The Millennium Semiconductor Survival Guide.

Chapter 47 Strong response
"So user needs are the key, why have we never thought about what the user's needs are?
The electronic community is also an online forum, which is a very old product. The forums made by different Internet companies are all based on the most original electronic publishing column and have undergone certain transformations.

By highlighting its own characteristics to attract users, Newman's innovations in the electronic community are only innovations in registration methods and operations.

That is to say, innovation in content, which is not thought of by everyone, and I don't think there is any problem.

Innovation in online forums is itself about personal idiosyncrasies.

But the scoring system is nothing new. The scorecard that evaluates personal credit has a history of 50 years.

Starting from my grandfather, when he went to the bank to get a loan, he had to face the bank's rating of us.

Isn't the evaluation of university or high school teachers' courses also collected in the form of questionnaires, and finally calculate an average score to get the final result?

For example, consumer goods brands go to university campuses to conduct questionnaire surveys, which are also scored offline.

Moving offline scoring to the Internet like this can bring users a great improvement in user experience. Why didn't we think of it before? "

Bezos is furious inside Amazon, and he is very dissatisfied with the entire product department.

Bezos had heard of Newman before. When he met with executives of other Internet companies in Silicon Valley, everyone praised Newman's product design ability.

Some people even think that Newman is the Neil of the Internet industry (Neil McElroy is the world's first product manager, designing and developing consumer products for Procter & Gamble).

But Bezos has always lacked an intuitive understanding of Newman. As the founder and president of Amazon, he has no time to play games.

Therefore, the content of the fist electronic community does not mean much to him, which is also a kind of generation gap.

However, Bezos has some understanding of the SMS verification code payment system of the fist game before.

Amazon's electronic payment has been developing similar functions since last year, and it is ready to go online in these two weeks.

But things changed after Warren Johnson left, who was poached by Newman.

We must know that Amazon, as a fast-growing company, loses money every year but enjoys a super high valuation on Nasdaq, the position of chief financial officer is very important.

Amazon had a hard time poaching Warren Jensen from Delta Air Lines, and he ran away not long after he was poached.

After Warren offered to leave, Bezos raised his attention to Riot Games and a company called NewPay.

During this period, the Riot Electronics community launched a scoring system. Amazon employees quickly realized the benefits of this scoring system after experiencing it, and it can be applied to Amazon.

After Bezos saw the report written by his subordinates, his dissatisfaction with the product department broke out instantly.

You must know that Amazon's electronic payment software market share has not even entered the top five thanks to the number one electronic shopping website in the United States.

In Bezos' view, this is clearly a matter of product design and product operation strategy.

The innovation of the scoring system from offline to online has given Bezos an extra layer of view on Amazon's product department.

"We had the function of writing reviews for books as early as five years ago. At that time, under the pressure of book dealers, we did not take this function off the shelves. Why did no one in the entire product department ever think about allowing users to rate products?
Reviews are non-standardized data of users' feelings about products, while ratings are standardized data of users' feelings about products.

We all know the importance of standardized data when building products and systems. "

Bezos is speechless. Amazon has provided users with the ability to write reviews for books as early as 1995.

When the feature was launched, a large number of book publishers expressed strong dissatisfaction, but Bezos persisted for the sake of user experience and user trust.

If there is no fist game, Amazon will also launch the scoring function around August 1999.

Even so, there was a four-year gap between the rating feature and the comment feature.

And now with the comparison, Bezos has a new understanding of the slow response of the product department.

There is no harm without comparison.

Not only Bezos and Internet practitioners in Silicon Valley are aware of the power of this scoring system.

What is more dangerous is the game publishers. Compared with the traditional model of selling games offline, Riot Games used to have an electronic community to communicate directly with players.

Now with the scoring function, the game publishers linked by Riot Games have more direct communication methods with players.

As long as users have purchased video games once through the distribution channels of Riot Games, the probability of their repurchase is over 80.00%.

This is the result of an offline survey conducted by Valve, a game company headquartered in Kirkland, Washington, in the Washington area.

After the scoring system went live, the two founders within Valve had a fierce dispute.

"I think we can also do online game publishing, and we don't have to find the corresponding publisher for every game." The huge Gabe said excitedly.

He has seen the future of the entire industry from the format of the fist game.

Yes, valve is now a well-known game maker, and it only released a critically acclaimed shooter game "Half-Life" about two months ago.

Valve translated into Chinese means valve, and later they will launch a steam platform, which is steam.

Gabe has also become a fat man in the mouth of many players.

"No, no, the game we developed has been successful, what we need to do now is to perfect the Half-Life series and use Half-Life's reputation in the hearts of players to achieve greater commercial success.

Instead of half-life getting a little bit of success, turn our energies to online game publishing.

This is not a good idea.

Fist Games has an electronic community and a rating system, and a large number of game developers choose to publish their games through Fist Games.

They're so mature that even Yahoo needs to play dirty when it comes to competing with Riot Games.

Not to mention us.

I also know that online game publishing has a huge market and a large audience, but that doesn't mean we need to do it.

This is like everyone knows that the operating system makes money, but a start-up company that wants to make a personal operating system can't get half a cent of investment from Wall Street. "Valve's other co-founder, Mike, was very resolute in his opposition.

Gabe was silent after listening, looking very depressed.

He always felt like he was missing an important opportunity.

　There is another chapter to be updated tomorrow morning, so I will go to bed first.

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(End of this chapter)