The Millennium Semiconductor Survival Guide.

Chapter 61 The Most Important Product

Compared with Angry Birds, Plants vs. Zombies has significantly longer vitality.

Not only does the existence of the endless mode greatly extend its vitality, but also lies in the balance of the game itself and the variety of gameplay.

Representative works of casual games, Fruit Ninja - Angry Birds - Plants vs. Zombies, the vitality of these three games has an obvious incremental relationship.

Just the revision of the map based on Plants vs. Zombies has attracted a large number of players.Fruit Ninja is a pioneering work in the era of mobile Internet.

Good things stay behind, which is why Zhou Xin chose Angry Birds for his first game.

Not only because Angry Birds is less difficult to produce and the production cost is lower, but also because he has high hopes for "Plants vs. Zombies", hoping that it can bear the heavy responsibility of Newpay's instant success.

Of course, the promotion of electronic payment in the West requires top-level strategic design and a lot of tactical design, but there is no doubt that taking advantage of "Plants vs. Zombies" is a crucial tactical consideration.

The real machine demo screen of "Plants vs. Zombies" quickly became popular in the fist game community, attracting a lot of attention.

"From the former Riot game, now Flamingo is a turn-of-the-century masterpiece, which perfectly combines plant elements and tower defense."

"I love this idea so much. The combination of tower defense games and plants is worthy of being from Riot Games, which is famous for its creativity!"

"I have always liked tower defense games, and every time there is a new tower defense game on the market, I will buy it as soon as possible."

"I'm a bit old, and the earliest space invaders in the arcade era should be the earliest tower defense game in my impression. Over the years, I have played a lot of tower defense games, and almost none of them can make my eyes shine. Tower defense game.

The idea of ​​defending the back garden reminds me of a game called Vermin launched by Nintendo many years ago. It also allows players to defend the garden, but Vermin needs to face the attack of moles.

Plants vs. Zombies takes this model a step further. "

"Fist still has the same art style as before."

Although the original Riot game was renamed Flamingo Game, most players are still accustomed to calling them Riot Games.

Since the control of these two companies is in the hands of Zhou Xin, and the producer of this game is Zhou Xin, this further clarifies this point of view for players.

At the beginning of this year, the Riot video game community introduced the interview mechanism of the later generation Hupu, such as the StarCraft section, and invited the designers of the StarCraft game to accept interviews.

The Half-Life section also asked Fatty G to accept interviews with players.

This further shortens the distance between players and game developers, and also makes the Riot Electronics community more user-friendly.

Is there a second electronic community that can communicate one-on-one with game producers?

Those who are capable of copying do not dare to copy, Yahoo is somewhat wary.

Those who dare to copy do not have the ability to contact the game producer.

After the success of the Riot Electronics community, there are a large number of game media who want to go this way.

For example, GameSpot, a game website backed by CNET, was established in 96 and was named the best entertainment site in 99.

But whether it is the number of daily visits or the number of registered users, it only took half a year for the Riot Electronics community to surpass GameSpot.

More importantly, GameSpot has not found a profit model, but the Riot Electronics Community has.

Since this year, GameSpot has borrowed a lot from the product design ideas of the fist electronics community, and there are not a few websites that do this.

From time to time, the fist electronics community can come up with new tricks to increase user stickiness.

Especially on April Fool's Day, a headline was hung on the top of the homepage of the Riot Electronics community:

Has been imitated, never surpassed.

To mock their competitors.

The more this is the case, the more users recognize the Riot Electronics community.

Before April, the Riot Electronics community held the final warm-up event for "Plants vs. Zombies", and Zhou Xin personally accepted the interviews with the players.

"Newman, I want to ask you when the second part of Angry Birds will be released, and will there be other DLC in the future?"

"After the release of "Plants vs. Zombies", we will start the development of Angry Birds 2. There should be other DLCs. Didn't we make a 10-level DLC for the Lunar New Year in Huaguo, and provide it for free? Do you play?

This kind of DLC will be released according to different festivals. Of course, not every festival will have it. I think Halloween is a good theme. "

"I want to know how much the price of Plants vs. Zombies is? Will it be priced at $19.99 like Angry Birds?"

"No, Plants vs Zombies cost far more to develop than Angry Birds, so it will be priced at $39.99, but trust me it's definitely worth the price.

And you don't have to worry about the price, we will launch a new payment method, so that every user has the opportunity to get a discount on the price. "

"I want to ask if Riot Games will be listed on Nasdaq?"

"This financial reporter, you seem to have gone to the wrong conference site."

"Fist Games seems to have been committed to making casual games. Have you considered making other types of games? I like your art style very much."

"First of all, we have changed the name to Flamingo Games now. Secondly, I think it should. There are many types of video games, and I want to try them all."

"Newman, I like Angry Birds very much, and I think there is a high probability that I will also like Plants vs. Zombies, so I would like to ask if your game will be ported to handhelds or arcades?"

"Our game may not be suitable for arcades. Handhelds will consider it. We have talked with Nintendo, Sony and Sega, but we are still in the preliminary docking stage. It will take a certain amount of time."

In fact, these two games were reserved by Microsoft and will be exclusively ported to the Xbox platform. Bill Gates charged a high price for this.

Zhou Xin confronted the players' problems on the Riot community, which not only sparked heated discussions in the Riot electronics community, but also spread to other online forums.

This also played a role in further expanding the publicity of "Plants vs. Zombies".

"From the perspective of the game, it is very good, but can electronic payment really work?"

Because he is also in the Bay Area, Cao Yongluo occasionally comes to Zhouxin Company to find him, so as a non-staff member of the game tester, he has experienced "Plants vs. Zombies" in advance.

From the perspective of the game itself, he felt that there was no problem at all.

The only thing he has doubts about is electronic payment, especially Zhou Xin's electronic payment that does not need to go through a bank.

Zhou Xin looked at the other party: "It's not a question of whether it can be done, but it must be done. Electronic payment is my most important product."

(End of this chapter)