The Millennium Semiconductor Survival Guide.

Chapter 68 Why Only Newman Can?

"Why only Newman?"

"How to acquire users has always been a question that all Internet companies want to know. Whether it is a giant like Yahoo or Microsoft, or the newly established garage companies in Silicon Valley.

They are all looking for the answer, how to attract users?
Many Internet giants believe that I have achieved great success in other fields and have a large number of users, so when we launch other Internet services, we can completely attract these users to the new Internet service I launched.

Microsoft tried this way, Yahoo tried it, and Netscape tried it. Lycos tried, but mostly with no good results.

No matter how Microsoft promotes their Internet browser, users just don't buy it.

After buying a computer, people would rather spend half an hour downloading another browser than use the ie browser that comes with the windows system.

The role of the IE browser seems to only download other browsers.

Users of MSN, the portal website launched by Microsoft, still don't buy it. Both Yahoo and Lycos have far more users than MSN.

It seems difficult for the giants to replicate their success in a certain field.

The same is true for Yahoo, their success on portal websites cannot be replicated in gaming forums, even though all users’ first step in connecting with the world is through Yahoo’s gates, but no one will provide you with game forum services from Yahoo’s gates Take a second look.

But Riot Games, a video game service provider that rose rapidly last year, seems to be different. Their success in one field can be quickly copied to the next field.

Thousands of American users are crazy about products from Riot Games, online and offline.

Let me first explain my definition of Riot Games, yes they are video game service providers in my opinion.

Whether it’s Riot Games, Flamingo Games, NewPay, or other companies under Newman’s umbrella, all these services revolve around one theme, which is to better provide video game services to users.

I refer to them collectively as Riot Games.

Since bursting onto the scene last summer with Angry Birds, Newman and Riot Games have quickly replicated their success elsewhere.

From the casual game itself, to the Riot Electronics community surpassing the four-year-old GameSpot in just three months, to NewPay having more than 100 million users in just one week.

For Riot Games to replicate its success is as easy as drinking water.

What other companies take years to do, Riot Games can do from a few months to a few days now, or even better.

I hear more and more people talking about Newman's name in Silicon Valley, talking about his amazing magic.

Yes, Internet entrepreneurs in Silicon Valley, think Newman has wrought magic on users.After experiencing Newman's products, you will lose your resistance to Newman's other products.

In my opinion, the success of Riot Games or Newman is not only because the quality of the product itself is good enough, but also because Newman completed this series of strategic ideas at the beginning.

That's right, most Internet start-up companies only stay in the present when it comes to what the company will do in the future. Newman is different when it comes to how to do this thing well.

He has already designed a series of plans, including the lawsuit with Yahoo. If Jerry Yang did not publicly admit that it was done by their executives, and Jerry did not invest in Riot Games, I even suspect that Newman directed and acted a scene.

At only 20 years old, the entrepreneurial team only has three people. When he was designing Angry Birds in the garage, Zhou Xin had already planned a series of Internet services such as game forums, online game stores, game evaluation systems and electronic payments. .

It all revolves around the player, who has a common target user.

Their products are all based on designing for the video game user group.

When other Internet companies launch different services, they often use the previous logic to face users with different needs.

And Newman uses the same set of logic to face customers with the same needs.

Then tell the customer what other needs you can have.

The most critical factor for Newman's success is that they are providing Internet services that have never been seen before.There were games before, but no Angry Birds game with a buy model.There were web forums before, but no web forums specifically for games.

If you want to browse information about video games, you need to go to the official website opened by the game media, and you cannot communicate in real time.

The Riot Electronics Community not only provides players with the latest consultation, but also provides them with the function of communication.

Whether it's friend lists, chat, or forums, players can connect and communicate with each other.These functions have greatly enhanced interactivity and user stickiness, making players have a natural liking for the Riot Electronics community.

Up to this stage, Riot Games has not yet formed a closed loop, and they are still short of the last link, which is purchase and payment.

Riot Games’ earliest SMS verification code to buy games is undoubtedly an innovation, but it is not enough. Players still have to find an offline bank to complete the transfer.Moreover, as Riot Games sold this set of source codes to other game developers, or other developers copied similar payment methods by themselves, Riot's advantage in payment quickly disappeared.

But they found electronic payment, an immature model at the time, which allowed Riot Games to successfully complete the closed loop.

The combination of NewPay and Riot Electronics Community is a complete game distribution platform, while providing social services. Purely from the perspective of user experience, NewPay is far superior to other electronic payment software.

Whether it is Six Degree or Yahoo or MSN, the social services they provide are pure social services, and it is difficult to achieve profitability.

But Riot Games is different. The social services they provide are equivalent to the combination of Amazon, Yahoo and ICQ. The purchase impulse generated after user interaction can be directly completed in Riot Games.

The different services provided by other Internet companies are difficult to copy customers, and their previous successful experience cannot be used in the development of different services.

A product manager at Microsoft would not know what is at the core of portal product design.There is a certain fragmentation between the different services of traditional Internet companies.

But Riot Games is different, they have formed an ecology, yes, I need to use ecology to describe their current model.

Different products all meet the same type of needs of users, that is to get satisfaction from video games.”

This is an article published in a well-known magazine in Silicon Valley. After gaining millions of users in just one week, from the west coast to the east coast, everyone's attention is focused on Newman.

　The concept of a social network dates back to the fields of sociology and computer science in the 20s and 50s.

　　In 1954, American sociologist JA Barnes proposed the concept of "social network" in a paper, which refers to the interaction and connection of people in social relationships.

　　In the 20s, computer scientists Ivan Sutherland and Bob Taylor also began to explore the relationship between computer networks and social networks.The modern meaning of social network can be traced back to 70, and the first real social network was Six Degrees launched in 1997.This site allows users to create profiles and connect with other users. Six Degrees is named after the "six degrees of separation theory", that is, any two people can communicate with each other through no more than six intermediaries.

　　I won’t post the main text for the introduction. In addition, there will be a chapter first in the evening, and there will be another chapter tomorrow morning!

　　
　
(End of this chapter)