Hongwu Survival Guide

Chapter 196

Inside the mansion at Xuanwu Lake.

Things during the day were exhausting, and Zhu Yuan didn't wake up until it was dark because of the postponed nap.

When Lao Zhu and his wife were eating and talking in the Qianqing Palace, Zhu Yuan had already eaten, and called Xie Yi to a tea room on the west side of the main room of the inner house.

Not four, but five.

One more sack.

As for the other Nuan Niang, when she returned to Jinling, the woman seemed to be concentrating on her 'career'. She went to the primary school affiliated to Houhu Medical College to give lectures to the girls almost every day, obviously avoiding her little master, so Zhu Yuan also Not reluctantly.

Too busy, no time to force.

I won't bring it this time.

Lin Xiaoyu is because of the kindness of saving his life back then.

Zhu Yuan doesn't mention this kind of thing everyday, but he won't forget it either.Moreover, a certain girl who is used to pretending to be a little mute is really sweet and lovable. Zhu Yuan still loves her very much, and puts her on the same level as Xieyi in his heart.

In the tea room, there is a wide and one-foot-wide building next to the window, which is similar to the layout of the West Room of Minglun Hall in Mingzhou. There are bookshelves on the left and right, full of style.There is a square table in the middle of the couch, which looks like a big kang at first glance, but it is not. This thing is scientifically called an Arhat bed.

Zhu Yuan actually didn't like the big kang or the Arhat bed. He thought that after the spring steel was made out, he could make a few sets of sofas, which would be more in line with his aesthetics.

Sitting cross-legged at the square table, waiting for the women around him to cover him with quilts and motion for them to sit down, Zhu Yuan said, "Originally, I fainted last time, and then I thought about you, and I haven't been feeling well lately." It's completely fine, I still plan to wait for a few days, I didn't expect today, it's a chance to talk together..."

The couple of Xieyi had a premonition that the matter was urgent, and they all lowered their expressions.When Liu Bai saw his lord mentioning the matter of fainting, he even opened his mouth, but he didn't interrupt after all.

"It's like this. I went to the palace today. In addition to business, I also met the empress and wanted to help me arrange a marriage..." At this point, Zhu Yuan deliberately paused, took a sip of tea on the table, and did not wait for his side A few thoughts were completely lifted, and they continued with a smile: "...I refused."

After saying this, Liu Bai, who was sitting next to Zhu Yuan on the left, blinked quickly; the eyes of the low-slung freehand on the diagonally opposite side opened slightly; Luo Shui, who was sitting on the round stool beside the couch, looked calm, as if he had no desire Seemingly begging; next to it, at a round table, the young lady on the left obviously moved up and down, her expression was very changing; Lin Xiaoyu turned her bright eyes to look around curiously, as if the matter had nothing to do with her .

Seeing a girl looking around, Zhu Yuan curled her mouth and raised her hand to signal: "What are you looking at, come on, I'll punish you, it's too disrespectful to the atmosphere."

In the winter, the little girl who was more and more dressed in sacks obediently got up and got on the low couch, walked around the square table from the other side, and crawled to Zhu Yuan inside.

Grabbing the girl who was leaning over, Zhu Yuan continued after hearing a small cry, "It's mainly myself, it's hard to imagine marrying a fifteen or sixteen-year-old girl. I can't get along mentally, and I won't get along well in the future." Trouble. Besides, you are doing a good job, and I like this state very much. I don’t want to add another person to spoil the current situation.”

In his previous life, Zhu Yuan never lacked women, but he was also not married.

Because at his level, marriage involves too much, and it is difficult to find a confidant. Therefore, he only planned to have a few children when the time came, and it didn't matter whether he was married or not.

This time, the two lives have different mentalities and circumstances, but they are the same, they still don't want to bother about it.

Zhu Yuan also understands that marriage is not a matter of marriage. In this age...to put it seriously, it is simply outrageous, and concubines, to a large extent, cannot be counted.However, he has already accommodated too much, and Zhu Yuan really does not want to accommodate this matter.

