The Millennium Semiconductor Survival Guide.

Chapter 78 Online Encyclopedias
"Jimmy, if you have the opportunity to study at Harvard, you only need to provide your SAT score. Will you give up the opportunity to study at Harvard because you need to take the SAT?" Zhou Xin asked.

The first thought in Jimmy Wells' mind was, how can Quora compare with Harvard, this kind of words cannot be said in front of Zhou Xin, "Of course not.

My mom would be ecstatic to get into Harvard. "

Zhou Xin nodded and said: "I know your subconscious reaction must be, is Newman crazy, how can Quora compare with Harvard.

Yes, Quora can't compare with Harvard, but Quora can compare with other knowledge question and answer communities.

The difference between us and them is as big as the gap between Harvard and other colleges and universities.

Please forgive me for not comparing my alma mater, Berkeley, because its reputation is not as good as Harvard.

Simply put, we need to grasp the user's psychology, which is very important.

Let's think about it from another angle. It is also a bag. Why are women obsessed with Dior and Chanel? You must know that they are thousands of dollars more expensive than ordinary bags.

There are more expensive bags in the tens of thousands to hundreds of thousands of dollars, are they really worth the price?Or they have mastered the psychology of users, so these luxury brands can sell such high prices.

Always remember that users will not stop using your product because of the high threshold you set, users will only stop using your product because your product is not easy to use. "

The Internet is a new product, and now it is an absolutely new product. For Internet companies, they only know how to expand and let more users use their products, so as to obtain higher valuations and more profits. invest.

In fact, regarding PUA users, the government was the first to do this, such as the five techniques of controlling the people mentioned in "Book of Shang Jun".

In commercial activities, PUA users are most skilled in the luxury industry. If you want to buy a bag, you must spend more than ten thousand yuan in this brand.

That is, the luxury quota system, which can be traced back to France in the 20s.At that time, brands such as Chanel and Dior began to adopt this kind of sales strategy, which made these users stunned for a while, and there are still a lot of people who adopt this method until the 30st century.

Larry Sanger quickly connected Zhou Xin's idea with another thing: "Boss, your idea reminds me of one thing.

That is the hunger marketing strategy adopted by Sega a few years ago. This strategy is called explosive marketing or out-of-stock marketing within the neon company.

That is to create a sense of shortage and users' desire to buy through limited sales or control of supply.

At that time, Sega officially announced the launch of the Sega Saturn at E3, and announced that it could be purchased in all stores in North America on the same day.

However, the Sega Saturn wasn't actually available in all stores.

Sega only had a test sale at a handful of electronics retailers, and the supply was very limited.This approach has led to a shortage of Saturn, attracting many consumers to line up in the store to buy.

Other merchants began to place orders and ask Sega to supply more Saturns to satisfy their customers.

This hunger marketing strategy eventually led to a surge in sales of Saturn.

Now the strategy of hunger marketing has become a feature of Sega. "

After hearing this, Zhou Xin felt powerless to complain. Isn't this Nima the Xiaomi of the game industry, who specializes in fooling users.

Zhou Xin added: "What you said is only part of it. We are not reducing the supply, but setting a threshold for users to ensure high-quality answers and high-quality questions in Quora.

Of course, it seems that there will be hunger marketing, but the real reason is the threshold.

Our content review team has less than ten people. After the number of users increases, even if there is a reporting function, this team alone cannot manage so many users.

At the same time, there is a threshold, and another very important benefit is that users will cherish their accounts and will not easily make sensational remarks.

We have given the content review team the power to ban accounts, but after they ban accounts, the background must record the user’s violations, and clearly state why they were banned and what regulations were violated. "

The concept of hunger marketing actually has a long history. It can be traced back to 1896, when it was proposed by American businessman Earl Shorris.

He used the concept of "hunger marketing" in one of his articles, describing strategies by which businesses can exploit consumers' desires to market products.

It’s just that it hasn’t stirred up too much splash. Until the past 20 years, Neon and Huaguo’s consumer electronics companies have played this set with great proficiency.

"In addition, the online encyclopedia plan can be launched, and we will give content editor users a verification code for Quora account registration.

For example, a user edited three encyclopedia content for us, and after passing the review, he can get a verification code.

We need to use the power of netizens to edit online encyclopedias, not just experts and scholars.

Quora-online encyclopedia, thus forming an ecology, most of users' questions can be answered through Quora.

They first get the basic concepts from online encyclopedias, and then get the opinions of seniors on Quora as they delve deeper.

The content of the three encyclopedias is what I said casually. The specific number of articles is more appropriate. Larry, you can discuss with the operation team to find an appropriate number.

To make users feel hopeful, but there are certain difficulties. "

After Larry Sanger and Jimmy Wells looked at each other, Larry Sanger said: "Boss, I think your opinion is very good, we can use most of the users.

During this period of time, we have been thinking about how Nupedia can succeed in our spare time. We have come up with a mechanism, which is:
Anyone can create, edit and modify Nupedia content.

Users can edit, add, delete and other operations on the Nupedia page, so as to continuously improve and perfect the content of Nupedia.

At the same time, we also need some mechanisms to protect the quality and accuracy of Nupedia's content.

For example, each page has a discussion page for editing and modifying the discussion page. Users can put forward opinions, suggestions or feedback on this page, and other users can also reply and discuss.

Then Nupedia will also have some mechanisms to monitor and prevent malicious editing or destruction, restrict and audit the editing of anonymous users and new users, and set editing rules and guidelines, etc.

We thought about a whole set of mechanisms to improve Nupedia's content editing. "

Larry Sanger and Jimmy Wells looked at Zhou Xin. They wanted to hear suggestions from the best product managers in Silicon Valley on their plans.

　There is another chapter that will be updated tomorrow morning, and if there is no accident, it will be on the shelves next Wednesday!

　　
　
(End of this chapter)