The Millennium Semiconductor Survival Guide.

Chapter 213 Finding a new manager for Matrix

"Compared with before, I have a feeling that it is becoming easier and easier for Internet startups to obtain investment. In the past, only foreign capital was active in venture capital in Huaguo. Listed, gradually domestic private capital is entering this market.

According to my experience in Silicon Valley, there will be more and more active private capital in the future.A successful entrepreneur before, after he completes the accumulation of wealth, there is a high probability that he will also make some investments in the Internet field.Because he himself succeeded in starting a business in the Internet field, and he also knows this field very well.

Under such a premise, he will be more patient than ordinary investors and have more ability to judge the project itself.And this type of investor can also bring more resources to the enterprise itself.

For example, Xinzong, Xinzong is the best case. Before Xinzong invested in Tencent, no investment institution was optimistic about Tencent. The only investment institution willing to invest in Tencent also regarded Tencent as a benchmark product for ICQ, thinking that it might be qq Valuable, maybe some companies are willing to acquire qq.

After Xinzong invested in Tencent, whether it was the idea of ​​the QQ show, it almost immediately helped Tencent find a profit model for its original business, or the product QQ, which was later developed by the company, was also Xinzong's idea. We just realized his idea through products .

So far, companies in Silicon Valley will also copy our products. Whether it is ICQ or Microsoft's MSN, they have launched their own enterprise instant messaging products.

At the same time, on the basis of enterprise instant messaging, we further rely on the Mphone platform to create a mobile WeChat, forming a more complete ecology.

It can be said that Tencent would not be able to develop as well as it is today with any investor other than Mr. Xin.

What I want to say is that a successful entrepreneur in the Internet industry is transforming into an investment. His product acumen and resource integration ability may not be as strong as Xinzong, but he is definitely stronger than investment institutions in the financial field.

I am very optimistic about the future development of Huaguo Internet companies. What Huaguo Internet companies often lack is opportunities, and there will be more and more such opportunities in the future. "

After Pony Ma finished speaking, there was warm applause from the audience.

The vast majority of those who will participate in Internet conferences are Internet practitioners, either entrepreneurs or executives of Internet companies.

There are only a few employees in government-related fields and investors in financial institutions.

For Internet practitioners, what they most hope to meet is investors like Zhou Xin, who can provide help in all aspects.

In the past two years, which company has received the most attention is undoubtedly Tencent.Even though NetEase and Sohu have been listed in Hong Kong stock market successively, they are not as popular as Tencent.

Because Tencent is the only company in the Internet industry in Huaguo whose business model has been copied by Silicon Valley.And under the direct competition of Microsoft, AOL, Yahoo and other American Internet giants, Tencent went to American to conduct business and compete with each other in the opponent's homeland. Not only was it not defeated, but it became more and more successful.

Almost everyone knows and understands Tencent's story from the propaganda of traditional media.

In addition, Tencent's QQ also has a large audience in China.

The Internet practitioners in the audience had guessed before that the enterprise QQ was Zhou Xin's handwriting, and there were also Tencent staff who leaked it on online forums.This time it is officially certified.

Everyone is envious and jealous. Everyone is an Internet company. Why do you take off immediately after getting the investment.

Before Zhou Xin invested, who knew about Tencent?At most, you know qq, but qq itself is of limited value.Why are investment institutions unwilling to invest? Because ICQ has not found a profit model, so there are not many companies doing this.

The promising field is the portal website. The Internet entrepreneurs in Huaguo rushed to build the portal website, and .com is the mainstream. This makes the entrepreneurs think that Tencent is picking up the loopholes.

But luckily, he stepped on the wind.Only Tencent makes instant messaging software. When Zhou Xin wanted to invest in domestic instant messaging software, Tencent was the only choice.

It is precisely because of the two cases of Tencent and Ali that Internet entrepreneurs and investment institutions have recognized Zhou Xin's vision and resources.

