Who are you calling powerful?.

Chapter 528: How did you accidentally become the number one in the industry? !

When Boss Wei was tortured by Fan Xiaopang and Tang Yan, he was in a state of ecstasy.

The outside world is in a state of excitement because of the outbreak of the National Day holiday!

2015 is destined to be a hot year at the box office. At the beginning of the year, "Detective Chinatown" set a new record in film history. There were also many other movies with over 5 million in the same period. The total box office for the entire Spring Festival is approaching 50 billion.

From April to June, Hollywood blockbusters were released frequently, with as many as three movies earning over 4 billion yuan. "Fast and Furious 6" was the first mainland movie with a box office of 10 billion yuan.

距离国庆档颇近的8月末上映的《终结者：创世纪》，9月初的《碟中谍5》也都有7～9亿的票房。

Coupled with other scattered time periods, as of October, the number of Hollywood movies with a box office of over 10 million is close to double digits.

The number of domestic films is even greater.

The two outbreaks of Spring Festival and summer sales have surprised the Chinese people and the industry, but no one expected that the National Day sales, which are not particularly valued, will also show up this year.

If it is said that the popularity of "囧 in Hong Kong" is still within everyone's expectations.

After all, although there is no guarantee whether Xu Zheng is a flash in the pan, the influence of "囧囧" cannot be overshadowed. The film was already quite optimistic about the industry even before it was released.

According to predictions from relevant organizations, nearly half of the people believe that "囧" can reach a box office of 8 million+, and the lowest estimated number is around 5 million. Although the smallest number of people believe that it will exceed 10 billion+, the proportion is close to 20%.

Therefore, it is not too surprising to the outside world that "囧" is a hit.

At most, I didn't expect that it would be such a huge hit, and behind the box office hit, was the controversy caused by the relatively mediocre quality of "囧".

Among the movies in the [囧] series, the first one, "囧路" has the best reputation. It has a strong comedy element and is about the people and things that two unlucky guys meet on the road.

The reputation of "囧囧" has been mixed, but overall it is good. Xu Zheng added a middle-aged man's career and family emotional main line in it, but he stopped there.

When we watch "囧 in Hong Kong", we can see that Xu Zhengjia's private goods are getting more and more, and they deviate from the public.

Most people can actually understand the family and career difficulties faced by middle-aged people.

But the middle-aged son-in-law, unable to have children, hides it from his wife, desperately goes to find Bai Yueguang, pursuing the so-called youth and self. In the end, the three of them are inexplicably faced with life and death in the building. The true confession is not something that many normal viewers can understand. .

How should I put it, "Embarrassed in Hong Kong" has an unflattering concept and a terrible ending...

Therefore, even if this movie does not use a perfunctory performance by Zhao Zhao, his wife Tao Hong appears in person, Bao Beier, who pretends to be stupid, is replaced by his old partner Wang Baoqiang, and a cold/face-paralyzed first love professional turns into a charming Gao Yuanyuan, it is still Didn't save this movie's rating.

Even because the leading actors have fewer slots and no one can share the firepower, everyone is even more skeptical of Xu Zheng's directorial ability.

Even Wei Yang was involved.

When filming "囧囧", Xu Zheng didn't have the confidence and wanted to ask the boss for guidance. In addition, the new director wanted to add more gimmicks.

So Wei Yang served as the producer. Since he participated in the discussion of the script and provided opinions, Xu Zheng also added his name to the screenwriter column.

It's hard to say how much benefit these two names brought to "Thailand", but they did steal a lot of the limelight from Xu Zheng.

At that time, Wei Yang was a popular film and television tycoon with numerous blockbusters produced under his command, while Xu Zheng was just a new director.

"囧囧" is a box office miracle. Many people inevitably think that Wei Yang has contributed a lot and put the credit on him. Even if Boss Wei clarifies, it will not help. Most people think that he is modest.

