The Millennium Semiconductor Survival Guide.

Chapter 246 Extreme Value for money

After Zhou Xin finished speaking, the audience in the audience began to whisper that those who could come here were basically students from various colleges and universities in Shenhai.

As students, they have learned information from the Internet all year round, and they are most aware of Huaguo's backwardness in the field of consumer electronics.There are indeed many domestic computer brands, such as Lenovo, Founder, Great Wall and so on.Including all kinds of computer magazines will share a variety of machine sets.

Yes, there were trash guys in 2002, and it was their hobby to assemble different parts into a computer.Almost all the brands in the group plan given by computer magazines are foreign brands.

The rare domestic brands are also from Wanwan. For consumers in Huaguo, it is difficult to emotionally think that Wanwan is a national brand.

Zhou Xin's words undoubtedly broke everyone's previous cognition, Zhou Xin waited for the discussion of the audience below to gradually quiet down and said;

"That's right, the Xiaomi computer is a computer that uses a large number of domestic components, and I will introduce it to you in detail.

The first is the CPU. The CPU is the core of the computer. It determines the performance of the computer to a large extent. For the audience in the audience, the CPU is more related to whether everyone can play games smoothly.

The Pentium-M model CPU used in the CPU of Xiaomi computer is more familiar to everyone as Pentium. Pentium-M is jointly developed by Xinxin Technology under my name and Intel. The manufacture of this CPU is also completed by Xinxin Technology.

Everyone will definitely have doubts about the performance of the Pentium-M chip. I can compare it with the more popular mid-range chips currently on the market. The first one is the AMD Duron CPU, which is commonly found in the price range of 3000 to 4000 yuan.

The main frequency of the Duron CPU is around 1GHz, and the second chip is the Celeron III chip, which is commonly found in the price range of 4000 yuan to 5000 yuan and also comes from Intel. Its main frequency is 1.2GHz.

The third chip is the AMD Athlon 6000++ chip commonly seen at the price of 1800 yuan, with a main frequency of 1.5GHz, and this Pentium-M CPU has a main frequency of 1.5GHz. It is not an exaggeration to say that it is a mid-to-high-end chip. .

Then there is the graphics card, which is also the NVDIA-MI100 graphics card jointly launched by Xinxin Technology and the mainstream graphics card design manufacturer Nvidia on the market. This graphics card is developed based on Nvidia’s NV15 platform, and the core frequency is 250MHz.

Also manufactured by Xinxin Technology, both chips are manufactured by Xinxin Technology in Shenhai's factory.

The process is really difficult, especially for graphics cards, because Huaguo's most advanced chip process is only 0.18 microns, while the most advanced foreign process has reached 90nm. The more advanced the chip process, the better the performance.

The current mainstream graphics chips on the market, such as Sunflower, MSI, Gigabyte, ASUS, etc., have all reached 0.13 microns.

Before the cooperation between Nvidia and Xinxin Technology, the 0.18-micron graphics chip can only achieve a main frequency of 200MHz at most, which is the performance of Geforce2, the first graphics chip launched by Nvidia.

And we have achieved a breakthrough to the previous limit, which is really very difficult. I can see the workflow of Xinxin Technology in the background, because the chip foundry industry in Huaguo has never done the foundry of graphics chips before. NVDIA- The joint research and development of MI is completed by Xinxin Technology's R&D center in Silicon Valley and NVIDIA.

In the end, the chip landed, and the manufacturing still had to be placed in Huaguo and Zhangjiang. We encountered a lot of problems in the process of chip manufacturing. It was not as easy as everyone imagined for the experts from Silicon Valley to come. I am NVIDIA and Xinwei. Core Technology's major shareholder, but I can't let the other party be on call.

The cooperation between the two parties adopts the method of offline communication a few times and online communication more often. From the backstage, I often see that our engineering team is still replying to American’s email at one o’clock in the morning, in order to prevent problems from being separated. Only genius can find the answer.

The NVDIA-MI100 graphics card adopts the current medium-level manufacturing process, but its performance is absolutely first-class, and it also supports Microsoft's latest programmable rendering pipeline.

In the original graphics card, the 'components' of the graphics card processing each process are completely fixed, which may cause a barrel effect, and the graphics card will cause other 'components' to be idle due to the high load of one 'component'.Performance cannot be fully utilized.The programmable rendering pipeline allows some components to do other work, such as pixel filling, vertex shading, and so on. "

It’s normal to complain when speaking the truth. Everyone likes to talk about how difficult it is for me to launch this product at a press conference. I have gone through many hardships. The subtext is that I have put so much effort into it, and you still don’t support me?

