The Millennium Semiconductor Survival Guide.

Chapter 232 The old enemy
In the current Huaguo public opinion circle, there is a strange circle. Everyone is proud of Zhou Xin's achievements. Huaguo people can become the second richest man in the world, and they can flourish in Silicon Valley. Kai's iconic character.

No matter which country's news media discusses Silicon Valley, or the discussion of the success of Silicon Valley in the business world and technology circles, Zhou Xin cannot be bypassed, and Zhou Xin has even become the most well-known entrepreneur in Silicon Valley.

With Bill Gates stepping down as CEO of Microsoft and gradually disappearing from public view, Zhou Xin began to be hailed as the most powerful man in Silicon Valley.After the Nasdaq bubble burst, Emerging Investment held a large amount of funds, acquired the stocks of technology companies on Nasdaq, completed the holding of Nvidia and ARM, and also ranked among the top shareholders of many famous technology companies.

Although Xinxing Investment is not listed and does not need to disclose its own operating data to the outside world, the listed companies it invests in need to be announced to the public. Journalists from the commercial media can get a glimpse of Zhou Xin's business landscape from the data publicly disclosed by the listed companies.

This is why Zhou Xin is known as the most powerful man in Silicon Valley.Zhou Xin is so successful now, far surpassing the entrepreneurs that Huaguo boasted before.More importantly, Zhou Xin's success comes from the innovation of the business model, and the money is earned from the American people.

People in later generations will feel gloated because Rui Xing cut off American leeks from the US stock market. The overall environment of public opinion 20 years ago is not as good as that of later generations, but the simple emotions of Chinese people can generate links across time and space, and Chinese people will also make money for Zhou Xin. Liken people money and feel gloating and identification.

Under the propaganda of the domestic media, Time Warner is almost synonymous with being taken advantage of in the domestic context.This also caused the people of the country to have complicated emotions towards Zhou Xin. On the one hand, he was proud of him for winning glory for the country. Although he had nothing to do with him, it proved from more aspects that Huaguo people can do it, and Huaguo people can do the same.

This symbolic role has made Huaguo's Internet industry develop faster than the original time and space, and more Huaguo Internet companies have begun to try to go overseas at the beginning of the millennium.

In the same way, most of Zhou Xin’s business territory is abroad. In China, he mainly focuses on investment. There are very few domestic enterprises. Xinxin Technology mainly does business for enterprises, and does not directly face individuals. This leads to people who know Xinxin Technology rare.

Even on the Huaguo Internet, there has been a saying that Zhou Xin was naturalized to American long ago. Even though Zhou Xin has repeatedly refuted the rumors many times, this kind of saying is still a mainstream.

This makes it difficult for the brand under Zhou Xin's name to be regarded as a Huaguo brand, and it is even less likely to become a national brand in a certain sense like Huawei in the future.

In the minds of Huaguo consumer groups 20 years later, only companies that do well can become so-called national brands. Huawei and BYD are regarded as national brands because they do well, not because they are national brands. Brand, so consumers buy it without thinking.

A lot of public opinion deliberately reversed the cause and effect of national brands and achievements.

"Emotionally, I don't think Matrix is ​​a national brand. Before Mphone entered the Huaguo market, Matrix had other products that came out, but it had never been publicly sold in the Huaguo consumer market. If you want to buy it, you can only buy it from American. Before Matrix There are no offline stores in Huaguo, no online official website, and no business in Huaguo at all.

Apart from the fact that the founder is from Huaguo, I don’t know whether Zhou Xin is still from Huaguo. He himself said yes in public, so I think he is still from Huaguo. The Matrix brand has no apparent connection with Huaguo, so it is difficult for me emotionally to accept that Matrix is ​​a Huaguo brand.

In my heart, I think that Zhou Xin said this on the talk show because Mphone is going to enter the Huaguo market. He said this for the performance of Mphone in the Huaguo market. He hopes that the Matrix brand can have a certain relationship with Huaguo consumers. Emotional resonance.These are my personal thoughts.

From a rational point of view, I think Matrix is ​​a Huaguo brand because Huaguo Capital is behind it.But it doesn't mean it is a Huaguo brand, I will give it special treatment.

It is the preferential treatment that the Huaguo brand can get, not as good as the preferential treatment that it can get if it is a product created by Zhou Xin."

Regarding this issue in terms of doubts, netizens have different opinions on whether Matrix is ​​a Huaguo brand, and most of them don’t think Matrix is ​​a Huaguo brand.