After all, Wei Yang has always been in the habit of supporting newcomers, and often gives credit to the team behind the scenes.

But this situation was very uncomfortable for Xu Zheng.

But he couldn't say anything yet. On the one hand, he didn't dare to offend Boss Wei, but on the other hand, Wei Yang had indeed helped, so he couldn't turn his back on him.

More importantly, Wei Yang's name was added by him for free. Wei Yang had expressed doubts at first and wanted to cross out the name, but it was he who persuaded the producer and Wang Baoqiang to plead for mercy. Wei Yang.

Therefore, Xu Zheng, who had learned his lesson, did not have much communication with Wei Yang this time, nor did he mention the naming issue.

Wei Yang knew that he was ambitious, and he didn't pay much attention to "囧 in Hong Kong". He regarded it as a money-making project.

As a result, the reputation of "Embarrassed in Hong Kong" backfired, and many people believed that Wei Yang delegated too much power to Xu Zheng and did not participate in the project, and inexplicably gave Boss Wei a share of the blame.

Not to mention what Wei Yang was feeling, Xu Zheng was really autistic.

In addition, although "Embarrassed in Hong Kong" has a negative reputation, its box office data is still good. In the movie market, the box office ranks first, so Xu Zheng is getting better and better.

According to gossip, many companies and capital have extended an olive branch. Although Xu Zheng has not said it explicitly, he seems to be parting ways with Wei Yang and Blue Whale.

Boss Wei was not surprised by this, he had even prepared for it, but he could leave, and the copyright of the [囧] series was still in his hands.

Xu Zheng can continue filming, but he has to pay!
As mentioned earlier, Xu Zheng once cheated the company of "People on the Road" in terms of copyright.

But Wei Yang is not a soft persimmon. He holds the copyrights of "囧囧" and "囧囧" and has registered a series of related trademarks and copyrights.

Let's put it this way, if other people make the "囧" series, it will be fine as long as they don't plagiarize it. Only artists like Xu Zheng and Wang Baoqiang who are deeply connected to the series, even if they don't use the word "囧", as long as the plot has the same structure, they will be fine. Gotta give money.

Not giving?

Then let them see the strength of Wei Yang's legal team known as the "Xuhui Tumbler"...

In sharp contrast to the National Day release of "Embarrassed in Hong Kong", "Charlotte" was not favored by the industry before it was released, but it has achieved both good reputation and box office success.

Before the movie "Charlotte" was released, it was very similar to "囧" back then.

Not to mention that the outside world didn't take Happy Twist, a team unknown in the film industry, at all. Even the film's creators themselves were worried about the future of the film.

Although Shen Teng and others are also regular guests of the Spring Festival Gala, and this year they have increased their popularity a lot with "Happy Comedian", but the sketch is a sketch, and the film industry does not buy it.

For many fans, the biggest gimmick of "Charlotte" is actually the two directors.

Yan Fei and Peng Damo!

These two names, who were unknown a year ago, have become the champion directors in film history after "Detective Chinatown". Even if the halo is more in Wei Yang, it is enough to make them newcomers in the director world.

As for the drama "Charlotte", it is also quite popular, which also does not bring much help to the movie.

Putting aside the two art forms, they may seem similar, but in fact there are thick barriers between them. More importantly, the drama market is too small, and even if it is very popular, it may not be able to make waves across the border.

Therefore, most people regard "Charlotte" as a foil to "囧".

Only Wei Yang was different. He once again overcame everyone's opinions and persuaded many senior executives who were optimistic about "Charlotte Trouble" to give "Charlotte Trouble" no less promotional resources than "Embarrassed in Hong Kong".

Even in private, Wei Yang quietly helped the "Charlotte Troubles" crew contact some resources in his own name.

Wei Yang's strong support gave "Charlotte Trouble" the confidence to take advantage of it, and it lived up to Wei Yang's expectations.