This has also led to Xinxing Investment becoming the hottest investment institution in Huaguo's Internet industry at present. Everyone wants to get investment from Zhou Xinshou. This alone is enough to raise the company's valuation by 30% in the follow-up financing.

Zhou Xin is very modest, but he is not humble, and he really thinks this way: "Pony's words are a bit exaggerated.

Like enterprise qq, I just put forward an idea, the idea itself is not valuable, Huaguo has 13 billion people, and among these 13 billion people, there must be many people who have similar ideas to me.

In the end, it is more important than the idea itself to be able to land this idea and turn it into a product.

What I admire most about Tencent is its product power. What I propose is a big concept.After I invested in Tencent, I told pony that I think instant messaging software for localized deployment for enterprises might be a better direction.

Then, what are the core requirements of the enterprise that I need to solve for the enterprise instant messaging software, what issues do I pay attention to as a manager, and how can we solve these problems well.

I am actually standing at a relatively macro level to express my ideas. In the end, it is up to the entire team of Tencent to implement these requirements one by one and turn them into functional points on the software.I later regretted talking to Pony about my ideas. After talking to him, he would email me every day to discuss product details with me.

Pony will list the questions, like 1, 2, 3, 4, 5, and he will also list some very detailed questions. He knows that I will not read them all, so he will prioritize the questions and make him think The important thing is to go to the front row, I don't have the energy to answer every question.

So I will also choose what I know, and I think the more critical questions to answer.From the time when we decided to do enterprise qq to the final launch of enterprise qq, we exchanged hundreds of emails at least. "

Ma Yun joked: "Newman, you are the top product manager in the world, and you are teaching Pony to make products one by one, which is indeed a bit too partial.

If I had known earlier, I should have the cheek to harass you every day. "

Zhou Xin laughed: "I'm a little irritable, but thinking that I hold shares in Tencent, helping Tencent is helping myself, so I still take time to reply to him every day.

And I seem to be born with this kind of talent. I hardly need to think about what form Internet products should be made. I can judge whether their approach is feasible by relying on my intuition. "

Pony Ma has been in contact with Zhou Xin for a long time, and he has a deep feeling for this.Because he sent emails to Zhou Xin almost every day during the previous period, Pony found that Zhou Xin’s reply time was concentrated at nine o’clock in the morning in San Francisco. Send an email to Zhou Xin.

Pony found that no matter what type of questions he had, Zhou Xin responded quickly.

If rebirth was a talent, then Zhou Xin was right.

Ma Huateng took the words: "Before I got in touch with Mr. Xin, I didn't really understand how powerful the most powerful product manager is.

Later, I found out that it is indeed powerful, and it is really a talent.

Anyone who has done Internet products knows that everyone will have different ideas about a function, and what kind of effect should be achieved is the best user experience and the most satisfying user needs.

Enterprise qq is a B-end product, oriented to enterprise customers, which is completely different from personal qq.For personal qq, we only need to pay attention to the ease of use, and we can do whatever the user feels comfortable with, while enterprise qq needs to take into account the user experience and meet the needs of the company's daily operations.

It will be very difficult to achieve a balance in the middle, just like stepping on a tightrope high in the air, it is difficult to find that balance point.

We need to go through a lot of discussions, and the product team will have different ideas. In many cases, Zhidong, Chen Ye and I, our founder team, will have different ideas about the product.

We generally need to make demos with different effects, and then conduct a lot of usage tests, and finally judge which idea is more suitable.

And Mr. Xin can tell me what is the most suitable completely by relying on his imagination.Sometimes I will express our thoughts, and sometimes I won’t. The new president’s email will describe the effect he thinks is most suitable.Sometimes we thought of his reply, sometimes we didn't think of it, and when we didn't think of it, it was even better than the idea that our team had discussed for a long time.

Of course not all of them, probably more than 90.00%, we can directly use the ideas of Xinzong.

I didn't want to bother Mr. Xin after it happened. First, I was embarrassed to continue to disturb Mr. Xin with such a high intensity. Second, I found that our team had formed a mentality of dependence.

