The Millennium Semiconductor Survival Guide.

Chapter 261
The development of chip technology has ushered in an era of rapid growth after 2010. In just ten years, it has advanced from 45nm to 3nm. The rise of the mobile Internet is the most important driver of the rapid development of chip manufacturing.

Except for smartphones that are so obsessed with the advancement of chip manufacturing technology, other chip application scenarios do not have such stringent requirements.

芯片制程对于其他应用场景来说重要，但是没有那么重要。以显卡为例，AMD的radeon7显卡采用了7nm的工艺，英伟达的RTX2080TI则是12nm，7nm制程的radeon7综合性能比不上12nm的RTX2080TI。

Huang Renxun even mocked AMD in the interview, claiming that Nvidia values ​​performance and energy consumption, not process precision.

Except for precision devices such as mobile phones that have strict requirements on volume, other application scenarios are far less stringent.

After Zhou Xin kicked off the smart phone, this trillion-scale market will begin to promote the rapid development of the chip industry. The trillion unit of measurement here is RMB.

Zhou Xin wondered if Goldman Sachs could help him untie Huaguo's chip manufacturing industry. His plan included Plan A and Plan B.

If Goldman Sachs can really persuade American's Ministry of Commerce to remove the chip industry from the Wassenaar Agreement, then it can start investing in large-scale chip foundries in China. After 90 years, there will be a large number of application scenarios.

Holding Xiaomi and Matrix, two consumer electronics brands that are popular in China and the world respectively, the fab does not have to worry about losing money at all.Not to mention that Zhou Xin has the confidence to build Xinxin into the form of Qualcomm in the future and sell mobile phone CPUs to other manufacturers.

If Goldman Sachs can't handle it, then build a large-scale factory in the Lion City. Although the Lion City will not be able to say no to American's requirements in the future, the biggest advantage of building a factory in the Lion City is that the technical information is in its own hands.

If Zhou Xin does not get involved in the field of chip manufacturing, no matter whether the technical information is in the hands of TSMC or Samsung, he will definitely not be able to get it in the future.

More importantly, it can be mixed with sand. It is true that the fab is in the Lion City, but the Wassenaar Agreement does not control the nationality of my engineers. The whole process of putting into production.

The rotation takes place every three years, so that the fabs in Lion City can be used to cultivate Huaguo's talents on a large scale.

Back at the developer conference, the data released by Zhou Xin cheered up all the developers present. Although it was a picture, at least some people ate Zhou Xin's picture.

This also means that the development of applications for Mphone can earn a lot of money, which is very important for using external forces to participate in the improvement of its own ecology.

In the early 90s, a large number of developers developed applications based on the Windows operating system, not because the applications based on the Windows operating system sold best in offline software stores, and they were profitable.

Developing applications for Apple is far inferior to Microsoft in both upper and lower limits. This is an important reason why Windows can finally beat Mac OS.

If the benefits of Mphone applications make the developers excited, then the success of the operators by Matrix will make the competitors feel uneasy. As competitors, everyone knows that Mphone is very successful, whether it is the first generation Mphone or the second generation Mphone. There is a wave of Mphone in the world.

Although Matrix is ​​not on the market, there is no need to publish sales data for marketing now, only the important sales node Matrix will be released to the public, but Mphone's competitors are all established companies with rich business research channels, they can Obtain sales data that is almost the same as that of the Matrix background.

But these sales data alone are not enough for Matrix to convince operators to make all mainstream operators give in, because this is a traditional profit distribution method with more than ten years. Take a big step back.

Relying on tens of millions of sales alone is not enough. You must know that Nokia's global shipments are in units of [-] million, and they can't do it. This also makes them even more curious about how Zhou Xin did it.

"As we all know, Matrix has achieved great success in the mobile phone market. This success is not only a commercial success, but also a success in terms of standards and trends. The emergence of Mphone has created a new concept for the mobile phone industry-smart phones.

When Mphone1 was born, because its creator was Newman, the most successful product manager after the birth of the Internet, both Mphone's competitors and the media preferred to call it an Internet phone.But with the release of Mphone2, and it can do more and more things.

It has a new name-smartphone. Compared with non-smartphones, the biggest difference lies in the customization of applications, because smartphones have a powerful mobile phone processor and a relatively open ecosystem, which leads consumers to Install the apps they want according to their own needs.

