The Millennium Semiconductor Survival Guide.

Chapter 254 Stunning
Bill Gates was very excited. He did not expect to have the opportunity to invest in Matrix. Anyone with a discerning eye can see the potential of Matrix.

It is only the first day after the launch of Mphone2, but after experiencing an Mphone2, Bill Gates knows that it will definitely be a big success in the consumer market of American.

Even after the Nasdaq bubble burst in 2000 and the Twin Towers attack in 749, American is still the country with the strongest spending power on Blue Star. The price of $[-] is indeed comparable to other mobile phones. too high.

Almost 1.5 times the price of a Nokia smartphone, but what if it wasn't considered a mobile phone? Mphone2 and Nokia are two completely different tracks.

Bill Gates believes that as long as consumers go to Matrix's offline stores to experience Mphone2, most of them will think that the price of $749 is worth the money.

It's not that if the price is expensive, there is no cost-effectiveness, and the expensive configuration is generally not cost-effective.

For example, the Pixel 4XL launched by Google in later generations was the era when the iPhone 13pro was launched. Google’s Pixel 4XL has dual cameras and a large forehead. The sensor of the camera is still using Sony’s IMX363. Some people may have no idea about the IMX363, which is used by Mi 6. The camera sensor is so far behind that I don’t know where it went.

It is such a product, with a big notch in the era of full screen, the starting price can be as high as 899 US dollars, the top configuration is only 6+128G, and the price is 999 US dollars.

With this price-performance ratio, it’s no wonder that Google’s Pixel series isn’t cool.

Mphone2's pricing and configuration, combined with the era it belongs to, the price/performance ratio is simply overwhelming, all of which are the most advanced technologies at the moment.

After hearing Zhou Xin's answer, Bill Gates hesitated for a moment and said: "No problem, I know who are the real influential figures in Washington, and I will help you think of a complete solution.

If you really want the greatest degree of security, then you have to distinguish between light and dark. On the bright side, you are making political donations to these people on stage. You can do the same as me and do not offend both sides, as you did before. Give them obvious benefits.

The other line is deeply tied to a small number of families. I am very clear about the potential of Matrix, but for others, they may not be so clear. It is better to put Matrix on the market and let them see it on paper in the process. Expansion of wealth. "

Zhou Xin can understand what Bill Gates meant: "Yes, the outside world may think that Matrix can become the Nokia and Motorola of the new era, but in fact, in my mind, it will be the new era of Microsoft, IBM, and Yahoo! Union."

Bill Gates asks: "Is the potential of the smartphone really that great?"

Zhou Xin nodded: "Smartphones and personal computers will seize consumers' time together. I don't know if you have observed Mphone1 users in daily life. After the birth of Mphone1, the time consumers spend on mobile phones has greatly increased. Rise, according to the background statistics of MOS, the average consumer spends two hours on Mphone every day.

After Mphone2 is launched, this figure will increase substantially.

Smartphones will become more and more important, becoming or even surpassing the PC market. "

Bill Gates felt a sense of urgency after listening to it, because he realized that if Zhou Xin's logic was followed, the operating system building built by Microsoft still had a lot of loopholes.

The winner of the smart phone, if it counterattacks the desktop operating system through the victory of the smart phone operating system, Microsoft may really be bitten off a part of the market share.

This is a crisis in the future, and the biggest opportunity right now is for Matrix to introduce investors and share the pie.

While Bill Gates was looking for investors for Matrix, the tsunami triggered by the launch of Mphone2 began to slowly sweep across the United States.

Because Mphone2 adopts a large number of advanced technologies, it is difficult to suppress the cost at the beginning, and Matrix stock is limited.

In the first month after the launch of the Mphone2, everyone from American to Maple Leaf Country to Neon is crazy about this product. All of Matrix’s offline stores only have prototypes, and there are even frequent store robberies in California. The phenomenon.

The success of the first-generation Mphone has made Matrix supply chain upstream and downstream companies willing to bet with Matrix that the shipment of the second-generation Mphone will be the same, or even more. Therefore, even if the number of Mphone stocks is small, Matrix can still reduce the cost. as low as possible.

