The Millennium Semiconductor Survival Guide.

Chapter 362 Administrative Means
"Thank you for your concern. Xinxin will respond to Shenhai as soon as possible if it has any needs. For the time being, we still hope to control the situation within the scope of commercial struggle and do not want to take it to a new level."

The measures were announced on the same day. After the announcement, many departments contacted Xinxin through different channels, including asking if they needed help. Xinxin could put forward its own demands and they would study whether they could implement them.

The person above actually wanted to ask whether we should impose equal demands on the other company to make the other party give in.

Zhou Xin expressed his clear opposition. He does not want the situation to escalate now. It may be helpful for someone above to help him stand up, because the financial crisis has not yet completely emerged. We can only say that the crisis situation is under control and will not spread further.

But this kind of help is limited. In the short term, American will let Matrix go in one to two years. In the long run, American's methods and measures will only become more intense.

Zhou Xin hopes to control this matter at the level of a commercial struggle for at least the next eight years, a commercial struggle between Xinxin Enterprises and the American government.

"We need to do a few things now. Let Matrix find a plenipotentiary representative to help us lobby Washington. Let's let Edwin Chen do it. Professor, what do you think?" Zhou Xin asked.

Hu Zhengming searched his brain to find out who Edwin Chen was, and then doubted: "Chen is still at Bloomberg. Is he willing to come to Matrix to serve as plenipotentiary representative?"

Go to Washington to lobby. This position is very important. The reason why Zhou Xin was able to get this position from ZTE was because of his personal relationship with Lighthizer’s grandson. Now he hopes to let Edwin Chen serve as the plenipotentiary representative of Matrix because Edwin Chen's connections in Washington were deep.

week Only after going through many twists and turns and stepping into pitfalls did I know who to look for, what words to say, and what words not to say.

Edwin Chan was so familiar with Washington. The White House and Washington were almost like home to him.

In Chapter 200, Bush mentioned Edwin Chen, the former White House chief correspondent. After Bush stepped down, he helped him arrange a sinecure with an environmental organization. In the past two years, he was invited by Bloomberg to return to the White House as a reporter.

"I sent him an email. The salary of a plenipotentiary is much higher than that of a reporter, even if he is a senior reporter at Bloomberg." Zhou Xin said, "Furthermore, after Bush stepped down and Obama came in, he, as a remnant of the previous administration, It’s not a pleasant job.”

Hu Zhengming worried: "He is too closely related to the Elephant Party and has a personal relationship with Bush. Will this have a bad impact on lobbying work?"

week And he is not trying to convince Obama. He needs to find lobbyists and then convince the corresponding lawmakers to exert influence in Congress.

My bottom line is that this matter needs to be controlled within a certain range. For the chips sold by American, we can not let New Core OEM, but we can find companies other than New Core to help OEM.

But Amerikan cannot interfere with Matrix's electronic equipment sold in other regions around the world.

The second thing is that we need to speed up support for the upstream and downstream supply chains. We need to investigate specifically how our domestic substitution process is going.

Finally, our production lines may face shrinkage, the original expansion plan will slow down, and Xiaomi Electronics will have to take on more functions.

Xiaomi Electronics’ overseas expansion needs to be accelerated. "

Fortunately, there is Xiaomi. Zhou Xin initially thought that with Matrix, he would be able to sit firmly on Diaoyutai. If Hu Zhengming hadn’t done research and made an electronics brand suitable for Chinese consumers, Xiaomi would not be under Xinxin’s control.

American can use administrative means to prevent Matrix from purchasing Chinese chips. Then after the situation escalates, they will definitely be able to use administrative means to force other mobile phone manufacturers not to cooperate with Xinxin. Therefore, a mobile phone brand with a huge shipment volume like Xiaomi belongs to itself and not others. It makes a huge difference if it belongs to you.

So sometimes even if you have memories and vision from the future, you can't cover everything.

If Matrix is ​​the strategic offensive direction, then Xiaomi can provide sufficient strategic depth for Xinxin.