When we have disagreements, everyone's first thought is to send an email to ask the new president.Then after Mr. Xin put forward his idea, everyone didn't want to argue any more, and everyone would subconsciously feel that they should follow Mr. Xin's idea.Also do demos and tests.This is not good for enterprises themselves to build standardized workflows. "

After Pony finished speaking, the audience in the audience were all discussing, because about Zhou Xin’s keen insight into products, whether in magazines, celebrity interviews, or internal employees of Zhou Xin’s company broke the news, Everyone has read reports from different sources.

Therefore, in the follow-up audience questioning session, the first question is: "Mr. Zhou, hello, I would like to ask how you cultivated this kind of thinking about products. For Internet practitioners like us, the design of Internet products Is there any way to improve the ability?"

Zhou Xin actually didn't know how to answer, because to put it bluntly, his ability comes from standing on the shoulders of giants,
"I think my thinking is more of a talent, I seem to be born able to capture the needs of users.

As for how to cultivate the day after tomorrow, I think it needs more experience, action-feedback-thinking-optimization. There is such a progressive relationship in daily work to form a constantly improving thinking mode. This may be a more important point. . "

"Mr. Zhou, I would like to ask you, from the perspective of an investor, which company do you prefer?" Everyone focused on the same point.

It is rare for Zhou Xin to return to China, and he seldom shows up in public. For entrepreneurs in Huaguo, it is very rare to have this kind of opportunity to understand his thoughts.

Zhou Xin replied: "In many ways, first of all, it depends on the people. The investment company is actually the investor. I will look at the founder team.

The second is the business model, because the business model needs to match the founder team. A highly competitive business model requires the founder team to have the ability to iterate quickly. An emerging business model may require the founder team to have sufficient Aggressiveness.

Different business models, I value different points for the founder team.

But it is not very useful for you to ask me. I will not invest in myself, and my thoughts will not affect Xinxing Investment. They have their own set of logic. If you know Mr. Wu of Xinxing Investment, you can ask him more. .

He has made much faster progress in the investment field than I have, and I feel like my ideas are outdated. "

"Mr. Lei, do you know about Matrix and Mphone?" Zhou Xin asked.

After the peak forum that day was over, Zhou Xin asked Lei Jun to have dinner alone in the evening.

Simo is already old, and he is not enough to support the development of Matrix in the next ten years. At the age of 70, there is no problem for him to do supply chain integration and model selection, and there is no problem to do some macro-level enterprise management.

But immediately the entire smartphone industry will usher in high competition, and one after another mobile phone manufacturers will fall behind. In the end, only the top companies in the smartphone field will survive.

In such a highly competitive environment, Seamus is not old enough to support him to deal with such fierce competition.

Therefore, Zhou Xin hopes to find a manager for Matrix, a manager with sufficient ability.

Obviously, Lei Jun is the first choice. As a mobile phone brand that can make Xiaomi from zero to the top four in Huaguo, Lei Jun's ability is beyond doubt.It can extend from Xiaomi to the entire smart ecology. Although the Xiaomi grocery store is not good, but to be able to make this kind of ecology, it needs to have a strong supply chain control ability.

So in Zhou Xin's opinion, Lei Jun is the best candidate and the most suitable candidate. It is just right for Lei Jun and Seamo to cooperate now.

Seamo has experience, Lei Jun is young enough and capable enough.

Coupled with Zhou Xin's strategic checks, he is confident that Matrix can beat Samsung and Apple in the era of smartphones.

It also happened to pit Rebs against Jobs head-on.

Lei Jun was a little excited when he received the invitation. Could it be that Zhou Xin has taken a fancy to Joyo.com?
At this time, Lei Jun was the CEO of Kingsoft, and he founded Joyo.com, which is mainly engaged in e-commerce in the field of books, audio and video, almost copying Amazon's business model.

(End of this chapter)