The Millennium Semiconductor Survival Guide.

Chapter 252 Mphone2
"It's a great pleasure to come to the Moscone Convention Center again and see so many audiences here. In the past three years, Mphone has made history, and it has personally opened the era of smart phones.

Here today, I am honored to introduce a new generation of Mphone, Mphone2, to the audience present.The difference between it and the first-generation Mphone is even greater than the difference between the first-generation Mphone and Nokia. "

The Mphone2 product conference was held in the spring of 2003. The Mphone2 product conference was also held at the Moscone Convention Center in San Francisco. Matrix has not yet built a global headquarters like Apple in later generations.

In addition to Matrix users, a large number of journalists, entrepreneurs and professional managers of competitors were also invited to the press conference.

"I've heard for a long time that the Mphone2 is an unimaginable product, and I've heard it before from Sony executives that it's going to be a very different product."

"Oh, I've heard that too, but I heard from the developers. I heard that it's a whole screen. Is this different from Samsung's S-series smartphones?"

"I guess Newman should polish it to perfection. I don't know the details. After all, Newman has taken extremely strict confidentiality measures for this generation of Mphone."

Zhou Xin said above that entrepreneurs in Silicon Valley were also discussing it.In the past three years, many Silicon Valley entrepreneurs have made a lot of money from the Mphone ecosystem.

Because of this, at the second Mphone Developer Conference last year, the news of the new generation of Mphone announced at that time made many entrepreneurs realize that it is a new opportunity, and the new generation of Mphone can achieve more effects.

Zhou Xin was also very excited standing on the stage, precisely because his arrival will usher in the era of mobile Internet five years in advance.

Because of the impact of the first-generation Mphone, American's 3G network construction is also earlier than the original time and space.The first-generation Mphone and the subsequent semi-smart phones brought a lot of traffic demand, which led American's telecom operators to try to build a 3G network in the big cities of American.

3G network is not a new technology. As early as 1998, American conducted an auction of 3G spectrum, just because the dot-com bubble burst was beginning to emerge at that time, and the company that first auctioned 3G spectrum could not afford 10 billion The high price of the US dollar, and after being taken back, a second auction was held, and the second auction directly passed the auction.

By the spring of 2003, when Zhou Xin held the second-generation Mphone product launch conference, first-tier cities such as San Francisco, New York, and Los Angeles had completed the laying of 3G networks.

The second-generation Mphone will also go on sale simultaneously in Neon, Korea and Maple Leaf.

Neon and Korea are because they have completed the laying of the 3G network long ago, and Maple Leaf Country belongs to the traditional sphere of influence of Silicon Valley.

Zhou Xin continued on stage: "Compared with the first-generation Mphone, the biggest difference of Mphone2 is the screen, we have completely canceled the keyboard, and all operations will be done by fingers.

Of course, the well-received linear motor in the first generation Mphone will still be retained, and you will also have a vibration feedback effect when typing on the screen. "

After talking about Zhou Xin, the appearance of Mphone2 appeared behind Zhou Xin. This mobile phone is between iphone3GS and iphone6. It has a longer screen than iphone3GS, and the bottom border is the familiar Home button.

The proportion confirmed by industrial aesthetics presents the ultimate simplicity and futuristic sense.

Zhou Xin pressed the Home button with his finger, and the Mphone on the screen behind him entered the desktop after a short animation effect.

"The new generation of Mphone supports password unlocking and fingerprint unlocking at the same time. You only need to enter your fingerprint into the Mphone in advance. When unlocking later, you only need to press the entered finger on the Home button to complete the unlocking."

The brief animation effect here is a process of human fingerprints from dark to light.

Fingerprint unlocking is also not a new technology. In 1998, Siemens launched the first mobile phone that supports fingerprint unlocking, but the technology was not mature enough at that time, and you needed to slowly swipe across the recognition area, and the recognition area will record a part of your fingerprint separately for splicing. Only then can it be compared with the full fingerprint.

Later, in 2001, Samsung also launched a fingerprint mobile phone called Pass-Phone, which can use fingerprints to transfer money, send and receive emails, etc.

Matrix has acquired a company called Authen Tec. If there is no Zhou Xin, this company that focuses on fingerprint recognition sensors will be acquired by Apple in the future.