Matrix has brought new concepts and trends. According to a survey we conducted in San Francisco, more than 70.00% of users said they would choose a smartphone when purchasing their next mobile phone.

The success of Matrix has drawn much attention to the Matrix Developers Conference held in San Francisco. More than [-] developers across the United States participated in this year's Matrix Developers Conference.

Matrix is ​​not the only one that will hold developer conferences. Many giants in the technology field will hold developer conferences to call on their supporters and potential supporters, in order to concentrate more efforts to help them improve their ecology.Developers can also benefit from it.

Apple's developer conference is held every year similar to Matrix, in the middle of each year, and has a history of more than 1987 years since 15, while Microsoft's annual developer conference is not called a developer conference, but a technology conference. In recent years, Microsoft Most of the technology conferences have focused on the Xbox they launched in recent years.

Since Baidu merged with Google and went public, it has also started to hold developer conferences. Why is the developer conference so important to these Internet giants? What is the difference between Matrix's developer conference and other Internet giants?"

Matrix's developer conference will attract more attention than the developer conferences held by other Internet giants because it involves a major version update of the MOS operating system.In addition, the sale of Mphone2 has created a trend in the United States, and this epoch-making product has attracted almost all consumers.

Every consumer who has experienced Mphone2 is full of praise for it, and the only appeal of consumers is to reduce the price.

"We expect a successful product, and we expect tens of millions of people to use it. People use it to find jobs, communicate with people, do all kinds of things, and that's the product we're trying to create."

This is a microblog posted by Zhou Xin. Mphone1 is already a tens of millions of products. It is not too much for Zhou Xin to expect Mphone2 to become a tens of millions of products.

A large number of netizens left messages below:

"Newman, you did it, the Mphone2 was such a different product that I used it and completely forgot that I had bought other phones before."

"I know the Mphone2 is good, but can its price be renegotiated? Or can the price be lowered through vouchers?"

"Newman, to be honest, I have always been your supporter. I bought Mphone1 to support you in the first week of its release, but the price of Mphone2 is too expensive. Can Matrix take back my Mphone1? Then I can continue to support you. "

"Send me an Mphone2"

There are not a few comments that hope that Zhou Xin will send him Mphone2 directly.

Unlike the launch of the first-generation Apple mobile phone in the later generations, the market was full of skeptical voices. After the Mphone2 smartphone came out, there were only good reviews on the market.

After all, Apple had already experienced failures before the first-generation iPhone came out. At the same time, it is not uncommon for Apple to innovate a lot in the past.

But Mphone is not the same, Mphone1 has been a great success, Newman has never failed, and the product form of Mphone2 is much more mature than the first generation iphone, which leads to great pressure on all competitors.

Their internal survey results show that, for consumers, more than 500% of consumers will choose Mphone after pulling the budget to more than 90.00 US dollars, even if they cannot afford the price of Mphone2, they will choose Mphone1.

When the wave of Mphone2 swept across the United States, the mobile phone market in Huaguo was also undergoing fierce competition.

Since the release of Xinxin Technology's mobile phone integrated chip, the TV advertisements that consumers in Huaguo have seen most on TV have changed from underwear advertisements to mobile advertisements, and the hoarse hosts are fooling around on stage.

And Huang Zhang's model of raising funds for sale through online forums, and Meizu's simple and generous social interaction also made Meizu a small hit on the Internet.

Matrix was the first to make customized keyboards. It was the first to introduce the concept of switches and kits into the keyboard circle. However, due to the high pricing, many companies in Huaguo sold similar switches and kits to American.

This also led to the start of all kinds of customization of the keyboard ring 20 years in advance. American enthusiasts design, and then find a factory in Huaguo for proofing. After the proofing is completed, put pictures on the forum to join groups. After the completion, contact the factory in Huaguo for production.

This kind of group futures method appeared 20 years in advance, and American has a special website for guarantee, similar to the crowdfunding website of later generations.

After Huaguo opened up electronic payment, a similar website was born in Huaguo. After Huang Zhang polished the samples, he first publicized them on the Zhongguancun Forum, and then raised funds on the crowdfunding website.