At the beginning, I thought that Lao Zhu might not agree. If my ancestors insisted on it, or even had a strict attitude, then I should be soft or have to be soft. If you marry, just marry.

Unexpectedly, Lao Zhu agreed.

Tea room.

After a brief silence, Xieyi opened her mouth first: "My lord, here, you should marry, slaves...you won't be able to get on the stage."

In all fairness, it would be best if there was no hostess in this family.However, the others refused to open their mouths. Freehand brushwork knows the general idea, so they still have to speak out.

Zhu Yuan peeled the small sacks into small fishes, hugged them together in the mattress, and said: "It's like this if you can't get on the table. As the head of the family, I just inform you, not discuss it. What about you, um... If you can get pregnant with a little guy in the future, heh, you don’t have to hide from this matter in the future. In short, if I have something, you can rely on it in the future. Of course, remind me in advance, the reason why I choose this is because I don’t want to see There are chickens and dogs flying around in the inner house, you have to know it well, even if you have a child, I don't plan to help anyone, you are equal, don't think about it, don't fight for it, you should be obedient, you know?"

Qingniang nodded subconsciously.

Afterwards, Luoshui, Liu Bai and Xieyi followed one after another.

Seeing this, a girl in her arms nodded her head accordingly.

Otherwise, I feel like I don’t fit in.

After talking about his thoughts, Zhu Yuan turned to add: "There is one more thing, my ancestors told me, the four of you will go to the palace to meet the queen tomorrow, probably just to talk and give instructions, so prepare yourself and deal with it when the time comes."

Immediately surprised again.

Zhu Yuan gave Xieyi a few minutes to digest, and turned to the right side of the little girl who only showed her head: "It's not for you, a little dumb, don't join in the fun, including the things after that, wait for you to grow up for a few years, It's too small now."

Not too small!
Lin Xiaoyu muttered in his heart, but on the surface he nodded obediently.

Lin Xiaoyu used to be a girl from the lake, Lin Xiaoyu had a very simple mind, just like watching those operas occasionally when she was young, good people will be rewarded, bad people will be punished, if she married an ordinary family back then, she should live in peace To be a good daughter-in-law, Lin Xiaoyu will obediently be a dutiful little maid when she can come to her lord's side.

Although he has come into contact with some great truths that he didn't know before, Lin Xiaoyu thinks that those truths seem to be... not much different from what he knows from the drama.

Now, Lin Xiaoyu is not dissatisfied with being able to be by the adult's side all the time, and occasionally being gouged out by the knife-mouthed sister Liu Bai.

In private, I quietly and occasionally think about being able to give birth to a doll for adults in the future.

I used to be worried and felt that I didn't have such a blessing, but now, it's no longer a problem.

What else could it be?

If it wasn't for her adults liking her appearance as a little mute, she would definitely say a few words of gratitude.

As for meeting the empress, such an ordinary person in the sky is not what she should meet.

After Zhu Yuan finished speaking, he teased the girl next to him a few times, and after listening to Jiaojiao's humming, he turned to the others: "Let's think about these things slowly, let's start the next topic, the opening of a new store, are the samples ready? Bring it to me to see."

This time it was Luo Shui who came back to his senses first, got up and said, "My lord, are you ready, let them bring it?"

However, after saying this, Luo Shui did not move, as if waiting for orders.

Zhu Yuan smiled and agreed, and even teased: "It feels like the world is turned upside down, and you have to wait for me to nod even when you walk?"

Luo Shui also reacted, followed by a gentle smile, turned and left the tea room.

The others also came back to their senses. Although they were still thinking about Zhu Yuan's previous words and the matter of meeting the empress tomorrow, they kept their hands on their hands. According to Zhu Yuan's request, they quickly cleared the table above the couch and returned it to the bed. Bring pen and paper.

After Zhiyongzhai and Shangshanju, Zhu Yuan plans to open a third brand. This is an idea that arose when he was in Mingzhou. There are three simple words: luxury goods.

Ok.

For Zhiyongzhai and Shangshanju, the former is only considered a high-end part, but it is actually already in the ranks of luxury goods.