This is like Lenovo's acquisition of ThinkPad and Geely's acquisition of Volvo. Even if the capital behind ThinkPad and Volvo becomes Huaguo capital, consumers will still not think that they are Huaguo brands.

Consumer emotion has nothing to do with the capital behind it.

When the Mphone was launched in Huaguo, Lei Jun, as the vice president of Matrix, went to Yanjing to hold a press conference.

"I didn't expect to return to Yanjing so soon. I have stayed in Yanjing for many years. I have been staying in Yanjing since I entered Jinshan. At the beginning of this year, I received an invitation from the new president to join Matrix. .

I was very confused at the time, and it was undoubtedly an opportunity for me to join Matrix. A company with an annual revenue of more than 30 billion US dollars has a large audience overseas, and is considered by many technology media to be a company that will lead the development of mobile phones in the future.

Such a company can invite me to be an executive. I am excited and apprehensive, mixed with various emotions, and also reluctant to leave Huaguo. I have stayed in Huaguo for too long, and I have also stayed in Yanjing for too long. I was really sad to leave a familiar place suddenly.

In the end, I didn’t expect to come back so soon, and I still came back with Mphone. Yes, Mphone will be officially released in China from July 7th. NewPay will be available in the third quarter. Weibo and WeChat are currently being purchased. After that it can be used.

Everyone can download and use the applications in the Mphone store.

Matrix has opened offline stores in major cities across the country. Among them, we have opened offline flagship stores in Yanjing, Shenhai, Pengcheng and Guangdong. Will sell some products such as accessories.

Next, I will give you a brief introduction to the advantages and characteristics of Mphone."

Lei Jun gave full play to his characteristics at the press conference, speaking Mandarin with a little local accent, which made the audience feel cordial.

When Lei Jun was at the development conference, Huang Zhang, who was far away in Pengcheng, was looking at the samples provided by Xinxin Technology.

"Mr. Huang, this is the integrated mobile phone chip launched by Xinxin Technology. The sample we applied for has arrived. This motherboard integrates mobile phone chips, Bluetooth, power management chips, multimedia decoding chips, etc.

According to the product description on the official website of Xinxin Technology, we only need to be equipped with accessories such as the upper casing, battery, screen, and speakers, and a mobile phone is assembled.

At the system level, Xinxin Technology has provided a basic operating system on which personalized application editing can be performed.

We tested that the core system power of this motherboard can run up to 64MHz under normal circumstances, which is the same as the power of most mainstream mobile phones on the market, far exceeding the low-end products of foreign brands. "

Huang Zhang’s personal resume is not as legendary as that of Lei Jun, and he also lost in the competition between Meizu and Xiaomi. This does not mean that he is not outstanding, but because he only graduated from primary school, and the advantages of products have become increasingly fierce in the competition of smartphones. Periods that cannot be turned into commercial advantages.

Huang Zhang was currently serving as the CEO of Aegean Company. As a high school dropout, he went to work in Pengcheng. Being able to serve as the CEO of a joint venture in Lion City at the age of 26 is somewhat legendary.

The Aegean company he works in is mainly engaged in MP3, which can achieve 20 hours of ultra-long playback time, 128MB memory, driver-free connection to the computer, etc., and the price is only 699 yuan, which can be called the king of cost performance in the current MP3 market.

Huang Zhang saw the TK chip mentioned by Zhou Xin on a TV talk show, and after watching it, he quickly realized that this was an opportunity.

The current MP3 market competition is too fierce. The entire market is full of large and small domestic brands and overseas brands, and domestic brands cannot enjoy premium prices at all.

At the same time, the shareholder behind Aegean had disputes with him about the business philosophy. He believed that investment in research and development should be increased, and only with technological advantages could he enjoy a premium, instead of competing for users based on cost performance as he is doing now.

The shareholders behind Aegean Company believe that although the current price is low, it is still profitable. We can live well by relying on sales volume. It is the right way to increase publicity and advertising, expand sales, and further reduce costs.

The greater the order volume of the manufacturing industry, the greater the room for price negotiation, which can keep the price of the supply chain down.The millet of the later generations can be said to be the master of this game. It not only keeps the supplier's price extremely low, but also allows the supplier to make goods first and pay later, further improving the utilization rate of funds.

The difference in business philosophy with the shareholders made Huang Zhang very depressed, which also led him to think that making mobile phones might be a way out.