"We have been focusing on Southeast Asia before, and have entered the European and South American markets since the year before last. In terms of progress, we are already the fastest domestic company to go overseas. But if Xiaomi wants to fill the role of Matrix after the absence, it is not enough." Zhou New said.

Americen's two administrative orders have made both Xinxin and Matrix take action, pushing the development of the companies onto an unknown track.

“America’s Department of Energy chose to terminate the cooperation between EUV LLC and New Core Group. I think it is understandable. This is their right. This is a research project led by the Department of Energy. New Core respects their decision, but Americen respects their decision. Liken's administrative order to Matrix requires Matrix not to purchase chips from China, which New Core cannot understand or accept.

This is the greatest harm to trade freedom. First of all, there are shareholders from all over the world behind Xinxin. Secondly, even if Xinxin is a 100% Chinese company, from what angle will Matrix's purchase of chips produced by Xinxin hurt Amerikan's country? Safety? "

Zhou Xin frequently attacked Weibo and posted several Weibo messages expressing his unacceptable attitude towards the incident.

Being kicked out of EUV LLC was what Zhou Xin expected, but it was a little early. He originally thought that Xinxin would be kicked out after Paulson stepped down.

But not allowing Matrix to cooperate with Xinxin so early was completely beyond his expectation. He believed that this step had not yet been reached, because such an operation would also be detrimental to Amerikan's national image and the global trade rules that have been formulated over the years. kind of damage.

Including Americen’s devastating blow to Neon Semiconductor in the 80s, they were also agreements signed between countries, which affected Neon Semiconductor, and American did not directly attack Toshiba, Hitachi, and Fujitsu. ah?

For such direct administrative orders to interfere with market competition, Zhou Xin originally thought that he would have to wait until the Xiang Party came to power before gradually starting to resort to unscrupulous means. Why did you, a donkey Party, also start to operate like this?

"Sir, Newman stated on Weibo that he cannot accept the federal government's use of executive orders to interfere with commercial competition, believing that it violates the principles of free trade. What do you think of this matter and the decision-making logic behind the White House?" Edwin asked road.

Western University took administrative measures to deal with Newman, which suddenly became a hot topic in the world. The financial crisis and the Occupy Wall Street movement had to be pushed back.

All media outlets are discussing the real reasons behind this incident and the potential impact it may have.

Edwin Chen was still Bloomberg's White House correspondent at this time. This was also Robert Gibbs's most powerful press conference since he became White House press secretary. The place was full, and reporters from almost all mainstream media were present.

Robert Gibbs felt tremendous pressure. He started working with Obama in 2004 and was the core think tank of Obama's campaign team. He was Obama's main spokesperson before 08. After Obama entered the White House, he was quickly appointed. White House Press Secretary.Edwin had received an invitation from Matrix, and he was moved. Therefore, he estimated that this would be his last press conference before leaving the White House, and Edwin wanted to ask some in-depth questions.

Of course, if he didn’t ask, other reporters wouldn’t let Robert go.

"We don't think this violates trade freedom. Matrix uses chips produced in China and there is a risk of collecting information about Americans. Matrix is ​​the smartphone with the largest market share in America. A large number of Americans use Matrix to conduct business." Making phone calls, sending emails, and browsing the Internet involves the transfer of a large amount of Amerikan information.

This is very sensitive and critical. We suspect that Xinxin’s chip collected this information and provided it to Yanjing. "

As a think tank, Robert Gibbs anticipated what reporters would ask today, and he was prepared to respond. What better name than personal information?
We are doing this for the sake of the Americans!Because that's what we do.

Generally, a reporter can only ask one question. After Edwin finished asking, another reporter from a media with a good relationship with Matrix continued to ask:
"Mr. Gibbs, you just mentioned that Matrix's smartphone involves the transmission of a large amount of American information. The same smart devices include Samsung. Samsung mobile phones also have a large market share in American. At the same time, in addition to their own chips, In addition to manufacturing, they also produce their own memory chips.