It was released at the end of September, with only 9 million on its first day of release.

This is lower than "囧", which has been released for nearly a week, and "Nine-Storey Demon Tower" directed by Lu Tailang and starring Gao Yuanyuan's husband and Yao Dazui.

The latter is also a popular movie in the National Day season. It is directed by a "famous director" and has a good lineup. The most important thing is the super IP of "Ghost Blowing the Lamp".

In theaters on September 9th, "The Nine-Story Demon Tower" and "囧" split nearly 30% of the film schedule.

Followed by "Charlotte" and "Saving Mr. Me". In the previous life, the latter starring Liu Tianwang had more film schedules, but now the former is backed by Blue Whale. Even though the background is still shallow, it has also managed to get some film schedules. .

Although the box office performance of "Charlotte" seems to be "sorry" for this film schedule. But Boss Wei was very calm and even personally called the creators to reassure them.

It is normal for an original film that is almost a "newcomer team" to start slowly. In the previous life, "Charlotte" was able to explode, but it only became popular after word-of-mouth fermentation.

Dark horses, they all work hard in the middle and late stages!
But Wei Yang miscalculated this time, because "Charlotte Trouble" now has the promotion and support of Blue Whale.

In the past, "Charlotte Trouble" had too few points to promote, and many plot aspects needed to be kept secret. In addition, the budget was not enough to bombard the film, so the promotion team's strategy was relatively conservative.

But after the movie was released and realized that word-of-mouth was extremely good, the publicity team immediately realized that an entry point was coming.

Quickly based on the positive reviews from the first wave of moviegoers, he directly invested all his funds and began to promote the movie crazily on the entire Internet. In order to gain a reputation, he even did not hesitate to attack his own people.

"The Funniest Comedy Movie on National Day"

"Can you believe this movie is much better than "囧""

"Come on, this is the real way to chase your first love on campus"

"..."

That's called a yin and yang!

The "Embarrassed in Hong Kong" team was so angry that they took the lawsuit to Wei Yang to get them to calm down.

But even if "Charlotte" is not criticized and criticized, the popularity and exposure of the movie are also growing rapidly, especially the comprehensive spread of word-of-mouth, attracting a large number of viewers.

I have to say that the quality of the movie "Charlotte Trouble" is really good, and it can be considered a high-quality Chinese comedy movie, and it can even be said to be a classic.

Based on the big gimmick of time travel, coupled with a large number of excellent characters and continuous baggage, it is enough to make people laugh endlessly. The emotional main line of "The Prodigal Son Returns", although some viewers do not agree with it, but overall it is still generally liked. reunion.

The excellence of a comedy movie actually has a side measure, and that is its ability to create jokes.

This is the strength of Happy Twist's hit movies, such as "Teacher Doesn't Hold Grudges" and "What Are You Going to Do?" in "Charlotte Trouble". What are the lines or scenes of Dongmei, the snowflakes fluttering BGM, you call me Charlotte, I call you brother, you call me dad, etc.

Later, they all became famous memes. Not only were they numerous, but they also lasted for a long time, and even became the memory symbols of a generation. This is remarkable.

Shen Teng later became very popular at the box office, and even the term "Teng content" appeared. The goodwill and national popularity accumulated by these memes are also crucial.

At the moment, the power of these memes has not yet been demonstrated, but it has also brought great convenience to the promotion of the movie.

On the second day after "Charlotte" was released, the film schedule increased and the box office also increased significantly.

6000+!

In addition, the attendance rate of "Charlotte Troubles" is as high as 48.4%, and the proportion of the box office of the market is also higher than the proportion of scheduled films.

The number of screenings in theaters is different, so attendance rates cannot be roughly compared, but the nearly 50% attendance rate can also show the popularity of "Charlotte Trouble".

The attendance rate of "囧" is only 34%, and the attendance rate of "Nine Level Demons" is less than 30%.