The mobile phone market is much larger than MP3, and the entire market is also growing at a high speed.

If the original mobile phone development model, Aegean's three melons and two dates are definitely not enough, but if the TK chip can really lower the threshold, it is not impossible to make mobile phones by yourself.

Huang Zhang asked after listening: "Is the Bluetooth chip brought by Xinxin Technology the latest generation of Bluetooth chip, or the original Bluetooth chip?"

The subordinates said: "Mr. Huang, they can choose it. Ours is the basic version, which is the previous Bluetooth chip.

We can only purchase the trial version, which is the basic version.

I talked with the pre-sales team of Xinxin Technology, and it said that their motherboards can choose configurations. For example, if you want the latest Bluetooth chip, you can add it if there is no problem.

Including multimedia chips can also be upgraded, he asked me do you know ipod?Xinxin Technology said that they developed the ipod decoding chip, and they can add the ipod decoding chip to us on the motherboard.

The options are mainly the Bluetooth chip and the decoding chip, which are upgraded in these two places. "

Huang Zhang asked after listening, "What about the price? Have you talked to them about the price?"

The subordinate said: "The basic version is 400 yuan for a motherboard. If you want to upgrade the Bluetooth chip, it is 900 yuan. If you want to upgrade the decoding chip, it is their deluxe version, and the price is 1100 yuan."

Huang Zhang took a deep breath: "That is to say, the latest Bluetooth chip is priced by Xinxin Technology at 500 yuan a piece.

Such a high price is not afraid that you will not buy it, because only Xinxin Technology can produce this level of Bluetooth chips on the market.

This is the advantage of technology. The advantage of technology allows others to have the confidence to enjoy such a high price, and they are not afraid that there will be no market.

In the future, after more and more mobile phone manufacturers choose to purchase this set of mobile phone chip solutions from Xinxin Technology, how will their products be differentiated?
With the increase in the price of the motherboard with higher configuration, I am sure that Xinxin Technology will launch more optional upgrade modules in the future, and mobile phone companies will work for them.

So there is absolutely nothing wrong with putting money into research and development.Other mobile phone companies that spend money on marketing end up working for chip companies. "

Huang Zhang already had ideas that transcended the times. Later, online public opinion joked that mobile phone companies such as Xiaomi and OV were working for Qualcomm.

Huang Zhang even believed that his business philosophy was correct. Although Aegean's technical strength could not be compared with Xinxin Technology, this did not prevent Aegean from gradually tilting its resources towards research and development. Technology is not high-end technology.

Under the leadership of Huang Zhang, Aiqin successfully installed a motherboard with accessories and assembled it into a mobile phone.

The current level of development of Pengcheng's manufacturing industry makes it easy for them to find the accessories they want.

"It's really much easier. Even if you pay Xinxin Technology a technical fee of 500 yuan, the sum of other expenses will not exceed [-] yuan." Huang Zhang said with emotion.

The engineer of Aegean Company nodded: "In this way, there is no threshold for mobile phone development. I'm sure there will be many companies that do not do mobile phone business before, and they will start to enter the mobile phone industry under the solution of Xinxin Technology.

The price of 500 yuan per piece is only the initial price. The larger the order quantity, the price can be negotiated. With the price of other accessories, the cost can be reduced to 700 yuan.

The cost of 700 yuan sells for 899 yuan, which definitely has an advantage. "

Huang Zhang also realized that this thing has advantages, and the disagreement with the management in the past made him have other thoughts.

Even ordinary engineers can see that this thing has a lot of tricks. It is impossible for Huang Zhang not to see it. He can see more things than engineers.

Huang Zhang realized that this might be the best opportunity he could have encountered in the first 30 years of his life. Instead of telling the management to start the mobile phone business, it is better to leave his job and start his own business.

Having saved a sum of money during his long working life, Huang Zhang is thinking about how to start his own business.

"I can completely rely on Aegean's resources to complete the design and sample building of other accessories before leaving.

I will definitely not develop a mobile phone based on the TK chip faster than others, and my time may be relatively late, so how can I gain consumer approval?

I don't want to fight a price war. In the case of insufficient funds, I can only find another way in other areas. "

While testing their TK chip-based mobile phone, Huang Zhang was thinking about how to make good use of Aegean's resources to pave the way for his upcoming business.

　Although Meizu has already declined, Crow thinks that Huang Zhang and Lei Jun are regarded as rivals in the first half of the smartphone market.

　　
　
(End of this chapter)