The mobile phone named Meizu 1 by Huang Zhang received more than 70.00 netizens’ fundraising on the crowdfunding website. The [-]% deposit paid by everyone gave Huang Zhang the capital to find a factory for production and Xinxin Technology to customize chips.

The success of Meizu 1 gave Huang Zhang more ambitions. He also wanted to be a smartphone instead of such a simple assembly plant, which is too low-tech.

The question is where does the money come from?With a sales volume of about 1000 units and a price of 500 yuan, that is, a revenue of 100 million RMB, after excluding costs, the new company Meizu finally only had more than [-] million RMB on its books.

This amount of money is a lot for an individual, but nothing for a business, and all kinds of daily expenses are enough to swallow it up.

Now the scale is too small, and Meizu does not dare to produce on a large scale. If the production cannot be sold, it will go bankrupt immediately. Therefore, the subsequent batches of Meizu 1 will be sold in a similar way, first get a deposit from consumers, and then Going to production again means that consumers have to wait at least three months. After all, there are only a small number of consumers who have this patience.

Huang Zhang has already obtained the Mphone2 through Pengcheng's unique channels. After in-depth experience, he quickly realized that traditional mobile phones such as Meizu 1 have no future. With the advantage of industrial design, they can easily be beaten by regular troops like Matrix. defeated.

"If Meizu wants to grow bigger, it has to make smart phones. The problem is the core operating system, processor and screen of the smart phone. No matter which one is the size of Meizu, it cannot be handled by a company of Meizu's size."

It's too difficult. With the popularization of the concept of smart phones and the development of smart phones, at first everyone thought that the core of smart phones was the operating system, and the open ecology of MOS was the key to the success of Mphone1.

Later, I realized that the processor is equally important. Mphone’s advantages in processors and Zhou Xin’s advantages in the field of mobile chips after becoming the controlling shareholder of ARM gave mobile chips of the same process, the A-series chips used by Mphone, a clear advantage.

This advantage determines that Mphone can carry more feature-rich applications.

After the release of Mphone2, everyone found that the screen is equally important. The screen can enrich the application form. Now the industry recognizes that the three elements of a smart phone are the operating system, processor and screen, and the Mphone2 is the most perfect of these three. It is considered to be the masterpiece of smartphones.

There are also a lot of detailed introductions about Mphone2 on the Internet in Huaguo, because Matrix has many employees who are overseas students from Huaguo. Although these Huaguo employees are in Silicon Valley, it is difficult for them to integrate into the local life circle. Most of them are still active on the Internet in Huaguo. superior.

In addition, their work unit gave them a sense of superiority on the Internet in Huaguo, and they would post some Mphone2 posts from time to time. Before the release of Mphone2, various riddlers broke the news, and after the release, there were all kinds of popular science.

Therefore, Huang Zhang knows Mphone2 very well, and even understands some technical details. In his opinion, Meizu wants to transform, and the challenges faced by making smartphones are simply not something he can handle now.

At this time, Huang Zhang's friend introduced him to a venture capital institution, saying that he could chat with the venture capital.

"Hello, Mr. Huang, can you introduce the basic situation and product content of your company."

Huang Zhang was a little nervous, because sitting in front of him was the investment manager of Xinxing Investment. With the development of Huaguo Internet, Xinxing Investment has become the most famous venture capital institution in China.

All kinds of jokes about Xinxing's investment not short of money are emerging endlessly on the Huaguo Internet, because in the eyes of netizens, Zhou Xin is not short of money, which also means that Zhou Xin's companies are also not short of money.

"Manager Zhao, hello, we are a company that focuses on mobile phone manufacturing, mainly including Meizu 1, this is our product, you can take a look."

Huang Zhang handed a white Meizu 1 to Manager Zhao, and then continued: "Without resorting to traditional marketing methods and without advertising for a penny, our sales exceeded 1 units."

Meizu 1 has carried out 3 rounds of crowdfunding, the first two rounds were [-] units, and the sales of the third round dropped significantly. After all, the total number of consumers who accept crowdfunding is extremely limited.

　To put it simply, Mphone2 has very obvious advantages in terms of product form and technology, so Crow doesn't want to spend a lot of effort to write about how to succeed, so Crow wants to reflect the success of Mphone2 by making operators make concessions.

　　
　
(End of this chapter)