Lei Jun has been working as Vice President of Matrix for some time, and his main job now is supply chain management.To be honest, Lei Jun did not have much experience in supply chain management before becoming a Matrix executive.

Only the process of founding Joyo.com can barely touch supply chain management, but there is still a big difference between suppliers of books and suppliers of electronic components.

Lei Jun entered the role very quickly. Matrix’s suppliers are spread all over the world in different countries on all continents. Lei Jun is very talented in supply chain management and can finally achieve what he wants to achieve. This makes Zhou Xin feel that even if the talent is changed An environment is also a talent.

It is precisely because of Mr. Lei's supply chain management that the price of Mphone2 can be reduced to US$749, otherwise it would have to go up by at least US$100.

"As we all know, every time Newman's company launches a new product, whether it is software or hardware, it will be a big event in Silicon Valley. The overwhelming gossip, eye-catching press conference, accompanied by a growing fan base, everything comes in time So mighty. Quora is like this, NewPay is like this, and Mphone is like this.

However, this Mphone2 is even more sensational.Compared with the first-generation Mphone, Mphone2 began to warm up at the Mphone Developer Conference half a year ago, and various rumors and gossips flooded the entire American Internet.

The Mphone2 may prove to be Newman's most successful launch yet.On the first day of online booking, we saw that the servers of Matrix and AT&T were squeezed to the point of downtime, and the delivery time was frequently delayed due to the strong demand.

Queuing parties from all over the world began to set up camp in front of Matrix stores one after another.

We have many expectations for the second-generation Mphone, and it is doing its best to realize them: equipped with A2 chip with better performance and more power-saving, new multimedia decoding chip, the latest Bluetooth technology, a reborn industrial design, 3G network ...

But what surprises us the most is not the above content, but the screen, a whole screen with multi-touch. The most significant change on Mphone2 is the screen, from a screen plus a keyboard to a screen plus a Home button.

The huge changes in industrial design have allowed Mphone to completely reshape the feel of mobile phones, and such changes are striking enough. Newman defined the design of Mphone2 as a future product at the Mphone2 conference. When the editors of Wired magazine got started with Mphone2, we think Newman's definition is still a bit conservative.

Mphone2 is not a product of the future, it is a product of the future.It is hard for us to imagine that in the third year after entering the 21st century, we can say goodbye to the mobile phone form of the past 20 years.After using Mphone2, I go back to using other brands of mobile phones, which is really hard for me to accept.

Bloated keyboards, sluggish operations, boring mobile applications, sluggish 2G network, other brands of mobile phones, even if they were the top flagship phones before, are so weak and vulnerable to Mphone2.

I know that everyone's question is now: Is Mphone2 really as invincible as it is on the Internet forum? Is there water in what Newman said at the press conference?Are mobile phone manufacturers such as Nokia, Motorola, and Ericsson really vulnerable to Matrix?We will give answers to these questions one by one, read this detailed evaluation slowly!
Compared with Mphone1's radian, plastic feel, and silver edge, Matrix has made the body and surface of the new Mphone more detailed and complex.From design aesthetics to manufacturing process, Newman led the design team of Matrix to subvert our understanding of a mobile phone.

The shell of the Mphone2 is composed of three basic parts: two pieces of smooth high-strength glass, and a stainless steel band around the perimeter.It is clear but not simple, and Mphone2 also added some small details, such as the changed volume key, which is divided into two independent buttons from the original integration, marked with +/-, and the notch on the metal band is helpful for improving the wireless signal. play an important role.

Mphone2 is obviously thinner than Mphone1, reduced from 12.5mm to 9.8mm, but the weight is still 137g, which makes the whole phone more compact both in terms of visual effect and grip effect.

We can't describe how high-end the Mphone2's design is.In comparison, even the Mphone1 feels cheap and bloated, and the newly launched Samsung S1 looks like a product from the last century.

As mentioned earlier, Mphone2 has three main parts. The front is made of extremely solid glass. Matrix official website claims that it can be compared with sapphire in terms of strength and 30 times harder than plastic.