However, what Zhu Yuan wants to do is related to those luxury brands in the subconscious of ordinary people in the previous life, such as clothing, bags, shoes, jewelry and so on.

Compared with the real luxury goods that can only be completed in a few months in the Chinese tradition, in comparison, selling 100 million yuan for an item costing 100 yuan is really "luxury" and "profiteering", which is in line with Zhu Yuan's business aesthetics.

I couldn't do it in the past, because too many people think that they are culturally inferior, and there is no soil, so there is no way.

This time, it must not be let go.

Speaking of which, this was also inspired by the 'museum' a few days ago, otherwise, I would have almost forgotten it.

Zhu Yuan also knew that he had too many things to do and couldn't keep busy.However, back in this era, everything here is like blank paper to him, not just a piece of blank paper, but a thick stack of blank paper.

Seeing the blanks, I couldn't help but fill in what should be there.

Luoshui brought a group of girls to bring jewelry, bags, etc., which they used in daily life, many of which were ideas from Zhu Yuan. On Zhu Yuan's side, the name of the new store has been quickly determined.

Guanjufang.

Guan Guan Jujiu, in Hezhizhou, a slender lady and a gentleman.

no way……

Our culture is so thick and easy to come by.

Moreover, although it is called 'Guanjufang', it is originally suitable for both men and women, but the male consumers do not mention it, and it is still dominated by women for the time being.

Ok.

Can't help but think of a certain sort in the past.

Going back hundreds of years, business logic still cannot be changed, and Zhu Yuan felt that he should reflect.

In this day and age... the men at the top of the pyramid also have high spending power, and now that they want to make luxury goods, they can only focus on the top of the pyramid.

After confirming the name of the store, let's talk about the person in charge. He intends to let Luoshui take the helm behind the scenes. This woman has the best aesthetics.

Then look at the product.

The girls who lined up in the outer room delivered their things one by one.

Satchel, that's for sure.

Hairpins...belong to jewelry, that's for sure.

Belly bag, this is too much, criticize it, confirm that it is brand new, and it looks good, just stuff it in the small sack that likes to collect this stuff.

The shoes... Well, they are so small, they belong to a certain girl named Liangqiu, looking anxious and looking forward to them.

I remember giving myself a handkerchief, the embroidery is very good.

Zhu Yuan didn't like the little embroidered shoes in front of him, and he didn't want to hurt his daughter's heart, so he didn't comment.

I also remembered an idea I had earlier, suggesting that Lao Zhu forbid binding feet.

Oh, let's talk.

The clothes were worn by Cheng Shanshan, who changed from 'father' to 'grandfather'. The beautiful embroidery of hundreds of flowers obviously put a lot of effort into it, but...it is not feasible for mass production.

By the way, I criticized it, I don't like seniority.

After browsing in this way, two items were initially confirmed: luggage and jewelry.

Others are either too close to the body, which is generally not bought from outside in this era, or too complicated to be mass-produced.

The two selected items, needless to say jewelry, are essential for women.

As for bags, there are actually all kinds of bags at present, which are used by both men and women, and the styles can be said to be rich, but there is no popular commercial concept.

Also plan to make some accessories.

For example, buttons, I had an idea in Mingzhou, I just saw it, and I remembered it again.

There are so many crystal scraps, if they are not made into buttons, it is a waste. The cutting problem has been solved long ago, and mass production is not a problem.

Of course, in addition to crystal materials, gold, silver, shells, etc., should also be tried.

Ok……

The key is to cultivate the concept of using buttons in potential consumer groups first, which is also easy to handle: if you don’t use buttons, you are low-end, you are barbaric, and you are uncivilized.

Still come at your fingertips.

As for the spread of ideas, in addition to word of mouth, next, after the "Da Ming Monthly", other newspapers and magazines will definitely be added gradually. With a platform, instilling them is just a matter of one sentence.

Then, there is the business idea.

Just as Zhu Yuan was about to speak, he glanced at the wistful women standing around him, hesitating a little, and motioned to Liangqiu Liuniang, who was standing in a corner, and pointed to the side of the couch: "Come and sit, um, and move the rest too. Stool, find a place for yourself."

