The Millennium Semiconductor Survival Guide.

Chapter 45 Game Community Revamp
"It doesn't matter, even without our traffic blessing, Riot Games is growing at a high speed.

Various online forums are filled with information about the Riot electronics community.

What we need to do is to show sincerity and reverse Yahoo's brand image, rather than sticking to temporary gains and losses.

At least in the short-term future, Yahoo's gaming sector will lose the possibility of competing with the Riot Electronics community.

That being the case, we might as well give Riot Games a boost and let them become the number one electronic community in the game field. "

Jerry Yang's philosophy is that the Internet market is vast, and the Yahoo game community has no chance due to plagiarism, even with the blessing of Yahoo's traffic.

So it's better to help the fist game, which already occupies a leading position, and let them win in this segmented field war.

For Yahoo, what they can get is the user's recognition of their sincere apology, reversing Yahoo's image in the minds of users.

Subsequently, Yahoo acquired CEOcity for US$45.8 billion and broadcast for US$57 billion. Two consecutive large transactions allowed Yahoo to completely get rid of this negative incident.

For Zhou Xin and Riot Games, they got a rare traffic bonus.

Yahoo’s homepage attracts traffic to the Riot Electronics community, just like WeChat’s early Jiugongge was opened to a second-tier Internet brand.

This is indeed a leap.

"We can launch the game scoring system." Suzy Dink realized that this was an opportunity, and their long-prepared scoring system could be launched.

"At the same time, the collection display interface is also launched simultaneously."

After the public opinion war with the Yahoo game community, some game makers successively released their previously released games through Riot Games.

Because through traditional game distribution channels, the potential of these games has been tapped.

Unless you wait until the Christmas Black Friday sale, there may still be a little market.

Just like a movie that has reached the end of the box office, it will start to bargain with the video website, and it is the same reason to make another profit on the video website.

Moreover, the rake rate of Riot Games is very low, with a fixed 30% rake ratio, which is much more conscientious than traditional distribution channels.

Not to mention that with the help of the public opinion war with Yahoo, Riot Games has users all over the world.

This is difficult for traditional game publishers to do.

Rex, as a senior user in the Riot game community, has become a well-known user in the game community after he made a small hit on the main forum by carrying Yahoo's plagiarism before.

When he got home that day, after he opened the Riot Games community, the most popular post on the main forum was the news about the community revision.

"A revision? What revision?" With such doubts, Rex opened the popular post.

"The Riot Electronics community has been revamped!
The games purchased by the user through Riot will be reflected on the personal homepage.

At the same time, users can rate the purchased games, with the scores ranging from 1 to 5, and the real-time average score of the game will be displayed on the home page. "

"I have to give Angry Birds a five."

"If Angry Birds 2 comes out this year, I will give him five points. If it doesn't come out this year, I can only give him four points, because there are too few levels."

There are 150 levels of Angry Birds. Players did not think there were too many levels before. With the addition of Christmas-themed DLC, there are a total of [-] levels.

But after the game community came out, a large number of players taught you how to aim to pass those difficult levels.

The player base is here. With the strategy, no matter how many times you play, you can pass the three-star evaluation.

There are plug-ins that cause 150 levels to be unbearable.

"I think this feature is very helpful for players. Before buying a game, players could only judge whether the game is suitable for them by word of mouth.

After scoring, only players who have purchased can score, and the final score will be more real, objective and accurate. "

"There are still many ways to play the fist game."

"In the past, scoring was more in the fields of finance and education. The financial field mainly scored your credit level, and scored credit based on certain user data.

In the field of education, students rate the content of the teacher's class.

This is the first time Riot Games has applied the scoring system to the Internet.Users gain more power. "

"It's not just important to gamers, it's also important to game makers.

Before, the power to evaluate the quality of their games was in the hands of magazines and the media, and the opinions of the majority of players could not be truly adopted.

And now the opinions of the players will be aggregated into a real score. Do you believe the scores given by all users who have purchased, or the opinion given by an editor of the magazine?

I have a hunch that game magazines are going to die. "

"For game publishers, the better the game, the more they will have the urge to release Riot Games.

Getting a high enough score is a great way for them to get publicity.

Riot scored 5.0, the final score given by more than a thousand players. Is there anything more attractive than this to other users who have not bought the game? "

Riot Games originated in Silicon Valley, and a large number of its users are from Silicon Valley, who have their own unique and keen thinking about products.

The quality of the forums now is much higher than the quality of the forums after the Internet pandemic.

Many users who are engaged in the Internet industry in the fist game community quickly realized that the scoring system can be applied not only to games, but also to other fields.

Like books and movies.

As a pure technical nerd, Rex didn't have so many ideas.

His focus is more on scoring Angry Birds, and then looking at the scores of games released by Riot Games.

Angry Birds scored 4.7 points.

This score was about the same as he expected, and Rex even thought it was a bit high.

Radiation 4.8 points.

Advent 3.5
Then combined with the content in these game sections, Rex found that he could have an objective and specific judgment on the quality of a specific game.

"This is simply fantastic, and it will be the best reference when deciding whether to buy the game in the future."

After this revision, the sales of good games released through Riot Games have reached a new level.

Game publishers can see real-time sales through their exclusive pages.

They saw a significant increase in sales data on this day, combined with what they saw and heard in the Riot game community, game publishers realized that Riot has the ability and willingness to disrupt the entire industry.

"Looking at the future of video games from the revision of the Riot community"

A video game magazine with a long history dedicated a supplement to this issue the next day.

It greatly appreciated the changes made by the Riot community, and did not show any dissatisfaction after the right to speak was divided by ordinary players.

(End of this chapter)