Zhou Xin talked about this, complaining is just one of the trivial purposes, more is to help Xinxin Technology to promote, tell the student group present that the work we do is very meaningful and interesting, welcome everyone to join Xinxin Technology.

At the same time, it is also a comparison with Chen Jin again. You have to copy even the DSP chip, and we have launched a semi-self-developed graphics card and CPU.

Most of the audience here are knowledgeable, not to mention that the parameter comparison is marked on the PPT behind Zhou Xin, and there is a tsunami of cheers from the audience.

Now that Huaguo has only joined the WTO for a year, there is a big gap between Huaguo and a country like American, not to mention Neon and Korea. The core components of computers that everyone can come into contact with in daily life are almost all Made in Silicon Valley.

Made in Silicon Valley, and then put on the brand of Wanwan, Neon or Korea, why Lenovo is criticized, not because Lenovo has become a giant in the field of personal computers by relying on the Huaguo market, but it has made no progress in core technology.

At present, there is a strong trend of worshiping foreigners and foreign countries, and there are also a large group of people who hope that the country will develop better. Even worshiping foreigners and hoping for better development of the country are not in conflict, not to mention that the audience present is mainly a group of passionate students. , the cheers of the students could cover the entire Jiaotong University.

Needless to say, Zhou Xin, everyone knows how difficult it is. The reporter representatives of the computer newspaper in the audience put their heads together and talked in such a noisy environment:
"Even if Boss Zhou doesn't pay me a reporter's fee, just because the chip and graphics card are made in Huaguo, I will give Xiaomi a good meal.

But Xiaomi is good in everything else, but the name is not aggressive enough, and it doesn't fit Boss Zhou's status. "

"Then would you buy it?"

"what?"

"I said would you buy it!" He roared at the same time.

"I will definitely support one, and I will support one if the price is below 6000 yuan."

Zhou Xin waited for everyone to calm down and continued:
"Standing here, I have mixed feelings in my heart, because I am very proud of this product, which is the culmination of the development of Huaguo's electronics industry in the past ten years.

I just talked about the CPU and graphics card, and then I will introduce the motherboard, memory, hard disk, sound card, optical drive, etc. one by one.

I know that everyone must have doubts in the past, why are there no domestic brands for these accessories?If you are a student majoring in integrated circuits, you should be clear, because the Huaguo brand lacks space for display.

Taking memory as an example, Hua Hong is a Huaguo company that focuses on memory manufacturing, but the memory they manufacture is usually sold on the market under the brand name of NEC or Western Digital.That is to say, although the memory stick you bought was manufactured by Hua Hong, there is no information about Hua Hong.

There are also displays. BOE is also a Huaguo company that is deeply involved in the screen field, but the screens they produce are filled with foreign brands such as Sony, Samsung, and Panasonic in the Huaguo market.

The same situation exists in various fields of personal computers. I will introduce these excellent domestic electronic brands to you one by one. "

After Zhou Xin introduced them one by one, the entire PPT went dark, and only a light behind him shone on Zhou Xin. Under such a light and shadow effect, all the eyes of the audience were focused on Zhou Xin.

Zhou Xin said: "The last is the price that everyone cares about the most. In the previous PPT, I introduced a lot of the configuration and performance of Xiaomi computers. Later, we will launch a computer scoring software on Xiaomi's official website. You can use this computer. The scoring software can rate your own computer, and can also rate Xiaomi at the same time.

Our favorite is the running score. Our internal running score shows that the performance of the Xiaomi computer is roughly the same as that of Lenovo’s 8000 yuan computer, and even surpasses Lenovo’s 8000 yuan computer in terms of specific performance.

But our price is"

After Zhou Xin finished speaking, four big numbers appeared behind him, 4299 yuan.

There was sincere applause from the audience. Everyone knows that if the Zhouxin press conference is not exaggerated, the price of 4299 is really cost-effective.

"That's right, as I said at the beginning of the press conference, the Xiaomi brand focuses on cost-effectiveness, and we hope to bring the ultimate cost-effectiveness to users.

So the price will drop! "

The price of 4299 yuan behind was smashed, and then a new price of 3999 yuan appeared.

This is a complete sensation. You must know that the price of 3000 yuan and the price of 4000 yuan are completely different concepts in the user's psychology.