There's a narrow slit in the glass above the screen for the earpiece and front-facing camera, and a similar design for the Home button below.

On the left side of the phone are new volume buttons, a newly designed mute switch, and a slit near the bottom.On the right side is the card slot for the phone card, and there is also a slit near the bottom.

The top is the switching key of the power and sleep button and the headphone port, and the other slit is the new noise-cancelling microphone.

In my opinion, the headphone jack of Mphone2 may be a failure, because equipped with the most advanced bluetooth technology also from Newman, Mphone does not need extra headphone jack, and the bluetooth headset can perfectly replace the headphone jack.

At the bottom are the speaker, main microphone and charging port.The back of the phone is the same high-strength glass, and the only gaps are the new HD camera, LED flash and Matrix rectangular logo.

In general, Mphone2 has thrown off all mobile phones on the market in terms of industrial design.

It's better designed than the very expensive ones, like the Vertu.

And Mphone2 not only looks great, the materials used also feel extraordinary.The first few days we started testing, we were very worried about it being dropped or lost.This is more or less because Mphone2 is so beautiful to hold and use.

Especially its whole screen, by now you should already know that Mphone2 adopts a brand new screen.Due to the high resolution and pixel density, Matrix named this 3.5-inch ultra-fine screen near retinal display.

Under the same size, the new screen achieves ultra-high pixel density and 800:1 contrast ratio. At the press conference, Newman talked about the adaptability of the screen itself to touch, but did not talk too much about the resolution and clarity of the screen. In fact, we can see from the official website that this screen claims to be close to the recognition ability of the human eye. .

It's safe to say this: We've never seen a more detailed, crisp, and beautiful screen on any phone.

Not only are the colors plump and the black levels deep, you can't see the pixels on the screen at all.Well, you can see it through a microscope, but with normal use, you won't see any kind of jaggies, except maybe an app that isn't updating the picture.

Text rendering is unbelievably crisp, where on other phones users would see row after row of pixels, on the Mphone2 it's perfectly readable, but only through a microscope.

The screen is captivating and even more captivating when looking at photos or videos, the detail in motion is astounding”

It is extremely rare to see editors praising Mphone2 in major technology magazines. Very few magazines criticize Mphone2, and they also focus on the price:
"Newman's pricing is a wrong choice. I don't doubt that Newman's pricing will be supported and purchased by a large number of Newman and even Mphone's own fans. I don't doubt that Newman can achieve great success in business. In the past, I doubted Newman's business judgment. No matter how stubborn the colleagues who made mistakes are, they will no longer have similar ideas after the 21st century.

The mistake I'm referring to is pricing. Newman's pricing leaves low-income people behind. People who survive on relief money and free food lose the opportunity to experience cutting-edge technology. Even in the age of personal computers, there are corresponding businesses to satisfy their needs.

But after entering the era of smartphones, other mobile phone manufacturers will quickly follow up with the decision made by Newman. Newman is priced at US$599, and we price it at US$499. No company considers lowering the price below US$200, and no company wants to occupy it. The low-end market.

The term smart phone seems to be associated with high-end and expensive since its birth. Newman deepened this impression again in the pricing of the second-generation Mphone. This is not good news for low-income groups, which will affect Newman’s business. Social evaluation."

Even if there are criticisms, such criticisms are focused on such aspects. For the consumer groups in Silicon Valley, mainly programmers, researchers, and engineers, they can't wait to worship Zhou Xin after seeing the Mphone2.

"It's hard to imagine that this is Mphone2. If it is Nokia, it must be at least Mphone10."

"With other consumer electronics manufacturers for comparison, I simply love Newman. He let me know how rare it is for a consumer electronics manufacturer that doesn't squeeze toothpaste."

"Mphone2 is in my hands, I don't want to talk to non-Mphone2 users anymore."

"I have been queuing at Matrix's offline period store at [-] o'clock every Friday morning for two consecutive weeks, but why is it still not my turn yet!"

There is even a smuggling service specifically for the California area, buying Mphone2 from offline stores in less developed areas of American, and then bringing the human flesh to California to resell to consumers in California, and the resale price can increase by $[-].

(End of this chapter)