Who are you calling powerful?.

Chapter 475 The popularity of "The Pretender" and the anticipation of its release

On January 2015, 1, "The Pretender" premiered on PPTV and Shanghai TV.

The average ratings of the premiere reached 1.3, with a market share of nearly 4%, ranking first in ratings during the same period.

The number of online views on the first day exceeded 5000 million. Hualuo was the most popular on the entire network and easily won the daily crown that day.

Since then, "The Pretender" has never dropped from this position on the list.

As the main theme of a spy drama, the performance of "The Pretender" is really unexpected, and some media even called it "Second in "Insidious"".

It's hard to say whether "The Pretender" can be compared with "Insidious", which triggered a nationwide wave of drama viewing, but it is indeed the most topical spy drama in recent years.

In this regard, even last year's "All Quiet in Peking", also produced by Noon Sunshine and featuring a large number of big names, is inferior.

This can also be seen from the data performance and influence of all parties in "The Pretender".

Not only has it topped the list of TV platforms for many consecutive days, its market share once approached 9%. A lot of records have been broken, and the final average ratings are expected to break 2.

This achievement can be said to be top-notch in today's TV market. A smaller TV station has great hope of becoming the king of dramas of the year.

As for PPTV, with the popularity and word-of-mouth fermentation, the number of episodes has increased. Currently, the average daily online broadcast volume of "Pretender" exceeds 2 million, and the number of individual days exceeds million.

According to estimates, by the end of the serialization of the TV series, there should be no problem with 30 billion views, and there is hope for 35 billion.

Perhaps this data is incomparable with super hits such as "Flower Thousand Bones" and "Legend of Wu Mei Niang".

But don’t forget, this is the main theme, and there are still some disadvantages in online broadcasting.

Even in the previous life, "The Pretender" relied more on the stamina of a large number of replays and word-of-mouth. Its performance during the serialization period was very popular, but it was still far from the phenomenon level.

"The Pretender" in this time and space has strong support from PPTV, and its results are only better than those in the original time and space.

Although it is inferior to dramas such as "Flower Thousand Bones" and "Gu Jian Qi Tan", it has also set the best online broadcast data in recent years with the main theme of anti-Japanese spy war.

In addition, the popularity of the Internet topic caused by "The Pretender" is also beyond the reach of other film and television dramas broadcast at the same time.

As of mid-January, the Weibo account of the topic with the same name as the TV series "The Pretender" has exceeded hundreds of millions of times.

There are more than 30 derivative topics or hot searches directly related to the plot and characters, such as [Hu Ge Pretender] [There is a kind of big brother called Ming Lou] [Best Assist Ming Cheng] and so on.

The core topics and derivative topics together contributed to an astonishing number of readings of more than 10 billion people.

Starring Hu Ge, Song Tie, Liu Yijun, Jin Dong and Wang Kai. All have gained extremely high popularity, and even the supporting actors Wang Ou, Liu Mintao, Yue Yang and others have also benefited a lot. Fans' Weibo and personal popularity has taken off.

Throughout the year, there are actually quite a few dramas that can make people famous, but it is not something that ordinary works can do if all the supporting characters in the whole drama can be popular.

Not only are TV series successful, but they also have to be of high quality, perform well, and impress the audience.

Don't look at dramas such as "Flower Thousand Bones" and "Legend of Wu Mei Niang" which are popular, but more of them focus on the protagonist and important supporting roles. In terms of group portraits, it has to be "The Pretender".

In addition to the actors, the producer of Noon Sunshine is also famous.

Noon Sunshine itself has a good reputation in the industry, with many excellent works. This time it is famous, it is more due to the success of business transformation.

In the past, Noon Sun was a hit drama, with explosive ratings and average topicality, but now it is a hit in all directions, with all kinds of exposure and popularity. It has achieved a good harvest of word-of-mouth, popularity, and past accumulation, and it has become a film and television The new upstart in the circle.

At this time, many people noticed that a major shareholder of Noon Sunshine was traced back to the company under the name of Boss Wei.

Some people think that Wei Yang has a unique vision and made a decisive move before the midday sun shines.

More people feel that the successful transformation of Noon Sunshine is essentially because Boss Wei is behind the wheel. This is another masterpiece of Wei Yang in business.

But no matter what, both Noon Sunshine and Wei Yang benefited, and it was a real win-win situation.

Also winning is PPTV!