Liu Bai Nizi got up and stood aside just now in order to help pass things, and there was an empty space beside Zhu Yuan. Liangqiu Liuniang did not go to the center edge of the low couch pointed by Zhu Yuan, but boldly sat down next to Zhu Yuan , Xiao Xiao whispered: "Father..."

Zhu Yuan: "..."

Lin Xiaoyu on the other side curled her mouth, she knew what Sister Liu Niang was like in private.

However, she won't expose it.

Compared with what she can always see, every time she sees the appearance of those sisters and sisters who are very good to her, she will feel soft-hearted. Get the attention of adults.

Look, how kind your lord is. Seeing that sister Liu Niang couldn't stand for a long time, he quickly asked her to sit down.

Zhu Yuan ignored the mental activities of one left and one right, waited for everyone to sit down, knocked on the table, and said with a smile: "Okay, class, hey, these words today are our family's secrets, we can't reveal them Get out, you know?"

The girls Luoshui brought in were basically girls who had followed Zhu Yuan earlier, and they all nodded upon hearing this.

Xieyi and the others actually wanted to send people out. They felt that the knowledge of adults, even in business, should not be known casually.

Even the women in the mansion.

However, Zhu Yuan had already asked people to sit down, and after thinking about his adult temperament, he didn't like to cherish his own broom the most, so he gave up.

Zhu Yuan indicated that Xieyi, who was sitting across from him, took a pen to record, and turned around: "Sell a thing at a high price beyond its own value, such as this bag..." He picked up one on the table and said, "Maybe it only costs 1 tael Silver, we want to sell it for 100 taels, there is a set of business logic in it, who can tell me what is the core?"

The women looked at each other.

Either dare not say it, or feel embarrassed to say it.

Still facing Luoshui, he said, "My lord, is that..."Shan Hai Jing"?"

Zhiyongzhai's 'Shan Hai Jing' themed series of fountain pens has basically been completed in this year, and each one will be bought by people as soon as it arrives in the store, even at the high price of 1888 taels of silver.

Zhu Yuan nodded: "You have grasped the key point, similar to Zhiyongzhai's 'Shan Hai Jing' theme series, but there is actually a professional term called 'added value', which means that a product has additional value beyond itself. Value, our 'Shan Hai Jing' series, is a successful example."

The blank space was occupied, so I simply climbed inside the low cave, occupied one side of the square table, and said at this time: "My lord, shall we also make the 'Shan Hai Jing' bag?"

"This is the standard carve the boat and seek the sword, and you can't turn." Zhu Yuan smiled and nodded the tip of his nose, looked up and looked around, and then pointed to the opposite bookshelf: "I remember there is a copy of Lu Yu's "Tea Classic" over there. come over."

Lu Shuishui, who happened to be sitting next to the bookshelf, quickly got up, searched for it, and found it quickly, walked over and carefully handed it over: "Father, here it is."

Zhu Yuan: "..."

jump over!

Flipping through the "Tea Classic" in his hand, Zhu Yuan picked it up and said: "Our Chinese culture is brilliant, and there are too many inheritances with added value. However, these are not easy to use. For example, our If you want to create a jewelry series inspired by the relevant records in the "Tea Classic", then, if you want to sell this series of jewelry at a high price, think about it, what should you do first?"

Now, even Luo Shui was a little confused.

Liangqiu Liuniang, who was next to Zhu Yuan, dared to speak up: "Father, I think, first of all... you have to make a good appearance, just like the 'Shan Hai Jing' pen?"

"Wrong," Zhu Yuan shook his head, "The pens of Zhiyongzhai can be sold at a high price, in fact, they borrowed the light from the plaques of our ancestors, and, um...my own status as an expert in the world, and after that, there are many people from all over the world. Word of mouth from buyers has hyped up the collection, so, get it?"

Luo Shui caught the point: "Hype?"

