The Millennium Semiconductor Survival Guide

Chapter 90 The Matrix
"You have to be clear, that is, we are not doing useless work. And I want to be a consumer electronics brand, not to support Huaguo enterprises without thinking, I just give them a chance.

When they have this technical strength, they can verify their technology by entering my supply chain system, and participate in large-scale production for optimization and iteration.

I will give them such opportunities, and Sony and Samsung will also give such opportunities to their local companies. "

Zhou Xin continued: "And you don't need to make a decision so quickly. You are still a year away from graduation in your senior year. We can try it out this year. If there is something interesting, you can seriously consider it."

Cao Yongluo asked: "So what are you going to do?"

"Matrix, I have registered this trademark, we will start with the keyboard." Zhou Xin said, "The Matrix mobile phone trademark is still in the hands of Motorola, and I will negotiate with them later to buy this trademark.

Simply put, make the keyboard first and then the mobile phone. "

In 1995, Motorola registered the Matrix trademark, including Matrix 1000 and Matrix 2000 and other series of products.

Cao Yongluo was a little puzzled: "Keyboard?"

Zhou Xin said: "That's right, let's start with the keyboard. The keyboard we want to make is a high-end keyboard, and we will attract users by sound and design."

Zhou Xin realized after attending Confinity's press conference that he could also have a hand in the field of handheld computers.

After going back and thinking carefully, Zhou Xin realized that it is better to be a mobile phone than a handheld computer. He started with a feature phone and switched directly to the smart phone track in the era of mobile Internet.

"Have you ever used the BlackBerry 850? It's a pager with a full keyboard, and we're going to make a phone like that.

Therefore, we first sort out our brand identity through high-end keyboards, and then launch mobile phones with full keyboards. "

That's right, what inspired Zhou Xin was the Blackberry mobile phone, which has a vast market and a glorious history overseas.

Although they are not acclimatized in China, it does not affect BlackBerry's 48% market share in American at its peak.

Moreover, Zhou Xin was impressed with the success of this brand. He remembered when he was discussing the mobile phone brand with his classmate American.

The other party mentioned the BlackBerry and why it was so popular in American.

The most important thing that made BlackBerry popular is that in the 2001 Capitol crash, almost all communication equipment in the United States was paralyzed. However, Vice President Dick Cheney’s mobile phone has the function of BlackBerry, successfully connected wirelessly, and can be used at any time. Receive real-time information about disaster sites anywhere.

Then, during the adjournment of Congress because of the 911/[-] incident, each congressman was assigned a BlackBerry mobile phone, allowing them to use it to deal with state affairs.

Of course, as a native of China, Zhou Xin obviously couldn't get this treatment for the mobile phone he developed.

"The current keyboards are too stereotyped, in fact, the keyboard can be made more fun.

And the two groups with the highest demand for keyboards, programmers and gamers, I have some influence in both groups. "

In Zhou Xin's opinion, compared with the mechanical keyboards of later generations and further customized keyboards, the current keyboards have too much room for fuss.

Of course, a customized keyboard is a mechanical keyboard with higher playability, and Zhou Xin intends to do it all at once.

Huaguo can produce so-called shafts, keycaps, casings, PCBs, positioning boards, and sound insulation cotton.

It is entirely possible to make the typing sound the effect of HiFi in later generations.

Cao Yongluo: "I still don't quite understand how to make the keyboard more fun.

But I believe you can do it, and I think we can give it a try. "

Zhou Xin said: "You should still be in American for a month, we can find a factory around here to make some samples for a try."

From the keyboard structure to the shaft body to the design, all of these need to be registered as patents.

Although Zhou Xin is not familiar with key rings, he has assembled customized keyboards anyway.

Especially after the memory became clear, he knew very well that compared with the cherry switch, the domestic switch is innovative in terms of creativity and sound.

And what hand-running shaft.

Zhou Xin has never worried about labor issues since he decided to put the production end in Huaguo.

Especially before joining the WTO, Huaguo had a large number of high-quality migrant workers.

"The keyboard is technically easy, but it is not easy to create new ideas, and we can rely on this to initially establish brand recognition.

Then to make mobile phones, we make full-keyboard mobile phones, and we will also make some features in the field of mobile phone keyboards, so that users' awareness of us extends from the field of keyboards to the field of mobile phones.

After the success of the mobile phone with a full keyboard, the foundation of Matrix, a consumer electronics brand, has already been laid.

We will consider the next step from a global perspective. "

The technical content of mobile phones is much higher than that of keyboards. At the same time, the mobile phone field has developed rapidly in recent years, and there are too many brands in the entire market.

From Motorola, Nokia to Sony, Sharp, and then to the sudden emergence of BlackBerry, these mobile phone brands have decided that if they rashly enter the mobile phone market, the user group will not pay.

Unless it depends on cost performance.

But the problem is that if you want to rely on terminal consumer goods to feed back the semiconductor industry, you must have a high premium to cover this part of the cost.

Why did Huawei succeed in developing HiSilicon Kirin in later generations, but Xiaomi has not been able to develop Pinecorn Semiconductor? Not only because HiSilicon Kirin has a longer history, but also because Huawei has a large profit margin for mobile phones, and they have more R&D investment. .

After seeing Xiaomi, Zhou Xin didn't want to take the cost-effective route at all.

Moreover, building a high-end brand can not only make mobile phones, but also make other products.

As long as the price of the mobile phone is anchored, other products can also enjoy high premiums.

Taking Apple as an example, Apple's polishing cloth can be sold for 145.

A high premium can lead to high R&D investment.

When Zhou Xin was planning to find someone near California to make the first customized keyboard, Baidu, which Robin spent a long time developing, was finally going online.

Baidu and Robin are not well-known in Silicon Valley. When Robin went to meet investors, he mentioned that Baidu was not interested in the other party.

Investors would only be interested if they mentioned that Newman had invested in them.

But Baidu has never had a product before, not even a demo, and when they told investors how awesome their technology is, others didn't believe it at all.

Robin found a few classmates, and they worked together from scratch, and finally made Baidu out of high-intensity overtime.

And the internal test has been tested for several rounds.

"Now the problem we have to face is how to promote it.

Baidu is not famous at all now, how do we let users know that there is such a useful search engine. "

"I think we can hold a press conference and invite Zhou Xin to help us stand."

(End of this chapter)