The appearance of this phone alone is enough to make users feel its sense of technology.

Such a smooth fingerprint recognition function only further deepens this impression.

"After making the first-generation Mphone, the entire Mphone team has been thinking about where to start to optimize it. We don't want to be called the second-generation Mphone just by changing the color of the shell and adding some applications.

This is why after the launch of the first generation of Mphone, the second generation of Mphone was launched after three years.

One of the biggest innovations must be this whole touch screen. Since the birth of personal handheld computers, touch screens are not uncommon, but Mphone's touch screen is different from all previous touch screens.

Everyone will be shocked by its fluency when you get started to experience it. I simply use a small game to demonstrate it. "

Zhou Xin clicked on an app with an icon of a watermelon cut in half, and said: "This game is called Fruit Ninja. Players need to swipe the screen with their fingers to cut the fruit."

Zhou Xin played briefly for 2 minutes, but failed because he cut bombs continuously, but the exciting music and unique game mode still made the eyes of the users shine.

Many of the entrepreneurs present here specialize in games. Many of them are successful game developers of the first generation Mphone. After seeing Fruit Ninja, many ideas came to mind:

"If Mphone2's fluency is really as smooth as Newman showed, then we can make more games."

"We can also simulate the mode of cutting fruit, relying on the touch screen to play new ideas."

After Zhou Xin waited for the cheers from the audience to end, he clicked on another game: "Let me show you the touch-screen version of "Angry Birds"

Just use your fingers to pull the spring, the touch screen of Mphone2 can fully perceive this subtle difference, it is so sensitive.

It is no exaggeration to say that Mphone2 has brought the touch screen to a new era. "

If Zhou Xin does not authorize the technology to the outside world, it will take at least two years for other mobile phone manufacturers to use the touch screen alone.

This is because the technical patents have been registered by Matrix. To achieve similar effects, you have to bypass the patent wall set by Matrix. This is the biggest difficulty.

Relying on the advantage of the prophet, Zhou Xin can be regarded as experiencing the pleasure of future generations of American companies relying on the patent wall to block Huaguo companies.

"The second-generation Mphone has a more powerful touch screen, supports richer application modes, and naturally has a more powerful chip.

Compared with the first-generation Mphone, the second-generation Mphone uses the A2E chip developed by Xinxin Technology. This chip adopts the most advanced 90nm process, and the main frequency can reach 800MHz. At the same time, the biggest feature of this generation of Mphone is battery life.

和第一代Mphone6个小时的续航相比，第二代Mphone在2G网络下可以做到16个小时的续航，在3G网络下可以做到12个小时的续航。”

Here, the performance of the A2E chip has not improved much. The joint research and development team of Matrix and Xinxin put more energy on reducing power consumption, and use more advanced manufacturing processes to reduce power consumption as much as possible.

In fact, the main frequency of 500Mhz is completely sufficient for the current smartphones, so the second-generation Mphone did not spend much effort on the processor, but instead focused on upgrading the display chip.

Because the touch screen of Mphone2 leads to higher requirements for the quality of the screen, Mphone adopts the method of directly connecting the display chip and RAM to improve the performance of the display chip as much as possible.

"Yes, that's right. This generation of Mphone supports both 2G and 3G networks. Under the 3G network, you can browse the web, download applications, and view pictures or videos sent to you by others. You don't have to wait for 2 minutes to view them for [-] seconds. The clock phenomenon occurs.

At the same time, the new generation of Mphone is equipped with the latest Bluetooth technology of Xinxin Technology. Based on the latest Bluetooth technology, we and Xinxin Technology jointly launched Mpods, such a true wireless headset.

I don’t want to elaborate too much on the earphones. You are welcome to experience it at Matrix’s offline flagship store.

We also solved the problem that consumers criticized a lot in the first generation of Mphone, which did not support audio playback.”

For the present users, the most concerned part is over. Their most concerned issues are nothing more than the appearance, battery life, differences from the first-generation Mphone, and whether the previous problems have been resolved.

This press conference almost perfectly solved their problems, and there was only one question left in the end, and that was the price.

You must know that the price of the first-generation Mphone at US$599 was considered expensive at the time. This generation of Mphone is equipped with so many advanced technologies, and it is hard to imagine how much the price will soar.