"By the way, hype," Zhu Yuan said, "Let's talk about "The Classic of Tea", if we want to make a corresponding series, we must first praise the value of the book "The Classic of Tea", and the author Lu Yu must If you hold it high, you should make people feel that as long as you have a little light on this book and this person, you will be lucky in life. If you achieve this goal, we will make the "Tea Classic" series of jewelry, and you will be able to Get twice the result with half the effort, if we sell it for 1 taels at the cost of 100 tael, there will still be people flocking to it.”

All the girls in the room nodded their heads regardless of whether they understood or not.

Zhu Yuan also continued: "Then, there is another question. If we really can't find a theme, or, although our cultural accumulation is rich enough, but we can't find a suitable one in the future, how should we continue?"

The surroundings were suddenly confused again.

Zhu Yuan could only take the initiative to reveal the answer: "Then we have to create it ourselves. For example, Luo Shui, we want to praise Luo Shui highly. Everyone, ah, the legendary "Master Luo" designed the style." , Then you must buy it, just for the name of everyone in Luo, the shoulder bag that costs 1 tael of silver, even if you grab it for 1000 taels, it is not a loss at all. Now, this is to actively create added value."

Suddenly again.

Luo Shui felt embarrassed: "Father, a slave can't become a master."

Zhu Yuan: "..."

I like to follow the crowd so much, I am worthless, and I should not succeed!

After tidying up my emotions, the lecture will continue: "Then, here comes the problem again, how to hype the added value... Well, I won't bother you, we have "Daming Monthly", you must know this, in the future, there will be more There will be various other publications, and these ... are the vehicle for our hype. Anyway, we will talk about it in the future."

To hype this kind of thing, Zhu Yuan still feels that it is best to take the lead by himself.

For example, in the next issue, if you really want to do Lu Yu's "The Classic of Tea" series, you can add a soft article to "Daming Monthly".

Also, in addition to "Da Ming Monthly", Zhu Yuan also plans to make a journal of Jinling University.

In addition to media publications, going a step further, various exhibitions can also be held, which is also used by museums.

Anyway, there will be many channels in the future.

Interlocking.

So he continued: "Next, materials. If Guanjufang develops for 100 years, our brand is still there, and it is still prosperous. It doesn't matter what material we use, but now, we must use real materials. For gemstones, crystals are crystals, and leather is leather. For this reason, even if the profit is lower, it is acceptable, because the shaping of the brand itself is also creating added value. In the future, when you mention "Guanjufang", The starting price is 10 taels of silver, no matter how low it is, there will be no more, because we are worth this price."

"In the end, it's the production."

When Zhu Yuan said this, Liangqiu Liuniang, who was rubbing against him, took the initiative to intervene: "Father, slave sisters can do it."

"That's wrong," Zhu Yuan shook his head: "It is absolutely impossible for you to do it. You are high-ranking designers who carry added value. Even if you are idle, you must not do it yourself. At most, you can make some samples for reference by craftsmen. Otherwise, then It is tantamount to destroying our brand, which is very cheap, just like...a great calligrapher and painter, in order to draw pictures, he can’t make paper himself? Therefore, we only provide ideas, and then train specialized craftsmen to do it, um, next , all kinds of craftsmen, I will be responsible for the selection."

There will also be a large number of craftsmen coming from Dadu, all of whom are elites collected from all over the country by the Yuan Dynasty for a hundred years, from which they will definitely find all kinds of suitable people.

This is mainly because Zhu Yuan was talking, and a group of young and old girls around listened carefully, and a business plan was quickly formed.

However, the specific opening is at least a few months away, maybe next year.

Fortunately, there is no rush.

Zhu Yuan just wants to get things started, and it is best to attract other people to do it together, and gradually form a fixed business model. In the end, in the future, related brands will move from domestic to foreign and global.

The way of man is to sacrifice enough and give more than enough!

This is the ultimate goal.

Furthermore, unlike the big business like glass and crystal, this time, Guanjufang belongs to a 'small shop' like Zhiyongzhai, so there is no need to share shares with the royal family.

Ok……

The plaque is still required.

This time... since it belongs to his daughter's house, it's not appropriate for Lao Zhu to write, but... the empress can write it.

(End of this chapter)