The Millennium Semiconductor Survival Guide.

Chapter 88 To be a world-class consumer electronics brand

"Yong Luo, what are your plans now?
You are going back to China soon. Do you plan to continue to study in American or stay at Yanda?In other words, what are your plans for the future? "

Cao Yongluo went to Santa Barbara to exchange for one academic year, that is to say, after the end of the first half of 1999, he needed to return to China.

During the year at Santa Barbara, Cao Yongluo and Zhou Xin met about once every half a month.

It was already May at this time, and after the last exam, Cao Yongluo planned to return to China, so Zhou Xin asked him about his future plans.

Cao Yongluo is a little confused. He will be a senior when he goes back. The way his family arranged for him before is to study abroad, and then either stay abroad or go to a central financial enterprise.

In this era, the family has a way. In other words, until 20 years later, the treatment of the headquarters of financial central enterprises will be better than that of civil servants.

Civil servants admitted to ministries and committees on their own are more comfortable when they have to be dispatched to other places to hold positions of real power.

Not to mention that in 1999, financial companies could be promoted through the state-owned enterprise-civil servant revolving door, and retired through the state-owned enterprise mixed system reform to obtain shares.

In a word, Yanjing people with family backgrounds have too many choices.

The rules of the Huaguo system are very flexible. For example, cadres of state-owned enterprises can be transferred to civil servant positions. This is almost impossible for people without connections, but it is certain for people with connections.

But after coming to American, especially after seeing the entrepreneurial atmosphere in Silicon Valley, Cao Yongluo didn't want to follow the path arranged for him by his family. He also wanted to start a business.

"Before, I always listened to the arrangement of my family, but this time I came to California and saw it on the Internet, for the first time, I had the idea of ​​living for myself.

I kind of wanted to start my own business. "

Zhou Xin asked: "Isn't it good to hear that the family arranges this kind of life without any pressure?

There will be many difficulties in starting a business. Don't look at me as if starting a business is smooth sailing.

But you need to know that my kind of entrepreneurship is a minority, and entrepreneurial failure is the norm. "

From the bottom of his heart, Zhou Xin longed for Cao Yongluo to work with him. After understanding Cao Yongluo's background, he knew how important it is to have such a relationship in order to engage in manufacturing in Huaguo.

Why is manufacturing more difficult than the Internet industry?Especially in the early years when the legal system was not perfect enough.

Because the Internet industry is concentrated in first-tier cities, and the recruited employees are young people from all over the country, they have been atomized, and they are relatively easier to manage without organization.

To put it bluntly, it doesn't matter, it won't hold together, and it's better to squeeze.

Why is manufacturing difficult?Not only because there are more regulatory departments related to the manufacturing industry, but also because the people who managed the manufacturing industry in Huaguo in the early days used their neighbors as a link to go to a certain place to work together, and they had a strong organization.

Management is much more difficult than the Internet industry.

Therefore, the early private enterprises were mainly township enterprises, and the so-called "strong men" in the townships transformed into township entrepreneurs.

Later, the siphon effect of the city led to the desolation of township enterprises.

The group of migrant workers brought by the siphon effect is very difficult to manage. (I can’t go any deeper than that, which is one of the reasons why early capital will not invest in manufacturing at all.)
At this time, not only a strong enough relationship is needed to balance the regulatory authorities, but also a strong enough relationship is needed to manage employees.

Cao Yongluo shook his head and said: "No one lives without worries.

After coming to American, I met some classmates. To put it bluntly, power and money can almost be equated here.

That is to say, both money and power can be passed on to future generations.

Not in our country, our money can be inherited, power can not.

Both my grandfather and my father are *-level events with extremely low probability.

So I chose to follow the arrangement of my family, and I would just join the department and retire, and even the main hall would not be given to me until I was about to retire.

It is absolutely unacceptable for the higher authorities to have three consecutive generations of military officials in our family.

Then my descendants will descend again, which means that power will continue to be diluted over time.

But if I choose to start a business, as long as it is legal and reasonable.

Well, we have known each other for so long, and there is no such thing as jealousy of me, so I can be more straightforward.

To put it bluntly, it's a little unreasonable, but it's okay.

But if it is converted into wealth, although the role of wealth in our society is not that great, it can be passed on to my offspring stably.

Of course, this is one of my considerations from this perspective.

From a larger perspective, when a company of a certain size can leverage social resources, it is actually equivalent to your level.

And this level is hereditary. "

This is also the common thinking of people like Cao Yongluo in this era, that is, money is more important than power.

Times determine thinking.

To put it bluntly, Zhou Xin is only in his 20s. He didn't travel through time in his 50s and 20s. It is difficult for him to understand that the other party is only [-] years old and can have such mature thinking.

Zhou Xin originally thought that the other party would say that because he saw him starting a business in Silicon Valley, he found it very challenging and interesting to start a business, and he didn't want to live a routine life, so he hoped to start a business.

Everyone's thinking is not on the same channel at all.

Before Zhou Xin established Xinxin Technology, he also met a few so-called second generations when he was financing, but he felt that those people were far worse than Cao Yongluo, who was only in his early 20s, in terms of speaking and doing things.

"Okay, I totally understand your concerns, what about emigrating to American?

After emigrating, gradually transfer the wealth from Huaguo to this side? "

Cao Yongluo shook his head again and again, "Forget it, my grandpa has to break my leg.

When I came here for an exchange, he kept telling me repeatedly that he would never accept me as an immigrant. If I dared, I would just wait to sever ties with my family. "

After Zhou Xin had a general understanding, he asked him: "Have you ever thought about doing something with me.

But my entrepreneurship is to start a business in the real industry, not the Internet.

Our products are mainly sold to Europe and the United States, but the product manufacturing will be located in Huaguo.

It is equivalent to that you need to be responsible for the entire product manufacturing, and I am responsible for marketing.

This is a long-term plan and a very grand plan. We need to build a world-wide consumer electronics brand.

Of course you need to prove your ability, we will start with small things. "

Cao Yongluo is very curious. Among the world-class consumer electronics brands, Sony is the only world-class consumer electronics brand in East Asia.

Samsung as a consumer electronics brand is far less famous than later generations.

As for Huaguo, there are no world-class consumer electronics brands.

Of course, Cao Yongluo's concept of consumer electronics is not clear enough
(End of this chapter)