Even if they have more shows, which lowers the growth rate, this data comparison still makes theaters think a lot.

The comparison of the market share of box office data is even more intuitive!

This is equivalent to "Charlotte" earning 20 million from 1% of its schedule, while "Nine-Story Demon Tower" earned 35 million from 1.2% of its schedule.

It seems that "Nine-Storey Demon Tower" makes more money, but the efficiency is simply appalling.

Theaters consider profits. Seeing this, they will naturally wonder who makes more money with the same film schedule. The result is self-evident.

Another very important point is that the reputation of "Charlotte Troubles" is getting better and better.

Douban's Douban score of 8.1 definitely beats "囧" which scored less than 6 points, and even "The Nine-Story Demon Tower" which scored 4.4 points.

Some Douban users even said that the ratings of "Charlotte" are definitely too high because it was set off by the latter two movies.

But regardless of whether it is false or not, this sharp contrast reveals the subsequent box office trend to a certain extent.

Bad movies are likely to see box office declines, and word-of-mouth works will also rise as a result. This situation may not be absolute, but don't forget that there is a blue whale behind "Charlotte Trouble".

A simply excellent movie may not be able to become a dark horse, but an excellent movie with a background can no longer be stopped as long as it gains momentum.

On the third day after the release of "Charlotte", the film schedule soared to 28%. On the same day, the box office exceeded million, surpassing "囧" to become the first in the same period.

As for this episode, "Charlotte's Trouble" was not released for more than ten days.

As of mid-October, the Hollywood Marvel movie "Ant-Man" was released, finally pushing "Charlotte" into second place.

At that time, the box office of "Charlotte Trouble", which had been released for more than two weeks, was approaching 13 billion.

"囧", which has been in theaters for more than 20 days, is about to reach a box office of 16 billion. Unfortunately, the latter has lost its stamina due to word-of-mouth reasons, and it is estimated that the box office will only be a few tens of millions.

On the contrary, "Charlotte Trouble" has good staying power, and with the support of Wei Yang, the performance is much better than in the previous life.

According to authoritative predictions, if nothing unexpected happens, 15 billion is no problem, and it is even possible to beat "囧" and become the National Day champion, but it may require some luck.

Happy Mahua, Shen Teng and others became famous in one battle and became upstarts in the film industry, and the two directors were even praised in the sky.

However, in the eyes of caring people, it is Boss Wei who deserves more attention.

As of mid-October, there are six movies invested and produced by Wei Yang or his companies this year, with a box office of more than 10 billion.

"Detective Chinatown"

"Pancake Man"

"Journey to the West: The Return of the Great Sage"

"Operation Mekong"

"Hong Kong embarrassment"

"Charlotte Annoyance"

It occupies six of the top seven domestic films in this year's box office list. Only "Escape" has a cumulative box office of more than 90 billion yuan. If other investment films such as "Wolf Warrior" are also included.

The cumulative box office of the movie projects Wei Yang participated in this year is expected to exceed 100 billion!
You don’t know if you don’t count it, but you will be shocked if you count it!
Boss Wei used to feel that there was still a gap between Huayi and Huayi, but now he suddenly feels that Huayi is nothing.

Ask around, apart from China Film, which other company has an annual cumulative box office of more than 100 billion?
Not even counting the released Hollywood movies, if China Film and Television makes domestic films this year, he will have to be his younger brother!
You know, as of now, the total box office of mainland movies this year is less than 400 billion, with Wei Yang and Blue Whale accounting for only a quarter. The total box office of domestic movies is about 240 billion, of which Wei Yang and Blue Whale account for all. 40%.

The original goal I set at the beginning of the year was to accumulate experience, work hard to build the film sector, and strive to reach the top level in the industry. However, my efforts came to an end and I reached the top of the cliff in one breath.

Wei Yang put his hands on his hips: "It's time to show off, stop pretending, I am the boss of the film industry!"

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(End of this chapter)