"The last is the price, because it is equipped with too many latest technologies, we have tried to reduce the cost as much as possible, but it is really difficult to do so, so the final price may exceed everyone's expectations.

But when you buy it back and experience it, you will find that its experience far exceeds the price itself. "

After talking about Zhou Xin, there are two prices: 4GB 749 US dollars, 8GB 849 US dollars.

The configuration of Mphone2 is somewhat similar to that of iphone4. Compared with iphone4, it has more fingerprint unlocking and more advanced bluetooth technology.

The iPhone 4 was released in 2010, when the technology was mature enough and the cost could be kept down.The Mphone is considered a pioneer, and compared with the first-generation Mphone, the price is only increased by 150 US dollars, which is considered to be the best effort.

This is because the general environment of the entire chip industry is in depression, and Matrix is ​​a major customer, so the price can be suppressed.

Otherwise, the price will soar to $999, which will have a huge impact on Mphone999's occupation of the market.

The sparse applause from the audience this time clearly shows that the users are not satisfied with the price. The 749 is considered to be the most expensive mobile phone except for luxury mobile phones.

Zhou Xin said: "I know that everyone is not satisfied with this price, and I am also not satisfied with this price, but the price of Mphone is determined by cost, and we have made enough efforts to control the price of Mphone2 at 749 US dollars.

As a reward, we will reduce the price of the first-generation Mphone of the entire series by $150, which means that the price of the first-generation Mphone will become $449. "

One is to reduce inventory. When the price of Mphone2 first came out, everyone would be dissatisfied, because there was no such expensive mobile phone before.

But with the increase of users and the accumulation of word-of-mouth, this kind of dissatisfaction can be resolved, especially if the follow-up friends will produce products that match the Mphone2, the price is similar to Mphone2, and the product experience is far from Mphone2 Effect.

Secondly, in order to squeeze the market of other mobile phone manufacturers, the price of Mphone1 has been reduced to $449, which is bad news for Samsung, Sony, and Motorola.

This is like Tesla's price cuts in later generations, BYD was not too affected, but it forced Xiaopeng and Weilai to die.

After Zhou Xin walked off the stage amid the cheers of the audience, he invited Bill Gates to chat alone. Bill Gates naturally would not let go of such an opportunity. You must know that he was also eager to cooperate with Zhou Xin.

After Mphone has come to this point, it needs to properly transfer some benefits to American's interest groups.

Even the ZTE of later generations is far less valuable than Matrix, which opened the era of mobile Internet. Zhou Xin only has negotiating experience at ZTE level. How much to cut, and who to cut, Bill Gates is the best person to consult at this time.

For Zhou Xin, Mphone is just a process, and using Mphone to ensure the survival and evolution of Huaguo's chip supply chain is the goal.

Whether it is NewPay or Matrix, in order to monopolize the entire market, Zhou Xin will not hesitate to share the cake
As he expected, Bill Gates' eyes lit up during the meeting that night. On the way to Zhou Xin's home, Bill Gates had fully experienced the Mphone2, and the experience was simply perfect.

"Newman, even though I've been told that the Mphone2 is going to be a great product, it's delivered far more than I could have imagined. I honestly think the $749 price tag is going to push the bottom line. , but after actually using it, I feel that the price is indeed as you said at the press conference, and you have tried your best.

It's so perfect, its touch feedback is so perfect, you know Microsoft has made a lot of handheld computers in the past, and I have used a lot of handheld computers.

Most of these handheld computers are also touch screens, and they use resistive pens to control them. Even if there is a pen in the middle as a medium, their experience is not as smooth as Mphone2 with fingers.

I'm curious how you did it, from the screen to the network to the chip and operating system, this is an all-round improvement.

It is almost completely two generations of products with Mphone1, and it is indeed a product that has been accumulated for three years. "

Bill Gates is obviously aware of the potential of the mobile phone operating system. Although he no longer manages Microsoft at this time, he still keeps in touch with Ballmer and will remind Ballmer to pay attention to the mobile phone operating system market.

Microsoft has also teamed up with Nokia to develop a mobile phone operating system, just as it has previously developed a handheld computer operating system with other personal handheld computer manufacturers.

But after experiencing Mphone's operating system, Bill Gates realized that the mobile phone operating system made by Microsoft is completely incomparable.

(End of this chapter)