Compared with previous years, this year's opening drama is not a battle between dragons and tigers, but it is not without strong opponents.

That is Sun Honglei and Hai Qing's "Second Gunner". These two may not be as popular as some top-notch actors, but their nationality and influence cannot be overshadowed, and they are full-fledged first-tier artists.

Sun Honglei's salary in the TV drama market in the past two years was second only to Wei Yang's, and Hai Qing's reputation is known as guaranteed ratings, and she is the most sought-after heroine in small and medium-cost family dramas.

The two collaborated, and the director was Kang Honglei of "Soldier Assault". The drama "Second Gunner" can be said to be the biggest hit at the beginning of the year.

The other one is "Old Farmer", starring Chen Baoguo, Feng Yuanzheng, Jiang Xin and others. The lineup is even stronger than that of "Second Gunner".

It should be noted here that Chen Baoguo was originally a well-known big shot in the industry and the ceiling for mainland male actors.

In this time and space, due to the highlight role of Emperor Qing in "Qing Yu Nian", Chen Baoguo has not only gained a classic masterpiece in the past two years, but his popularity has also skyrocketed.

Coupled with the fact that people with similar qualifications and reputation as him are now focusing on movies, Lao Chen is now vaguely the leader in the field of TV dramas.

Starring him and a group of talented actors with good reputations, the strength of "Old Farmer" cannot be underestimated.

In addition, Dead Girl's "The Song of Romance in the Clouds" was also aired at the end of last year.

The reason why it was released at the end of last year is that since January 2015, 1, a certain bureau issued regulations to implement "one drama with two stars", that is, a TV series can be broadcast on two satellite TV stations at the same time.

At the beginning, this policy not only optimized screen channels and enriched TV resources, but also stimulated the market, forced film and television dramas to become high-quality, and suppressed actors' high salaries.

The original intention of this policy is still very good, but deviations are inevitable during implementation.

The biggest problem is that in the past, four TV stations could buy a TV series together, but now only two can buy it. The cost of buying TV series has increased sharply. First-tier TV stations can afford it, but second- and third-tier TV stations are under great pressure.

At the same time, there are only so many good projects in the entire market. In the past, you could buy from four companies, but now you can buy them from one or two. Increased competitiveness will also drive up prices.

Therefore, the ultimate harm caused is that the first-tier TV stations have almost a monopoly on high-quality projects, while the second- and third-tier TV stations can only choose dramas with low prices but poor market performance. The gap in ratings and various resources between the two parties is getting wider and wider.

As a result, many TV stations are not making money and have less funds on hand, so they are more conservative in buying dramas, and the TV drama market is also shrinking.

After 2015, although the entire industry is booming and it seems to be a prosperous entertainment industry, it is only big companies and celebrities who make money.

In a place that many people cannot see, a large number of middle and low-level film and television companies and small artists will go bankrupt and disappear if they do not find a way out in time.

And even the first-tier TV stations, film and television companies, and celebrities who have profited from this are actually not the biggest winners.

What really makes a huge profit from [One Drama, Two Stars] is the major video website platforms.

There are not many high-quality projects on TV stations, and there are a lot of mediocre works, causing TV viewers to start turning to video websites.

The video website not only has high-quality projects from those TV stations, but also has a large number of high-quality online dramas and online variety shows, and the viewing mechanism is also more free and advanced.

Originally, the competition between TV stations and video websites was already at a disadvantage. If one person comes along and one person is better than the other, the battle will be completely hopeless.

Someone on the video website has money, and then he buys it vigorously, forcing the TV station to follow suit, and then the website becomes more and more miserable. In the end, most young people stop watching TV, and the TV station can only survive by relying on middle-aged and elderly viewers.

At the same time, a large number of film and television companies that rely on TV stations to make a living have either gone bankrupt and changed careers, or turned to video websites. Celebrities and big companies also have to look at the platform.

To say that "one drama with two stars" is the main culprit for the decline of television stations is definitely an exaggeration.

But the important catalyst is definitely well-deserved, so when companies are cheering and cursing for it, Wei Yang always looks on with a cold eye.

This policy does not have a negative impact on Blue Whale and related companies, but from a general perspective, the benefits far outweigh the disadvantages.

Let’s talk about the new year show. Also because of [one drama with two stars], this year’s new year show had quite a few side-effects and was aired at the end of last year.