This involves more personal information and is more sensitive. Why doesn’t Samsung enjoy the same treatment? "

The Korean reporters present turned sideways and glared at each other. What was their intention in drawing the fire to Samsung?
"We are also investigating Samsung, because Matrix has the highest market share, so we will investigate Matrix first," Gibbs said.

"Sir, I would like to ask whether Matrix is ​​completely prohibited from cooperating with Xinxin, or whether Matrix cannot purchase chips produced in China. There is a huge difference between the two.

In addition, are only Matrix electronic devices sold in the Amerikan region affected by this order, or are all Matrix electronic devices sold worldwide affected by this order? "The reporter from the Wall Street Journal asked a series of questions, which caught Robert a little off guard.

These questions go straight to the core. You just said that you are considering the security of personal information of Americans, so do you want to govern the equipment sold by Matrix globally?
The executive order on Xinxin is the product of the leadership of the Department of Energy and the Department of Commerce. The Treasury Department is still in the hands of Paulson. The relationship between Wall Street and Zhou Xin is still in the honeymoon period. The Wall Street Journal naturally wants to speak for Xinxin.

Even in the future, when the overall situation is irreversible, Wall Street will still try to act as a glue between the two countries.

BlackRock, Vanguard, and Bridgewater, a group of top wealth management institutions, have been defeated in Big A one after another. They have not turned their backs like Zuckerberg and still maintained their dignity. They hope to have the opportunity to return to Big A in the future.

And they have only lost money in the past two years. In the previous ten years, they made a lot of profits by investing in white horse stocks.

"We are still studying this. The current administrative order is relatively vague. After discussing with the industry and Matrix itself, we will further clarify the administrative order." Robert said.

The press conference held in the White House did not produce any substantive results. About 85% of the White House spokespersons were journalists. Robert was not, but his Tai Chi skills were no worse than those of spokespersons who were journalists.

Fortunately, Matrix has stocks in stock, and current operations will not be affected. The White House's vague executive order has allowed a large number of companies to see opportunities.

Intel, AMD, Texas Instruments and Qualcomm are talking to Matrix, hoping that Matrix will purchase their chips.

TSMC, Intel and Texas Instruments are talking to Xinxin and hope to help Xinxin manufacture A-series chips.

If the White House targets Matrix's global business, then this will be a cake worth tens of billions of dollars. Who can eat this cake? Profits and revenue are secondary. Only by becoming the number one market share in the smart chip field is the most important.

This is more important than profits and revenue.

"Newman, this is a good thing for Intel and Matrix. Our cooperation is a strong alliance." Craig Barrett flew to Shenhai and tried to persuade Zhou Xin.

"We have established a joint venture, with Matrix accounting for 49% and Intel accounting for 51%. I can guarantee that the White House will never find any fault with this cooperation model."

Zhou Xin didn't say anything. During this period, he had met almost all the chairman of the top institutions in the world's semiconductor field.

In his opinion, these people are like hyenas that smell scent, and they are not good things.

But the price offered by Intel is still the highest. Compared with money, this cooperation method of establishing a joint venture is most beneficial to Matrix, and the initiative is in its own hands.

"Newman, I know this has a great impact on New Core, but based on Intel's news in Washington, there is very little room for maneuver on this matter.

Matrix and Intel cooperate to minimize the impact. "Brett continued to persuade.

He is about to retire in about half a year. He has worked at Intel for more than 30 years. If he can promote the cooperation between Intel and Matrix, Bellette feels that his career will be complete.

Zhou Xin said helplessly: "I still want to wait. In addition, Intel's conditions are very favorable, but the problem is that the performance of the X86 architecture on mobile chips really worries me.

Compared with the ARM architecture, mobile chips developed based on the X86 architecture have always had many problems that cannot be solved. The most important problem is power consumption.

Smartphones are different from computers in that the power they can allocate to the CPU is limited. Unless the problems of high power consumption and poor heat dissipation of Intel mobile chips are solved, it will be difficult for Matrix to cooperate with Intel. "

Intel ranks fourth in mobile chip market share, behind Xinxin, Samsung and Qualcomm, which is why they are so anxious.

　ah~

　　
　
(End of this chapter)