A student with an Mphone in the audience posted a Weibo, and when the price of 3999 yuan came out, his Weibo instantly exploded.

"Wow! I love Xin Zong, the price is so delicious!"

"I guess Lenovo is dumbfounded. This price doesn't give them any way to survive."

"Fuck, this price is the first to start a price war in Huaguo, and it is a tragic price war. Let alone Lenovo, HP, Dell, and Samsung count as one, and there is no way out."

"I regret it. Is there still time to go to the Computer City to return the product? The 5000 yuan computer I bought is rubbish compared to Xiaomi."

"This price is really inappropriate. I didn't expect Boss Zhou, who has thick eyebrows and big eyes, to learn to fight price wars."

"At first, I thought the new president was handsome, but now he is even more handsome!"

Benchmarking software is not uncommon. In 2000, 3DMark launched a benchmarking software specifically for graphics card performance. Xiaomi developed a more comprehensive benchmarking software.

Zhou Xin said: "I have been thinking about this price for a long time, and it is to let consumers in Huaguo feel Xiaomi's ultimate cost-effectiveness.

When I first set the price of 4299, the executives of Xiaomi agreed that I was crazy. When I said that our price would be reduced by another 300 yuan, they thought they should send me to the hospital.

I told them two things. First, Xiaomi is not a brand that wants to make money. It is a brand that wants to make Huaguo users feel the ultimate cost-effectiveness.

Although the price of 4299 yuan is very cost-effective, it is not extreme enough.

Let consumers in Huaguo think of Xiaomi when they see Xiaomi, which is of high quality and low price. My two brands, Xiaomi focuses on the ultimate cost performance, while Matrix will focus on the exploration of cutting-edge technology.

Second, Xiaomi is the first computer that is almost produced nationwide. I hope that through Xiaomi, electronics manufacturers in Huaguo can be cultivated so that they can develop better and more advanced products.

Finally, I hope that on this night, Xiaomi can let everyone feel my sincerity to Huaguo consumers. "

This sincerity is really full. Lei Jun, who is in charge of Mphone2 in Silicon Valley, has a feeling of confidant after seeing the text live broadcast of this press conference. After working in the consumer electronics industry for a while, he also believes that the pursuit of cost performance is too much. important.

As for the name Xiaomi, Lei Jun also thinks it suits his taste.

Everyone on the Huaguo Internet Forum is discussing Xiaomi's press conference tonight. The price and the nationally produced configuration alone are enough for everyone to use as tap water.

"Not to mention the domestically produced accessories, I have never seen the design of Xiaomi's chassis and wiring on other brands. As Zhou Xin said at the Mphone conference, this is a minimalist industrial aesthetic."

"Don't talk about it, Xiaomi is too cruel. As soon as the price came out, our company held a collective meeting, and we are already on our way to the company. During the press conference, my computer company's QQ has already started to tick. Stopped."

"Which company do you guys belong to upstairs? They let you download Enterprise QQ at home? Your company specially applied for the installation code of Enterprise QQ?"

"I think, yes, the company has applied for two enterprise QQ installation codes for everyone, saying that there is one for each company at home, so that you can handle some urgent business.

I see that in the sales group, the vice presidents in charge of sales in all regions are very nervous, and they all agree that Xiaomi will have a great impact on Lenovo. "

"Lenovo? An assembly plant? Why are you nervous? Doesn't Lenovo mainly rely on orders from government agencies and state-owned enterprises? The loss of personal orders will not have much impact on you."

"What if Xiaomi can also get orders from these state-owned enterprises and agencies? You must know that Xiaomi's price/performance ratio far exceeds that of Lenovo, and Boss Zhou's relationship is no worse than Lenovo's."

"Then you have to be thankful that Boss Zhou had a gap with relevant parties because of Hanxin, otherwise Lenovo really can't compete with Xiaomi."

"Upstairs, let me ask again, aren't you from Lenovo? I'm still curious why Xiaomi can make the price so low. The price of the same configuration is only half of yours? This difference is a bit exaggerated. Or is it 8000 yuan before you computer, 4000 yuan is all profit?"

"What do you think? It is obvious that Xiaomi is produced nationwide, and a large number of domestically produced accessories are used to keep the cost down. For example, it is also Nvidia's graphics card. Lenovo buys it from MSI and Gigabyte. They will post a logo and then integrate the price increase. sell us.

And Xiaomi obtains Nvidia's technology authorization and then produces it by itself. Can the cost be the same? "

(End of this chapter)