"The Song of Romance in the Clouds" can be said to be a hit, with a very good cast. Dead Girl's top artists Chen Yao and Yang Rong participated in the show, and also brought in Lu Yi and Yang Tianbao.

It's a pity that in his previous life, Yang Tianbao's popularity skyrocketed due to "Run", which made this drama reap a lot of dividends.

But now that the dividend has been cut off by Di Li, although Yang Tianbao's career has developed to a certain extent with the support of Xiao Ming, it is far worse than in his previous life.

He even had conflicts with Yang Rong's fans because of this drama. Pom Pom Ball (Yang Rong’s fan name) felt that the dead girl was too much, and even let Yang Tianbao, who was not as famous as Yang Rong, be the protagonist.

Yang Rong in this time and space is also very different from his previous life.

If Yang Tianbao is greatly weakened, then Yang Rong is super enhanced. The "The Best of Us" that year laid a very deep foundation for her popularity.

And the most important thing is that Yang Rong and Wei Yang have a good relationship. When they were speculating on CP, Fan Xiaopang, Liu Shishi, and Zhao Liying were not there yet.

And what kind of famous celebrity is he now, and what kind of situation is Yang Rong in?

Maybe Yang Rong herself doesn't care much about this, but their fans can't stand it.

In the original time and space, there were many people who stood up for Yang Rong. For a female star, being [female second professional] is not a so-called honor. To put it bluntly, she can only cooperate with others and is considered "inferior".

Although fans of Yang Rong in her previous life were unconvinced, it is true that when Yang Rong served as the heroine, her performance was not impressive.

But now Yang Rong has "The Best of Us" which is known as the "Best Domestic School Drama".

Wei Yang can be popular, but the girl will become a second-class female professional, but the girl is still incompetent and bullies honest people.

If Yang Rong had come to help the girl die because of his loyalty as a classmate, but instead defected to Wei Yang, he might be more popular than Liu Shishi now, and might be the boss of the Blue Whale.

This speculation is somewhat of an afterthought, but you can't expect fans to give you rational discussions.

Before Yuan Shanshan came to power, the fluff balls had troubles, but at least they were still competing with the company. The seniors helped the juniors, and the former also served as the second female lead for Yang Rong.

But Yang Tianbao, an outsider, "stepped on" Yang Rong's head. This damn girl is really nothing.

At that time, when the filming of "The Song of Romance in the Clouds" was set up, there was a huge quarrel. Originally, the finger was pointed at the dead girl.

The dead girl is also used to it. She has been calm for a long time, lying flat and being laughed at, but she can't stand up to a "big smart".

As we all know, Big Baby has a habit of making shocking remarks, the most classic one is Grand Slam, and his comment "I am the nightclub" is also shocking.

After taking the position, I kept trying to get rid of my husband's influence, which made me suffer the consequences. It goes without saying that I finally lost my temper.

It's not like Huadans of the same level have never done stupid things, but it's extremely rare for them to have as many flaws as hers.

So, in another interview, when faced with reporters' questions about the casting controversy, she smiled and expressed.

"...The reason why directors and producers choose me may be because they think I am better than others..."

Now it's better, all the fur balls turned their anger from the dead girl to Yang Tianbao, and even Yang Rong himself was angry.

She is of the Buddhist type, but she is not without temper. She was bullied and stepped on in public. If she didn't express this, how would she be able to hang out in the circle in the future.

Rumor has it that Er Yang and Er Yang had a serious quarrel because of this. They didn't speak to each other for a long time during the filming, and they even had two conflicts during the filming, which made the girl struggle to suppress the matter.

In such an atmosphere, the second female lead is bad at acting and the female lead cannot act, so one can imagine the quality of the film.

However, the lineup is here, and the reputation of Dead Girl cannot be overshadowed. The script is also adapted from a well-known novel, plus it is broadcast on four channels and two stations, and there are contradictory scandals between the heroine and the second actress.

It may not be the rival of "Second Gunner" and "Old Farmer" in terms of TV stations and word-of-mouth, but it still ranks first in terms of online popularity and data at the beginning of the year.

It wasn't until "The Pretender" was aired and became a hit on the Internet that the other party was suppressed.

And with its high reputation, it greatly highlighted the low quality of "The Song of Love in the Clouds", which caused the latter to completely lose control of public opinion and was dubbed a bad drama.

This is the first time that Boss Wei has beaten the girl to death!

