them that are not humane.

Ok.

Here's another problem.

In this day and age, it is unrealistic to conduct a nationwide questionnaire survey. Since the capital has the highest sales volume, Jinling will be the main one. Local state capitals, or the garrisons of the guards, only need to select some representative figures.

It was already noon, and after a quick brainstorm, I felt tired and hungry.

After finalizing the questionnaire survey, Zhu Yuan didn't plan to stay any longer, and said to Lu Yu, "Don't ask for the 1000 volumes this time, give them to someone else, and then... Zhiyongzhai will only purchase 1000 volumes per issue, to add some to the store. Popularity is, and we don't care about the interest in magazine sales."

In fact, Lu Yu didn't care about the profits that "Daming Monthly" brought to Zhiyongzhai, but he didn't expect that his adult had never been to the scene, so he directly thought of the one he liked.

The popularity of this magazine has indeed brought a lot of extra popularity to Zhiyongzhai, which has gradually calmed down after more than half a year since its opening. Many customers came to buy magazines, looked around, and bought pens by the way.

This is the big profit.

just now……

After a little hesitation, Lu Yu still suggested: "My lord, why don't you print more? Even if there are two editions per issue, I believe the supply is still in short supply. If the court is short of manpower, the small ones can also contact other merchants to pay for printing together? "

"I'll think about it before I say it."

If there is a real demand, Zhu Yuan does not refuse to print more. If there are more prints, the average cost will be reduced, and the court may still be able to make a profit, so there is no need to continue to subsidize it.

However, let's wait for the questionnaire to come out later.

In addition, at the end of Lu Yu's words, Zhu Yuan lowered his expression again: "It's okay for private individuals to copy each other. You can print it yourself, so don't even think about it. I remember that the magazine's tail page was specially marked to prohibit private reprinting. Hmm , I will discuss this matter with Zhongshu as soon as possible and issue a formal decree."

Prohibition of non-governmental reprinting is not about copyright or interests.

Zhu Yuan didn't like it.

It's not that Zhu Yuan doesn't want more people to see this magazine. The problem is... If the "Da Ming Monthly" is reprinted and the sales are too good, will anyone want to go further and make a magazine themselves?
This was discussed between Zhu Yuan and Lao Zhu.

Compared with books, the influence of magazines is more lasting and extensive. Therefore, this sensitive field involving "discourse power" must not be delegated to the people at will.

Zhu Yuan said it solemnly, so Lu Yu didn't dare to mention it again, nodded and said: "I will obey the adults' orders."

(End of this chapter)