Yes, although "The Pretender" is produced by Noon Sunshine, with Blue Whale's investment, Wei Yang is also the majority shareholder of Noon Sunshine, and the show is still broadcast on PPTV, so it is naturally branded as Boss Wei.

Although it was a bit forceful, it couldn't stop everyone from trampling the girl to death, so the case was confirmed.

Let’s not talk about how heart-warming the Dead Girl is. The victory of “The Pretender” over “The Song of Romance” also represents that PPTV behind it has achieved a victory in the film and television industry at the beginning of the new year. By the way, it also cheated on its cooperation with the Dead Girl on Youku. and penguins.

In a website competition, the outcome is not only the gain or loss of data and reputation, but also the obvious benefits.

At the beginning of the year, PPTV dominated all sites, and brands and advertisers also began to take sides.

When brands and advertisers place ads, what they care about is the traffic and popularity of the platform. The more popular the website is, the more business it will get and the higher the price will be.

PPTV's advertising revenue could almost be said to be "shabby" a year ago. Except for sports, there were only a handful of other advertising.

It was not until Wei Yang took over that the website underwent large-scale reforms. At that time, PPTV's advertising business improved.

After all, Boss Wei has not been around for nothing these years. He knows a lot of advertisers and brands, and some people come to support him.

But at that time, most of the people were selling Wei Yang to save face, and they were basically making small fuss. It is understandable that those who do business are business owners who do not see rabbits and do not let go of eagles. Without enough profits, how can they make big investments.

The real explosion of PPTV's advertising business was the great success of its summer strategy. The World Cup and several hit projects made PPTV profitable.

In the third and fourth quarters of 2014, PPTV ranked second and third respectively among major video websites in terms of advertising revenue.

The total advertising revenue for the year is close to 20 billion yuan, ranking behind iQi, Youku, Sohu and LeTV, and slightly better than Penguin.

And this ranking is not necessarily accurate, because each company’s calculation method and whether the published data is watertight is questionable.

But no matter what, PPTV's ability to capture 20 billion in advertising revenue is enough to shock the industry. You know, PPTV is also at the forefront in terms of paying user revenue.

Before Wei Yang took over, PPTV's revenue in 2012 was only 8 million+, and in 2013 it exceeded 10 billion. Last year, it more than doubled.

The website valuation continues to soar, which is inseparable from PPTV’s beautiful revenue.

The industry currently believes that iQiyi and PPTV are the only two video websites on the entire network that can achieve profitability in the short term.

Wei Yang was noncommittal about this. PPTV made a lot of money and burned even more fiercely. It spent billions on it. Regardless of the beautiful revenue, the actual losses on the books were huge.

A considerable part of the "loss" was transferred back to Blue Whale and other companies, otherwise Wei Yang would have laughed out loud.

However, compared with last year, PPTV’s film library has been initially improved this year, and the actual money burning rate will be somewhat slower.

Coupled with the fact that it has just had a good start, advertising and membership revenue has increased significantly, and there is also a "Happy Comedian" in charge, PPTV's first quarter financial statements will be very good.

If it is announced, it will be a good thing whether it is attracting financing or paving the way for listing in the future.

Boss Wei doesn't want to keep burning money into it. As long as he can guarantee control of the website, financing and listing are all in his plan.

If everything goes well, he will consider attracting capital financing this year, on the one hand to increase funds, and on the other hand to further reduce Suning's right to speak.

The capital recruited by Wei Yang was naturally relatively close to him, simply from his own people, further enhancing his strength on the board of directors.

In this way, you not only achieve your own goals, but also give some friends and allies the opportunity to make a fortune and gain greater support.

Wei Yang even considered letting Blue Whale take a share when the time comes, and then use various operations to use these shares to reward executives and celebrities in the name of Blue Whale.

As I said before, Blue Whale does not need to be listed, but it cannot but give its executives the opportunity to make a fortune.

Hualuo.com, PPTV, Bingyang, Mixing, and even other projects that Wei Yang is optimistic about that are expected to go public can all perform similar operations.

In 1 to 2 years, financing is completed!

About 3 years later, it was put into operation!

This is Wei Yang’s next goal after establishing a firm foothold and achieving certain development in PPTV.

As for making PPTV a giant in the industry or even the leader, this is Wei Yang's long-term goal. The two will not delay each other and even complement each other.

Boss Wei is still looking forward to this. He has been in business for so many years, and he has never experienced the bell ringing for listing...

(End of this chapter)